Joris van Ooijen Media Concepten

What Joris van Ooijen Media Concepten does

Joris van Ooijen Media Concepten was a sole proprietorship registered in the Netherlands, founded in 1988 and operated by a single individual concept developer until its closure in December 2021 following the owner's death. The business provided bespoke concept development (formatontwikkeling) services across television program formats, advertising campaigns, creative thinking processes, and organizational innovation. Its core offerings included TV format development — most notably Dutch productions 'Wie ben ik?', 'All You need is Love', and 'Get the Picture', plus international adaptations in Germany ('Auweia'), Italy ('Singoli'), and France ('La Gym des neurones') — as well as the 'Creative Circle' facilitated ideation methodology and the 'Denkvoer' intergenerational dialogue concept.

The technology stack was entirely non-digital: the 'product' was the practitioner's methodology and personal creative judgment, with no software, platform, APIs, or automation. Revenue was generated through project-based consulting fees negotiated directly with enterprise clients across four vertical segments: broadcasting/media (Dutch Television Networks), healthcare and wellness (Zorggroep Solis, Huis voor Gesprek en Reflectie), consumer brands (ATAG, Ytong, Hanos), and community/educational organizations. The go-to-market was sales-led and entirely dependent on personal reputation, referrals, and a static personal website (jorisvanooijen.nl). No pricing was publicly disclosed, and no institutional investors, employees, or subsidiary structures were ever present.

As of December 2021 the business is closed; the website remains accessible only as a portfolio archive. There is no evidence of ownership transfer, succession planning, or revival of the entity.

Name

Joris van Ooijen Media Concepten

Legal name

Joris van Ooijen

Website

https://jorisvanooijen.nl

Company type

Private

Founded year

1988

Operating status

Closed

Headcount range

11–50 employees

Short description

Joris van Ooijen Media Concepten was a sole-proprietor Dutch concept development consultancy (1988–2021) that created television formats, advertising campaigns, and creative thinking methodologies for broadcasters, healthcare organizations, and consumer brands, before ceasing operations upon the founder's death.

Ownership category

akta.pro rank

Product category

Media Concept Development

NAICS

Independent Artists, Writers, and Performers (71151), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Allied To Motion Picture Production (7819), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAMAJ

Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

Keywords

• Tv format development
• Concept development
• Creative thinking processes
• Marketing campaign design
• Format adaptation services

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Concept Development Consulting: Project-based consulting services for developing concepts across media, marketing, and organizational innovation. Revenue generated through direct client engagements for concept development work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Joris van Ooijen Media Concepten was a sole-proprietor concept development practice that originated television program formats, marketing campaign concepts, organizational innovation plans, and structured creative thinking processes for Dutch and international clients. Notable deliverables include the Dutch TV formats Wie ben ik?, All You need is Love, and Get the Picture (adapted in Germany as Auweia, Italy as Singoli, and France as La Gym des neurones), the Creative Circle facilitation process, the Denkvoer concept for intergenerational dialogue, and advertising campaigns developed for brands such as Atag, Ytong, and Hanos.

Product overview

Joris van Ooijen Media Concepten offers concept development services as a solo practitioner. The core offering is concept development (formatontwikkeling) spanning television programming, creative thinking processes, and marketing campaigns. Products include TV formats (Dutch and international adaptations), the 'Creative Circle' facilitated thinking process, 'Denkvoer' intergenerational dialogue concept, and advertising campaigns for major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Format Development Development of original television program concepts and formats for Dutch broadcasters and international adaptation, including game shows and reality concepts such as Wie ben ik?, All You need is Love, and Get the Picture. The service targeted Dutch television networks and was also licensed/adapted for Germany, Italy, and France.
• Creative Circle (De Creative Circle) A structured creative thinking methodology/process designed to facilitate group ideation and innovation sessions for organizations. Offered to clients needing guided creative facilitation across sectors.
• Denkvoer Concept A concept that brings together young people and elderly to discuss current societal issues through structured dialogue. Targeted at community and educational organizations seeking formats to connect different generations around societal topics.
• Marketing Campaign Development Creative advertising campaign concept development for major Dutch brands, including ATAG (consumer appliances), Ytong (construction), and Hanos (foodservice distribution). Delivered during the earlier advertising career phase and as part of the broader concept development offering.

Quantifiable outcome

• Successfully developed and adapted TV formats across 4 countries (Netherlands, Germany, Italy, France)

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Zorggroep SolisminorStrategic or Co-development PartnerCollaborated with Zorggroep Solis personnel to develop a plan for new impulses in their organization. This represents a consulting/co-development partnership for organizational innovation.
• Huis voor Gesprek en ReflectieminorStrategic or Co-development PartnerCollaborated on developing the program for the Huis voor Gesprek en Reflectie (House for Dialogue and Reflection), contributing concept development expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• ITV Studios: International production and distribution arm of ITV, with an active global format development and licensing business. Comparable to the format creation and international adaptation activities of Joris van Ooijen, but at enterprise scale.
• Fremantle: Global entertainment company producing and distributing TV formats and programs across more than 40 territories, including major format licensing businesses. Comparable to the international format adaptation work Joris van Ooijen executed for Germany, Italy, and France.
• Endemol Shine Group (Banijay): World's largest international content producer and distributor, headquartered in the Netherlands, with deep expertise in TV format creation, adaptation and global licensing. Directly comparable to Joris van Ooijen's TV format development activity, but at vastly greater scale across hundreds of formats.
• Red Arrow Studios (ProSiebenSat.1): International production and distribution company with operations in Germany (where Joris van Ooijen's 'Auweia' format aired). Comparable as a peer in the German-market format licensing ecosystem.
• Talpa Media: Leading Dutch media company founded by John de Mol, active in TV format development, production, and broadcasting across multiple countries. Closely comparable as a Netherlands-based format house and a natural consolidator of Dutch format IP.
• All3Media: Independent television production and distribution company with a global portfolio of format-driven programming. Comparable as a peer in the TV format creation and international licensing value chain that Joris van Ooijen's work fed into.

Emerging players

• IDEO: Global design and innovation consultancy that facilitates creative thinking and concept development for organizations across industries. Comparable to Joris van Ooijen's 'Creative Circle' facilitation methodology and broader concept consulting work, though at far greater scale and corporate scope.
• Blue Circle (Dutch concept/creative agency): Independent Dutch creative concept agency active in advertising and brand concept development. Comparable to Joris van Ooijen's non-TV concept development work for Dutch consumer brands and organizational clients.

Regional players

• Sire Productions: Dutch independent TV production house active in entertainment and reality programming. Comparable to the Dutch-market entertainment TV work of Joris van Ooijen and a likely channel for licensing his legacy formats.
• Banijay Benelux: Banijay's Benelux-focused production and format operations, active in the same Dutch broadcasting market that Joris van Ooijen served. The most direct regional format peer for the Netherlands market.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joris van Ooijen Media Concepten