Rockland Housing Action Coalition

What Rockland Housing Action Coalition does

Rockland Housing Action Coalition (RHAC) is a non-profit, HUD-approved Housing Counseling Agency founded in 1986 and headquartered in New City, New York. It serves low- and moderate-income families and active adults aged 55 and older across Rockland and Orange Counties, delivering rental counseling, credit counseling, foreclosure prevention, and homebuyer counseling at no charge to clients. Beyond counseling, RHAC operates as an affordable-housing developer and landlord, having developed more than 450 rental and for-sale homes since inception and currently managing a portfolio of approximately 141 affordable rental units across five properties. Service delivery channels include in-person sessions at headquarters, telephone counseling, and an online portal built on Cloverleaf CMS with eHome America courseware integration.

The organization's revenue model is grant- and partnership-based rather than fee-based: federal, state, and local government grants fund counseling operations, lender financing partners support affordable-housing development, and rental income flows from the five managed properties. RHAC's go-to-market relies on an embedded local network of relationships with community-minded banks, local builders, government entities, the Legal Aid Society of Rockland County, and M&T Bank, the last of which co-hosts financial-education events such as the October 2024 First-Time Homebuyer Seminar at Palisades Mall. The 2021 Emergency Rental Assistance Program partnership and the 2022 collaboration with New York Attorney General James and Commissioner Visnauskas on affordable-housing preservation illustrate how the organization converts policy and funder initiatives into service volume. There is no proprietary technology platform; the moat is regulatory (HUD approval), relational (35+ years of local partnerships), and operational (demonstrated track record of 450+ homes developed and 141 units under management).

Name

Rockland Housing Action Coalition

Legal name

Rockland Housing Action Coalition, Inc.

Website

https://rhachomes.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Rockland Housing Action Coalition is a non-profit HUD-approved housing counseling agency providing affordable housing development, foreclosure prevention, and financial counseling to low/moderate-income families and active adults in Rockland and Orange Counties, New York.

Ownership category

akta.pro rank

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants and Subsidies: Non-profit organization that procures grants from federal, state and local government to reduce the cost to rent/purchase homes for income eligible individuals. Primary funding source for housing development and counseling services.
2. Lender Financing Partnerships: Obtains financing from lending institutions to construct new housing developments. Works with community-minded banks that reduce their fees to help develop quality affordable homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rockland Housing Action Coalition is a HUD-approved non-profit housing counseling agency that provides foreclosure prevention counseling, homebuyer education, and affordable housing development services to low-to-moderate income residents of Rockland County, New York. The organization combines certified one-on-one counseling with actual construction and stewardship of affordable housing units, helping individual households avoid displacement, qualify for homeownership, and access affordable rental options.

Product overview

Rockland Housing Action Coalition (RHAC) is a non-profit HUD-approved housing counseling agency offering a comprehensive suite of housing-related services. The organization operates a multi-service model comprising: rental counseling, credit counseling, foreclosure prevention, homebuyer counseling, and online housing courses. Additionally, RHAC develops and manages affordable rental housing properties including Nyack Point Apartments (33 units), Murphy Manor Apartments (26 units in Haverstraw), Youngblood Senior Apartments (26 units for 55+ in Spring Valley), Devan's Gate I & II (24 units in Otisville), and Lilac Ridge at Clarkstown (32 units). RHAC also administers an affordable homeownership program that has constructed over 450 rental and for-sale homes since 1987. Services are delivered through a combination of in-person counseling, telephone sessions, and an online portal platform (Cloverleaf CMS).

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Counseling Services One-on-one HUD-approved housing counseling covering financial management, mortgage readiness, and landlord/tenant issues for low-to-moderate income residents of Rockland County.
• Foreclosure Prevention Counseling Free counseling for homeowners behind on mortgage payments, including review of loan modification options, assistance negotiating with servicers, and referral to HUD-approved loss-mitigation resources.
• Homebuyer Education Group and individual homebuyer education classes certifying completion for first-time homebuyer programs and down payment assistance, covering budgeting, mortgage process, and homeownership responsibilities.
• Affordable Housing Development Development, acquisition, and long-term stewardship of affordable rental and ownership housing units for low-to-moderate income households in Rockland County.

Quantifiable outcome

• Studies show homeowners in foreclosure were 70 percent more likely to get up-to-date on payments if they received foreclosure prevention counseling.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• M&T BankminorGTM or Marketing Partner · 20 October 2024Co-hosting First Time Homebuyer Seminar at Palisades Mall. M&T Bank partners with RHAC for real estate professional insights and mortgage guidance during the workshop.
• Local Builders and DeveloperscoreStrategic or Co-development PartnerLocal builders and developers who reduce their fees to help RHAC construct quality affordable homes at lower prices than regular market homes. These partnerships are fundamental to RHAC's ability to provide cost-effective housing.
• Legal Aid Society of Rockland CountycoreStrategic or Co-development PartnerEstablished network partnership enabling RHAC to assist homeowners in obtaining free legal representation for foreclosure cases. Due to this association, homeowners can access comprehensive foreclosure prevention support.
• Palisades MallminorOthersVenue provider for the Free First Time Homebuyer Seminar event held at the 4th Floor, Raso Room in West Nyack location.
• Rockland County Department of Social ServicescoreStrategic or Co-development PartnerCounty department administering Emergency Rental Assistance Program funds from the U.S. Department of Treasury. Partnership to stabilize housing and prevent homelessness during the COVID-19 pandemic.
• Community-Based OrganizationscoreStrategic or Co-development PartnerPartnerships with community organizations supporting RHAC's mission to provide cost-effective housing for income eligible families and active adults in Rockland County.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NeighborWorks America: National network of 250+ HUD-approved housing counseling and community development nonprofits; directly comparable as the umbrella body for local affiliates like RHAC and a model for scale and federal funding capture.
• Enterprise Community Partners: National nonprofit investor and developer of affordable housing, also providing housing counseling capacity-building; comparable to RHAC at the high end of the sector and a likely conduit for federal/regional affordable housing capital.
• Habitat for Humanity International: Global nonprofit that constructs and finances affordable homeownership housing for low-income families, with local affiliates that combine housing development and homebuyer counseling; comparable to RHAC's combined build-and-counsel model.

Direct peers

• Community Preservation Corporation (CPC): New York-based nonprofit lender and developer of affordable multifamily housing, with counseling-adjacent technical assistance; comparable as an affordable housing developer partnered with RHAC's board and operating in the same regional market.
• Pathstone Corporation: Regional nonprofit affordable housing developer and HUD counseling agency serving the Hudson Valley and Upstate NY; overlaps with RHAC on affordable rental development, foreclosure prevention, and homebuyer education, and shares board representation with RHAC.
• Affordable Housing Concepts: Rockland County-area general contractor specializing in affordable housing development represented on RHAC's board; comparable as a local affordable housing builder collaborating on the same development pipeline.
• Housing Action Council (Putnam County): Neighboring Hudson Valley HUD-approved housing counseling and affordable housing nonprofit; highly comparable to RHAC in mission, service mix (counseling + rental development), and scale of operation.

Regional players

• RUPCO (Rural Ulster Preservation Company): Hudson Valley nonprofit developing affordable housing and providing HUD counseling services; comparable to RHAC as a regional affordable housing and counseling peer, though focused on Ulster County rather than Rockland/Orange.
• Westchester Residential Opportunities Inc. (WRO): Westchester County-based HUD-approved housing counseling agency and fair housing organization offering foreclosure prevention, homebuyer education, and rental counseling; directly comparable services to RHAC in an adjacent NY county.

Emerging players

• Make the Road New York: New York nonprofit providing housing counseling, tenant rights support, and foreclosure prevention alongside broader immigrant and worker services; partially comparable to RHAC's counseling and tenant advocacy functions across NY.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/rhachomes
• Xx.com/ActionRockland
• LinkedInlinkedin.com/company/rockland-housing-action-coalition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockland Housing Action Coalition