Better Care

What Better Care does

Better Care (月来悦好) is a privately-held Chinese postpartum care center chain founded in 2011 and headquartered in Beijing, operating under the legal entity 月来悦好（北京）母婴护理有限公司. The company runs approximately seven residential postpartum care facilities across Beijing (Tongzhou and Lidu/Anyouxin), Changchun, Ningbo (Hefeng, Nanshang, and Haishu/Shengyuehui) and Baoding, employing approximately 200 nursing staff. Its core customer segment is expecting and postpartum mothers seeking professional in-residence maternal and infant care during the traditional Chinese 坐月子 (zuò yuè zi) postpartum confinement period, typically a 28-day stay. The company sells directly to individual consumers; no enterprise or institutional customer segment is documented.

The core product is the Better Care International Maternity Hotel (月来悦好国际月子会所), structured around the proprietary YH5.0 nursing care system and a nine-dimension service framework covering postpartum recovery, newborn health, nutrition, concierge, beauty, TCM wellness, early education, defense/security and 24-hour safety. Service is delivered via 1-on-1 specialist nursing with individualized care plans. The offering is tiered across five accommodation packages from a 55-square-meter Xinyue (馨悦) room to the 200-square-meter three-bedroom Fengqigong (凤栖宫) luxury suite, with nine overall service packages and pricing not publicly disclosed. Sub-brands include Anyouxin (安佑心, a premium Beijing facility), Shengyuehui (生悦惠, Ningbo) and the Babysister Design (悦好无忧) in-residence health management concept.

Revenue is generated through multi-week service packages sold directly to consumers via a sales-led motion: dedicated health consultants handle inbound leads through a national 400 hotline and online booking forms, supported by content marketing (blog/WeChat), offline community events (baby crawl races, mid-autumn events, anniversary celebrations) and word-of-mouth referrals. Customers are advised to book 3-6 months in advance, indicating demand exceeds short-term capacity at premium tiers. The only documented external capital event is a 2019 investment from Cherubic Ventures; no subsequent funding, M&A or partnership activity is disclosed. Management includes Cao Huan (曹欢) as Beijing Regional General Manager and Liu Juan (刘娟) in sales leadership, reflecting a regional operating structure aligned with the multi-city footprint.

Name

Better Care

Legal name

月来悦好（北京）母婴护理有限公司

Website

https://bettercare.com.cn

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Better Care (月来悦好) is a privately-held Chinese postpartum care center chain operating seven residential facilities across Beijing, Changchun, Ningbo and Baoding. It delivers in-residence maternal and infant nursing services via its proprietary YH5.0 care system, serving expecting and postpartum mothers.

Ownership category

akta.pro rank

Product category

Postpartum Care Services

NAICS

Other Residential Care Facilities (6239), Child Care Services (624410)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Child Day Care Services (8351)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Postpartum care services
• Maternal and infant nursing
• Maternity hotel
• Confinement center
• Newborn health care

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. 月子入住套餐服务: Nine types of postpartum care service packages with varying room sizes, care levels, and included services. Packages differentiated by room type (standard, suite, luxury suite), mother's care services, baby's care services, premium ingredients, and nurse grades. Customers advised to book 3-6 months in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Better Care operates postpartum care centers (月子会所) where new mothers and their babies reside for an extended period to receive professional nursing, recovery, and childcare services. The company delivers bundled service packages that include accommodations, 1-on-1 nursing attendant care, customized meal plans, postpartum rehabilitation, infant care, and early education. Five tiered packages span from 55㎡ standard suites to 200㎡ luxury 3-bedroom suites, each differentiated by room size, nurse grade, and included services.

Product overview

Better Care (月来悦好) is a professional maternity hotel and postpartum care service provider operating multiple branches across China. The core offering is the 月来悦好国际月子会所 (Better Care International Maternity Hotel), featuring the YH5.0 nursing system with 1-on-1 maternal and infant specialist care. The company offers five accommodation packages ranging from 馨悦套餐 (55㎡ basic suite) to 凤栖宫套餐 (200㎡ luxury suite), differentiated by room size and included services. Additional sub-brands include 安佑心 (an upgraded Beijing brand) and 生悦惠 (a Ningbo-based maternal care home). The Babysister Design brand represents their comprehensive nine-system care approach covering postpartum recovery, newborn health, nutrition, concierge services, beauty, traditional Chinese medicine, infant early education,月子 defense, and 24/7 security. Services include customized meal plans prepared by five-star chefs, postpartum rehabilitation, infant swimming and early education, and round-the-clock nursing support.

Differentiator

Problem solved

Functional benefit

Products and services

• 月来悦好国际月子会所 (Better Care International Maternity Hotel)
• Babysister Design
• 安佑心 (Anyouxin)
• 生悦惠 (Shengyuehui)
• 馨悦套餐 (Xinyue Package)
• 享悦套餐 (Xiangyue Package)
• 尊享VIP套餐 (Premium VIP Package)
• 祥瑞阁套餐 (Xiangruige Package)
• 凤栖宫套餐 (Fengqigong Package)

Quantifiable outcome

• 9大全方位护理体系
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• 贝瑞佳 (Bei Rui Jia): Mid-tier postpartum care chain focused primarily on Yangtze River Delta cities; offers comparable 月子 package models though at lower positioning than Better Care's luxury suites.

Direct peers

• 圣贝拉 (Bellamore / Sanbliss): Premium Chinese postpartum care brand targeting high-net-worth mothers with luxury suites and professional nursing—an upscale white-space competitor to Better Care's 凤栖宫 tier.
• 爱帝宫 (AID Palace): China's largest postpartum care center chain, publicly listed in Hong Kong; directly competes with Better Care in tier-1 cities offering tiered 月子会所 packages and 1-on-1 nursing.
• 优艾贝国际月子中心 (UIB Maternity): Premium postpartum and infant care provider operating high-end 月子会所 facilities in tier-1 Chinese cities with hospital-grade medical partnerships—competing on professionalism versus traditional 月嫂.
• 馨月汇 (Xinyuehui): Established Shanghai-headquartered 月子会所 chain with multi-city presence; comparable in service mix (postpartum recovery, newborn care, customized meals) and tiered pricing.

Others

• 锦欣生殖 (Jinxin Fertility): Adjacent reproductive-health (IVF/fertility) services group; relevant as an upstream feeder of postpartum customers rather than direct postpartum competition.

Broad incumbents

• 美中宜和 (Amcare): Private women's and children's healthcare system with obstetrics and pediatric services; overlaps with Better Care on maternal/infant care as part of a broader clinical portfolio rather than a pure postpartum hotel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Care