What Packaging Digest does

Packaging Digest is a B2B trade media brand serving the packaging industry, founded in 1963 and operating under Informa PLC's Informa Markets – Manufacturing portfolio. Its core product is the packagingdigest.com digital publishing platform, delivering news, trends, best practices, and technology coverage organized across vertical topic sections including Food & Beverage, Pharma & Medical, Sustainability, Machinery, and Design. The platform is supplemented by video content (Packaging Digest Videos), email newsletters, white papers, and editorial coverage of industry events such as LOUPE Americas, MD&M Midwest/East, ADM Montreal, and PACK/PACKEX North America.

The company serves three primary persona segments within the packaging value chain: packaging executives (senior-level decision-makers), packaging engineers (technical production roles), and packaging developers and designers (creative and product roles). Customers in this context are advertising and sponsorship buyers — primarily packaging suppliers, machinery vendors, and materials companies seeking access to packaging end-users — rather than direct subscriber consumers. Editorial content functions as the engagement layer that monetizes via advertiser demand.

Revenue is generated through three streams: digital content and advertising (sponsored content, display advertising, digital media solutions), events (production and hosting of packaging industry events with revenue from attendance, sponsorships, and exhibitor fees), and subscriptions/newsletters (recurring email-based delivery). GTM motion is sales-led B2B media with horizontal segmentation. As a wholly-owned subsidiary of the publicly traded Informa PLC (LSE: INF), Packaging Digest operates without independent funding rounds, acquisitions, or standalone financial disclosure.

Name

Packaging Digest

Legal name

Informa PLC

Website

https://packagingdigest.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Packaging Digest is a 60-year-old B2B trade media brand serving packaging executives, engineers, and designers through news, video, newsletters, white papers, and industry event coverage, operating as a wholly-owned brand within Informa PLC's Informa Markets – Manufacturing portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Content & Advertising: Publishing news, trends, best practices and technologies for packaging professionals through website and digital media platforms. Revenue derived from sponsored content, display advertising, and digital media solutions.
2. Events: Production and hosting of packaging industry events including LOUPE Americas, MD&M events, and ADM Montreal. Revenue from event attendance, sponsorships, and exhibitor fees.
3. Subscriptions & Newsletters: Email newsletter subscriptions delivering packaging industry news and updates to professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Packaging Digest is a B2B trade media brand that publishes news, trends, best practices and technology coverage for the packaging industry through its website, video content, white papers, industry event coverage, and email newsletter subscriptions. Founded in 1963, it operates as a brand within Informa Markets Manufacturing and serves packaging executives, engineers, developers and designers at end-user companies across food and beverage, pharma and medical, sustainability, machinery and design segments.

Product overview

Packaging Digest is a B2B digital media and publishing platform that has served as the 'Voice of the Packaging Community' since 1963. The company's offering consists of its core website content platform delivering news, trends, best practices, and technology coverage across packaging industry topics (Food & Beverage, Pharma & Medical, Machinery, Sustainability, Design, Technologies), supplemented by video content, industry event coverage, white papers, and newsletter subscriptions. As part of the Informa Markets – Manufacturing portfolio, the platform provides peer-to-peer insights enabling packaging professionals to share experiences and technologies across all markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Packaging Digest Website B2B digital media platform delivering news, trends, best practices, and technology coverage to packaging industry professionals through article content, topic-specific sections, and video content.
• Packaging Digest Videos Video interviews, industry coverage, and multimedia content featuring packaging industry news, trends, and expert insights.
• Newsletter Subscriptions Email newsletters delivering packaging industry news and updates to subscribers, covering topics such as food and beverage, pharma and medical, sustainability, and packaging technologies.
• White Papers and Documents Sponsored technical content including white papers on sustainable packaging, automation, machinery, labeling, and supply chain topics.
• Events Coverage Editorial coverage and promotion of packaging industry events including LOUPE Americas, MD&M events, and ADM events across North America.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Informa MarketscoreOthersPackaging Digest is part of the Informa Markets Division of Informa PLC. As part of the global Informa Markets – Manufacturing portfolio, it provides access to packaging professionals through digital media solutions, PACK and PACKEX North American events, and broader network of related events and media brands serving high-growth industries across advanced manufacturing sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Healthcare Packaging: PMMI-owned B2B trade publication covering medical and pharmaceutical packaging. Directly comparable as a Packaging Digest sister vertical under the Manufacturing event ecosystem with overlapping pharma/medical audience.
• Packaging Strategies: BNP Media B2B packaging trade publication covering sustainable, flexible, and consumer packaging trends. Directly comparable in trade media editorial model and packaging-vertical audience.
• Brand Packaging: B2B trade media brand covering packaging design, brand strategy, and consumer trends for packaging designers and brand marketers. Comparable in packaging-specific audience and design-led content positioning.
• Plastics News: Crain Communications B2B trade publication covering plastics manufacturing, including plastics packaging. Comparable in vertical-specialized trade media model, audience of packaging engineers/buyers, and recurring newsletter + event monetization.
• Packaging World: PMMI-owned B2B trade media brand serving packaging professionals with news, trends, and supplier coverage. Directly comparable in audience, content categories (machinery, materials, automation), and digital + events model.
• Packaging News (UK): EMAP/Bandstand Media B2B packaging trade media serving UK/European packaging professionals with news, features, and awards. Comparable in editorial scope (food, pharma, design, sustainability), newsletter products, and events.
• Food Engineering: BNP Media B2B trade media brand serving food and beverage manufacturing professionals with overlap into packaging machinery and materials. Comparable in B2B media + events + newsletters model targeting CPG/food packaging buyers.

Broad incumbents

• Informa Markets: Parent division of Packaging Digest within Informa PLC, operating PACK EXPO, PACK EXPO International, and other manufacturing events globally. Comparable as the broader portfolio context and direct owner of the media brand.
• BNP Media: Owner of Packaging Strategies and Food Engineering, a larger B2B media group with overlapping packaging-adjacent trade titles. Comparable as a diversified B2B media competitor in the same advertising/audience pool.
• PMMI (The Association for Packaging and Processing Technologies): Owner of Packaging World and Healthcare Packaging, operator of PACK EXPO events. Directly comparable as a competing packaging-industry trade association/media owner overlapping in events and digital media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/packagingdigest
• Facebookfacebook.com/PackagingDigestMagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packaging Digest