IMEA Formation – CCI Saône Doubs

What IMEA Formation – CCI Saône Doubs does

IMEA Formation – CCI Saône Doubs is a French vocational higher education institution founded in 1989 and operated as a consular establishment under the Chambre de Commerce et d'Industrie du Doubs et de Haute-Saône. The school delivers state-recognized diploma programs at BAC+2, BAC+3, and Master's level 7 in commerce, sales, marketing, distribution, and management, structured around work-study apprenticeship and professionalization contracts. It primarily serves post-baccalaureate students and career changers seeking employment-ready commercial qualifications, alongside local and regional enterprises in the Franche-Comté region seeking pre-screened junior commercial talent.

The institution operates four campuses across Franche-Comté — Besançon (headquarters, 950 m² of teaching facilities, two amphitheatres), Montbéliard, Vesoul, and Pontarlier (opened 2019) — and enrolls approximately 260 apprentices annually. Its product portfolio comprises six programs: BAC+2 Gestionnaire d'Unité Commerciale (GUC), Bachelor Responsable de Commerces et de la Distribution (RCD), Bachelor Responsable de Développement Commercial (RDC), Mastère Manager de Commerce et de Centre de Profit (MCCP), Bachelor Technico-Commercial en Industrie (launched September 2021 with Greta Haute-Saône et Nord Franche-Comté and the Pôle Formation de l'UIMM), and a McDonald's-branded Manager des Unités Marchandes BAC+2 program (launched 2022). Teaching is delivered by 14 in-house pedagogical staff and approximately 50 trainers sourced directly from the business world. No proprietary technology is disclosed beyond the third-party Ypareo enrollment platform.

The revenue model is anchored on OPCO (Opérateur de Compétences) apprenticeship financing, which fully covers tuition for apprentices and constitutes the dominant revenue stream; non-apprentice students pay €2,800 per year in tuition. Distribution is primarily direct-to-consumer via the national Parcoursup platform, IMEA's own ypareo pre-registration portal, and event-driven recruitment (open days, student fairs, job-dating sessions). The school holds Qualiopi certification (obtained 2022) and belongs to the Negoventis national network of CCI commercial schools. The 2022 McDonald's partnership, which co-developed the Manager des Unités Marchandes BAC+2 program with 15 franchise positions, exemplifies a strategy of building bespoke corporate-branded curricula for national franchise networks. Reported outcomes include a 91% BAC+2 GUC diploma pass rate (2024), a 100% BAC+3 RCD pass rate (June 2024), and a 92%+ professional insertion rate within six months of graduation (CCI France 2019).

Name

IMEA Formation – CCI Saône Doubs

Legal name

Groupe IMEA – Établissement consulaire – École de commerce de la Chambre de Commerce et d'Industrie du Doubs et de Haute-Saône

Website

https://imea.info

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

IMEA Formation – CCI Saône Doubs is a French vocational education institution operating four Franche-Comté campuses, delivering state-recognized BAC+2 through Master's diplomas in commerce, sales, and management via work-study contracts, serving approximately 260 apprentices annually with 210+ enterprise partners.

Ownership category

akta.pro rank

Product category

Vocational Business Education

NAICS

Technical and Trade Schools (6115), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Vocational business education
• Commerce and sales training
• Apprenticeship programs
• Work-study diplomas
• Retail management education

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition fees (statut étudiant): Students not on apprenticeship contracts pay tuition fees of €2,800 per year. Training is free for apprenticeship contract holders.
2. OPCO apprenticeship financing: Training is 100% financed by OPCO (Opérateur de Compétences) for apprenticeship contracts, covering all tuition costs. This is the primary revenue channel for most students.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IMEA Formation – CCI Saône Doubs is a vocational business school delivering state-recognized diploma programs (BAC+2, BAC+3, and Mastère niveau 7) in commerce, sales, marketing, distribution, and management. Programs are taught through alternating study and work-study apprenticeship contracts, with all classroom instruction delivered by approximately 50 trainers drawn directly from the business world across four campuses in Franche-Comté (Besançon, Montbéliard, Vesoul, Pontarlier). The school operates as a consular establishment of the CCI du Doubs et de Haute-Saône and is a member of the national Negoventis network.

Product overview

IMEA Formation – CCI Saône Doubs is a vocational business school offering a portfolio of diploma programs in commerce, sales, marketing, and management through work-study (apprenticeship and professionalization contract) arrangements. The core product lineup comprises five main programs: Bac +2 Gestionnaire d'Unité Commerciale (GUC), Bachelor Responsable de Commerces et de la Distribution (RCD/RDO), Bachelor Responsable de Développement Commercial (RDC), Mastère Manager de Commerce et de Centre de Profit (MCCP), plus two specialized programs — Bachelor Technico-Commercial en Industrie and a McDonald's-branded Manager des Unités Marchandes program. All programs are delivered in alternating study and professional immersion modes, are recognized by the French State, and operate across four campuses in Franche-Comté (Besançon, Montbéliard, Vesoul, and Pontarlier). The school is affiliated with the CCI Saône-Doubs, part of the Negoventis network, and holds Qualiopi certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Bac+2 Gestionnaire d'Unité Commerciale (GUC) A BAC+2 (level 5) state-recognized diploma program preparing students for sales, customer relations, and store-management roles, delivered through apprenticeship contracts across all four IMEA campuses.
• Bachelor Responsable de Commerces et de la Distribution (RCD/RDO) A BAC+3 (level 6) state-recognized diploma program focused on omnichannel distribution management, commercial strategy implementation, team leadership, and sales development across retail environments, delivered via apprenticeship.
• Bachelor Responsable de Développement Commercial (RDC) A BAC+3 (level 6) state-recognized diploma program focused on commercial prospecting, negotiation, business development, and team project management aligned with company strategy, delivered via apprenticeship.
• Mastère Manager de Commerce et de Centre de Profit (MCCP) A Master's-level (level 7) state-recognized diploma preparing students to define business strategy, lead commercial and marketing transformations, manage teams, and drive performance across business units or enterprises.
• Bachelor Technico-Commercial en Industrie A BAC+3 dual-competence bachelor combining technical industrial knowledge with commercial skills, developed in partnership with Greta Haute-Saône et Nord Franche-Comté and the Pôle Formation de l'UIMM Franche-Comté.
• Formation Manager des Unités Marchandes (McDonald's partnership)

Quantifiable outcome

• 92%+ professional insertion rate within 6 months of diploma (CCI France 2019)
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• McDonald's (Franchises – Doubs, Haut-Doubs, Haute-Saône)coreStrategic or Co-development Partner · 2 May 2022IMEA partnered with McDonald's to co-develop a Manager des Unités Marchandes BAC+2 program (one-year alternating contract) for 15 available positions across Doubs and Haute-Saône restaurants. McDonald's provides the employment platform; IMEA delivers the state-recognized diploma. The program covers management, HR, finance, stock management, food safety, and more.
• CCI France / Negoventis NetworkcoreStrategic or Co-development PartnerIMEA is a member of the Negoventis network of French Chambers of Commerce and Industry. This network provides curriculum standards, employer network access, and quality assurance for commerce, sales, and hospitality training programs at BAC, BAC+2, and BAC+3 levels. Created by professionals, these programs are state-recognized and designed for rapid professional integration.
• SODEP (Société d'Exploitation des Pélicans)minorChannel Partner/ Reseller/ DistributorSODEP operates retail stores (Comptoir de l'Ours) and serves as an employer host for IMEA apprentices. The partnership provides apprenticeship opportunities and real-work experience for IMEA students.
• 210+ Partner Enterprises (Frange-Comté)coreStrategic or Co-development PartnerOver 210 local and national enterprises host IMEA apprentices across the Franche-Comté region, providing practical work experience and contributing to student-employer matching. These partners range from large retailers (Leroy Merlin) to SMEs and franchises.
• Greta Haute-Saône et Nord Franche-ComtéminorStrategic or Co-development PartnerPartnership with Greta (a French continuing education network) to co-develop the Bachelor Technico-Commercial en Industrie, combining technical and commercial skills for industrial sector needs.
• Pôle Formation de l'UIMM Franche-ComtéminorStrategic or Co-development PartnerIndustrial training pole co-developing the Bachelor Technico-Commercial en Industrie with IMEA, Greta, and CCI. Serves the industrial sector's need for commercially skilled professionals.
• Ligue Contre le Cancer – Comité du DoubsminorOthersAnnual solidarity partnership for the Color Life 5km charity run organized by IMEA students. In 2024, nearly €30,000 was raised for cancer research and patient support. The event attracts over 2,500 participants and 100 volunteers.
• Croix Rouge Française (Unités locales de Besançon, Pontarlier, Montbéliard, Vesoul)minorOthers94 IMEA students participated in Croix Rouge volunteer activities across all 4 campuses in February 2023. Students contributed skills in merchandising, marketing, communication, and stock management to support the charity's operations.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AFPA: France's largest public vocational training organization, delivering Qualiopi-certified programs across trades, services, and commercial occupations. Comparable on regulatory quality standards and apprenticeship/work-study delivery, but with much broader sector coverage and a national footprint.
• INSEEC: Large French private higher-education group (INSEEC, BBA, ESCE, Sup de V, ECE) offering a broad portfolio of business and management programs including alternance tracks. Overlapping product set in commerce and management, but operates at substantially larger scale and broader brand reach than IMEA.

Direct peers

• ESCE: French grande école of international business (part of INSEEC group) offering commerce and management programs including apprenticeship tracks. Comparable in target commercial-business learner and diploma-level offerings, with stronger international positioning than IMEA.
• ISCOD: Online-first French school specializing in apprenticeship programs (BAC+2 to BAC+5) in commerce, marketing, IT, and management. Comparable in target learner (young adults seeking work-study credentials) and revenue model (OPCO-funded apprenticeship), but competing on digital rather than in-person delivery.
• Sup de V: French business school of the CCI Paris Île-de-France focused on commerce, vente, and management programs delivered in alternance. Structurally close to IMEA as a CCI-affiliated school offering state-recognized commerce diplomas in apprenticeship format, but serving the Paris region.
• MBway: French business school network specialized in alternance (apprenticeship) programs from BAC+3 to BAC+5 in commerce, marketing, and management. Closely comparable in apprenticeship-first delivery model and diploma-level offerings, with multi-region campus network.
• ECOFAC: French private business school network offering BTS, Bachelors, and Mastères in commerce, marketing, and management through apprenticeship. Comparable in program structure (BAC+2/BAC+3 commerce/vente), learner profile, and OPCO-funded revenue model, with a multi-campus network.
• Pigier: Network of French private business schools offering BAC+2 to BAC+5 programs in commerce, sales, marketing, and management through apprenticeship and initial training. Comparable in product mix (commerce/vente BTS, Bachelors, Mastères) and target learner segment, but operates nationally and at larger scale than IMEA.
• Groupe IGS: French private higher-education group encompassing ICD, ESG, ESG Lux, and other professional schools offering commerce, management, and marketing programs in alternance. Comparable in commercial-business curriculum and apprenticeship delivery, with a larger Paris-based footprint and broader program portfolio.

Others

• CCI Campus: Umbrella network of CCI-operated vocational training campuses across France, including Negoventis member schools. IMEA is part of this ecosystem, but the wider CCI Campus network represents the institutional peer set in terms of governance, funding sources, and curricular standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ImeaEcoledeCommercedesCCI
• Instagraminstagram.com/imea_info

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMEA Formation – CCI Saône Doubs