EeT

What EeT does

EeT Co., Ltd. (EeT株式会社), which trades as da Roma, is a privately-held Japanese specialty importer and boutique tour operator founded in August 2016 by representative director Yamada Ryoma. The company imports curated, often DOP-, BIO-, or IGP-certified Italian food ingredients — including extra virgin olive oil from AGRESTIS, 8-petal capers from Sapori Eoliani on Salina Island, Bronte DOP pistachios from GEMMA VERDE, white figs from Santomiele, traditional balsamic vinegar from the Forni family via Mia Modena, and Sicilian anchovies and almonds — sourced directly from small, family-run producers the founder has built relationships with over 15 years in the travel industry. It sells these products to Japanese consumers through its own e-commerce shop (daromashop.thebase.in), a permanent retail concession inside Isetan Shinjuku's Plaisir Épicerie (since August 2020), and recurring pop-up events at department stores such as Hankyu Umeda.

The business operates two revenue streams: one-time retail sales of imported specialty ingredients (functional category coded as one-time license) and one-time sales of guided, producer-focused tours to Italy (typically 11–13 days, covering Sicily, Basilicata, Calabria, Campania, Salina, and Puglia). The integrated product–tour model is the company's core differentiator: customers can buy an olive oil or jar of capers and then book the trip that visits the producer behind it, with each product SKU tied to a documented producer story. Pricing is not publicly disclosed on the website; tour pricing is provided on inquiry or via brochure, and a price adjustment on selected products and shipping was announced in October 2023 citing FX and shipping cost inflation.

There is no proprietary technology, no app, no API, no disclosed funding rounds, and no institutional investors. The company is founder-owned and bootstrapped, headquartered in Shinjuku, Tokyo since April 2023, distributes exclusively within Japan, and sources exclusively from Italian producers. Go-to-market is content-led (recipe blog, Facebook, Instagram, Twitter, LINE) combined with physical retail and event-driven sales at premium department stores.

Name

EeT

Legal name

EeT株式会社

Website

https://eet.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Short description

EeT Co., Ltd. (da Roma) is a Japanese specialty importer and tour operator that sells curated, DOP/IGP-certified Italian food ingredients directly to Japanese consumers via e-commerce and an Isetan Shinjuku retail concession, and organizes multi-day producer-visit tours to Italy.

Ownership category

akta.pro rank

Product category

Specialty Food Retail & Culinary Tourism

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industries

International Specialty Ingredients & Import Markets (CRAHAFAL), Imported & Regional Specialty Food Stores (CRAHAGAL), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Italian food imports
• Italy culinary tours
• Specialty food retail
• Artisan grocery
• Food tourism

Headquarters

HQ city

Kawasaki Si

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Italian Food Product Sales: EeT imports and sells premium Italian food products including extra virgin olive oil, pistachios, capers, dried figs, balsamic vinegar, anchovies, and other specialty ingredients through their online shop and retail store. Products are sourced directly from Italian producers and sold to Japanese consumers and food businesses.
2. Italy Tour Package Sales: EeT organizes and sells guided tours to Italy focused on visiting food producers. Tours typically span 11-13 days, visiting regions such as Sicily, Campania, Basilicata, Calabria, and Salina Island. The tours are themed around culinary discovery and meeting the producers behind the food products they sell.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EeT imports Italian food ingredients into Japan and sells them to consumers under the 'da Roma' brand through a physical retail store at Isetan Shinjuku and an online shop. The company also organizes curated tours to Italy, combining specialty food retail with culinary tourism services for Japanese consumers interested in Italian gastronomy.

Product overview

EeT operates as an Italian food ingredient import company under the 'da Roma' brand, offering a portfolio of specialty food products combined with producer-focused Italy tours. The core offering consists of imported Italian ingredients sold through an e-commerce platform (da Roma Online Shop) and a physical retail store at Isetan Shinjuku. Key product lines include extra virgin olive oils (AGRESTIS, Nettarlibleo), capers from Salina Island (Sapori Eoliani), Bronte DOP pistachios (GEMMA VERDE), dried and preserved fruits, balsamic vinegar (Mia Modena), and seafood products (anchovies, bluefin tuna). These products are complemented by organized Italy tours that enable customers to visit producers and experience the food culture behind the ingredients. The company was founded in August 2016 by representative director Yamada Ryoma, with headquarters in Shinjuku, Tokyo.

Differentiator

Problem solved

Functional benefit

Products and services

• da Roma Italian Food Products Imported Italian specialty food ingredients sold under the da Roma brand, including artisanal products sourced directly from Italy for Japanese consumers seeking authentic Italian culinary goods.
• da Roma Online Shop E-commerce site operated on the BASE platform that sells imported Italian food products to Japanese customers nationwide, extending the da Roma brand beyond the physical Isetan Shinjuku location.
• Italy Culinary Tours Organized travel tours to Italy for Japanese consumers interested in culinary and cultural experiences, leveraging the founder's 15 years of travel industry expertise.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AGRESTIS社coreOthersSicily-based extra virgin olive oil producer located in Buccheri. The company practices pesticide-free farming using 1200-year-old olive trees, with olives pressed at controlled temperatures below 28°C to produce fruity, floral oil from the Tonda Iblea variety.
• Sapori Eoliani社coreOthersSalina Island-based caper producer, the only cultivator of 8-petal capers in Italy. Founded by Roberto who developed the unique variety, now operated by his mother Maurizia after his passing. The 8-petal structure creates superior texture and aroma compared to standard 6-petal capers.
• GEMMA VERDE社 (Emma Scaravilli)coreOthersBronte, Sicily-based DOP pistachio producer maintaining traditional natural drying methods. Uses volcanic soil from Mount Etna, biennial harvests, and artisanal processing to produce what is considered the world's highest quality pistachios.
• Santomiele社coreOthersCilentana region producer of DOP white dried figs. Creates specialty fig products including stuffed dried figs and natural fig molasses, using hand-processed traditional methods with minimal additives.
• Mia Modena (堂内あかね)coreOthersJapanese producer and importer of traditional balsamic vinegar from Modena, Italy. First Japanese person to become an A-rank balsamic vinegar appraiser. Married to Massimo Forni of the 250+ year old Forni family, producing traditional balsamic vinegar.
• 伊勢丹新宿店coreChannel Partner/ Reseller/ DistributorIsetan Shinjuku department store houses EeT's first permanent retail location 'da Roma' within their地下1階 Plaisir Épicerie specialty food section, opened August 2020.
• 阪急うめだ本店minorChannel Partner/ Reseller/ DistributorHankyu Umeda department store hosts EeT's Italian Fair participation, with EeT appearing at events such as the November 2023 Italian Fair at the 9th floor event space.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• Slow Food: Global movement founded in Italy to preserve traditional regional food, producer stories, and biodiversity; not a commercial retailer, but the closest cultural and mission comparator to EeT's 'producer-storytelling' artisanal-import positioning and provides context for the niche EeT operates in.

Direct peers

• Meidi-Ya: Long-established Japanese importer and retailer (founded 1885) of European gourmet foods that operates its own retail locations in Tokyo and beyond. Closest direct comparable to EeT's model of importing and retailing premium European—particularly Italian—specialty foods to Japanese consumers, with a similar customer profile and curated assortment.

Broad incumbents

• Kaldi Coffee Farm: Nationwide Japanese specialty food and coffee chain that stocks imported Italian pantry items (olive oil, pasta, condiments, dried goods). Overlaps with EeT on imported Italian specialty groceries but at mass-premium scale with a much broader assortment, own-brand products, and dozens of retail locations nationwide.
• Dean & DeLuca Japan: Premium gourmet food retailer with a multi-location Japan footprint carrying imported specialty items including Italian ingredients. Overlaps with EeT on imported Italian specialty groceries and target customer (premium foodies), but operates at much larger scale and with a much broader assortment including prepared foods.
• Eataly: Globally recognized Italian food marketplace and restaurant concept with a Tokyo presence (Eataly Tokyo) that sells imported Italian specialty ingredients alongside prepared foods and dining. Comparable to EeT in product category but vastly larger in scale, assortment breadth, and operational format, making it a broad incumbent rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/da_Roma_eet
• Facebookfacebook.com/eet.daroma/?ref=bookmarks
• Instagraminstagram.com/da_roma_eet/?hl=ja

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EeT