Buffalo Reflex

What Buffalo Reflex does

Buffalo Reflex is a privately-held weekly newspaper serving Dallas County, Missouri and adjacent communities including Fair Grove, Urbana, Macks Creek, and Half Way. Founded in 1869 (originally alongside the Dallas County Republican), it is the dominant local news source in its geography and is operated under Phillips Media Group, LLC. The product portfolio centers on a weekly print edition and the BuffaloReflex.com website with daily online updates, augmented by digital e-editions, email newsletters (Breaking, Daily Headlines, Local Offers) distributed via Constant Contact, an online classifieds marketplace, obituary services hosted with Legacy.com, and a recurring slate of annual special sections (Ladies' Journal, Country Neighbor, The Good Life, graduation editions, community guides). The technology stack is built on Creative Circle Media Solutions for web and e-edition delivery, with National Weather Service data and mopublicnotices.com integrations on the homepage.

The business model combines recurring print and digital subscriptions, display and banner advertising sold to local SMBs, unit-priced classified advertising ($12 for 15 words up to $35 for 60 words), paid obituary notices with veterans' discounts, and special-section advertising. Go-to-market is sales-led and relationship-driven, with circulation, customer service, and a marketing consultant staffed out of the headquarters at 114 E. Lincoln Street, Buffalo, Missouri, under Publisher Deanna Moore and (as of 2026) Editor Vicki Arnett. Public-notice and legal-notice placement by local government and the school district provides a recurring, compliance-driven revenue stream.

The publication addresses a structurally underserved need: residents of a rural Missouri county with limited alternative sources for hyperlocal news, government coverage, school sports, obituaries, and community announcements. Customer segments are Dallas County residents, surrounding-county readers, and local businesses and government entities advertising to that audience. No AI, app, or API capabilities are evidenced, and the company operates without disclosed funding rounds or institutional ownership.

Name

Buffalo Reflex

Legal name

Phillips Media Group, LLC

Website

https://buffaloreflex.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

1–10 employees

Short description

Buffalo Reflex is a privately-held weekly newspaper founded in 1869 serving Dallas County, Missouri and adjacent communities, offering print, digital, e-editions, newsletters, classifieds, and special sections to local residents, businesses, and government.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJADAH

Alternative/Independent Newsweeklies & Opinion Press

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJADAC

Business, Financial & Trade News Publishers

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Local newspaper publishing
• Community news coverage
• Classified advertising
• Obituary services
• Weekly print edition

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Weekly print publication plus digital access through BuffaloReflex.com with e-editions and breaking news updates
2. Advertising: Local advertising sales to businesses within Dallas County and surrounding communities, including display ads and banner advertising on the website
3. Classified Advertising: Revenue from classified ads including employment, merchandise, real estate, services, and other categories. Pricing based on word count: 15 words $12, 30 words $25, 60 words $35
4. Obituary Services: Paid memorial obituaries with photo options. Cost is 35 cents per word and $10 for photo. Veterans receive first 250 words free with photo
5. Special Sections: Annual publications including Ladies' Journal, Country Neighbor, The Good Life, graduation editions, and community guides

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Buffalo Reflex publishes a weekly print newspaper and the BuffaloReflex.com digital news website serving Dallas County, Missouri and surrounding communities with local news, sports, opinion, obituaries, classifieds, and special themed sections. The publication combines recurring print and digital subscriptions with advertising sales, classified ad placements, paid obituary notices, and annual special section publications such as Ladies' Journal, graduation keepsakes, and community guides.

Product overview

Buffalo Reflex is a local newspaper publisher offering a multi-platform news operation consisting of a weekly print edition and the BuffaloReflex.com website with frequent online updates. The product portfolio includes the core print and digital newspaper, E-Editions (digital replicas), email newsletter subscriptions (Breaking, Daily Headlines, Local Offers), an online Classifieds/Marketplace with multiple categories, and Special Sections including themed publications like Ladies' Journal, graduation editions, and community guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Print Newspaper The weekly print edition of the Buffalo Reflex newspaper delivered to subscribers, providing local news, sports, opinion, obituaries, and classifieds for Dallas County and surrounding communities.
• BuffaloReflex.com Digital News Website The online digital version of the newspaper providing frequent updates for breaking news and access to all published content for Dallas County readers, accessible via web and mobile.
• E-Editions Digital replica versions of the printed newspaper editions, viewable online through a PDF-style format, allowing readers to browse full issues page-by-page on any device.
• Email Newsletter Subscriptions Email newsletter service offering Breaking news, Daily Headlines, e-Edition, and Local Offers lists delivered to subscribers through Constant Contact.
• Classifieds Marketplace Online classified advertising section featuring categories including Agri-Business, Announcements, Employment, Merchandise, Real Estate, Recreation, Services, Transportation, and Yard Sales, allowing local individuals and businesses to place paid word-based ads.
• Special Sections Publications Annual themed publications including Ladies' Journal, graduation keepsakes, Country Neighbor rural living quarterly, The Good Life lifestyle magazine, community guides, and business outlook publications, distributed both in print and online.
• Paid Memorial Obituary Services Paid obituary notice placement service with photo options, priced at 35 cents per word and $10 for a photo, with first 250 words and photo free for veterans, integrated with Legacy.com for online browsing.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Phillips Media Group, LLCcoreOthersParent company operating Buffalo Reflex and BuffaloReflex.com. Terms of Service state site operated by Phillips Media Group LLC, 111 W Rush, Harrison, AR 72601.
• Creative Circle Media SolutionscoreTechnology or IntegrationWebsite platform and e-edition technology provider powering BuffaloReflex.com

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Houston Herald: Weekly newspaper serving Texas County in south-central Missouri. Comparable rural community newspaper with weekly print publication, digital presence, and local advertising-driven revenue model.
• The Lake Sun Leader: Weekly newspaper covering the Lake of the Ozarks area in Camden/Miller counties, Missouri. Comparable rural-Missouri community newspaper with print + digital editions, classifieds, and local advertising base.
• Marshfield Mail: Weekly community newspaper serving Webster County, Missouri — adjacent to Buffalo Reflex's coverage area. Closely comparable in target audience, product mix, and small-town weekly operating model.
• Bolivar Herald-Free Press: Sister community newspaper in nearby Polk County, Missouri, also operated by Phillips Media Group. Shares the same parent company, Creative Circle Media platform, and local-weekly newspaper business model serving a similar rural Missouri market. Publisher Deanna Moore appears to oversee both papers.
• Cedar County Republican: Small weekly newspaper serving Cedar County, Missouri, with a comparable rural community news focus. Closely matches Buffalo Reflex in scale, frequency (weekly print + digital), and revenue mix (subscriptions, display ads, classifieds, legal notices).
• Christian County Headliner News: Weekly community newspaper serving Christian County in southwest Missouri. Closely comparable in scope, format, and rural Missouri community-coverage model, with overlapping advertising and subscription dynamics.

Broad incumbents

• Ogden Newspapers: Family-owned multi-title community newspaper group operating dailies and weeklies across the Midwest and Mid-Atlantic. Provides a scaled analog of the multi-paper local publisher strategy that supports Buffalo Reflex's parent.
• Phillips Media Group (Parent): Parent company of Buffalo Reflex operating a portfolio of community newspapers across Missouri and the Ozarks region. Provides the closest comparable peer view as a multi-paper local media operator with similar product economics across titles.
• Lee Enterprises: Major publicly traded local newspaper operator with a portfolio of daily and weekly community newspapers across the U.S. Comparable business model (subscription + advertising + legal notices) but at vastly larger scale, including many rural weeklies similar to Buffalo Reflex.
• Gannett / USA TODAY Network: Largest U.S. local newspaper operator with hundreds of community publications including small-town weeklies. Provides the industry benchmark for the subscription + advertising + digital monetization stack that Buffalo Reflex uses, though at dramatically larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/buffaloreflex
• Facebookfacebook.com/BuffaloReflex
• LinkedInlinkedin.com/company/buffalo-reflex

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buffalo Reflex