What Bilendi does

Bilendi SA (Euronext Growth Paris: ALBLD) is a Paris-headquartered, publicly-listed provider of technology, data, and AI solutions for the market research and consumer engagement sectors, founded in 1999 by current CEO Marc Bidou. The company operates 44 proprietary online access panels spanning 44 countries with over 4 million panelists, alongside a proprietary media audience of 4 million active consumers accessed through its Maximiles site. Core products include Bilendi Discuss (an AI-native qualitative research platform powered by BARI, the company's proprietary market-research-focused AI engine) and the Bilendi Platform, a modular technology stack for panel management, survey programming, campaign routing, and data collection that is self-hosted on proprietary servers and built on standard open-source programming languages.

Bilendi generates revenue across three principal streams: market research services sold to research institutes and advertising agencies under subscription and project-based contracts ranging from sample-only to full-service engagements; customer engagement and loyalty solutions delivered as a SaaS platform that designs, develops, and manages loyalty and CRM programs; and media advertising services comprising performance marketing, email list rental, mobile notifications, display advertising, and lead-capture campaigns billed on CPA, CPL, CPC, CPM and CPI models. Go-to-market is predominantly sales-led through 21 directly-owned offices across Western and Northern Europe, supplemented by self-service platforms and a Maximiles affiliate network for media distribution. The company served approximately 2,700 customers and executed more than 18,000 projects in 2023.

The business model blends recurring subscription revenue from research and loyalty SaaS with transaction-fee revenue from media advertising, anchored by a multi-year contract cadence and certified by ISO 20252:2019 and GDPR compliance. Bilendi has consolidated the European panel market through a sustained programmatic acquisition program, most recently acquiring Netquest Group in February 2025, with prior deals including Respondi AG (November 2021), Discussnow (March 2021), Humanizee (January 2021), Via! (February 2019) and iVOX (April 2017). FY2025 consolidated turnover reached EUR 91.5 million, up +42% year-over-year, with EBITDA guided at EUR 20.0 million and international revenue mix rising to 83% from 55% in 2014.

Name

Bilendi

Legal name

Bilendi SA

Website

https://bilendi.co.uk

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bilendi SA is a Paris-listed (Euronext Growth: ALBLD) provider of proprietary online market research panels, AI-powered research and loyalty SaaS, and performance media advertising, serving 2,700+ research institutes, agencies, and brands across 44 countries.

Ownership category

akta.pro rank

Product category

Market Research Technology

NAICS

Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

akta.pro secondary industry

Customer Success Operations & Health Scoring (Renewals/QBRs) (EDABABAM)

Keywords

• Market research technology
• Online access panels
• Customer loyalty platforms
• Qualitative research software
• Performance marketing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Providing research institutes and advertising agencies with access panels in 44 countries, offering services from simple sampling to full-service research solutions. Revenue from panel access fees, project management, and survey execution.
2. Media Advertising: Performance marketing, email list rental, mobile notifications, display advertising, lead-capture campaigns with detailed campaign reporting. Revenue from cost-per-lead, cost-per-acquisition, cost-per-click, cost-per-impression models.
3. Customer Engagement and Loyalty: Design, development and management of customer knowledge tools, loyalty programs, and marketing campaigns. Platform available in SaaS mode.
4. Maximiles Proprietary Site: Proprietary loyalty and offers site receiving over 200,000 unique active visitors per month. Revenue from affiliate marketing, email newsletter advertising, and mobile alerts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bilendi provides technology, data and AI solutions for the market research industry, operating proprietary access panels in 44 countries with 4+ million panelists. Its product suite includes the Bilendi Discuss AI-native qualitative research platform, the Bilendi Platform for data collection and survey management, and specialized sampling services. The company also delivers customer engagement and loyalty programs plus media advertising services (performance marketing, email, mobile, display) through its Maximiles proprietary audience.

Product overview

Bilendi is a technology, data and AI solutions provider for the market research sector operating a platform-plus-modules architecture. The core Bilendi Platform serves as the foundational technology infrastructure supporting data collection, survey management, and campaign routing across channels. Key products include Bilendi Discuss (AI-native qualitative research platform), the Bilendi Platform (modular technology toolkit), and specialized sampling services (Niche Sampling, Niche Country). AI capabilities are delivered through BARI (proprietary market research AI) and enable features such as AI-augmented open-ended questions, text coding, and qualitative research automation. The company also operates Bilendi Loyalty Solutions (customer engagement and loyalty services) and Media Advertising services (performance marketing and audience targeting), with access to 44 proprietary panels and over 4 million panelists globally.

Differentiator

Problem solved

Functional benefit

Brands

• Bilendi Loyalty Solutions: Customer engagement and loyalty services including loyalty platforms, CRM tools, and AI-powered engagement solutions.
• Bilendi Discuss
• Bilendi Platform
• Niche Sampling
• Niche Country
• AI-augmented open-ended questions
• Qual Deep-dive
• Bilendi Media
• Maximiles
• Bilendi UX
• Bilendi Text Coding Platform

Products and services

• Bilendi Discuss AI-native qualitative research platform with intuitive interface and integrated AI (BARI) that simplifies all stages of qualitative research including discussion guide adaptation, participant engagement, and verbatim analysis. Used by market research institutes and brands.
• Bilendi Platform Core technology platform providing modular tools for data collection, database administration, survey management, and real-time campaign routing across email, SMS, and mobile push channels. Serves market research projects across multiple countries in real-time.
• Bilendi Text Coding Platform AI-native self-service platform for automated verbatim coding and text analysis of open-ended survey responses. Targeted at market research professionals seeking scalable qualitative coding.
• Niche Sampling Specialized panel and sampling service providing access to specific demographic groups, hard-to-reach audiences, and niche target populations for market research projects.
• Niche Country Country-specific sampling solutions enabling targeted research across specific geographic markets with localized panel access and expertise.
• Market Research Services and Panels Comprehensive market research services including access to proprietary panels in 44 countries, panelist recruitment, sample-only through full-service research solutions, and specialized panels for healthcare and B2B sectors. Serves research institutes and advertising agencies.
• Bilendi Loyalty Solutions Customer engagement and loyalty technology solutions including platform tools, loyalty program design, campaign automation, and KPI tracking for customer retention programs. Available in SaaS mode.
• Media Advertising Media marketing services including performance marketing, email advertising, mobile marketing, display advertising, affiliate marketing, lead-capture campaigns, and campaign reporting across Bilendi's proprietary Maximiles audience of 4 million active consumers.
• BilendiUX Advanced self-service recruitment platform designed for UX research teams to recruit participants and manage research studies independently.

Quantifiable outcome

• 44 proprietary panels across 44 countries with 4+ million panelists
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Medallia: Medallia is a SaaS customer experience management platform that addresses the same buyer as Bilendi's loyalty/CX solutions and overlaps with Bilendi's BARI-based analytics capabilities.
• InMoment (MaritzCX): InMoment (formerly MaritzCX) is a customer experience and voice-of-customer platform that competes with Bilendi's loyalty/CX practice for enterprise brands running listening and engagement programs.

Direct peers

• Toluna: Toluna operates an online panel network plus survey technology and programmatic sample services, directly competing with Bilendi in panel access, sampling, and DIY research tooling.
• YouGov: YouGov runs a proprietary global online panel used for survey-based research, syndicated studies, and bespoke insights — overlapping directly with Bilendi's panel and full-service research business.
• Dynata: Dynata is one of the world's largest first-party data and online sample providers, offering access to millions of panelists for market research. It is the closest direct competitor to Bilendi's proprietary panel business.
• Cint Group: Cint runs a programmatic sample exchange aggregating panels worldwide, putting it in direct competition with Bilendi's sample-only and panel-based research services.

Broad incumbents

• NielsenIQ: NielsenIQ provides consumer measurement, retail insights, and panel-based research globally. It is a broad incumbent competing with Bilendi for large FMCG/retail research mandates.
• Kantar: Kantar is a global insights and consulting firm with extensive consumer panels and CX/advertising effectiveness measurement. It overlaps with Bilendi's panel-based research but operates at meaningfully larger scale.
• Ipsos: Ipsos is a top-three global market research group with a full portfolio of consumer, advertising, and CX research. It competes with Bilendi on enterprise research mandates while also serving broader, multi-methodology research needs.
• GfK: GfK (now part of NIQ) focuses on consumer goods market research with proprietary panels and retail measurement, overlapping with Bilendi in consumer panel data and European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bilendi
• Xx.com/bilendifrance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilendi