WeESG
WeESG (trading as Redefine) is a Cambridge, UK-based professional services firm delivering practitioner-led sustainable finance training, leadership programmes, and advisory services to financial institutions, development organizations, and corporate clients across Africa, Asia, and globally.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WeESG does
WeESG, trading as Redefine, is a UK-based professional services firm specializing in sustainable finance training, capacity building, and advisory services. Founded in 2022 as WeESG and rebranded to Redefine in 2024, the company is headquartered in Cambridge, UK, and operates with 11-50 employees serving financial institutions, development organizations, and corporate clients across Africa, Asia, and the UK. The company's core offerings include practitioner-led Training & Capacity Building programmes, Leadership Programmes for executives and Boards, and Advisory & Strategy services covering carbon assessments, sustainability reporting, and sustainable investment, complemented by a Portfolio resource showcasing past engagements. No proprietary technology platform is disclosed; delivery is human-led and expert-driven, with programmes offered in blended, in-person, and digital formats customized to client markets, products, and strategy.
The business model is professional services-based, monetized through quote-based, multi-year enterprise contracts. Pricing is not publicly disclosed and is tailored to programme scope, format, branding, and duration. GTM is sales-led and consultative, with direct enterprise engagement via a 'Speak to us' call-to-action, supported by thought-leadership content marketing and LinkedIn presence. Notable clients include the World Bank Group, Asian Development Bank, FSD Africa/UK Government, GIZ & State Bank of Pakistan, and Morgan Stanley, indicating credibility with both multilateral development institutions and global private banks. The company is privately held by founders/management, with no external funding rounds disclosed, and is registered as Weesg Group Limited.
WeESG firmographics
Firmographics- Name
- WeESG
- Legal name
- Weesg Group Limited
- Website
- https://weesg.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WeESG (trading as Redefine) is a Cambridge, UK-based professional services firm delivering practitioner-led sustainable finance training, leadership programmes, and advisory services to financial institutions, development organizations, and corporate clients across Africa, Asia, and globally.
- Ownership category
- akta.pro rank
WeESG industry classification
Industry- Product category
- Sustainable Finance Training and Advisory
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Financial Data, Analytics & FinTech Tools (BI, ERP, Automation) (EDABAJAM)
Keywords
Where WeESG is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WeESG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Training & Capacity Building: Practitioner-led training programmes on sustainable finance that are tailored to client context, flexibly designed around client needs, and delivered in various formats (blended learning, in-person, digital). Programmes are customized to markets, products, and strategy.
- Advisory & Strategy Services: Advisory services spanning strategy, carbon assessments, reporting, and sustainable investment. Experts help clients embed change through bespoke consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise training programmes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WeESG product offering
Product offeringCore offering
WeESG (now trading as Redefine) delivers practitioner-led sustainable finance training, capacity building, leadership development, and advisory services. Programmes are customised to client markets, products and strategy, and delivered in blended, in-person, or digital formats to finance, development, and corporate organisations globally.
Product overview
WeESG (now trading as Redefine) is a training and advisory firm specializing in sustainable finance. The company operates as a services-based business offering four interconnected offerings: Training & Capacity Building (practitioner-led programmes), Leadership Programmes (executive development), Advisory & Strategy (consulting on carbon assessments, reporting, and sustainable investment), and a Portfolio resource showcasing past engagements. These services are delivered to financial institutions, development organizations, and corporate clients globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Training & Capacity Building
Quantifiable outcome
- Thousands of participants trained across multiple organizations
- +1 more outcomes
Companies that use WeESG
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
WeESG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WeESG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- World Bank GroupcoreWorld Bank Group partnered with Redefine to deliver an accredited programme on the Fundamentals of Sustainable Finance for African professionals, indicating a co-development relationship for capacity building in sustainable finance across Africa.
- Asian Development BankcoreAsian Development Bank engaged Redefine to deliver a blended learning programme deepening transition finance capacity for member countries in Asia.
- FSD Africa / UK GovernmentcorePartnership to deliver a pan-African sustainable insurance programme with a digital implementation toolkit, supported by FSD Africa and UK Government funding.
- GIZ & State Bank of PakistancoreJoint programme on climate risk and trade finance for Pakistan's agricultural export sector, demonstrating a multi-stakeholder development finance partnership.
- Morgan StanleycoreMorgan Stanley engaged Redefine to deliver a graduate programme building transition banking capabilities for future investment professionals.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
WeESG competitors and assessment
Company assessmentDirect peers
- Pollination Group: Pollination is a specialist climate and sustainable finance advisory firm working with financial institutions and corporates on strategy, reporting, and transition — overlapping with Redefine's Advisory & Strategy service line.
- Green Finance Institute: A UK-based membership and capacity-building body that develops green and sustainable finance knowledge, training, and convening for finance professionals, comparable to Redefine's practitioner-led education and advisory offerings.
- South Pole Group: South Pole provides climate advisory and carbon/sustainability services to corporates and financial institutions, comparable to Redefine's combination of training and advisory on sustainable finance and carbon assessments.
- Climate Bonds Initiative: Climate Bonds Initiative runs capacity-building and training programmes for sustainable finance practitioners and policymakers globally, directly overlapping Redefine's training and advisory proposition in green/transition finance.
- Anthesis Group: Anthesis is a sustainability advisory firm offering strategy, reporting, and capacity-building services to financial and corporate clients — comparable in advisory delivery and client overlap with Redefine.
Broad incumbents
- Deloitte Sustainability & Climate: Deloitte's sustainability and climate practice provides ESG strategy, reporting, and training to banks and corporates, representing a large incumbent peer competing for sustainable finance advisory and capability-building mandates.
- UNEP Finance Initiative (UNEP FI): UNEP FI provides sustainable finance capacity building, training, and guidance to banks, insurers, and investors worldwide — a much larger but thematically overlapping institution delivering training and advisory to similar financial-sector clients.
- BSR (Business for Social Responsibility): BSR is a global sustainable business network providing advisory and capacity-building on ESG topics to financial and corporate members — overlapping with Redefine's training and advisory positioning.
- ERM (Environmental Resources Management): ERM is a large global sustainability consultancy offering ESG advisory and training services to financial institutions and corporates — a broader incumbent that competes for similar sustainable finance capacity-building mandates.
- KPMG Sustainability Services: KPMG's ESG and sustainable finance practice offers advisory, training, and academy programmes to financial institutions globally — a large incumbent competing for similar enterprise capacity-building engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WeESG social profiles
Digital presenceWeESG financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeESG leadership team
Management profileNumber of profiles
Profiles1 record
WeESG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeESG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeESG
What does WeESG do?
WeESG (now trading as Redefine) delivers practitioner-led sustainable finance training, capacity building, leadership development, and advisory services. Programmes are customised to client markets, products and strategy, and delivered in blended, in-person, or digital formats to finance, development, and corporate organisations globally.
Is WeESG a public or private company?
WeESG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WeESG founded?
WeESG was founded in 2022. It employs 11 to 50 people.
Where is WeESG based?
WeESG is headquartered in London, United Kingdom, in the Europe region.
How does WeESG make money?
Two revenue lines are on record. Training & Capacity Building is the primary driver. The others are advisory & Strategy Services.
Who are WeESG's main competitors?
Direct peers on record are Pollination Group, Green Finance Institute, South Pole Group, Climate Bonds Initiative and Anthesis Group. Broad incumbents are Deloitte Sustainability & Climate, UNEP Finance Initiative (UNEP FI), BSR (Business for Social Responsibility), ERM (Environmental Resources Management) and KPMG Sustainability Services.
Does WeESG have an API?
No public API is recorded for WeESG.
What industry is WeESG in?
WeESG's product category is Sustainable Finance Training and Advisory. Its primary akta.pro industry code is EDABAJAM, Financial Data, Analytics & FinTech Tools (BI, ERP, Automation). Its NAICS code is 61143 and its SIC code is 8200.