Tire Technology Expo

What Tire Technology Expo does

Tire Technology Expo is an annual international trade exhibition and conference for the global tire manufacturing industry, now in its 27th year. The event is held at Deutsche Messe in Hannover, Germany (Halls 19, 20, and 21), and is organized by UKi Media & Events, a division of UKIP Media & Events Ltd., a private UK company headquartered in Dorking. The 2027 edition is scheduled for March 2-4 and will feature 240+ exhibitors, 170+ expert speakers, and 100+ hours of conference content covering tire design, manufacturing, testing, materials innovation, sustainability, and regulatory developments. The event serves as a primary commercial and knowledge-exchange platform connecting tire OEMs, Tier 1 and Tier 2 component suppliers, material scientists, automotive engineers, and academics.

The company's product portfolio centers on the core annual exhibition and is extended by multiple monetizable adjacencies: a co-located three-day conference; four accredited short courses (University of Akron Tire Mechanics at €2,150, Tire Regulations at €910, Tire Mathematical Modeling at €1,725, Tire Reinforcement at €910); the annual Tire Technology International Awards spanning 11 categories; and Tire Technology International Magazine. Revenue is generated across five streams — conference delegate passes (€1,025-€1,950 per pass), short course tuition, exhibition booth rentals from 240+ exhibitors, sponsorship packages (Mesnac, Siemens, VMI Group, SICK, GCAPS, Cray Valley), and group booking discounts (5-10%). Distribution is handled through direct online registration portals and a dedicated housing bureau partnership with FHTglobal.

Customer segments are primarily horizontal within the tire value chain: (1) tire manufacturing production engineers; (2) material scientists and compounders focused on polymer and rubber innovation; (3) tire and automotive engineers working on EV and autonomous vehicle tire integration; (4) academics and researchers in polymer science and tire engineering; and (5) technology and materials suppliers (exhibitors) seeking lead generation and brand exposure. Go-to-market is event-driven with a 12-month content and registration cycle anchored on the March event date, supported by the Tire Technology International Magazine, social media presence, email newsletters, and the official mobile application.

Name

Tire Technology Expo

Legal name

UKIP Media & Events Ltd.

Website

https://www.tiretechnology-expo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Tire Technology Expo is an annual international trade exhibition and conference in Hannover, Germany, serving the global tire manufacturing industry with 240+ exhibitors, 170+ expert speakers, professional short courses, and the TTI Awards, organized by UKi Media & Events.

Ownership category

akta.pro rank

Product category

Trade Show and Conference Events

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

Keywords

• Tire trade exhibition
• Tire manufacturing conference
• Tire technology event
• Automotive industry trade show
• Rubber industry expo

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Conference Passes: Revenue generated from selling 3-day, 2-day, and 1-day conference delegate passes at various price points (€1950, €1550, €1025). Includes access to presentations, networking, catering, awards ceremony, and expo floor.
2. Short Courses: Professional education courses offered during the event week, including University of Akron Tire Mechanics (€2150), Tire Regulations (€910), Tire Mathematical Modeling (€1725), and Tire Reinforcement (€910) courses.
3. Exhibition Booth Sales: Revenue from exhibitors renting booth space at the trade show. Sponsors include Mesnac, Siemens, VMI Group, SICK, GCAPS, and Cray Valley.
4. Sponsorship Packages: Various sponsorship packages offering brand visibility, exclusivity options, and marketing opportunities before, during, and after the event.
5. Group Booking Discounts: Discounts offered for multiple delegate pass purchases (5% for 2+ delegates, 10% for 6+ delegates).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Tire Technology Expo is an annual international trade exhibition and conference held at Deutsche Messe in Hannover, Germany. It hosts 240+ technology and materials exhibitors and a co-located three-day conference with 170+ industry speakers, alongside professional short courses and the Tire Technology International Awards. The event serves the global tire manufacturing community, including OEMs, Tier 1 and Tier 2 suppliers, material scientists, and automotive engineers.

Product overview

Tire Technology Expo is a trade exhibition and conference event rather than a software product. The company's core offering consists of the annual Tire Technology Expo Exhibition, which serves as Europe's most influential trade event for tire manufacturing technology and materials. The event features over 240 exhibitors and includes a co-located three-day conference with 170+ expert speakers, multiple short courses (including University of Akron Tire Mechanics, Tire Regulations, Tire Mathematical Modeling, and Tire Reinforcement courses), the Tire Technology International Awards for Innovation and Excellence, and the Tire Technology International Magazine. These components work together to provide a comprehensive platform for the global tire technology community to share knowledge, discover innovations, and conduct business.

Differentiator

Problem solved

Functional benefit

Brands

• Tire Technology Expo Conference: A 3-day conference co-located with Tire Technology Expo featuring 170+ industry expert speakers on tire design, manufacturing, testing, materials innovation, and sustainability.
• Short Courses

Products and services

• Tire Technology Expo Exhibition Europe's most influential annual trade exhibition for tire manufacturing technology and materials, featuring 240+ exhibitors showcasing innovative solutions for tire design and production. Intended for tire manufacturers, OEMs, Tier 1 and Tier 2 component suppliers, and technology buyers.
• Tire Technology Expo Conference Three-day international conference co-located with the trade exhibition, offering 100+ hours of presentations and discussions from 170+ expert speakers on tire design, manufacturing, testing, materials innovation, and sustainability. Targeted at scientists, engineers, academics, and industry professionals.
• Short Courses Professional short courses ranging from one to four days covering tire mechanics, tire regulations, tire reinforcement, and tire mathematical modeling, led by industry experts and academic partners. Designed for engineers, chemists, scientists, product managers and technicians.
• Tire Technology International Awards (TTI Awards) Annual industry awards program recognizing innovation and excellence in tire development and manufacturing across 11 categories, including environmental achievement, materials innovation, R&D breakthrough, tire manufacturing innovation, tire concept, tire of the year, and tire manufacturer of the year. Open to global tire manufacturers, suppliers, and researchers.
• Tire Technology International Magazine Industry publication covering tire technology news, innovations, developments, and event promotion, distributed in conjunction with the annual Tire Technology Expo.
• University of Akron Tire Mechanics Short Course Four-day comprehensive course in tire mechanics delivered by the University of Akron, the global leader in polymer science and tire engineering education for over 55 years. Designed for engineers, chemists, and scientists in the tire industry.
• Tire Regulations Short Course Course on current and upcoming tire regulations including EU and UNECE frameworks, type approval processes, and sustainability-related legislation, delivered by TÜV SÜD experts.
• Tire Mathematical Modeling Short Course Three-day expert-led course on understanding tire behavior through advanced modeling, designed for those developing electric vehicles, working as OEM suppliers, or leading innovation in vehicle dynamics.
• Tire Reinforcement Short Course One-day comprehensive course on tire reinforcement design, manufacturing, and RAD/QA material laboratory testing, designed for engineers, chemists, scientists, product managers and technicians from tire manufacturers and reinforcement suppliers. Provides IOM3 attendance certificates to Institute members.

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• MesnacmajorGTM or Marketing PartnerMesnac is a major sponsor of Tire Technology Expo, providing tire manufacturing equipment solutions and representing one of the key technology partners for the event.
• SiemensmajorGTM or Marketing PartnerSiemens is a sponsor of Tire Technology Expo, showcasing their tire industry solutions and automation technologies at the event.
• VMI GroupmajorGTM or Marketing PartnerVMI Group is a key sponsor of Tire Technology Expo, specializing in tire building and mixing solutions, and was recognized as Tire Industry Supplier of the Year.
• SICKmajorGTM or Marketing PartnerSICK is a sponsor of Tire Technology Expo, providing sensor and automation solutions for tire manufacturing.
• GCAPSmajorGTM or Marketing PartnerGCAPS is a sponsor of Tire Technology Expo, focusing on tire design and simulation software solutions.
• Cray ValleymajorGTM or Marketing PartnerCray Valley is a sponsor of Tire Technology Expo, specializing in hydrocarbon resins and other chemical solutions for the tire industry.
• Deutsche Messe HannovercoreStrategic or Co-development PartnerDeutsche Messe Hannover is the venue partner for Tire Technology Expo, providing the exhibition facilities at Halls 19, 20 and 21 in Hannover, Germany. The venue is easily accessible from international airports and major transport hubs.
• UKi Media & EventscoreOthersUKi Media & Events, a division of UKIP Media & Events Ltd, is the organizer of Tire Technology Expo. Based in Dorking, UK, they manage all aspects of event organization, marketing, and operations.
• University of AkronmajorStrategic or Co-development PartnerUniversity of Akron, the global leader in polymer science and tire engineering education for over 55 years, partners with Tire Technology Expo to deliver the Tire Mechanics Short Course at the event.
• TÜV SÜDmajorStrategic or Co-development PartnerTÜV SÜD's expert Lars Netsch delivers the Tire Regulations Short Course, providing comprehensive understanding of current and upcoming tire regulations including EU and UNECE frameworks.
• IOM3 (Institute of Materials, Minerals & Mining)majorStrategic or Co-development PartnerIOM3 provides attendee certificates for the Tire Reinforcement Short Course upon completion, confirming professional expertise in tire reinforcement for Institute members.
• FHTglobalminorChannel Partner/ Reseller/ DistributorFHTglobal serves as the official housing bureau for Tire Technology Expo, offering preferential hotel rates and accommodation booking services for attendees.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Tire Cologne: Leading biennial tire and wheel trade fair held in Cologne, Germany. Directly competes for European tire industry exhibitors and buyers around the same vertical, with overlapping attendee base of tire manufacturers, retailers and suppliers.
• Reifen Essen (The Tire Show): Long-established biennial tire trade fair in Essen, Germany, organized by Messe Essen. A direct competitor in the European tire industry exhibition space, also targeting tire manufacturers, dealers and technology suppliers.
• Autopromotec: Biennial international trade show for automotive equipment and aftermarket held in Bologna, Italy. Direct peer for the tire manufacturing and aftermarket equipment segment, attracting similar European exhibitor and engineer audiences.

Emerging players

• Global Tire Report / Tire Business Conferences: North American tire industry media and event properties focused on tire manufacturing and retail. Comparable in serving tire industry professionals but primarily North America-focused and more retail/aftermarket-leaning.

Broad incumbents

• SEMA Show: Massive annual automotive aftermarket trade show in Las Vegas. Comparable as a large-scale B2B automotive exhibition platform with conference content, though broader than tire technology and North America-centric.
• Equip Auto: Paris-based biennial trade show for automotive aftermarket and services. Comparable European B2B exhibition format with conference content, overlapping in tire and automotive services exhibitors.
• Geneva International Motor Show (GIMS): Iconic Swiss automotive exhibition with strong OEM and tier-supplier participation. Comparable European automotive exhibition platform but broader and more consumer/OEM-facing than tire-technology-focused.
• Messe Frankfurt (Automechanika): World's leading trade fair brand for the automotive service industry, with global editions. Comparable as a major automotive aftermarket exhibition organizer with strong European roots and global footprint.

Others

• Informa Markets (Automotive & Mobility portfolio): Large global events organiser operating automotive and industrial trade shows (e.g., Automechanika). Comparable as a B2B trade exhibition organiser in the automotive/mobility space, with overlapping exhibitor and attendee ecosystems.
• CloserStill Media: London-based B2B events organiser across multiple technology and healthcare verticals. Appears connected to Tire Technology Expo via shared contacts and web infrastructure (asp.events/CLIENT_CloserSt), suggesting a comparable B2B exhibition operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TiretechEXPO
• Facebookfacebook.com/tiretechnologyexpo
• LinkedInlinkedin.com/company/tire-technology-expo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire Technology Expo