MG grupė
MG grupė is a privately-held Lithuanian investment holding company managing 81 subsidiaries across retail clothing (Aprangos grupė), FMCG (MV Group), real estate (Darnu Group), media broadcasting (LNK), and telecommunications/IT (Mediafon grupė), serving consumers across Lithuania and more than 40 export markets.
- Company typePrivate
- Founded1992
- HeadquartersVilnius, Lithuania
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What MG grupė does
MG grupė, UAB is a privately-held Lithuanian investment holding company founded in 1992 and headquartered in Vilnius at Aukštaičių g. 7. It operates and invests in Lithuanian and foreign markets through a portfolio of 81 subsidiary and affiliated companies, organized around five core business groups: retail clothing (Aprangos grupė), FMCG production and trade (MV Group), real estate development and construction (Darnu Group), media broadcasting (Laisvas ir nepriklausomas kanalas / LNK), and telecommunications and IT (Mediafon grupė). The company is entirely owned and led by Darius Mockus as sole shareholder and director (vadovas), with no external institutional investors, parent company, or public listing referenced.
The group employs more than 3,900 people across its subsidiaries and serves customers in more than 40 export markets, generating consolidated 2025 revenue of 887 million EUR and deploying 112 million EUR in 2025 investments. Revenue mechanics flow from portfolio company operations rather than a unified product platform, with each subsidiary managing its own go-to-market, distribution, and pricing structures appropriate to its sector. The company is GDPR-compliant and publishes a privacy policy governing data processing for inquiries, contracts, administration, and recruitment.
No proprietary technology stack, AI/ML capabilities, patents, trademarks, APIs, or product launches are disclosed in the source material. Likewise, no funding rounds, M&A transactions, leadership changes, or restructuring events are reported — the company operates as a stable, founder-controlled holding entity with multi-sector exposure to Lithuanian and Baltic consumer demand.
MG grupė firmographics
Firmographics- Name
- MG grupė
- Legal name
- MG grupė, UAB
- Website
- https://mgbaltic.lt
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MG grupė is a privately-held Lithuanian investment holding company managing 81 subsidiaries across retail clothing (Aprangos grupė), FMCG (MV Group), real estate (Darnu Group), media broadcasting (LNK), and telecommunications/IT (Mediafon grupė), serving consumers across Lithuania and more than 40 export markets.
- Ownership category
- akta.pro rank
Where MG grupė is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
MG grupė business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others
Revenue model
- Investment Holdings and Portfolio Management: MG grupė generates revenue through ownership and management of diversified subsidiary companies operating in retail clothing (Aprangos grupė), FMCG production and trade (MV Group), real estate development and construction (Darnu Group), media broadcasting (LNK), and telecommunications/IT (Mediafon grupė). As a holding company, revenue flows from portfolio company operations, with 2025 revenues of 887 mln EUR.
Go-to-market motion1 record
MG grupė product offering
Product offeringCore offering
MG grupė, UAB is a Lithuanian private investment holding company that owns and manages five wholly-owned business groups: Aprangos grupė (retail clothing), MV Group (FMCG production and trade), Darnu Group (real estate development and construction), LNK (media and broadcasting), and Mediafon grupė (telecommunications and IT). The holding itself provides portfolio management, strategic oversight, and capital investment across these subsidiaries operating in Lithuanian and international markets.
Product overview
MG grupė is an investment holding company that operates and invests in Lithuanian and foreign markets. Rather than offering a unified product platform, it functions as a portfolio holding entity managing five distinct business groups: Aprangos grupė (retail clothing), MV Group (fast-moving consumer goods manufacturing and trade), Darnu Group (real estate development and construction), LNK (media/broadcasting), and Mediafon grupė (telecommunications and IT services). The company is led by Darius Mockus as sole shareholder and leader.
Differentiator
Problem solved
Functional benefit
Brands
- Aprangos grupė: Retail clothing business group
- MV Group
- Darnu Group
- Laisvas ir nepriklausomas kanalas (LNK)
- Mediafon grupė
Products and services
- Aprangos grupė (Retail Clothing)
- MV Group (FMCG Production and Trade)
- Darnu Group (Real Estate Development and Construction)
- LNK (Laisvas ir nepriklausomas kanalas) Media and Broadcasting
- Mediafon grupė (Telecommunications and IT Services)
Companies that use MG grupė
Customer profileSegments2 records
Ideal customer profiles2 records
MG grupė technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MG grupė partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Aprangos grupėcoreWholly-owned subsidiary operating retail clothing business in Lithuania and export markets. Part of MG grupė's diversified portfolio.
- MV GroupcoreWholly-owned subsidiary engaged in FMCG production and trade operations. Part of MG grupė's diversified portfolio.
- Darnu GroupcoreWholly-owned subsidiary focused on real estate development and construction activities. Part of MG grupė's diversified portfolio.
- LNK (Laisvas ir nepriklausomas kanalas)coreWholly-owned subsidiary operating media/broadcasting business. Part of MG grupė's diversified portfolio.
- Mediafon grupėcoreWholly-owned subsidiary engaged in telecommunications and information technology services. Part of MG grupė's diversified portfolio.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
MG grupė competitors and assessment
Company assessmentBroad incumbents
- Maxima Group: One of the largest retail operators in the Baltic states, running Maxima supermarket chains. Comparable for its FMCG/retail footprint (overlapping with MV Group and Aprangos grupė) and its Baltic-centric private holding structure.
- Rimi Baltic: Nordic-owned grocery retailer operating across the Baltic states, owned by ICA Gruppen. Comparable to MG grupė's MV Group and Aprangos grupė for Baltic FMCG and consumer retail competition.
Direct peers
- AUGA Group: Publicly listed Lithuanian holding combining organic farming, food production, and FMCG distribution. Comparable as a publicly listed Lithuanian operating holding with diversified consumer-goods subsidiaries.
- Modus Group: Lithuanian privately held investment group operating across real estate development, construction, and renewable energy. Closely comparable to MG grupė as a private Lithuanian holding company managing multiple operating subsidiaries in unrelated sectors.
- Linas Agro Group: Publicly listed Lithuanian agribusiness and FMCG holding company managing grain processing, poultry production, and trade operations. Comparable as a Lithuanian holding running operating subsidiaries across the consumer-goods value chain.
- Akropolis Group: Lithuanian retail and shopping center operator that combines property development with consumer-facing retail. Comparable to MG grupė for the overlap between its real estate (Darnu Group) and retail (Aprangos grupė) subsidiaries.
- INVL Asset Management: Lithuanian investment management group listed on Nasdaq Vilnius, managing equity, bond, and alternative funds including Baltic real estate and forestry. Comparable as a Baltic investment holding structure with diversified sector exposure.
Regional players
- Baltic Horizon Fund: Listed real estate fund targeting retail, office, and logistics properties across the Baltic states. Comparable to Darnu Group's Baltic real estate development and investment exposure.
- Eastnine AB: Swedish real estate company focused exclusively on prime office and logistics assets in the Baltic capitals. Comparable to MG grupė's Darnu Group for Baltic real estate exposure, though Eastnine is a focused pure-play.
Emerging players
- Telia Lietuva: Listed Lithuanian telecom operator providing mobile, fixed-line, and IT services. Comparable to Mediafon grupė for Lithuanian telecom/IT service exposure, though Telia Lietuva is a larger incumbent focused on a single sector.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MG grupė social profiles
Digital presenceMG grupė compliance and trust
Trust signalCompliance1 record
MG grupė financial estimates
Financial estimateRevenue estimate
Valuation estimate
MG grupė leadership team
Management profileNumber of profiles
Profiles1 record
MG grupė subsidiaries and ownership
Company hierarchySubsidiaries5 records
MG grupė funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MG grupė M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MG grupė
What does MG grupė do?
MG grupė, UAB is a Lithuanian private investment holding company that owns and manages five wholly-owned business groups: Aprangos grupė (retail clothing), MV Group (FMCG production and trade), Darnu Group (real estate development and construction), LNK (media and broadcasting), and Mediafon grupė (telecommunications and IT). The holding itself provides portfolio management, strategic oversight, and capital investment across these subsidiaries operating in Lithuanian and international markets.
Is MG grupė a public or private company?
MG grupė is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MG grupė founded?
MG grupė was founded in 1992. It employs 1,001 to 5,000 people.
Where is MG grupė based?
MG grupė is headquartered in Vilnius, Lithuania, in the Europe region.
How does MG grupė make money?
One revenue line is on record: investment Holdings and Portfolio Management.
Who are MG grupė's main competitors?
Broad incumbents on record are Maxima Group and Rimi Baltic. Direct peers are AUGA Group, Modus Group, Linas Agro Group, Akropolis Group and INVL Asset Management. Regional players are Baltic Horizon Fund and Eastnine AB. Telia Lietuva is listed as an emerging player.
Does MG grupė have an API?
No public API is recorded for MG grupė.