ParCon

What ParCon does

ParCon (Parcon (India) Private Limited) operates a web-based tea auction and market intelligence platform serving the Indian tea trade. Founded in 1991 and headquartered in Kolkata, the company runs real-time auctions across three of India's principal tea auction centers — Kolkata (KOL), Guwahati (GUW), and Siliguri (SIL) — covering CTC, Orthodox, Dust, and Darjeeling categories from producing regions including Assam, West Bengal, Dooars, and Terai. Its product suite spans an Auction Prices Platform (lot-level pricing and quantity), a Markets module (weekly and cumulative sale averages with year-over-year comparisons), Auction Averages, Batting Order (buyer ranking by volume and frequency), Crop & Arrivals, Top Mark Prices, Top Buyers, Grade Gap Analysis, Export/Import reports sourced from DGCI&S, and a Sale Schedule module.

The underlying technology is a domain-specialized web platform that aggregates and publishes auction data in near real-time, with comprehensive coverage of Indian tea-producing regions and grade-level granularity. Supporting features include tea news aggregation and trade information feeds. The platform is browser-based with no disclosed mobile app, API, or SDK, and shows no AI/ML functionality in the available data.

ParCon monetizes through transaction commissions on tea sold through its auction platform, paid by tea estates and gardens that list produce and by registered buyers (wholesale traders and exporters) who purchase lots. The company has approximately 166 employees based on its website footer. No external funding, acquisitions, partnerships, or material leadership changes are disclosed in the source data, consistent with a mature, privately-held incumbent broker.

Name

ParCon

Legal name

Parcon (India) Private Limited

Website

https://parcon-india.com

Company type

Private

Founded year

1991

Operating status

Operating

Short description

ParCon is an Indian tea broking and auctioning platform operating since 1991, running real-time auctions across Kolkata, Guwahati, and Siliguri centers for tea estates and wholesale buyers, with commission-based revenue and a market intelligence suite.

Ownership category

akta.pro rank

Product category

Tea Auction and Broking Services

NAICS

Commodity Contracts Intermediation (52316), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industry

Agricultural / Soft Commodities Derivatives Exchanges (FSAFABAF)

Keywords

• Tea auction platform
• Commodity broking
• Market intelligence
• Auction price discovery
• Tea trade analytics

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tea Auction Commission: Generates revenue through commissions on tea transactions conducted on its auction platform. Tea gardens/estates list their produce and pay fees when sold to registered buyers through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ParCon operates a specialized tea auction and broking platform that facilitates price discovery and trade of Indian tea across three auction centers: Kolkata (KOL), Guwahati (GUW), and Siliguri (SIL). Tea estates list their produce and registered buyers participate in competitive bidding across CTC, Orthodox, Dust, and Darjeeling categories, with the platform providing real-time auction price tracking, lot-level data, and aggregated market intelligence reports.

Product overview

ParCon is a tea auction and market intelligence platform providing a comprehensive suite of tools for the Indian tea industry. The platform operates as a single unified system combining real-time auction price tracking through its Auction Prices Platform with the Markets Module for trend analysis. Supporting products include Crop & Arrivals for agricultural data, Batting Order for buyer analytics, and multiple reports (Top Mark Prices, Top Buyers, Grade Gap Analysis). Trade intelligence is enhanced through Export/Import reports sourced from DGCI&S, while the Sale Schedule module manages auction timing. Tea News provides industry commentary. The platform covers auction centers KOL (Kolkata), GUW (Guwahati), and SIL (Siliguri) with data spanning CTC, Orthodox, and specialty tea categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Tea Auction Platform Core B2B auction platform enabling tea estates to list lots and registered buyers to participate in competitive bidding across CTC, Orthodox, Dust, and Darjeeling tea categories at KOL, GUW, and SIL auction centers. Provides lot-level pricing, quantity tracking, and real-time auction status updates.
• Market Intelligence & Reports Aggregated market data and analytical reports for the Indian tea trade, including weekly and cumulative auction averages, year-over-year price comparisons, top mark prices, top buyers rankings, grade gap analysis, and DGCI&S-sourced export/import trade intelligence for tea industry participants.

Quantifiable outcome

• Sale No. 27 processed over 45 lakh kg of tea across multiple categories
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Guwahati Tea Auction Centre: Operates the Guwahati tea auction venue where ParCon's GUW center runs. Competes in intermediating tea trade from Brahmaputra Valley estates with overlapping estates and buyers.
• J. Thomas & Co. Private Limited: Largest tea broker and auctioneer in India with operations across major tea auction centers including Kolkata and Guwahati. Directly competes with ParCon as a tea broking intermediary, offering cataloging, sampling, and auction services to the same estates and buyer network.
• Tea Auction Centre (Kolkata): Operates the physical Kolkata tea auction center, one of the same venues ParCon's KOL center runs on. Functionally a peer in tea auction intermediation though operating as venue infrastructure.
• Carritt Moran & Co. Pvt. Ltd. Historic Indian tea and commodity broker offering auctioneering services at major Indian tea auction centers. A direct competitor in tea broking and intermediation serving estates and buyers across India.

Broad incumbents

• Williamson Magor Group (McLeod Russel): One of the largest Indian tea producers and a major participant on Indian tea auction platforms. A large incumbent tea company whose buying and selling activities shape volumes on platforms like ParCon.
• Harrisons Malayalam Limited: Large Indian tea and rubber plantation company that buys and sells through Indian tea auctions. A broad tea industry incumbent overlapping with ParCon's customer base on the buyer side.
• Tata Consumer Products: A large integrated tea major (Tata Tea, Tetley) that both produces tea and purchases through auctions like ParCon's. Not a direct competitor but a major buyer on these platforms whose strategic direction influences auction volumes.

Emerging players

• KD Agro & Co. Niche tea buyer-trader operating on Indian tea auctions with selective participation. Smaller scale than ParCon but competes for auction lots and represents the broader buyer-base ecosystem.
• Tea Board of India (Tea Auction e-Platform): Government-backed push toward electronic/online tea auction infrastructure in India. Could be a partial peer or potential partner depending on regulatory direction; functions as an evolving auction-e alternative for tea estates.

Others

• SGS India (Tea Services): Global inspection and commodity-testing firm providing quality verification services that complement tea auction intermediation. Adjacent ecosystem participant whose services support auction transactions but does not directly compete with ParCon's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParCon