Good News For Everyone

What Good News For Everyone does

Good News For Everyone is a UK-registered Christian charity (England & Wales charity number 221605; Scotland SC039224) headquartered in Lutterworth that distributes Bibles and Christian literature free of charge to individuals and institutions. Its core products include full Bibles, badged and large print New Testaments with Psalms and Proverbs, Hope Magazine, Discover Magazine, the annual Prayer Diary, and evangelical leaflets, supplemented by an online Bible reading platform on goodnewsuk.com. Distribution occurs through local volunteer branches across the UK, institutional placements in schools, prisons, hospitals, hotels, and football clubs, charity shop partnerships (notably with Blythswood in Scotland and Northern Ireland), and international outreach to Moldova and Serbia/Macedonia.

The organization is structured as a non-profit governed by its constitution and led by Executive Director Iain Mair. It employs between 11 and 50 staff at its Western House office in Lutterworth, with no subsidiaries, parent company, or external equity backing. There is no proprietary technology platform beyond a content website and social media presence on Facebook, LinkedIn, YouTube, and Instagram, and no API, AI, or software product surface. The marketing and supporter-engagement approach relies on impact stories, a twice-yearly Good News News newsletter, and a Daily Prayer Diary distributed to "Friends" of the charity.

The revenue model is entirely donation-based. All Bibles, Testaments, and publications are provided to recipients at no cost, and operational funding comes from individual donors, charitable contributions, and recurring "Friends" subscriptions. No pricing model, commercial pricing disclosure, or revenue figure is published. The go-to-market motion is community-led, combining grassroots volunteer branches with permission-based institutional placement and partnership-driven distribution through other Christian charities, targeting spiritual seekers, schools, churches, correctional facilities, healthcare settings, hospitality venues, and sports organizations across the UK and selectively abroad.

Name

Good News For Everyone

Legal name

Good News For Everyone!

Website

https://goodnewsuk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Good News For Everyone is a UK-registered Christian charity that distributes Bibles, Testaments, and Christian literature free of charge to individuals, schools, churches, prisons, hospitals, hotels, and sports organizations through volunteer branches and partnerships across the UK and abroad.

Ownership category

akta.pro rank

Product category

Religious Charity Services

NAICS

Religious Organizations (8131), Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

Keywords

• Bible distribution charity
• Scripture outreach ministry
• Christian literature publishing
• Religious education resources
• Faith-based nonprofit services

Headquarters

HQ city

Lutterworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Relies on the generosity of individuals to fund Bible distribution in local areas and internationally. Receives donations from supporters and Friends of Good News For Everyone.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Good News For Everyone is a UK-based Christian charity that distributes Bibles, New Testaments with Psalms and Proverbs, and Christian literature free of charge to individuals and institutions including schools, prisons, hospitals, hotels, and football clubs. The organization supports local church outreach through a UK-wide branch network of volunteers and produces supporting publications including Hope Magazine, Discover Magazine, and an annual Prayer Diary. All materials are provided at no cost to recipients.

Product overview

Good News For Everyone is a Bible distribution charity offering a unified portfolio of Scripture products and Christian publications. The core offering consists of physical Bibles and Testaments (available in full, badged, large print, and pocket formats) distributed through schools, churches, hotels, prisons, and hospitals. Supporting publications include Hope Magazine and Discover Magazine, distributed via charity shops and outreach. The organization also provides digital access to the Bible online, evangelical leaflets, and impact story resources. All products serve the unified mission of introducing others to Jesus Christ through Scripture distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Discover Magazine: Magazine publication distributed by the charity
• Hope Magazine
• Prayer Diary

Products and services

• Bibles Full Bibles distributed free of charge internationally, including badged and large print Testaments, presented to schools, hotels, football clubs, prisons, and hospitals upon invitation. Recipients include individuals seeking spiritual guidance and institutional partners.
• New Testament Psalms and Proverbs
• Hope Magazine
• Discover Magazine
• Prayer Diary
• Introducing Everyone to Jesus Leaflets
• Online Bible Reading

Named customers1 record

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BlythswoodcoreChannel Partner/ Reseller/ Distributor · 1 June 2026GOOD NEWS for Everyone! supplied nearly 4,000 Hope magazines to Blythswood, a Christian charity based in the Highlands of Scotland, for distribution through its 15 charity shops in Scotland and 8 shops in Northern Ireland. 2,500 Hope magazines were delivered to Blythswood's depot at Deephaven on the Cromarty Firth and 1,350 to its main Irish depot at Ballyclare, County Antrim. Preliminary contacts were made through Rossshire East branch, with Region 1 Cabinet recognizing shared values and overlapping aims of both organisations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Crosslinks: Crosslinks is a UK-based international evangelical mission supporting Christian ministry worldwide. Good News For Everyone's international Bible distribution in Moldova and Serbia/Macedonia sits in an adjacent space to Crosslinks' evangelical and scripture-access work, although Crosslinks operates as a sending agency rather than a distributor.
• Pioneer People: Pioneer is a UK-based evangelical mission agency operating internationally, including in Eastern Europe. Good News For Everyone's outreach in Serbia/Macedonia overlaps geographically with Pioneer's footprint, making it a comparable regional peer in evangelical mission delivery.

Others

• Stewardship: Stewardship is a UK Christian fundraising and donor-advised giving service for individuals and charities. As Good News For Everyone is fully donation-funded, Stewardship is an adjacent ecosystem participant that supports similar charities' income generation rather than a direct competitor.

Emerging players

• Alpha International: Alpha runs the Alpha Course, a global introduction-to-Christianity programme used by tens of thousands of churches. Good News For Everyone's outreach to individuals seeking spiritual guidance and Bible engagement overlaps with Alpha's evangelistic mission, making it a comparable peer in church-based evangelism support.
• Christians Against Poverty: CAP is a UK Christian charity delivering debt counselling and community services through local churches. While Good News For Everyone focuses on scripture distribution, both organisations use the UK church network as their primary distribution/delivery channel and share a faith-based social-outreach model.

Direct peers

• Gideons International: Gideons International is a global Christian organisation that distributes free Bibles in hotels, hospitals, schools, prisons, and other institutions — exactly the channels Good News For Everyone operates in. They are the most direct and dominant peer in free scripture placement, with materially larger global infrastructure and a much longer operating history.
• Operation Mobilisation: Operation Mobilisation is a large international evangelical missions organisation active in scripture distribution and church planting across many countries. Good News For Everyone's evangelical outreach and cross-border scripture distribution make OM a comparable peer in mission type and global reach ambition.
• Wycliffe Bible Translators: Wycliffe focuses on Bible translation and distribution worldwide. Good News For Everyone's international outreach to Moldova and Serbia/Macedonia — distributing Scriptures in local contexts — overlaps with Wycliffe's distribution and access mission, making it a comparable direct peer in scripture access.
• Scripture Union: Scripture Union is a UK-based Christian charity focused on Bible engagement, especially among children and young people in schools and churches. Good News For Everyone's school placement programme, evangelical leaflets, and youth-oriented resources make Scripture Union a direct peer in mission and audience.
• Bible Society: The Bible Society is the UK's primary Bible translation, publishing, and distribution charity. Good News For Everyone competes with the Bible Society for institutional Bible placements, Christian donor share, and visibility within UK churches, making it a highly comparable direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GoodNewsForEveryone
• Facebookfacebook.com/GoodNewsForEvery1
• LinkedInlinkedin.com/company/goodnewsforeveryone
• Instagraminstagram.com/_goodnewsforeveryone

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good News For Everyone