Mid-atlantic Society for Healthcare Strategy and Market Development

What Mid-atlantic Society for Healthcare Strategy and Market Development does

MASHSMD is a nonprofit professional membership association formed in 2015 through the merger of the Virginia and Maryland chapters of healthcare PR, marketing, communications, and strategic planning professionals, with Pennsylvania joining in 2016. The organization serves healthcare strategists, marketers, and communications professionals operating across an eight-state Mid-Atlantic footprint (Virginia, DC, Maryland, Delaware, Pennsylvania, West Virginia, New Jersey, and New York), with membership open to professionals in contiguous states. MASHSMD operates as an official independent chapter affiliate of the Society for Healthcare Strategy & Market Development (SHSMD), the national professional body, providing members with discounted access to SHSMD national programming and alignment with industry standards.

The organization's core offerings are membership services, an annual conference (April 20-22, 2026 in Baltimore, MD), year-round virtual Member Meetups, a Marketing Excellence Awards program, a LEAD Award for lifetime achievement, and an online job board. Revenue is generated through three primary streams: annual individual membership dues ($65 per year for professionals, free for students), conference registration and corporate sponsorships (platinum/gold/silver tiers and event-specific packages), and job board listings ($99 for 90 days for non-members, $99/$150 for featured listings, $100/$200 for e-blasts). MASHSMD is governed by a volunteer board of directors drawn from senior practitioners at regional health systems (Mary Washington Healthcare, TidalHealth, Nemours, Virtua Health) and agencies (AB&C, Martin Communications, Aha Media Group). The organization has no proprietary technology product, relying instead on MemberClicks for membership infrastructure and MCJobBoard for the job portal.

Name

Mid-atlantic Society for Healthcare Strategy and Market Development

Legal name

Mid-Atlantic Society for Healthcare Strategy and Market Development

Website

https://mashsmd.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MASHSMD is a nonprofit professional membership association serving healthcare marketing, strategy, and communications professionals across an eight-state Mid-Atlantic region, offering annual conferences, awards, job board, and year-round Member Meetups as an independent chapter affiliate of SHSMD.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Membership Dues: Annual individual membership fee providing access to educational content, networking events, conference discounts, job board posting, and leadership opportunities.
2. Annual Conference Registration: Revenue generated from annual conference attendance, including sponsorships from vendors and agencies seeking access to healthcare marketing decision-makers.
3. Job Board Postings: Fees for job postings on the MASHSMD job board: $99 for 90 days for members, $99 for non-members, with featured listings at $99 for members and $150 for non-members. E-blast options available for $100 (members) and $200 (non-members).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MASHSMD is a professional membership association that sells annual individual memberships ($65/year; free for students) giving healthcare strategists, marketers, and communications professionals access to regional networking, an annual conference, virtual Member Meetups, an awards program (Marketing Excellence Awards and LEAD Award), and a healthcare marketing job board. It also sells conference registrations, sponsorships, and job board listings to vendors, agencies, and employers seeking access to Mid-Atlantic healthcare marketing decision-makers. The organization operates as an independent chapter affiliate of the national Society for Healthcare Strategy & Market Development (SHSMD).

Product overview

MASHSMD is a professional membership society, not a product company. It offers membership services, an annual conference, job board, awards programs (Marketing Excellence Awards, LEAD Award), member meetups, a blog, and networking opportunities for healthcare marketing professionals in the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Individual Membership Annual individual membership ($65/year; free for students) providing healthcare marketing, strategy, and communications professionals with regional networking, educational programming, conference discounts, awards eligibility, job board posting access, and a discount on the SHSMD national conference.
• MASHSMD Annual Conference Annual multi-track educational conference for healthcare marketing, strategy, and communications professionals featuring sessions on pediatric marketing, internal communications, AI-driven marketing, crisis communications, strategic partnerships, plus networking and awards ceremony. Includes exhibitor and sponsorship packages for vendors and agencies.
• Member Meetups (Virtual) Monthly virtual meetups for MASHSMD members featuring educational content, peer case study sharing, and timely topic discussions throughout the year between annual conferences.
• Healthcare Marketing Job Board Online job board posting service connecting healthcare employers with marketing job candidates. Free 90-day posting for members; $99 for 90 days for non-members; featured listing $99 members / $150 non-members; e-blast to full membership $100 members / $200 non-members.
• MASHSMD Marketing Excellence Awards Annual awards program recognizing excellence in healthcare marketing across categories such as Platinum Best Overall, Gold/Silver/Bronze in Advertising, Content Creation, Branding, Innovative Strategies, PR, Integrated Marketing, Video Production, Strategic Marketing Plan, and Special Event Material. Entry-based recognition for member healthcare organizations and agencies.
• LEAD Award (Lifetime Excellence Award for Dedication) Highest individual career recognition from MASHSMD awarded for contributions to healthcare marketing, strategy, and communications leadership. Past recipients include Dennis W. Pullin (Virtua Health, 2026), Ed Bennett (2025), Diane Caslow (2024), Eric Fletcher (2023), Jean Hitchcock (2022).

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Society for Healthcare Strategy & Market Development (SHSMD)coreStrategic or Co-development Partner · 1 January 2015MASHSMD is an official independent chapter affiliate of SHSMD, the national organization for healthcare strategy and market development professionals. This affiliation provides members access to SHSMD national conferences at discounted rates and connects the regional chapter to the broader national professional community. MASHSMD maintains autonomy as an independent chapter while benefiting from the national organization's resources, programming frameworks, and professional standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Forum for Healthcare Strategists: Professional organization focused on healthcare strategists, planners, and marketing executives. Directly comparable to MASHSMD's mission of serving healthcare strategy and market development professionals, with conferences and peer networking.
• PRSA Health Academy: Specialized section within PRSA focused on healthcare public relations practitioners. Serves a closely overlapping member audience with healthcare communications professionals and offers competing conferences, awards, and member programming.
• New England Society for Healthcare Communications (NESHCo): Regional healthcare marketing and communications association serving the New England states. Comparable structure, audience, awards program (Lamplighter Awards), and annual conference — direct peer in another U.S. region.
• Carolinas Healthcare Public Relations & Marketing Society (CHPRMS): Another regional SHSMD-affiliated chapter serving healthcare marketing and PR professionals in the Carolinas. Same affiliate model, same audience, similar conference/membership format — the most direct comparable peer.

Broad incumbents

• American College of Healthcare Executives (ACHE): Large national professional association for healthcare leaders. While focused on executive leadership more than marketing specifically, it serves overlapping healthcare career-development audiences and competes for similar continuing-education and conference dollars.
• Medical Group Management Association (MGMA): National professional association for medical practice administrators and healthcare leaders. Overlaps with MASHSMD's healthcare decision-maker audience broadly, though focused on operations rather than marketing specifically.
• American Hospital Association (AHA): National healthcare industry association that serves hospitals and health systems — the same institutional buyers whose marketing staff form MASHSMD's core member base. Engages overlapping audiences through advocacy, education, and events.
• Society for Healthcare Strategy & Market Development (SHSMD): National parent organization of which MASHSMD is an independent chapter affiliate. SHSMD serves the same healthcare strategy/marketing professional community with broader national scope, larger annual conference, and national content library — a direct overlap in audience and mission.

Regional players

• Healthcare Marketing & Communications Council (HMCC) of Georgia: Regional healthcare marketing professional association serving the Georgia market. Highly comparable in structure (membership, awards, events) but operating in a different U.S. geography.
• Society for Health Care Strategy & Market Development — Texas Chapter: Texas-based SHSMD-affiliated chapter serving healthcare marketing/strategy professionals in Texas. Same affiliate model and mission as MASHSMD, but geographically isolated — useful for benchmarking regional chapter economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidAtlanticSocietyforHealthcareStrategyMarketing
• LinkedInlinkedin.com/company/mid-atlantic-society-for-healthcare-strategy-and-market-development/?viewAsMember=true
• Xx.com/mashsmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-atlantic Society for Healthcare Strategy and Market Development