The Agenda Group
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Agenda Group firmographics
Firmographics- Name
- The Agenda Group
- Legal name
- The Agenda Group
- Website
- https://theagendagroup.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Agenda Group industry classification
Industry- Product category
- Government Relations & Strategic Advisory Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
Keywords
Where The Agenda Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Agenda Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Strategic Advisory and Consulting Services: TAG provides government relations, political engagement, public policy, and strategic communications advisory services to organizations navigating complex public systems and policy challenges. Revenue is generated through professional consulting engagements with clients across government, business, education, not-for-profit and advocacy sectors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Agenda Group product offering
Product offeringCore offering
The Agenda Group is a strategic advisory and communications firm that delivers senior-level consulting across government relations, political engagement, public policy, and strategic communications. For each client engagement, TAG assembles a tailored team of experienced consultants who work as an embedded extension of the client's team, providing proactive insight, fast feedback, and integrated stakeholder engagement support. The firm also conducts proprietary community sentiment research through its Community Pulse product, developed in partnership with Redge.
Product overview
The Agenda Group is a strategic advisory firm offering a unified suite of consulting services rather than a modular software product. Its core offerings include strategic advisory, government relations, strategic communications, policy navigation, and political analysis. The firm also conducts proprietary research through its 'Community Pulse' product, developed in partnership with research firm Redge, which provides community sentiment surveys. Services are delivered through a bespoke 'TAG team' approach, assembling tailored consultants for each client engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Community Pulse: A research project conducted throughout 2026 by The Agenda Group in partnership with Redge, focusing on community sentiment surveys in the leadup to the 2026 Victorian election.
Products and services
- Strategic Advisory Services Senior-level strategic advisory service providing clients with proactive insight, fast feedback, and campaign planning, testing, and execution support. Consultants embed with client teams as an extension of internal capability.
- Government Relations Services Government relations advisory supported by broader communications and stakeholder engagement, ensuring internal alignment, community resonance, and political salience for clients engaging with government.
- Strategic Communications Strategic communications service spanning narrative development and reputation management, helping clients shape stories so their voices cut through in complex public systems.
- Policy Navigation Services Advisory services helping organisations navigate complex public systems and policy challenges, including regulatory affairs and stakeholder engagement.
- Political Analysis Analysis of federal and state political dynamics, leadership changes, and advocacy landscape assessment for organisations engaging with government.
- Community Pulse Community sentiment survey research conducted in partnership with Redge, providing data-driven insights on Victorian voter attitudes and engagement ahead of elections. First publication 23 March 2026.
Quantifiable outcome
- TAG has worked with hundreds of satisfied clients to deliver outcomes
Companies that use The Agenda Group
Customer profileSegments6 records
Ideal customer profiles4 records
The Agenda Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Agenda Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RedgecoreThe Agenda Group conducts its Community Pulse research surveys in partnership with Redge, a research and insights group. This partnership enables TAG to conduct community sentiment surveys throughout 2026 and provide data-driven insights to clients. Redge founder Anne-Marie Moir collaborates with TAG on research projects including Victorian voter sentiment surveys with 600+ respondents.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Agenda Group competitors and assessment
Company assessmentBroad incumbents
- Newgate Communications: Multi-disciplinary public relations, public affairs and investor relations firm with Australian offices. Overlaps with TAG on strategic communications and government relations work for corporate and policy-driven clients, with broader national/international reach.
- SenateSHJ: Full-service Australian public relations firm with a public affairs practice serving corporate, government and not-for-profit clients. Comparable to TAG in target segments and communications-led engagements, though with a broader service portfolio.
- C|T Group (Crosby Textor): Large, multi-jurisdictional strategic communications and government relations firm with deep ties to conservative politics in Australia. Comparable service offering to TAG (GR, communications, political strategy), but at materially larger scale and geographic reach.
Direct peers
- Hawker Britton: One of Australia's leading government relations and public affairs consultancies with strong Melbourne/Sydney presence. Directly comparable to TAG on core service offering (government relations, strategic communications, policy advice) and on serving similar business, not-for-profit and peak-body clients.
- Barton Deakin: Boutique government relations and public affairs advisory firm in Australia, founded by a former senior federal Liberal adviser. Comparable to TAG as a focused GR advisory with senior-led client engagement, serving corporate and peak-body clients.
- RedBridge Group: Melbourne-based public affairs, campaigns and research firm with strong ties to the Labor side of politics. Comparable to TAG on geography, client segments, and the integration of government relations with polling/research services.
- GRACosway (Tenzing): Australian public affairs and government relations firm with bipartisan experience, serving corporate, industry association and not-for-profit clients. Closely comparable to TAG in service mix (GR + strategic communications) and in cross-partisan positioning.
- Pollard Creative (Pollard Public Affairs): Australian public affairs and strategic communications firm offering government relations, advocacy and stakeholder engagement. Comparable to TAG on service mix and on serving corporate, industry and not-for-profit clients navigating complex policy environments.
Emerging players
- JWS Research: Australian social and political research firm that conducts polling and community sentiment research. Comparable to TAG's Community Pulse product as a peer in election-cycle research, though focused on data rather than advisory.
Others
- Slater and Gordon (Government & Stakeholder Relations): Major Australian plaintiff law firm with a historical government and stakeholder relations practice (a former senior practitioner, Phil Reed, now sits at TAG). Adjacent comparator given the overlap in regulatory, government-relations and stakeholder-engagement capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Agenda Group social profiles
Digital presenceThe Agenda Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Agenda Group leadership team
Management profileNumber of profiles
Profiles14 records
The Agenda Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Agenda Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Agenda Group
What does The Agenda Group do?
The Agenda Group is a strategic advisory and communications firm that delivers senior-level consulting across government relations, political engagement, public policy, and strategic communications. For each client engagement, TAG assembles a tailored team of experienced consultants who work as an embedded extension of the client's team, providing proactive insight, fast feedback, and integrated stakeholder engagement support. The firm also conducts proprietary community sentiment research through its Community Pulse product, developed in partnership with Redge.
Is The Agenda Group a public or private company?
The Agenda Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Agenda Group founded?
The Agenda Group was founded in 2006. It employs 11 to 50 people.
Where is The Agenda Group based?
The Agenda Group is headquartered in Melbourne, Australia, in the Oceania region.
How does The Agenda Group make money?
One revenue line is on record: strategic Advisory and Consulting Services.
Who are The Agenda Group's main competitors?
Broad incumbents on record are Newgate Communications, SenateSHJ and C|T Group (Crosby Textor). Direct peers are Hawker Britton, Barton Deakin, RedBridge Group, GRACosway (Tenzing) and Pollard Creative (Pollard Public Affairs). JWS Research is listed as an emerging player. Slater and Gordon (Government & Stakeholder Relations) is listed as an others.
Does The Agenda Group have an API?
No public API is recorded for The Agenda Group.
What industry is The Agenda Group in?
The Agenda Group's product category is Government Relations & Strategic Advisory Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of MPAAADAK, Reputation Management & Executive Thought Leadership. Its NAICS code is 541820 and its SIC code is 8742.