Wisconsin Online Divorce

What Wisconsin Online Divorce does

Wisconsin Online Divorce is a consumer-facing, direct-to-consumer online platform that prepares do-it-yourself divorce paperwork for uncontested divorces in Wisconsin. It operates as a division of Online Divorce Service, LLC, a privately held LLC founded in 2000 and headquartered in Birmingham, Alabama. The service sells primarily to Wisconsin residents seeking an affordable alternative to attorney-represented divorce, with documented demand from segments including parents with minor children, same-sex couples, missing-spouse cases, and couples with shared property or debt.

The core product is an online questionnaire engine that converts user-entered case details into Wisconsin state- and county-specific court forms across all 72 counties, supported by step-by-step filing instructions, unlimited pre-finalization revisions, electronic document storage, and 24/7 customer support. Add-on modules include Expedited Service (30-minute document turnaround), Court Filing Service ($49) plus a Platinum/Premium full-service filing tier, an Attorney Access Program routed through 16+ partner law firms, chat and live mediation services, and a storage subscription. The technology stack is web-based and self-serve with no public API, no SDK, no native app, and no disclosed AI components.

The business model combines a one-time document-preparation fee ($159 discounted from a $179 regular price) with a 30-day access window that automatically renews into a $39.99/month subscription, layered with pay-as-you-go add-ons. Go-to-market is digital and SEO-led: county-specific landing pages for all 72 Wisconsin counties capture organic search traffic for local divorce queries, supplemented by content marketing, customer testimonials, and remarketing campaigns on Google, Bing, and Facebook/Meta. The company is bootstrapped with no disclosed external funding, operates as a single-state brand within a multi-state parent portfolio, and generates revenue primarily from high-volume, low-ticket B2C transactions.

Name

Wisconsin Online Divorce

Legal name

Online Divorce Service, LLC

Website

https://wisconsinonlinedivorce.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Wisconsin Online Divorce is a direct-to-consumer web platform that prepares DIY, uncontested divorce paperwork for Wisconsin residents, generating state- and county-specific court forms for all 72 Wisconsin counties via an online questionnaire, with optional court filing, attorney access, and mediation add-ons.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Document Preparation Service: One-time fee for initial divorce document preparation and 30-day platform access. After 30 days, access automatically renews monthly at $39.99.
2. Court Filing Service: Optional add-on service for $49 to initiate case with court, serve spouse, and finalize divorce.
3. Expedited Service: Priority service to receive divorce papers within 30 minutes after completing the divorce interview.
4. Attorney Access Program: Access to independent licensed attorneys for consultation on divorce matters through a separate Limited Scope Representation Agreement with partnering law firms.
5. Mediation Services: Optional mediation services including chat-based and live telephone/video conference sessions with neutral third-party mediators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wisconsin Online Divorce provides an online self-serve platform that uses an intelligent questionnaire to generate customized, Wisconsin state- and county-specific divorce forms for individuals pursuing uncontested divorces. The base service delivers completed divorce documents ready for download within 2 business days along with filing instructions, and is augmented by optional add-on services such as expedited processing, court filing, attorney consultations, mediation, and document storage.

Product overview

Wisconsin Online Divorce is a consumer-facing online platform providing do-it-yourself divorce document preparation for uncontested divorces in Wisconsin. The core product is an intelligent online questionnaire engine that generates customized Wisconsin state and county-specific divorce forms based on user-provided case details. The platform operates on a modular add-on model, with the base service including document preparation and filing instructions, augmented by optional premium services: Expedited Service for faster document delivery, Court Filing Service (including Platinum/Premium tiers) for hands-on court filing, Attorney Access Program for legal consultations, Mediation Services for dispute resolution, 24/7 Customer Support, Document Storage Subscription, and Wrap Around/Post Divorce Support services. Pricing starts at $159 for the base service with $49 add-ons for court filing.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Divorce Document Service Core online service for individuals pursuing uncontested divorce in Wisconsin. Users complete an intelligent interview; the platform produces customized divorce forms and step-by-step filing instructions specific to the customer's Wisconsin county, with documents ready to download in 2 business days and unlimited revisions before finalizing.
• Expedited Service

Quantifiable outcome

• DIY divorce cost of $159 compared to $6,000-10,000 with attorney
• +1 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Anderson, Williams, and Froad, LLC (Alabama)minorImplementation/ SI/ Consulting PartnerAlabama-based law firm providing limited scope attorney representation services through the Attorney Access Program. Services include 45-minute telephone consultations on divorce-related matters.
• The Law Offices of Scott Griffiths (Arizona)minorImplementation/ SI/ Consulting PartnerArizona-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• LegalLuxe Law Group (Arkansas)minorImplementation/ SI/ Consulting PartnerArkansas-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• The Law Offices of Omar Gastelum & Associates (California)minorImplementation/ SI/ Consulting PartnerCalifornia-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Poormon Road Law (Colorado)minorImplementation/ SI/ Consulting PartnerColorado-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Julia von Schilling, PLLC (Connecticut)minorImplementation/ SI/ Consulting PartnerConnecticut-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Diane Fowler, Esquire (Florida)minorImplementation/ SI/ Consulting PartnerFlorida-based attorney providing limited scope attorney representation services through the Attorney Access Program.
• E.N. Banks-Ware Law Firm, LLC (Georgia)minorImplementation/ SI/ Consulting PartnerGeorgia-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Family Legal Services (Kansas)minorImplementation/ SI/ Consulting PartnerKansas-based legal services provider providing limited scope attorney representation services through the Attorney Access Program.
• Law Offices of Thomas G. Harrison (Maryland)minorImplementation/ SI/ Consulting PartnerMaryland-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• The Worden Law Firm (Massachusetts)minorImplementation/ SI/ Consulting PartnerMassachusetts-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Kelley Collett, PLLC (Michigan)minorImplementation/ SI/ Consulting PartnerMichigan-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• El-Bashit Law (Minnesota)minorImplementation/ SI/ Consulting PartnerMinnesota-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Shane and White, LLC (New Jersey)minorImplementation/ SI/ Consulting PartnerNew Jersey-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Zimmet Law Group, PC (New York)minorImplementation/ SI/ Consulting PartnerNew York-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Aoun Law Group (Virginia)minorImplementation/ SI/ Consulting PartnerVirginia-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Josephson & Associates (Washington)minorImplementation/ SI/ Consulting PartnerWashington-based law firm providing limited scope attorney representation services through the Attorney Access Program.
• Singular Law PLLCcoreStrategic or Co-development PartnerPrimary law firm partner for the Attorney Access Program providing limited scope representation services. Governs the relationship between the company and partnering firms offering attorney consultations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Online Divorce