Aroma
Aroma Travel Services Private Limited is an IATA-accredited, Karachi-based travel agency and subsidiary of the Aroma Group, offering Hajj/Umrah pilgrimage, international and domestic leisure tours, MICE, corporate travel, visa facilitation, air ticketing, and car rental to Pakistani consumers, government, and enterprise clients.
- Company typePrivate
- Founded1980
- HeadquartersKarachi, Pakistan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Aroma does
Aroma Travel Services Private Limited is a Karachi-headquartered, IATA-accredited travel agency and wholly owned subsidiary of the Aroma Group of Companies, operating since 1980. It functions as a full-service, one-window travel platform serving both B2B and B2C customers across Pakistan, with a portfolio spanning Hajj and Umrah pilgrimage packages, international and domestic leisure tours, MICE (meetings, incentives, conferences, events) services, corporate travel management, IATA air ticketing, car rental, and visa facilitation — including appointed Visa Drop Box Agent status for the Royal Thai Embassy and the Malaysian Embassy. The company operates through a multi-brand ecosystem (Aroma Holidays, Aroma Labaik, Aroma Ziarat, Aroma MICE, Aroma Rent A Car, Aroma Visa, Aroma Aviation, Aroma International, Aroma Express, Aroma Khidmat, Aroma Associates) and is supported by 150+ professionals handling nearly 18,000 corporate/group customers in 2023. Named clients include the Governor of Sindh, government ministers, multinationals, and pharmaceutical companies.
The business model is service-led and sales-driven rather than technology-led. Revenue is generated primarily through packaged one-time bookings (pilgrimage and leisure packages tiered Executive/Deluxe/Standard), transaction fees on IATA air ticketing, professional service fees for MICE and visa facilitation, and unit rental on car hires. Pricing is quote-based and varies by destination, season, and tier, with packages quoted in PKR, USD, EUR, and SAR. Distribution is primarily direct — through the aromatravel.com website, phone, WhatsApp, walk-in office, and dedicated corporate account management — supplemented by social media presence across Facebook, Instagram, YouTube, and LinkedIn. No proprietary technology, AI capabilities, or digital platform infrastructure is disclosed; operations are conducted as a traditional, relationship-driven travel agency reliant on manual service delivery, supplier relationships, and the multi-brand group structure.
Aroma firmographics
Firmographics- Name
- Aroma
- Legal name
- Aroma Travel Services Private Limited
- Website
- https://aromatravel.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aroma Travel Services Private Limited is an IATA-accredited, Karachi-based travel agency and subsidiary of the Aroma Group, offering Hajj/Umrah pilgrimage, international and domestic leisure tours, MICE, corporate travel, visa facilitation, air ticketing, and car rental to Pakistani consumers, government, and enterprise clients.
- Ownership category
- akta.pro rank
Aroma industry classification
Industry- Product category
- Travel Agency Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Religious & Pilgrimage Retail Travel Agencies (THAKABAL)
- akta.pro secondary industries
- VIP, Executive & Roadshow Travel Services (THAKAMAK), Private Airport Transfer & Chauffeured Services (THAIAFAB)
Keywords
Where Aroma is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Aroma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Hajj & Umrah Packages: Comprehensive pilgrimage packages including visa, airline tickets, hotel accommodation, transport, and ziyarat services. Offered in Executive, Deluxe, and Standard tiers.
- International Holiday Packages: Tour packages to international destinations including Dubai, Thailand, Malaysia, Singapore, Turkey, Japan, Azerbaijan, and more. Pricing varies by destination and package tier.
- Domestic Tours: Pakistan domestic tours including Hunza, Skardu, Murree, Nathia Gali, and Thar Desert packages.
- Visa Facilitation Services: Visa drop box agent for Royal Thai Embassy and Malaysian Embassy. Handles visa applications for various countries.
- Air Ticketing: IATA-accredited air ticketing services for domestic and international flights.
- Car Rental Services: Rent-a-car division serving corporate clients and walk-in customers with nationwide and overseas network.
- MICE Services: Meetings, Incentives, Conferences & Events services for corporate clients including handling group delegations and conferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget Umrah Packages |
| One time/ perpetual license | Pay-as-you-go | Luxury Hajj Packages |
| Unit Pricing | Pay-as-you-go | International Tour Packages |
| Unit Pricing | Pay-as-you-go | Domestic Pakistan Packages |
| Unit Pricing | Pay-as-you-go | Saudi Tourism Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Aroma product offering
Product offeringCore offering
Aroma Travel Services Private Limited is an IATA-accredited travel agency offering comprehensive travel solutions including Hajj and Umrah pilgrimage packages, international and domestic holiday tours, corporate MICE services, car rentals, visa facilitation as an embassy-appointed drop box agent, and air ticketing. The company operates as a one-window travel services platform serving both individual leisure/pilgrimage travelers and corporate/government clients across multiple international destinations from Pakistan.
Product overview
Aroma Travel Services Private Limited is an IATA-accredited travel agency operating as a comprehensive travel services platform offering Hajj Services, Umrah Services, Aroma Holidays (international and domestic tours), Ziyarat Tours, Corporate Group & MICE services, Aroma Rent A Car, Visa Drop Box Services, and Air Ticketing. The company operates as a B2B and B2C services platform with packages ranging from budget to executive tiers. Hajj and Umrah services are offered through subsidiary brands including Aroma Labaik and Aroma Ziarat. The portfolio includes religious pilgrimage packages (Hajj/Umrah/Ziyarat), leisure holiday packages (international and domestic), corporate travel management, and ancillary travel services (visa, car rental, air ticketing).
Differentiator
Problem solved
Functional benefit
Brands
- Aroma Associates: Business associates division of Aroma Group
- Aroma Aviation
- Aroma Car Rentals
- Aroma Express
- Aroma Holidays
- Aroma International
- Aroma Khidmat
- Aroma Labaik
- Aroma MICE
- Aroma Visa
- Aroma Ziarat
Quantifiable outcome
- 98% customer retention rate
- +1 more outcomes
Companies that use Aroma
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Aroma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aroma partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Aroma competitors and assessment
Company assessmentDirect peers
- Cox & Kings: Historic Indian tour operator offering international holiday packages, group tours, and corporate travel. Comparable business model to Aroma with similar outbound package-oriented revenue mix.
- Thomas Cook India: Indian traditional travel agency offering holiday packages, MICE, and pilgrimages with similar B2B/B2C model. Closest functional analog to Aroma in terms of multi-vertical travel services in a South Asian market.
- Al Tayyar Travel Group: Listed Saudi travel conglomerate with a leading Hajj/Umrah and outbound holiday business across the Middle East. Directly comparable for the pilgrimage-side of Aroma's portfolio and demonstrates the scale potential of Hajj-focused travel agency model.
- SOTC Travel: Indian tour operator (part of Thomas Cook India) specializing in package holidays and MICE. Comparable scale and traditional agency model serving outbound travel demand from South Asia.
Broad incumbents
- Flight Centre Travel Group: Global retail travel agency network operating across leisure and corporate travel. Comparable multi-geography and multi-vertical traditional agency model, though materially larger and more diversified than Aroma.
- Yatra Online (Yatra.com): Indian OTA with B2B and B2C travel services including holiday packages, corporate travel, and visa services. Overlaps with Aroma's portfolio but operates as a digital-first platform with much broader scale.
- MakeMyTrip: India's largest OTA, providing flights, hotels, holiday packages and corporate travel. A broad incumbent in South Asian outbound travel whose commoditization pressure increasingly defines the environment in which Aroma competes.
- Booking Holdings: Parent of Booking.com, Priceline, Agoda and Klook, the dominant global online travel platform. Represents the broadest competitive threat to traditional travel agencies like Aroma in the digital self-service segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aroma social profiles
Digital presenceAroma compliance and trust
Trust signalCompliance2 records
Aroma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aroma leadership team
Management profileNumber of profiles
Aroma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aroma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aroma
What does Aroma do?
Aroma Travel Services Private Limited is an IATA-accredited travel agency offering comprehensive travel solutions including Hajj and Umrah pilgrimage packages, international and domestic holiday tours, corporate MICE services, car rentals, visa facilitation as an embassy-appointed drop box agent, and air ticketing. The company operates as a one-window travel services platform serving both individual leisure/pilgrimage travelers and corporate/government clients across multiple international destinations from Pakistan.
Is Aroma a public or private company?
Aroma is a private company. It is classified as corporate owned and is currently operating.
When was Aroma founded?
Aroma was founded in 1980. It employs 51 to 100 people.
Where is Aroma based?
Aroma is headquartered in Karachi, Pakistan, in the Asia region.
How does Aroma make money?
Seven revenue lines are on record. Hajj & Umrah Packages are the primary driver. The others are international Holiday Packages, domestic Tours, visa Facilitation Services, air Ticketing, car Rental Services and MICE Services.
Who are Aroma's main competitors?
Direct peers on record are Cox & Kings, Thomas Cook India, Al Tayyar Travel Group and SOTC Travel. Broad incumbents are Flight Centre Travel Group, Yatra Online (Yatra.com), MakeMyTrip and Booking Holdings.
Does Aroma have an API?
No public API is recorded for Aroma.
What industry is Aroma in?
Aroma's product category is Travel Agency Services. Its primary akta.pro industry code is THAKABAL, Religious & Pilgrimage Retail Travel Agencies, with a secondary code of THAKAMAK, VIP, Executive & Roadshow Travel Services. Its NAICS code is 561520 and its SIC code is 4700.