Chehalem Mountains Winegrowers

What Chehalem Mountains Winegrowers does

Chehalem Mountains Winegrowers is a nonprofit winegrowers association founded in 2006 and headquartered in Newberg, Oregon, representing the Chehalem Mountains American Viticultural Area (AVA) in Oregon's Willamette Valley. The association serves its membership of approximately 45 wineries and 34 vineyards (out of more than 250 vineyards, wineries, and tasting rooms across the AVA) by providing collective marketing, trade representation, and event programming. It maintains formal representation relationships with the Oregon Winegrowers Association, Oregon Wine Board, Willamette Valley Wineries Association, Travel Oregon, and regional visitors associations, and it hosts the annual Magic in the Mountains tasting event at The Allison Inn & Spa featuring 35+ member wineries.

The association's core deliverables are an online member directory (filterable by soil type, varietal, amenities, and sub-AVA), the Magic in the Mountains signature event, a monthly email newsletter, trade resources (logos, AVA quick facts, media kits), and community programming including twice-yearly membership meetings and educational sessions. Distribution is indirect: the association does not sell wine itself but channels consumer demand to member tasting rooms via the directory, events, social media, and pop-up tastings at Portland-area venues. Technology is limited to a conventional website CMS, email marketing, and organic social channels; no proprietary platform, API, or AI components are operated.

Revenue is generated primarily through tiered annual membership dues — $350/year for winery or winery-plus-vineyard members and $200/year for vineyard-only members, with hospitality and industry partners also charged — supplemented by ticket-based event revenue from Magic in the Mountains and pop-up tastings. The organization operates with 1-10 employees under a board of directors led by President & Treasurer Wallace McKeel and Vice President Sirpa Peacock, with Piper Stalker serving as President Emeritus.

Name

Chehalem Mountains Winegrowers

Legal name

Chehalem Mountains Winegrowers

Website

https://chehalemmountains.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Chehalem Mountains Winegrowers is a nonprofit association that promotes the Chehalem Mountains AVA in Oregon, serving ~45 member wineries and 34 vineyards with collective marketing, trade representation, the Magic in the Mountains event, and member directories.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association Services

NAICS

Wineries (312130)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Production & Winemaking (AFAFAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine trade association
• Winegrowers membership
• AVA promotion services
• Wine tourism events
• Vineyard directory listing

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Membership Dues: Annual membership fees provide the primary revenue stream. Winery or winery + vineyard membership costs $350/year, while vineyard-only membership costs $200/year. Hospitality and industry partners are also charged membership fees.
2. Event Revenue: Revenue generated from annual signature events such as Magic in the Mountains, which features ticket sales for wine tasting experiences at member wineries.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Chehalem Mountains Winegrowers is a membership-driven wine trade association that promotes the Chehalem Mountains AVA in Oregon by maintaining an online directory of its member wineries and vineyards, organizing the annual Magic in the Mountains consumer tasting event, and providing representation, marketing support, and networking services to member winery and vineyard operators in exchange for annual membership dues.

Product overview

Chehalem Mountains Winegrowers operates as a member-driven winegrowers association representing the Chehalem Mountains AVA (established 2006) in Oregon's Willamette Valley. The organization offers a unified platform combining an online member directory for 45+ wineries and 34 vineyards, the annual Magic in the Mountains tasting event, email newsletters, and a trade resources program. The core offering is the member directory and event programming, supplemented by membership services that provide AVA representation, website presence, and access to Association-led consumer and trade events.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership subscription for Chehalem Mountains AVA wineries, vineyards, hospitality, and industry partners, providing representation, marketing support, website presence, social media amplification, board leadership eligibility, and access to events including Magic in the Mountains.
• Member Winery Directory Online directory of more than 50 member wineries and tasting rooms in the Chehalem Mountains AVA, allowing visitors to filter by soil type, varietals, amenities, and AVA sub-region to discover tasting experiences.
• Member Vineyard Directory Online directory of member vineyards in the Chehalem Mountains AVA, allowing visitors to explore and filter by varietals, soil types, and amenities.
• Magic in the Mountains Annual signature wine tasting celebration featuring 35+ member wineries, food pairings from local purveyors, and live music, held at The Allison Inn & Spa in Newberg, Oregon.
• Event Calendar Calendar of wine-related events across Chehalem Mountains member wineries, including tastings, live music, vineyard hikes, and pop-up events, with an "Add Your Event" submission option for members.
• Trade Resources Downloadable assets for trade professionals and media including association and AVA logos, AVA Quick Facts document, and a media kit with podcast resources featuring industry experts discussing the Chehalem Mountains.
• Email Newsletter Monthly subscription newsletter providing updates on Chehalem Mountains wineries, restaurants, lodging partners, Association events, industry news, legislative matters, new farming practices, partnership perks, and promotional opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Century VineyardsminorStrategic or Co-development PartnerExperienced vineyard management company based in the Chehalem Mountains. Provides quality vineyard management services to association members and represents the industry partner segment of the membership.
• Hidden Vineyards Wine ToursminorChannel Partner/ Reseller/ DistributorWine tour operator offering elevated, comfortable tours of the Willamette Valley. Provides transportation and guided experiences to Chehalem Mountains member wineries, bringing customers to the AVA.
• Oregon Winegrowers Association (OWA)coreOthersState-level wine industry advocacy organization that Chehalem Mountains Winegrowers maintains representation with, providing leverage and visibility for the AVA and its membership.
• Oregon Wine Board (OWB)coreOthersState-level wine marketing organization that promotes Oregon wines. The association maintains representation to leverage marketing resources and industry visibility.
• Willamette Valley Wineries Association (WVWA)coreOthersRegional trade association for Willamette Valley wineries. Chehalem Mountains Winegrowers participates as a member AVA organization.
• The Allison Inn & SpacoreGTM or Marketing PartnerHost venue for the annual Magic in the Mountains signature event. Provides event space and accommodations for association wine tasting celebrations, featuring JORY restaurant as food partner.
• Washington County Visitors Association (WCVA)minorOthersRegional destination marketing organization serving the Washington County area where portions of the Chehalem Mountains AVA are located.
• Travel OregonminorOthersOregon's state tourism marketing organization. The association maintains representation for visibility in state tourism promotion.
• Willamette Valley Visitors Association (WVVA)minorOthersRegional tourism marketing organization for the Willamette Valley. The association participates for regional tourism visibility and promotion.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Willamette Valley Wineries Association: The umbrella regional trade association for Willamette Valley wineries; the most directly comparable peer organization to CMW, with overlapping membership and parallel event/marketing programming at a larger regional scale.
• Napa Valley Vintners: The archetypal U.S. wine regional trade association; comparable in mission (AVA promotion, member services, events, trade advocacy) but vastly larger in scale, providing a benchmark for what a mature wine association can achieve.
• Sonoma County Vintners: County-level wine trade association running AVA promotion, member events, and consumer marketing; analogous organizational model to CMW but at substantially larger scale.
• Oregon Winegrowers Association: State-level wine industry advocacy organization with which CMW maintains representation; provides a broader incumbent reference point for trade-association scale and policy reach.

Direct peers

• McMinnville Winegrowers Association: Another Willamette Valley sub-AVA winegrowers association promoting member wineries through directory listings and events; shares the same nonprofit association structure and revenue model as CMW.
• Ribbon Ridge Winegrowers: A nested-AVA winegrowers association inside the Chehalem Mountains AVA itself; structurally identical model at a smaller scale and a particularly close peer given geographic overlap.
• Yamhill-Carlton Winegrowers Association: Another nested Willamette Valley AVA winegrowers association offering member directory, AVA marketing, and signature events; directly comparable structure, revenue model, and member services to CMW.
• Dundee Hills Winegrowers Association: A nested-AVA winegrowers association within the Willamette Valley; operates an identical member-directory, event, and marketing model for the Dundee Hills AVA, making it the closest structural peer to CMW.
• Eola-Amity Hills Winegrowers Association: A neighboring Willamette Valley AVA winegrowers association running AVA promotion, member directory, and consumer events; operates the same association playbook as CMW within an adjacent appellation.

Regional players

• Paso Robles Wine Country Alliance: A California regional wine alliance promoting an AVA through events, directories, and trade resources; same association playbook as CMW but serving a different wine region, useful as a non-overlapping regional comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chehalemmountains
• Xx.com/chmtnswineor
• LinkedInlinkedin.com/company/chehalem-mountains-winegrowers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chehalem Mountains Winegrowers