vitfrisch vegetable sales

What vitfrisch vegetable sales does

vitfrisch Gemüse-Vertrieb eG is a German agricultural producer cooperative (Erzeugerorganisation) headquartered in Neckarsulm, Baden-Württemberg, that markets fresh vegetables, salads, herbs, and fruits from approximately 60 regional vegetable farms to German food retailers (Lebensmitteleinzelhandel). The cooperative operates two main hubs — Neckarsulm and Soest (North Rhine-Westphalia) — with additional production in Zorbau (Thüringen) and on Rügen/Barth (Mecklenburg-Vorpommern), supplemented seasonally by long-term European partner producers. Approximately 130 employees handle roughly 15 million packaging units per year through the cooperative's own packing stations, a national logistics network, and a 7-day delivery service, supported by certifications including IFS Cash & Carry Wholesale, EU-Bio, QS, GLOBALG.A.P./GRASP, FIAS, and ZNU.

The revenue model is built on transactional B2B sales of fresh produce to retailers, layered with custom commissioning and packaging services executed at in-house pack stations. The cooperative generates revenue by aggregating supply from member farms and reselling to retail buyers, while offering flexible packaging and quality-controlled delivery as differentiated services. No public pricing is disclosed; all commercial activity runs through direct B2B relationships with German food retailers rather than public channels.

Vitfrisch holds no proprietary technology platform; its operational backbone is physical logistics infrastructure, certified quality controls at producer, goods-in, and goods-out stages, and an exclusive marketing arrangement with member farms. The cooperative is governed by a Vorstand of three members (Bernd Meinen, Christian Pielken, Patrick Pohlmann) under the supervision of Aufsichtsratsvorsitzender Uwe Steinle, with the Baden-Württembergischer Genossenschaftsverband e.V. serving as its audit association. The entity is registered as Gen.-Register Nr. 481 at Amtsgericht Stuttgart, confirming its status as a private cooperative (eG) with no external private equity, venture capital, or parent ownership identified.

Name

vitfrisch vegetable sales

Legal name

vitfrisch Gemüse-Vertrieb eG

Website

https://vitfrisch.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

vitfrisch Gemüse-Vertrieb eG is a German agricultural cooperative that markets fresh vegetables, salads, herbs, and fruits from approximately 60 regional farms to German food retailers, operating two hubs in Neckarsulm and Soest with roughly 130 employees handling about 15 million packaging units per year.

Ownership category

akta.pro rank

Product category

Wholesale Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Fresh produce distribution
• Wholesale vegetables
• Produce logistics
• Regional produce sourcing
• Fresh food wholesale

Headquarters

HQ city

Neckarsulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Marketing and sale of fresh vegetables, salads, herbs, and fruits from regional producer farms. Products are sold to German food retailers through their national logistics network. They also offer custom commissioning and packaging services for orders.
2. Commissioning and Packaging Services: Custom commissioning and packaging of orders according to customer specifications using their own packing stations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

vitfrisch Gemüse-Vertrieb eG is a German agricultural cooperative (Erzeugerorganisation) that markets and distributes fresh vegetables, salads, herbs, and fruits from approximately 60 regional German farms to German food retailers. The company operates its own packing stations in Neckarsulm and Soest handling around 15 million packaging units per year, providing custom packaging, order commissioning, and quality assurance, supplemented seasonally with produce from European partner producers.

Product overview

vitfrisch is a vegetable sales cooperative (Erzeugerorganisation) that operates as a unified produce distribution service connecting regional vegetable farms with German food retailers. The company markets fresh vegetables, salads, herbs, and fruits from approximately 60 regional vegetable farms in Germany, complemented seasonally by European partner producers. Their core product portfolio includes 25+ fresh produce varieties (cauliflower, pea pods, field salad, zucchini, kohlrabi, various lettuces, herbs, cress, cucumbers, leeks, leek onions, vine tomatoes, radishes, rhubarb, cabbage varieties, arugula, bush beans, sweet corn, and root ball salads). Supporting services include producer management with certification support, quality control from field to retail, customized packaging and order picking at their own pack stations, and nationwide logistics distribution. The company operates two main locations in Neckarsulm and Soest with 130 employees handling approximately 15 million packaging units annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Fresh Produce Assortment A continuously available assortment of fresh vegetables, salads, herbs, and fruits sourced from approximately 60 regional German member farms and supplemented seasonally with produce from European partner producers; sold to German food retailers.
• Packaging and Order Commissioning

Quantifiable outcome

• Nearly 60 regional vegetable farms market exclusively through vitfrisch
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Partner Producers (European)minorChannel Partner/ Reseller/ DistributorLong-term partner producers from European countries that supplement vitfrisch's regional assortment seasonally when German produce is not available.
• Universities, Colleges and Research InstitutionsminorStrategic or Co-development Partnervitfrisch collaborates with universities, colleges and research institutions to continuously develop their cultivation methods and promote sustainable agriculture.
• Local Food Banks (Tafeln)minorOthersvitfrisch has expanded its existing cooperation with local food banks (Tafeln) to prevent food waste with quality-perfect food products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BayWa AG: Munich-headquartered agricultural conglomerate with produce wholesale operations alongside broader agriculture, energy, and construction activities. Overlaps with vitfrisch in fresh produce wholesale but operates a much wider portfolio and serves different retail customers at scale.
• Dole plc: Global fresh produce company formed through the Dole-Total Produce combination, with European operations including German distribution. Operates at significantly larger scale and broader geographic scope than vitfrisch, serving retail and foodservice customers across multiple continents.
• METRO AG: Major German wholesale and foodservice distribution group operating cash & carry and delivery businesses that include fresh produce operations. Comparable in fresh produce distribution but addresses hospitality and HoReCa customers rather than food retailers.

Others

• REWE Group: Major German food retail group and vitfrisch customer with own regional sourcing programs and produce procurement operations. Functions primarily as a buyer but influences competitive dynamics through its private-label and direct-sourcing initiatives.
• Transgourmet Deutschland GmbH & Co. OHG: German foodservice distribution subsidiary of the Swiss Coop Group, distributing fresh produce alongside broadline foodservice products. Adjacent to vitfrisch in fresh produce handling but serves restaurants and caterers rather than food retailers.
• EDEKA Zentrale AG & Co. KG: Largest German food retailer and a vitfrisch customer, operating its own produce procurement entity (EDEKA Fruchtkontor) that competes for producer relationships. A primary buyer rather than competitor, but shapes the German fresh produce supply ecosystem vitfrisch operates in.

Direct peers

• OGA Nordwest GmbH & Co. KG: Producer organization for fruits and vegetables in Northwest Germany, structured as a marketing cooperative serving German food retailers. Same Erzeugerorganisation model and fresh produce focus as vitfrisch, with regional specialization in Northwest Germany.
• ELO Erzeugergroßmarkt Langförden-Oldenburg eG: Producer cooperative in Lower Saxony marketing fresh vegetables and fruits from regional farms to German retailers. Mirrors vitfrisch's Erzeugerorganisation structure, producer relationship model, and B2B food retail customer focus.
• Gemüsering Stuttgart GmbH: Stuttgart-based producer organization for fresh vegetables and fruits, operating in the same Baden-Württemberg region as vitfrisch's Neckarsulm headquarters. Highly comparable cooperative model, product mix, and German retail customer base.
• Landgard eG: Germany's largest producer cooperative for fruits, vegetables, and flowers, headquartered in Straelen. Operates the same Erzeugerorganisation cooperative model as vitfrisch, with national logistics and direct retail customer base across German food retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vitfrisch vegetable sales