Our Kids learning center

What Our Kids learning center does

Our Kids Early Learning Centre is a privately held early childhood education provider headquartered in Auckland, New Zealand. Founded in 2008 by Anita Kumar, the company operates five childcare centres across West and South Auckland — Glendale Road (Glen Eden), Mataki Way (Glen Eden), Beazley Place (Glendene), Church Street (Onehunga), and Puhinui Road (Papatoetoe) — and serves children aged 3 months to 5 years. The service model combines New Zealand's Te Whāriki curriculum with Pikler and RIE (Resources for Infant Educators) philosophies, delivered through mixed-age learning groups in which older children develop leadership and younger children are supported by peers under the Ako (reciprocal) principle. The company is not a technology platform: it offers no APIs, SDKs, or proprietary software, and its only disclosed third-party integration is standard Google Analytics for website traffic monitoring. Supporting services include on-site nutrition at Glen Eden and Onehunga, structured room configurations (e.g., The Nest for under 2s and The Hive for 2–5 years at Onehunga), and curriculum content emphasising bicultural practice and Te Ao Māori.

The company delivers centre-based early childhood education through licensed capacities of 70 children (Onehunga) and 50 children (Papatoetoe), with the other three centres believed to operate at similar scale. Curriculum is delivered by qualified early childhood educators, with the company holding Accredited Employer status to support overseas recruitment in a sector with persistent labour shortages. A differentiated offering is the 30 Free ECE Hours programme at Onehunga and Glendene, which exceeds the standard 20 Hours ECE government subsidy by providing 5 days/week of up to 6 hours/day free for children aged 3 and over. Beneficiaries include WINZ-subsidised families and Working for Families recipients, broadening the addressable customer base.

Our Kids generates revenue primarily through recurring weekly childcare tuition fees, supplemented by government ECE subsidies (20 Hours ECE, WINZ, Working for Families). Pricing is tiered by age (under 3 vs. over 3), session length (4-hour session, 6-hour school day, or 11-hour full day), and number of days attended; weekly fees range from NZ$44 to NZ$313 at Papatoetoe and from NZ$138 to NZ$350 at Onehunga. Distribution is direct-to-consumer: families enroll via a token-based online enrollment system, phone, email, walk-in visits, or word-of-mouth referrals, with each centre requiring pre-visits (3 recommended) and a settling-in process. The customer base is entirely B2C individual families — predominantly working parents in Auckland communities — with no enterprise or B2B customers, making revenue highly diversified across households but geographically concentrated in West and South Auckland.

Name

Our Kids learning center

Legal name

Our Kids Early Learning Centre

Website

https://ourkidsearlylearning.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Our Kids Early Learning Centre is a New Zealand early childhood education provider with five Auckland centres. Founded in 2008 by Anita Kumar, it serves children aged 3 months to 5 years through Te Whāriki, Pikler, and RIE-inspired mixed-age learning.

Ownership category

akta.pro rank

Product category

Early Childhood Education and Childcare Services

NAICS

Child Care Services (624410), Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDACAAAA

Full-Day Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

SECONDARYEDACAAAF

Infant-Focused Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

SECONDARYEDACAAAB

Part-Day Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

Keywords

• Early childhood education
• Childcare services
• Preschool education
• Daycare services
• Infant toddler care

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Childcare Tuition Fees: Parents pay tuition fees for childcare services based on the number of days and session type (session, school day, or full day). Fees vary by centre and child's age (under 3 vs over 3). The centre offers 20 Hours ECE free for eligible children and 30 FREE Hours at Onehunga.
2. Government ECE Subsidies: The centre participates in government-funded early childhood education subsidies including 20 Hours ECE for 3 and 4-year-olds (up to 6 hours per day, 20 hours per week free) and accepts WINZ subsidies and Working for Families assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Our Kids Early Learning Centre provides early childhood education and childcare services for children aged 3 months to 5 years across multiple Auckland locations. The centre operates five licensed daycare facilities in West Auckland and South Auckland offering mixed-age learning programmes based on New Zealand's Te Whāriki curriculum combined with Pikler and RIE philosophies. Parents enroll for session, school day, or full day childcare on a weekly basis with optional on-site meals at select centres.

Product overview

Our Kids Early Learning Centre is an early childhood education provider offering childcare services across five Auckland locations (Glen Eden, Mataki Way, Glendene, Onehunga, and Papatoetoe). The company operates a mixed-age learning model following Te Whāriki curriculum combined with Pikler and RIE philosophies. Services include care for infants and toddlers (under 2s) and preschool programmes (2-5 years), with some centres providing on-site nutrition and meals. The company also recruits qualified early childhood educators and relief staff. Notable offerings include 30 free ECE hours at Onehunga and Glendene centres. The organisation is not a technology platform and does not offer software products or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Education and Care Services Quality early childhood education and care for children aged 3 months to 5 years across five Auckland locations, combining Te Whāriki curriculum with Pikler and RIE philosophies in mixed-age learning environments.
• Mixed-Age Learning Programme A childcare approach where children of different ages (6 months to 5 years) learn together, following the principle of Ako where teaching and learning are reciprocal processes. Older children develop leadership skills while younger children are supported by their peers.
• Nutrition and Meal Services

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Busy Bees New Zealand: NZ arm of the global Busy Bees early childhood education group, operating multiple centres across the country. Comparable as a multi-site ECE operator with similar curriculum approaches and serves the same parent demographic.
• BestStart Educare: New Zealand's largest privately-owned ECE provider with over 260 centres nationwide. Directly comparable to Our Kids as a multi-site childcare operator, but at vastly greater scale and geographic reach, serving the same parent demographic.

Direct peers

• Evolve Education Group: Listed NZ ECE operator (formerly NZX-listed) running multiple brands including Lollipops, Active Explorers, and Think Childcare. Highly comparable multi-site, multi-brand ECE operator serving similar age groups and parent segments in New Zealand.
• Lollipops Educare: New Zealand ECE chain with multiple centres across Auckland and other regions, offering similar play-based learning programmes for infants through preschool. Operates in the same regulatory environment and competes for the same Auckland families.
• Kidsfirst Kindergartens: Large NZ kindergarten/ECE provider with multiple centres, particularly in the South Island. Comparable as a multi-site, non-profit ECE operator with similar curriculum philosophies and regulatory framework.
• Barnardos New Zealand: NZ early childhood education provider operating multiple centres with a focus on community-based and bicultural programmes. Comparable as an ECE operator serving diverse Auckland communities with similar inclusive curriculum approach.
• Porse In-Home Childcare: NZ provider offering both centre-based and home-based early childhood education programmes. Comparable as an NZ ECE competitor with a mixed delivery model, though with stronger emphasis on in-home care than Our Kids' centre-only model.
• Kindercare Learning Centres: NZ-based ECE provider with multiple centres offering childcare for infants to school-age children, public-listed parent (Evolve). Direct competitor in the Auckland market with comparable curriculum philosophy and pricing structure.

Others

• Goodstart Early Learning (Australia): Australia's largest not-for-profit early learning provider with 660+ centres. Comparable as a large-scale ECE operator with similar curriculum and regulatory dynamics, though operating in a different geography.

Regional players

• Kids to Owls Early Learning Centre: NZ ECE provider with centres across the country. Comparable as a multi-site NZ childcare operator, though primarily regional rather than Auckland-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCExample
• Facebookfacebook.com/ourkidsearlylearning

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Kids learning center