What Farm Wilder does

Farm Wilder is a UK-based regenerative meat sourcing organization founded in January 2019 by Tim Martin, a BBC filmmaker and naturalist, and Luke Dale-Harris, a former environmental journalist with FWAG. It operates as an intermediary between approximately 30 partner farms in the South West of England and a diversified set of downstream buyers, purchasing livestock at premium prices and channeling 100% pasture-fed beef and lamb through wholesale, food service, and direct-to-consumer routes.

The company's core product is certified regenerative beef and lamb raised under its own Farm Wilder Standards, which mandate active habitat management, soil and organic carbon planning, and ongoing regenerative farm plans reviewed with support from FWAG South West. Distribution is delivered through a wholesale butchery operated in partnership with Sam Blunt Bespoke Butchering, supply to butchers, restaurants, shops, universities, and stadiums across London and the South West, and direct-to-consumer sales via Abel & Cole. The business monetizes by paying farmers a premium for compliant livestock and selling the resulting meat through B2B and B2C channels at undisclosed but presumably premium price points; no external institutional funding, revenue figures, or pricing schedules have been disclosed. Ben Coward joined as Supply & Wholesale Manager in 2025, and the board includes Non-Executive Directors with sustainability and supply-chain technology backgrounds, indicating ongoing investment in operational and governance capacity.

Name

Farm Wilder

Legal name

Farm Wilder

Website

https://www.farmwilder.org/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm Wilder is a UK regenerative meat sourcing organization founded in 2019 that connects approximately 30 South West England farms with food businesses and consumers, selling 100% pasture-fed, habitat-friendly beef and lamb through wholesale butchery, food service, and Abel & Cole direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Pasture-Fed Regenerative Meat

NAICS

Sheep and Goat Farming (1124), Sheep Farming (11241)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Organic/Regenerative Sheep & Goat Production (AFAEAFAI)

akta.pro secondary industries

Hay Products (Baled, Chopped, Cubes) (AFADAHAA), Pasture-Based & Grazing Dairy Systems (AFAEACAI)

Keywords

• Regenerative agriculture
• Pasture-fed meat
• Wildlife-friendly farming
• Wholesale butchery
• Sustainable meat sourcing

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Premium Meat Sales: Farm Wilder purchases livestock from partner farmers at premium prices and sells beef and lamb through wholesale butchery operations, supplying butchers, restaurants, shops, stadiums, universities, and direct-to-consumer via Abel & Cole.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Farm Wilder sources 100% pasture-fed beef and lamb from a network of approximately 30 regenerative farms in the South West of England that meet its wildlife-friendly Farm Wilder Standards. It operates a wholesale butchery in partnership with Sam Blunt Bespoke Butchering and distributes the meat to butchers, restaurants, shops, stadiums, universities, and consumers via Abel & Cole, paying partner farmers a premium above market rates.

Product overview

Farm Wilder is a regenerative meat sourcing organization that connects wildlife-friendly farmers with conscious consumers. The core offerings consist of premium beef and lamb products sourced from approximately 30 partner farms across the South West of England, all raised according to Farm Wilder's regenerative standards (100% pasture-fed, habitat-focused). Distribution is facilitated through a wholesale butchery service operated in partnership with Sam Blunt Bespoke Butchering, selling to butchers, restaurants, shops, and universities from London to Cornwall, as well as direct-to-consumer online ordering through Abel & Cole. Farm environment planning services and knowledge exchange programs support farmers in adopting regenerative practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Wilder Beef Premium beef from farms practicing regenerative agriculture under Farm Wilder Standards: 100% pasture-fed across the entire lifecycle, raised on farms managing or restoring priority farmland habitats such as species-rich grasslands and wildlife-rich heathland. Sold wholesale to food businesses and via Abel & Cole to consumers.
• Farm Wilder Lamb Premium lamb from farms practicing regenerative agriculture under Farm Wilder Standards: 100% pasture-fed across the entire lifecycle, raised on farms managing or restoring priority farmland habitats. Sold wholesale to food businesses and via Abel & Cole to consumers.
• Wholesale Butchery Service Farm Wilder's own wholesale butchery, run in partnership with Sam Blunt Bespoke Butchering, supplying processed beef and lamb to butchers, restaurants, food processors, shops, stadiums, and universities from London to Cornwall.
• Farm Environment Plans Regenerative farm planning service developed with FWAG South West, providing farmers with farm environment plans and regular knowledge exchange events (on-farm and webinars) to support their transition to wildlife-friendly farming under Farm Wilder Standards.

Quantifiable outcome

• Decline of hedgehogs, tree sparrows, and turtle doves by over 90% due to intensive farming
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Net Zero NowminorStrategic or Co-development Partner · 1 January 2021Founded by Non-Exec Director Simon Heppner in 2021. A sustainability consultancy focused on helping businesses achieve net zero. Potential for collaboration on carbon measurement and reporting for Farm Wilder farms.
• FWAG South West (Farming and Wildlife Advisory Group)coreStrategic or Co-development Partner · 1 January 2019Farm Wilder works with FWAG South West to develop farm environment plans for their producer group of ~30 farms. This partnership provides technical expertise in agricultural conservation and regenerative farming practices. FWAG South West supports the regenerative planning process for all Farm Wilder farmers.
• Sustainable Restaurant AssociationminorStrategic or Co-development Partner · 1 January 2010Co-founded by Non-Exec Director Simon Heppner in 2010. Farm Wilder supplies restaurants that may be members of the SRA, creating indirect partnership pathway for sustainable restaurant sourcing.
• Sam Blunt Bespoke ButcheringcoreStrategic or Co-development PartnerFarm Wilder runs its own wholesale butchery in partnership with Sam Blunt Bespoke Butchering. This allows Farm Wilder to control quality and processing of their pasture-fed beef and lamb from partner farms.
• Abel & ColecoreChannel Partner/ Reseller/ DistributorFarm Wilder meat is available for home ordering through Abel & Cole, an online organic and sustainable food retailer. This provides direct-to-consumer sales channel for Farm Wilder products.
• Good BusinessminorStrategic or Co-development PartnerSustainability consultancy where Non-Exec Director Simon Heppner has been an advisor since 2006. Provides expertise in sustainable business practices and ESG frameworks.
• Equilibrium MarketsminorStrategic or Co-development PartnerTechnology company that pioneered dynamic food procurement and enables transparent and efficient short food supply chain infrastructure. CEO Rich Osborn serves as Farm Wilder Non-Exec Director, bringing supply chain technology expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pipers Farm: Pipers Farm is a Devon-based family-run business producing 100% pasture-fed beef and lamb from a network of small farms in the South West of England, sold direct to consumers and restaurants. It is the closest direct peer to Farm Wilder in geography, production model, regenerative ethos, and B2B/wholesale butchery channels.
• Pasture for Life: Pasture for Life is a UK certification body promoting 100% pasture-fed livestock systems and works with a network of certified farms and partner brands. It overlaps directly with Farm Wilder's pasture-fed certification logic and is comparable as a competitor standards/brand in the regenerative meat category.
• The Ethical Butcher: The Ethical Butcher is a UK online and wholesale butcher supplying 100% pasture-fed, high-welfare, regenerative meat to households and restaurants. It competes head-on with Farm Wilder in the regenerative meat online and food-service channel and uses a similar premium pricing model.
• Eversfield Organic: Eversfield Organic is a Devon-based organic and pasture-fed meat brand selling online and through farm shops and restaurants. It shares Farm Wilder's South West England base, regenerative/organic positioning, and direct-to-consumer plus food-service channel mix.
• Rhug Estate: Rhug Estate is a Wales-based organic and regenerative farm and meat brand supplying restaurants, retail, and direct consumers with premium organic beef, lamb, and other meats. It is comparable to Farm Wilder in regenerative/organic standards, premium positioning, and B2B2C distribution.
• Coombe Farm Organic: Coombe Farm Organic is a Somerset-based organic meat producer and online retailer supplying pasture-fed organic meat to UK households and restaurants. It overlaps with Farm Wilder in geography (South West England), organic/regenerative standards, and online plus wholesale distribution.

Broad incumbents

• Daylesford Organic: Daylesford Organic is a large UK premium organic and sustainable food brand with farms in the Cotswolds, a flagship farm shop, online retail, and wholesale. It competes with Farm Wilder at the premium end of sustainable meat but at significantly larger scale and broader product range, making it a broad incumbent rather than a direct peer.
• Riverford Organic Farmers: Riverford Organic Farmers is a large UK organic vegetable and meat box-delivery business with its own farms and a national distribution network. It overlaps with Farm Wilder's Abel & Cole-style organic home-delivery positioning and sustainable food brand, but at much larger scale and across broader categories, making it a broad incumbent.

Others

• Abel & Cole: Abel & Cole is a UK online organic and sustainable grocery retailer that is Farm Wilder's direct-to-consumer channel partner. It is comparable as an adjacent channel/distribution rather than a competitor, but its organic food brand and home-delivery model share customer overlap with Farm Wilder's end consumers.

Emerging players

• Gusto Organic / Organic North / Farmison: Farmison & Co is a UK online butcher delivering premium, high-welfare, often native-breed meat directly to consumers. It overlaps with Farm Wilder in premium meat online retail and sustainability storytelling but operates as an emerging/online-focused player rather than a producer-group model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Wilder