Teerenpeli Yhtiöt

What Teerenpeli Yhtiöt does

Teerenpeli Yhtiöt Oy is a Finnish family-owned integrated beverage and hospitality group founded in 1994 in Lahti by Anssi and Marianne Pyysing. The company operates three vertically linked business lines: a craft brewery producing beers, ciders, long drinks, hard seltzers, and non-alcoholic beverages from Salpausselkä groundwater and local Finnish barley; a distillery producing single malt whiskies, gins, liqueurs, schnapps, and vodka, with annual new-make spirit output of approximately 50,000 liters; and a restaurant chain of 8 owned locations across Finland (Helsinki, Jyväskylä, Kuopio, Lahti, Lappeenranta, Oulu, Tampere, Turku) plus 4 franchise restaurants, with associated concepts Taivaanranta, Wine Cafe Olavi, and Laivaravintola Teerenranta.

The product portfolio spans 29 brewery products and 31 distillery products, including flagship Onnenpekka pilsner (brewed since 1997), Luomuleevi organic lager, the Lempi cider series, the Lonkero long-drink series, the PyyGin craft gin line, and a deep single-malt whisky range led by Aged 10 Years, Aged 15 Years, Kaski, Palo, Savu, and annual limited SVP single-cask releases. Underlying production relies on local barley malt, Salpausselkä groundwater, ex-Bourbon and ex-Sherry cask maturation, and a proprietary container-warehouse maturation system in Lahti where Finnish natural conditions influence whisky aging.

Teerenpeli monetizes through direct restaurant sales, an e-commerce store with domestic delivery, Alko and K-store retail, travel retail (Helsinki-Vantaa Airport, Viking Line and Tallink Silja ferries), franchise fees (€25,000 joining fee plus 4.5% turnover cooperation fee over 7-year terms), private cask programs, custom-label production with a 512-bottle minimum, and a visitor center offering tours and tastings. The company employs approximately 100 people, generates roughly €14 million in annual turnover, and completed a second-generation ownership transition in September 2025 with the appointment of Iina and Iisakki Pyysing as owners and Manu Mesimäki as an external board member.

Name

Teerenpeli Yhtiöt

Legal name

Teerenpeli Yhtiöt Oy

Website

https://teerenpeli.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Teerenpeli Yhtiöt is a Finnish family-owned integrated brewery, distillery, and restaurant group founded in 1994. It produces craft beers and award-winning single malt whiskies in Lahti and operates 8 owned plus 4 franchised restaurants across Finland.

Ownership category

akta.pro rank

Product category

Craft Brewery and Distillery

NAICS

Breweries (312120), Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery operations
• Single malt whisky
• Distillery production
• Restaurant chain
• Franchise hospitality

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Revenue from 9 Teerenpeli restaurants across 8 Finnish cities plus Taivaanranta, Wine Cafe Olavi, and Laivaravintola Teerenranta. Restaurants offer full menu with own brewery and distillery products
2. Product Sales (Brewery & Distillery): Sales of beers, ciders, long drinks, whiskies, gins, and other spirits through own restaurants, brewery shop, Alko stores, grocery stores, and e-commerce. Products include 29 brewery products and 31 distillery products
3. Franchise Fees: Initial joining fee of €25,000 plus ongoing cooperation fee (4.5% of turnover), marketing fee (<2.0%), and telecommunication fee (0.4%) with 7-year agreement duration
4. Private Label / Custom Orders: Brewery products with personalized labels for parties, corporate gifts, or branded products with minimum order of 512 bottles
5. Visitor Experiences: Guided brewery and distillery tours, tasting events, private cask program (Oma tynnyri), and whisky cube purchases

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Teerenpeli Yhtiöt Oy operates an integrated craft brewery, distillery, and restaurant group in Finland. The Lahti brewery produces craft beers, ciders, long drinks, hard seltzers, and non-alcoholic beverages from Salpausselkä groundwater and local Finnish barley; the distillery produces single malt whiskies, gins, liqueurs, schnapps, and vodka (approximately 50,000 liters of new make spirit annually). The company runs nine restaurants across eight Finnish cities, complemented by a franchise system, visitor center tours, private cask programs, and a custom-label service with a 512-bottle minimum order.

Product overview

Teerenpeli Yhtiöt is a Finnish family-owned company (founded 1994) operating three integrated business lines: (1) Brewery producing craft beers, ciders, long drinks, hard seltzers, and non-alcoholic beverages from Salpausselkä groundwater and local barley; (2) Distillery producing single malt whiskies, gins, liqueurs, schnapps, and vodka with annual production of approximately 50,000 liters of new make spirit; and (3) Restaurant chain with 8 locations across Finland plus franchise operations. The product portfolio includes flagship beer brands (Onnenpekka pilsner since 1997, Luomuleevi organic lager), the Lempi cider series (Mustikka blueberry, Puolukka lingonberry, Omena apple), the Lonkero long drink series (Lemon Teezer, Ginger Beer), and award-winning whiskies (Aged 10 Years, Aged 15 Years, Kaski, Palo, Savu). Additional offerings include custom label products (minimum 512 bottles), private cask program, visitor center tours, merchandise, and gift cards. The company achieved IWSC Worldwide Whisky Producer awards in 2020 and 2024, with annual turnover around €14 million and approximately 100 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Teerenpeli: Main brand for restaurant chain, brewery and distillery products
• Lempi
• TeerenDeli
• Kellariolut

Products and services

• Teerenpeli Brewery Products Craft beers, ciders, long drinks, hard seltzers, and non-alcoholic beverages brewed from Salpausselkä groundwater and local Finnish barley. Portfolio includes pilsners, IPAs, wheat beers, sours, lagers, and collaboration brews sold through own restaurants, grocery, Alko, and travel retail.
• Teerenpeli Distillery Products Single malt whiskies, craft gins (PyyGin, WoodGin), whisky liqueurs, schnapps, and vodka distilled at the Lahti distillery. Approximately 50,000 liters of new make whisky spirit produced annually, aged in ex-Bourbon and ex-Sherry casks in container warehouses and sold to consumers, Alko, duty-free, and restaurants.
• Lempi Cider Series Cider product line comprising Lempi Mustikka (blueberry), Lempi Puolukka (lingonberry), and Lempi Omena (apple). Semi-sweet, semi-dry, and dry styles with ABV around 4.5-4.7%. Sold through Teerenpeli restaurants, Alko, and grocery stores.
• Lonkero Long Drink Series Gin-based long drink product line including Lemon Teezer, Punaherukka-Greippi, Ginger Beer, seasonal Christmas Lonkero, plus alcohol-free variants (Lemon Zero, Lingon Zero). Sold through restaurants, Alko, and grocery retail.
• Teerenpeli Craft Gins (PyyGin and WoodGin) PyyGin craft gin distilled with Finnish botanicals including lingonberry, juniper, Amarillo hops, lemon peel, coriander, and birch leaves. WoodGin Oloroso Cask is a cask-matured variant aged 4 months in Oloroso sherry casks. Sold through restaurants, Alko, and Helsinki-Vantaa Airport duty-free.
• Teerenpeli Restaurant Chain Chain of restaurants across eight Finnish cities (Helsinki, Jyväskylä, Kuopio, Lahti, Lappeenranta, Oulu, Tampere, Turku) plus Taivaanranta, Wine Cafe Olavi, and Laivaravintola Teerenranta. Full menu service featuring own brewery and distillery products with relaxed social atmosphere.
• Teerenpeli Franchise Program Franchise partnership opportunity for restaurant entrepreneurs with at least one year of restaurant management experience. Includes tested restaurant concept, training, procurement benefits, and access to Teerenpeli product range. Joining fee €25,000; ongoing cooperation fee 4.5% of turnover, marketing fee <2.0%, telecommunication fee 0.4%; 7-year agreement; initial investment range €200,000–€550,000 excluding working capital.
• Teerenpeli Visitor Center & Guided Brewery Tours Guided brewery and distillery tours with tasting sessions at the Lahti production facility (Liimaajankatu 5). Includes educational walkthroughs, tastings of brewery and distillery products, and access to the brewery shop. Booking available for individuals, groups, and events.
• Custom Label Brewery Products (Private Label Service) Custom-branded beer, cider, or long drink products with personalized labels for parties, corporate gifts, events, or resale. Minimum order 512 bottles. Pricing by inquiry. Targeted at corporate and event customers.
• Private Cask Program (Oma Tynnyri) Customers can purchase their own private cask for personal whisky aging at the Teerenpeli distillery, with personalized maturation plans and cask customer service handled by Senior Ambassador Jussi Oinas.
• Whisky Cube Small-format aging vessel for customers to finish whisky maturation at home after purchasing a young single malt spirit from the distillery.
• Teerenpeli Gift Cards Gift vouchers redeemable at Teerenpeli restaurants and for product purchases, available through the online shop.

Quantifiable outcome

• IWSC Worldwide Whisky Producer award won in 2020 and 2024
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ApulantacoreGTM or Marketing Partner · 21 January 2026Finnish rock band Apulanta and Teerenpeli signed cooperation agreement for joint beer Vattukalja (raspberry Berliner Weisse) launching May 2026. Sold in Teerenpeli restaurants, grocery stores, and bars. Initiative came from Apulanta who wanted to work with local Päijäthäme producers. Partnership connects through locality, Päijänne, and love for Finnish language.
• Fazer (Rescued Bread)minorStrategic or Co-development PartnerTeerenpeli Vaalea Ruis lager brewed with Fazer Rescued Bread at Lahti brewery. Combination of barley malt with rescued rye breadcrumbs creates sustainable and well-balanced beer. Supports sustainability values and uses local ingredients.
• Kuhnurin Mehiläistila (Bee Farm)minorStrategic or Co-development PartnerLocal bee farm providing honey for Teerenpeli Hunaja Bock and Honey Whisky Liqueur. Beehives located at Teerenpeli Visitor Center yard in Lahti, visible during summer months.
• Browar MaryensztadtminorOEM/ Whitelabel/ Licensing PartnerPolish brewery importing Mango Ale and Hazy IPA non-alcoholic beers to Teerenpeli for spring 2026 season. Teerenpeli branded products distributed through restaurant chain.
• Festival OrganizersminorGTM or Marketing PartnerTeerenpeli festival container participates in Finnish summer festivals including SOPP Tampere, Rockfest Turku, Iskelmä Festival, Wanaja Festival, Tammerfest, Kuopiorock, and others across the country.
• Seta (LGBTQ+ Organization)minorOthersPride week charity partnership: €1 donated from every Lempi Mustikka cider sold to local Seta organization supporting LGBTQ+ rights. Active during Pride celebrations across multiple Finnish cities.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bruuveri: Helsinki craft brewery and gastropub operating a taproom-restaurant model similar to Teerenpeli's restaurants. Comparable in scale, Finnish market focus, and on-site craft beer service.
• Stadin Panimo: Helsinki-based Finnish craft brewery founded 1998 with on-site taproom and restaurant. Directly comparable Finnish craft brewery + brewpub business model serving similar urban Finnish consumer with own-brewed beers and food.
• Nøgne Ø: Norwegian craft brewery producing diverse craft beers with broader Scandinavian distribution. Comparable Nordic craft brewery with similar product breadth, export orientation, and craft positioning to Teerenpeli's beer range.
• Mackmyra Svensk Whisky: Sweden's first and most prominent craft distillery, producing single malt whisky and gin with on-site distillery tours and a tasting room restaurant. Closest geographic and conceptual analog to Teerenpeli: pioneering Nordic craft distillery with award-winning whisky, integrated visitor experience, and similar scale.
• Plevna Brewing Co. Tampere-based craft brewery with attached restaurant (Plevna Tasting Room). Comparable Finnish brewery + restaurant hybrid serving a regional Finnish city with own-brewed beers and full dining menu.
• Stallhagen Brewery & Distillery: Åland Islands-based brewery and distillery producing craft beer and spirits with on-site taproom and visitor experience. Comparable integrated brewery-distillery-tourism model in the Finland/Baltic region.

Emerging players

• Helsinki Distilling Company: Helsinki-based craft distillery producing gins and whiskies with tasting room. Direct competitor in the Finnish craft spirits category but at smaller scale and more limited integrated hospitality footprint than Teerenpeli.
• Kyro Distillery Company: Finnish craft distillery producing Napue gin and malt whisky with rapid growth and international awards. Comparable craft spirits producer in Finland competing in the same Alko and on-premise channels.

Broad incumbents

• William Grant & Sons: Independent global spirits company owning Glenfiddich, Balvenie, and Hendrick's. Comparable in operating an integrated craft-style single malt distillery portfolio with distillery visitor centers, but at vastly greater scale and international reach than Teerenpeli.
• Altia Plc: Finnish-Nordic beverages company and major Alko supplier producing spirits, wines, and cider. Operates at vastly larger scale but competes in the same Finnish on- and off-premise channels as Teerenpeli.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teerenpelipanimotislaamo
• LinkedInlinkedin.com/company/34614783
• Instagraminstagram.com/teerenpelipanimotislaamo
• TikToktiktok.com/@teerenpelibar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teerenpeli Yhtiöt