RAKA Oil Company

What RAKA Oil Company does

RAKA Oil Company is a privately held, Pune-based authorized distributor operating across Maharashtra and Goa since 1995 (associated with ExxonMobil/Mobil since 2001, distributing Mobil lubricants since 2007). The company's core portfolio spans four distributed global brands: Mobil automotive and industrial lubricants (including Mobil 1, Mobil Super, Mobil SHC, and Mobil Delvac), Goodyear tyres, BASF GLYSANTIN coolants, and Luminous power solutions (inverters, UPS, batteries, solar products). Beyond product distribution, Raka delivers technical services including Plant Engineering Services (PES)—comprehensive plant assessment with lubrication recommendations—and Mobil Serv Lubricant Analysis, which leverages ExxonMobil's global laboratories processing over one million samples annually.

The business model is a margin-based authorized distribution model with revenue generated through one-time sales of lubricants, tyres, coolants, and power solutions. Go-to-market is consultative field sales targeting industrial plants, automotive workshops, and commercial fleet operators across Pune, Satara, Kolhapur, Solapur, and Goa. The company employs 60+ staff across three branch offices (Pune HQ, Kolhapur, Goa) and operates with decentralized decision-making at the line-manager level. Eight consecutive ExxonMobil Circle of Excellence Awards (2007-2014) and ISO 9001-2015 certification anchor its credibility in the regional industrial lubricants market.

Customer segmentation is horizontal, spanning individual vehicle owners, commercial fleet operators, and industrial/manufacturing plants in mining, steel, cement, energy, and related sectors. The combination of multi-brand distribution with embedded technical services (PES, oil analysis) positions Raka as a solutions provider rather than a transactional commodity distributor, though its growth and revenue signals beyond 2014 are not disclosed in available sources.

Name

RAKA Oil Company

Legal name

Raka Oil Company

Website

https://rakaoil.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

RAKA Oil Company is a Pune-based authorized distributor of Mobil lubricants, Goodyear tyres, BASF coolants, and Luminous power solutions, serving automotive, commercial fleet, and industrial plant customers across Maharashtra and Goa with embedded technical services.

Ownership category

akta.pro rank

Product category

Industrial Lubricants and Automotive Products Distribution

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Lubricant Testing, Certification & Technical Services (Labs, OEM approvals, QA/QC) (EUALAJAL)

Keywords

• Industrial lubricant distribution
• Automotive engine oils
• Tyre distribution services
• Engine coolant supply
• Power backup solutions

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Lubricant Distribution: Raka Oil Company distributes premium synthetic and mineral oil-based Mobil lubricants across industrial and automotive segments. Revenue is generated through the sale of a comprehensive range of lubricants including automotive motor oils (Mobil 1, Mobil Super), industrial lubricants (Mobil SHC), and heavy-duty diesel engine oils (Mobil Delvac). The company operates as an authorized distributor of Mobil products, generating margin through volume-based distribution in Maharashtra and Goa.
2. Goodyear Tyre Distribution: Distribution of Goodyear tyres covering passenger car, commercial vehicle, and two-wheeler segments. As an authorized Goodyear distributor, the company resells tyres across Maharashtra and Goa territories with access to Goodyear's Worry Free Service (WFS) warranty program.
3. BASF Coolant Distribution: Distribution of GLYSANTIN premium engine coolants by BASF, including GLYSANTIN G48 (silicate type hybrid technology) and GLYSANTIN G30 (organic acid technology). Revenue generated through resale of coolant products across automotive and industrial cooling applications.
4. Luminous Power Solutions Distribution: Distribution of Luminous inverters, UPS systems, batteries, stabilizers, and solar products including solar panels, solar inverters, solar charge controllers, and solar batteries across Goa region. Luminous serves more than 11 million families as India's market leader in home inverters.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Raka Oil Company is an authorized distributor of premium Mobil lubricants, Goodyear tyres, BASF engine coolants, and Luminous power and solar solutions across Maharashtra and Goa in India. The company supplements product distribution with technical services, including Mobil Serv Lubricant Analysis for equipment health monitoring and Plant Engineering Services (PES) for on-site lubrication practice assessments and recommendations.

Product overview

RAKA Oil Company operates as an authorized distributor of Mobil lubricants, Goodyear tyres, and BASF coolants across Maharashtra and Goa. Their portfolio is organized into four main distributed brands: Mobil automotive and industrial lubricants (including Mobil 1 synthetic oils, Mobil Delvac heavy-duty diesel oils, and Mobil SHC industrial products), Goodyear tyres, BASF GLYSANTIN coolants, and Luminous power solutions. Luminous offerings span power backup systems (inverters, UPS, batteries), voltage stabilizers, and solar products (panels, inverters, charge controllers, packages). The company also provides technical services including Plant Engineering Services for plant assessments and Mobil Serv Lubricant Analysis for equipment health monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil Automotive Lubricants Premium synthetic and conventional motor oils including Mobil 1 and Mobil Super brands for passenger cars, motorcycles, and scooters, distributed under Raka's authorized Mobil partnership.
• Mobil Industrial Lubricants Wide range of industrial lubricants and greases including Mobil SHC synthetic lubricants for machinery, hydraulics, compressors, bearings, and gears in industrial plants.
• Mobil Delvac Heavy-Duty Diesel Engine Oils Commercial vehicle lubricants including Mobil Delvac 1, MX, MX PLUS, and Super 1400 variants for trucks, buses, construction, quarrying, and agricultural equipment.
• Goodyear Tyres Goodyear tubeless radial tyres for passenger vehicles and commercial vehicles, supplied with access to Goodyear's Worry Free Service (WFS) warranty program and OEM approvals.
• BASF GLYSANTIN Coolants
• Luminous Power Solutions and Solar Products
• Plant Engineering Services (PES)
• Mobil Serv Lubricant Analysis

Quantifiable outcome

• Minimized equipment downtime through optimized lubrication practices and expert lubrication analysis
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ExxonMobil (Indo Mobil)coreChannel Partner/ Reseller/ Distributor · 1 January 2001RAKA Oil Company got associated with Indo Mobil in 2001, which subsequently merged with ExxonMobil. The company is an authorized distributor for Mobil lubricants covering both Industrial and Automotive segments. Raka Oil Company distributes the premium range of synthetic and mineral oil-based Mobil oils and lubricants since 2007. The partnership provides access to ExxonMobil's technical expertise, product technology, and Mobil Serv lubricant analysis program, including world-class laboratories processing over one million samples annually.
• GoodyearcoreChannel Partner/ Reseller/ DistributorRaka Oil Company is an authorized Goodyear distributor supplying tyres (tubeless radial tyres for passenger cars and commercial vehicles) across Maharashtra and Goa. Goodyear India supplies tyres to leading OEMs and has been a pioneer in introducing tubeless radial tyres in India. The partnership includes access to Goodyear's Worry Free Service (WFS) warranty program and Goodyear's JD Power Customer Satisfaction ranking. Goodyear has two manufacturing facilities in India (Ballabgarh, Faridabad and Waluj, Aurangabad) and is approved tyre partner to 16 OEMs in India.
• BASFcoreChannel Partner/ Reseller/ DistributorRaka Oil Company distributes BASF GLYSANTIN premium engine coolants. GLYSANTIN by BASF is Europe's No. 1 coolant providing three-fold protection against corrosion, overheating, and frost. Products include GLYSANTIN G48 (silicate type hybrid technology, blue-green colored) and GLYSANTIN G30 (organic acid technology, pink colored).
• LuminousminorChannel Partner/ Reseller/ DistributorRaka Oil Company offers the most extensive portfolio of Luminous power solutions for Goa region. Luminous is the market leader for providing inverter batteries for home, serving more than 11 million families. Products include inverters, UPS systems, batteries, stabilizers, solar panels, and solar products. The partnership extends Raka Oil Company's product range into power backup and solar solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Castrol India: Castrol India is the dominant lubricants manufacturer and distributor (BP brand) in India, serving the same automotive and industrial segments as RAKA. Comparable as a premium-branded lubricant distribution franchise targeting PCMO, HDMO, and industrial applications, though at vastly greater scale and with owned manufacturing.
• Shell Lubricants India: Shell distributes Shell Helix, Rimula, and Tellus branded lubricants across India through authorized distributors and B2B channels. Comparable product portfolio (PCMO, HDMO, industrial) and authorized distributor go-to-market, though backed by a global major with owned blending.
• Bharat Petroleum (MAK Lubricants): Bharat Petroleum markets MAK lubricants across India through distributor networks, serving automotive, industrial, and fleet customers. Comparable authorized-distributor model for premium lubricants, backed by an integrated oil major with nationwide reach.
• Indian Oil Corporation (Lubricants Division): Indian Oil's SERVO brand is one of the largest lubricants franchises in India, sold through an extensive distributor and retail network spanning automotive and industrial segments. Comparable as a multi-channel lubricant distributor targeting the same end customers as RAKA, but at PSU scale.

Direct peers

• Motul India: Motul India distributes premium synthetic automotive and industrial lubricants through authorized distributors and a growing dealer network. Comparable as a global premium-brand lubricant distributor targeting automotive workshops, fleet, and industrial segments in regional Indian markets.
• Tide Water Oil Co. (Veedol India): Veedol/Tide Water distributes branded lubricants across automotive, industrial, and marine segments through a wide Indian distributor network. Comparable authorized-distributor franchise model for premium lubricants serving industrial plants, automotive workshops, and fleet operators.
• Gulf Oil Lubricants India: Gulf Oil Lubricants India is a listed lubricants company distributing branded motor oils, industrial lubricants, and greases through a wide Indian dealer network. Closely comparable as a premium multi-segment lubricant brand distributor with channel-based GTM similar to RAKA's Mobil franchise.
• Valvoline Cummins India: Valvoline Cummins distributes premium engine oils, industrial lubricants, and coolants in India through authorized distributors and B2B channels. Comparable premium-brand authorized distributor model serving automotive workshops, fleet operators, and industrial customers.
• TotalEnergies Marketing India: TotalEnergies distributes premium lubricants and specialty fluids in India through authorized distributors serving automotive and industrial customers. Closely comparable premium-brand distribution model with focus on industrial applications and fleet operators.

Regional players

• Savita Oil Technologies: Savita Oil Technologies manufactures and distributes specialty lubricants, transformer oils, and industrial oils through Indian distribution networks. Comparable as an India-headquartered lubricants company serving industrial and automotive segments, though with owned manufacturing rather than pure distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAKA Oil Company