WallPen
wallPen GmbH, founded 2016 in Wissen, Germany, manufactures the mobile wallPen E2 UV wall printer and sells it globally to entrepreneurs and SMBs who operate wall-printing service businesses across interior design, hospitality, retail, and advertising end-markets.
- Company typePrivate
- Founded2016
- HeadquartersWissen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WallPen does
wallPen GmbH is a privately held German manufacturer founded in 2016 in Wissen, Germany, that designs, produces, and sells mobile UV wall-printing systems under the wallPen E2 brand. The core product is a motorized, laser-sensor-guided printer that uses Drop-on-Demand inkjet printheads in a CMYK(W) configuration to print high-resolution images directly onto vertical surfaces up to four meters high with unlimited width. The system is controlled by a proprietary wallPen application available on Windows, macOS, iOS, and Android, runs on a 32-bit ARM multi-processor architecture with a custom UNIX-based operating system, and uses a European-manufactured, plastic-like, odorless UV ink that cures instantly under built-in UV lamps. Hardware is engineered for portability at 89 kg split across six transport bags and a five-minute on-site setup, with 300-1,200 DPI resolution and laser contour compensation for wall irregularities up to 10 cm.
The company monetizes primarily through direct hardware sales of the wallPen E2 (€44,000+ in Europe; $53,990-$69,770 in the US), bundled with a 12- or 24-month ink flat-rate subscription, two days of certified training, a 5-year warranty, and ongoing service. After the bundled ink period ends, consumables run at roughly €2-5 per m², providing a recurring revenue tail. Go-to-market is sales-led via a global direct sales team supported by live web demos, on-site visits to the Wissen headquarters, a localized e-commerce shop for accessories, and regional channel partners such as MeWall in Poland, with a US sales office in East Greenwich, RI. Customers are predominantly entrepreneurs, startups, designers, painters, and creative advertising firms that purchase the machine to operate wall-printing service businesses serving end-clients in interior design, hospitality/retail, healthcare, advertising, public, and office environments. The business is bootstrapped with no disclosed external funding.
WallPen firmographics
Firmographics- Name
- WallPen
- Legal name
- wallPen GmbH
- Website
- https://wallpen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- wallPen GmbH, founded 2016 in Wissen, Germany, manufactures the mobile wallPen E2 UV wall printer and sells it globally to entrepreneurs and SMBs who operate wall-printing service businesses across interior design, hospitality, retail, and advertising end-markets.
- Ownership category
- akta.pro rank
WallPen industry classification
Industry- Product category
- Industrial Printing Equipment
- NAICS
- Printing Ink Manufacturing (32591)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Large Format & Wide Format Printers (Plotters) (HDACAEAF)
- akta.pro secondary industry
- Digital & Specialty Inks (Inkjet, UV, Conductive) (IMAEAHAI)
Keywords
Where WallPen is headquartered
LocationHeadquarters
- HQ city
- Wissen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
WallPen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of wallPen E2 wall printing machines. Base price starts at €44,000 in Europe or $53,990 basic package / $69,770 complete package in US market.
- Ink Subscription/Consumables: 12-month ink flat rate included with purchase (optionally 24 months). After flat rate period, ink costs approximately €2-5 per square meter. Users benefit from flat rate for first 1-2 years with minimal ink costs thereafter.
- Training and Certification: Two days of individual training and certification for two persons included. Training can be conducted at partner locations, online, or on-site (with additional fee).
- Service and Support: 12-month warranty, hotline, service and software updates included. After first year, service is billed fairly and transparibly. Spare parts available for separate purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | wallPen E2 Basic Package - €44,000 |
| One time/ perpetual license | Multi-year contract | wallPen E2 Complete Package - 24-month ink flat rate |
| One time/ perpetual license | Multi-year contract | wallPen E2 Basic Package US - $53,990 |
| One time/ perpetual license | Multi-year contract | wallPen E2 Complete Package US - $69,770 |
| Subscription | Monthly | Financing Option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
WallPen product offering
Product offeringCore offering
WallPen manufactures and sells the wallPen E2, a mobile UV wall printer that prints high-resolution images directly onto vertical surfaces up to 4 meters tall with unlimited width using Drop-on-Demand inkjet technology with CMYK(W) print heads and proprietary European-manufactured UV ink. The bundled offering includes the printer, a cross-platform proprietary app, 12- or 24-month ink flat rate, two-day training/certification, and ongoing service support, targeting entrepreneurs, designers, painters, and creative agencies who want to operate a wall printing business.
Product overview
WallPen offers a single unified product line centered on the wallPen E2 vertical UV printer, a mobile wall printing system manufactured entirely in Germany. The core offering includes the wallPen E2 printer with proprietary software app (Windows, Mac OS, iOS, Android), a 12-24 month ink flat rate subscription, and optional vertical axis extension kits for increased print height. The product ecosystem is designed for professional wall printing businesses, supporting prints up to 4 meters tall with unlimited width on various vertical surfaces.
Differentiator
Problem solved
Functional benefit
Brands
- wallPen E2: The primary wall printing device manufactured by wallPen GmbH, featuring mobile UV printing technology for vertical surfaces up to 4 meters in height.
Products and services
- wallPen E2 Wall Printer A mobile UV wall printer using Drop-on-Demand inkjet technology with CMYK(W) print heads and proprietary UV ink that prints high-resolution images directly onto vertical surfaces up to 4 meters in height with unlimited width; the bundled package includes the printer, an Android tablet, the wallPen app, transport bag system, vertical axis kit, 12-month ink flat rate, 12-month warranty, and two days of training. Sold to entrepreneurs, designers, painters, and creative agencies starting wall printing businesses.
- wallPen App
Quantifiable outcome
- Profit per month: €7,223 based on 5 m²/day output at €230/m² selling price
- +6 more outcomes
Companies that use WallPen
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
WallPen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WallPen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MeWall (Michał Wiesner)regionalPolish distribution and training partner located in Bydgoszcz (85-838). Provides Polish-speaking sales consultation, training, and certification for Polish customers. Training can also be conducted online or at customer site (with additional fee). Contact: +48 663 253 033, [email protected], https://mewall.eu
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
WallPen competitors and assessment
Company assessmentBroad incumbents
- Agfa-Gevaert: Belgian company offering large-format inkjet printing systems, inks, and workflow software for the graphics and signage industry. A broad incumbent competing for the same downstream customer spend on wall graphics.
- HP Large Format: Global leader in large-format printing (DesignJet, Latex, PageWide XL). Serves adjacent graphics, signage, and wall-covering customers with potentially overlapping capabilities for custom wall graphics at scale.
- Mimaki: Japanese maker of industrial inkjet printers including UV-LED and large-format models serving signage, textile, and décor printing. A broad incumbent whose product range overlaps with the applications WallPen's customers serve.
- Roland DG: Japanese manufacturer of large-format inkjet printers, printer/cutters, and UV flatbeds with a global dealer network. Overlaps with WallPen on UV inkjet technology and signage/graphics customers, but does not focus on the vertical wall niche.
- Mutoh: Japanese manufacturer of wide-format inkjet printers for signage, décor, and industrial applications, with a strong European presence. A broad incumbent whose customer base overlaps significantly with WallPen's end users.
- Canon (Production Print / imagePROGRAF): Manufacturer of imagePROGRAF large-format printers and Océ production print systems serving graphics, signage, and décor customers. A broad incumbent with a much larger sales channel and product range than WallPen.
- Fujifilm (Graphic Systems): Global player in inkjet printheads, inks, and large-format printers under the Acuity and Inca lines. A broad incumbent with proprietary UV ink technology that competes on overlapping applications including wall graphics.
Direct peers
- Vertico: Dutch manufacturer of robotic vertical wall printers using UV inkjet. Directly competes with WallPen across Europe on the same mobile wall-printing proposition for interior designers, hospitality, and retail customers.
- Wild Format: German manufacturer of mobile UV wall printers, the closest direct head-to-head competitor to WallPen in the vertical wall printing equipment market. Both target the same entrepreneurial and creative customer base with a comparable hardware-plus-ink business model.
Emerging players
- Dilli (Dilli IT): Korean manufacturer of UV-LED flatbed and roll-to-roll printers for industrial and commercial applications. An emerging player with overlapping UV-curable inkjet technology and a comparable product positioning in the mid-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WallPen social profiles
Digital presenceWallPen financial estimates
Financial estimateRevenue estimate
Valuation estimate
WallPen leadership team
Management profileNumber of profiles
Profiles1 record
WallPen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WallPen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WallPen
What does WallPen do?
WallPen manufactures and sells the wallPen E2, a mobile UV wall printer that prints high-resolution images directly onto vertical surfaces up to 4 meters tall with unlimited width using Drop-on-Demand inkjet technology with CMYK(W) print heads and proprietary European-manufactured UV ink. The bundled offering includes the printer, a cross-platform proprietary app, 12- or 24-month ink flat rate, two-day training/certification, and ongoing service support, targeting entrepreneurs, designers, painters, and creative agencies who want to operate a wall printing business.
Is WallPen a public or private company?
WallPen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WallPen founded?
WallPen was founded in 2016. It employs 11 to 50 people.
Where is WallPen based?
WallPen is headquartered in Wissen, Germany, in the Europe region.
How does WallPen make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are ink Subscription/Consumables, training and Certification and service and Support.
Who are WallPen's main competitors?
Broad incumbents on record are Agfa-Gevaert, HP Large Format, Mimaki, Roland DG, Mutoh, Canon (Production Print / imagePROGRAF) and Fujifilm (Graphic Systems). Direct peers are Vertico and Wild Format. Dilli (Dilli IT) is listed as an emerging player.
Does WallPen have an API?
No public API is recorded for WallPen.
What industry is WallPen in?
WallPen's product category is Industrial Printing Equipment. Its primary akta.pro industry code is HDACAEAF, Large Format & Wide Format Printers (Plotters), with a secondary code of IMAEAHAI, Digital & Specialty Inks (Inkjet, UV, Conductive). Its NAICS code is 32591 and its SIC code is 3555.