Chehalem Mountains Winegrowers
Chehalem Mountains Winegrowers is a nonprofit association that promotes the Chehalem Mountains AVA in Oregon, serving ~45 member wineries and 34 vineyards with collective marketing, trade representation, the Magic in the Mountains event, and member directories.
- Company typePrivate
- Founded2006
- HeadquartersNewberg, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Chehalem Mountains Winegrowers does
Chehalem Mountains Winegrowers is a nonprofit winegrowers association founded in 2006 and headquartered in Newberg, Oregon, representing the Chehalem Mountains American Viticultural Area (AVA) in Oregon's Willamette Valley. The association serves its membership of approximately 45 wineries and 34 vineyards (out of more than 250 vineyards, wineries, and tasting rooms across the AVA) by providing collective marketing, trade representation, and event programming. It maintains formal representation relationships with the Oregon Winegrowers Association, Oregon Wine Board, Willamette Valley Wineries Association, Travel Oregon, and regional visitors associations, and it hosts the annual Magic in the Mountains tasting event at The Allison Inn & Spa featuring 35+ member wineries.
The association's core deliverables are an online member directory (filterable by soil type, varietal, amenities, and sub-AVA), the Magic in the Mountains signature event, a monthly email newsletter, trade resources (logos, AVA quick facts, media kits), and community programming including twice-yearly membership meetings and educational sessions. Distribution is indirect: the association does not sell wine itself but channels consumer demand to member tasting rooms via the directory, events, social media, and pop-up tastings at Portland-area venues. Technology is limited to a conventional website CMS, email marketing, and organic social channels; no proprietary platform, API, or AI components are operated.
Revenue is generated primarily through tiered annual membership dues — $350/year for winery or winery-plus-vineyard members and $200/year for vineyard-only members, with hospitality and industry partners also charged — supplemented by ticket-based event revenue from Magic in the Mountains and pop-up tastings. The organization operates with 1-10 employees under a board of directors led by President & Treasurer Wallace McKeel and Vice President Sirpa Peacock, with Piper Stalker serving as President Emeritus.
Chehalem Mountains Winegrowers firmographics
Firmographics- Name
- Chehalem Mountains Winegrowers
- Legal name
- Chehalem Mountains Winegrowers
- Website
- https://chehalemmountains.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chehalem Mountains Winegrowers is a nonprofit association that promotes the Chehalem Mountains AVA in Oregon, serving ~45 member wineries and 34 vineyards with collective marketing, trade representation, the Magic in the Mountains event, and member directories.
- Ownership category
- akta.pro rank
Chehalem Mountains Winegrowers industry classification
Industry- Product category
- Wine Industry Trade Association Services
- NAICS
- Wineries (312130)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Production & Winemaking (AFAFAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Chehalem Mountains Winegrowers is headquartered
LocationHeadquarters
- HQ city
- Newberg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chehalem Mountains Winegrowers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Others, Personnel
Revenue model
- Membership Dues: Annual membership fees provide the primary revenue stream. Winery or winery + vineyard membership costs $350/year, while vineyard-only membership costs $200/year. Hospitality and industry partners are also charged membership fees.
- Event Revenue: Revenue generated from annual signature events such as Magic in the Mountains, which features ticket sales for wine tasting experiences at member wineries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Winery Membership - $350/year |
| Subscription | Annual | Vineyard-only Membership - $200/year |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Chehalem Mountains Winegrowers product offering
Product offeringCore offering
Chehalem Mountains Winegrowers is a membership-driven wine trade association that promotes the Chehalem Mountains AVA in Oregon by maintaining an online directory of its member wineries and vineyards, organizing the annual Magic in the Mountains consumer tasting event, and providing representation, marketing support, and networking services to member winery and vineyard operators in exchange for annual membership dues.
Product overview
Chehalem Mountains Winegrowers operates as a member-driven winegrowers association representing the Chehalem Mountains AVA (established 2006) in Oregon's Willamette Valley. The organization offers a unified platform combining an online member directory for 45+ wineries and 34 vineyards, the annual Magic in the Mountains tasting event, email newsletters, and a trade resources program. The core offering is the member directory and event programming, supplemented by membership services that provide AVA representation, website presence, and access to Association-led consumer and trade events.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Program Annual membership subscription for Chehalem Mountains AVA wineries, vineyards, hospitality, and industry partners, providing representation, marketing support, website presence, social media amplification, board leadership eligibility, and access to events including Magic in the Mountains.
- Member Winery Directory Online directory of more than 50 member wineries and tasting rooms in the Chehalem Mountains AVA, allowing visitors to filter by soil type, varietals, amenities, and AVA sub-region to discover tasting experiences.
- Member Vineyard Directory Online directory of member vineyards in the Chehalem Mountains AVA, allowing visitors to explore and filter by varietals, soil types, and amenities.
- Magic in the Mountains Annual signature wine tasting celebration featuring 35+ member wineries, food pairings from local purveyors, and live music, held at The Allison Inn & Spa in Newberg, Oregon.
- Event Calendar Calendar of wine-related events across Chehalem Mountains member wineries, including tastings, live music, vineyard hikes, and pop-up events, with an "Add Your Event" submission option for members.
- Trade Resources Downloadable assets for trade professionals and media including association and AVA logos, AVA Quick Facts document, and a media kit with podcast resources featuring industry experts discussing the Chehalem Mountains.
- Email Newsletter Monthly subscription newsletter providing updates on Chehalem Mountains wineries, restaurants, lodging partners, Association events, industry news, legislative matters, new farming practices, partnership perks, and promotional opportunities.
Companies that use Chehalem Mountains Winegrowers
Customer profileSegments3 records
Ideal customer profiles3 records
Chehalem Mountains Winegrowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Chehalem Mountains Winegrowers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Century VineyardsminorExperienced vineyard management company based in the Chehalem Mountains. Provides quality vineyard management services to association members and represents the industry partner segment of the membership.
- Hidden Vineyards Wine ToursminorWine tour operator offering elevated, comfortable tours of the Willamette Valley. Provides transportation and guided experiences to Chehalem Mountains member wineries, bringing customers to the AVA.
- Oregon Winegrowers Association (OWA)coreState-level wine industry advocacy organization that Chehalem Mountains Winegrowers maintains representation with, providing leverage and visibility for the AVA and its membership.
- Oregon Wine Board (OWB)coreState-level wine marketing organization that promotes Oregon wines. The association maintains representation to leverage marketing resources and industry visibility.
- Willamette Valley Wineries Association (WVWA)coreRegional trade association for Willamette Valley wineries. Chehalem Mountains Winegrowers participates as a member AVA organization.
- The Allison Inn & SpacoreHost venue for the annual Magic in the Mountains signature event. Provides event space and accommodations for association wine tasting celebrations, featuring JORY restaurant as food partner.
- Washington County Visitors Association (WCVA)minorRegional destination marketing organization serving the Washington County area where portions of the Chehalem Mountains AVA are located.
- Travel OregonminorOregon's state tourism marketing organization. The association maintains representation for visibility in state tourism promotion.
- Willamette Valley Visitors Association (WVVA)minorRegional tourism marketing organization for the Willamette Valley. The association participates for regional tourism visibility and promotion.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Chehalem Mountains Winegrowers competitors and assessment
Company assessmentBroad incumbents
- Willamette Valley Wineries Association: The umbrella regional trade association for Willamette Valley wineries; the most directly comparable peer organization to CMW, with overlapping membership and parallel event/marketing programming at a larger regional scale.
- Napa Valley Vintners: The archetypal U.S. wine regional trade association; comparable in mission (AVA promotion, member services, events, trade advocacy) but vastly larger in scale, providing a benchmark for what a mature wine association can achieve.
- Sonoma County Vintners: County-level wine trade association running AVA promotion, member events, and consumer marketing; analogous organizational model to CMW but at substantially larger scale.
- Oregon Winegrowers Association: State-level wine industry advocacy organization with which CMW maintains representation; provides a broader incumbent reference point for trade-association scale and policy reach.
Direct peers
- McMinnville Winegrowers Association: Another Willamette Valley sub-AVA winegrowers association promoting member wineries through directory listings and events; shares the same nonprofit association structure and revenue model as CMW.
- Ribbon Ridge Winegrowers: A nested-AVA winegrowers association inside the Chehalem Mountains AVA itself; structurally identical model at a smaller scale and a particularly close peer given geographic overlap.
- Yamhill-Carlton Winegrowers Association: Another nested Willamette Valley AVA winegrowers association offering member directory, AVA marketing, and signature events; directly comparable structure, revenue model, and member services to CMW.
- Dundee Hills Winegrowers Association: A nested-AVA winegrowers association within the Willamette Valley; operates an identical member-directory, event, and marketing model for the Dundee Hills AVA, making it the closest structural peer to CMW.
- Eola-Amity Hills Winegrowers Association: A neighboring Willamette Valley AVA winegrowers association running AVA promotion, member directory, and consumer events; operates the same association playbook as CMW within an adjacent appellation.
Regional players
- Paso Robles Wine Country Alliance: A California regional wine alliance promoting an AVA through events, directories, and trade resources; same association playbook as CMW but serving a different wine region, useful as a non-overlapping regional comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chehalem Mountains Winegrowers social profiles
Digital presenceChehalem Mountains Winegrowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chehalem Mountains Winegrowers leadership team
Management profileNumber of profiles
Profiles12 records
Chehalem Mountains Winegrowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chehalem Mountains Winegrowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chehalem Mountains Winegrowers
What does Chehalem Mountains Winegrowers do?
Chehalem Mountains Winegrowers is a membership-driven wine trade association that promotes the Chehalem Mountains AVA in Oregon by maintaining an online directory of its member wineries and vineyards, organizing the annual Magic in the Mountains consumer tasting event, and providing representation, marketing support, and networking services to member winery and vineyard operators in exchange for annual membership dues.
Is Chehalem Mountains Winegrowers a public or private company?
Chehalem Mountains Winegrowers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Chehalem Mountains Winegrowers founded?
Chehalem Mountains Winegrowers was founded in 2006. It employs 1 to 10 people.
Where is Chehalem Mountains Winegrowers based?
Chehalem Mountains Winegrowers is headquartered in Newberg, United States, in the North America region.
How does Chehalem Mountains Winegrowers make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are event Revenue.
Who are Chehalem Mountains Winegrowers's main competitors?
Broad incumbents on record are Willamette Valley Wineries Association, Napa Valley Vintners, Sonoma County Vintners and Oregon Winegrowers Association. Direct peers are McMinnville Winegrowers Association, Ribbon Ridge Winegrowers, Yamhill-Carlton Winegrowers Association, Dundee Hills Winegrowers Association and Eola-Amity Hills Winegrowers Association. Paso Robles Wine Country Alliance is listed as a regional player.
Does Chehalem Mountains Winegrowers have an API?
No public API is recorded for Chehalem Mountains Winegrowers.
What industry is Chehalem Mountains Winegrowers in?
Chehalem Mountains Winegrowers's product category is Wine Industry Trade Association Services. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.