What TV MIDWEST does

TV MIDTVEST is one of eight regional public service television stations in Denmark, founded in 1989 and headquartered in Holstebro. It produces regional news, current affairs, weather, sports, culture, and entertainment programming for approximately 550,000 residents across 13 municipalities in Central and Western Jutland (Midt- og Vestjylland). The station reaches 82% of the regional population annually and operates a 24-hour dedicated channel alongside designated broadcast windows on TV 2 Danmark's national network, with content delivered through the tvmidtvest.dk website, the TVMIDVEST Play streaming app, an email newsletter, an RSS feed, and active accounts on Facebook, Instagram, TikTok, X, YouTube, and LinkedIn.

The underlying technology is a conventional broadcast-and-digital media stack rather than a proprietary software platform: video streaming runs on JW Player, web analytics are delivered through Chartbeat and Plausible, and the editorial workflow is organized around a "360-model" in which every production is designed from inception for simultaneous TV, web, streaming, and social distribution. Digital audience reach scaled materially in 2024, with 171 million page views (+142% year-over-year) and nearly 60 million visitors (+31% year-over-year) on tvmidtvest.dk, making it Denmark's most-visited regional website; the 19:30 regional news bulletin holds a 48% average audience share, the highest of any regional news broadcast in Denmark.

TV MIDTVEST is financed predominantly through the Danish state budget under the national public service licensing system (regulated under Chapter 6 of the Radio and Television Act), with supplementary revenue from regional weather-broadcast sponsorships and from licensing programs and content to TV 2 Danmark. Viewers consume content free of charge. The company employs roughly 100 people, is led by Director Lone Sunesen (in role since 2016), and is governed by an independent board elected from a 76-member representative council, with additional civic anchoring through a 10,000-member Støtteforeningen support association chaired by Lene Falk.

Name

TV MIDWEST

Legal name

TV MIDTVEST

Website

https://tvmidtvest.dk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

TV MIDTVEST is a Danish regional public service broadcaster, founded in 1989 and based in Holstebro, delivering news, weather, sports, and culture programming to approximately 550,000 residents across 13 municipalities in Central and Western Jutland via a 24-hour channel, the TV 2 network, the tvmidtvest.dk website, and the TVMIDVEST Play app.

Ownership category

akta.pro rank

Product category

Regional Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

Keywords

• Regional television broadcasting
• Public service media
• News and current affairs
• Digital news platform
• Video streaming services

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public Service Funding: TV MIDTVEST is predominantly financed via the state budget (licensing system) as a public service company under chapter 6 of the radio and television law.
2. Sponsorships: Additional revenue from sponsorships, particularly for weather broadcasts and regional content.
3. Program Sales to TV 2 Danmark: Revenue from selling programs and content to TV 2 Danmark.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

TV MIDTVEST is a regional public service TV broadcaster based in Holstebro, Denmark, founded in 1989. The company produces and delivers news, current affairs, culture, sports, weather, and entertainment content to approximately 550,000 residents across 13 municipalities in Central and West Jutland via a 24-hour TV channel, the TV MIDTVEST Play streaming app, the tvmidtvest.dk website, an email newsletter, and an RSS feed, operating under the Danish Radio and Television Act with approximately 100 employees.

Product overview

TV MIDTVEST operates as a digital-first regional media house delivering content across multiple platforms. The core offering consists of a 24-hour television channel, the tvmidtvest.dk website, and the TV MIDTVEST Play (TVMV Play) streaming app. Supplementary services include an email newsletter and RSS feed for news distribution. Content spans news, sports, weather forecasts (produced by TV 2 Vejret), current affairs, culture, and entertainment. The company covers 13 municipalities in Mid- and West Jutland reaching approximately 550,000 residents.

Differentiator

Problem solved

Functional benefit

Products and services

• TV MIDTVEST 24-hour Regional TV Channel A 24-hour regional television channel delivering news, current affairs, culture, sports, weather, and entertainment programming to approximately 550,000 residents across 13 municipalities in Central and West Jutland, Denmark.
• TV MIDTVEST Play A mobile streaming application that provides on-demand access to TV MIDTVEST's news, current affairs, and entertainment content for viewers in the Central and West Jutland coverage area.
• tvmidtvest.dk News Website The official news website at tvmidtvest.dk delivering written news articles, video clips, weather updates, and live coverage of regional events for residents of Central and West Jutland.
• Email Newsletter (Nyhedsbrev) An email newsletter service providing subscribers with daily news headlines, regional updates, and curated content from TV MIDTVEST's editorial team.
• RSS Feed RSS feed service that distributes TV MIDTVEST's news headlines and content updates to subscribers using RSS reader applications.

Quantifiable outcome

• 82% of midt- and vestjyder have annual contact with TV MIDTVEST platforms
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TV 2 NewscoreStrategic or Co-development Partner · 16 May 2024TV MIDTVEST and TV 2 News collaborated to host a debate with all Spitzenkandidaten (lead candidates) for the European Parliament elections at the Skivemødet event on May 25, 2024. The debate was broadcast live on both TV MIDTVEST and TV 2 News, with TV MIDTVEST's political editor Klaus Knudsen Pedersen and TV 2 News host Ask Rostrup moderating.
• TV 2 Vejret (TV 2 Weather)coreStrategic or Co-development PartnerTV MIDTVEST's popular regional weather forecasts are produced and presented by the well-known hosts from TV 2 Vejret. Weather broadcasts are a key advertising vehicle offered to sponsors.
• TV 2 Denmark (TV 2 Danmark)coreChannel Partner/ Reseller/ DistributorTV MIDTVEST sells programs and content to TV 2 Danmark as part of their revenue model. They also have broadcast windows within TV 2's network and deliver viewers back to TV 2's main channel.
• Støtteforeningen for TV MIDTVEST (Support Association)coreOthersA support association with 10,000 members that provides vital backing for TV MIDTVEST's operations, leadership, and independent regional journalism. Led by chairperson Lene Falk.
• MedietankenminorOthersReferenced as an associated organization, providing industry collaboration and support for public service media.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TV 2 Fyn: Regional TV 2 station covering the Funen region. Operates under the identical public service broadcaster framework with regional news, digital platform, and TV 2 network windows; directly comparable in scope, funding, and operating model.
• TV 2 Østjylland: Regional TV 2 station covering East Jutland including Aarhus. Shares the same statutory public service model, network affiliation, and content distribution arrangement as TV MIDTVEST, with a comparable digital and broadcast footprint.
• TV SYD: Regional TV 2 station serving Southern Jutland/Sønderjylland under the same public service framework as TV MIDTVEST. Operates its own channel, website, and sponsorship sales (and notably shares the Salgschef contact with TV MIDTVEST). Closest functional peer given shared model, funding mechanism, and sales infrastructure.
• TV 2 Nord: Regional TV 2 station covering Northern Jutland. Operates with the same public service mandate, state licensing funding, and regional broadcast/distribution model as TV MIDTVEST, making it a directly comparable regional peer.
• TV 2 Lorry: Regional TV 2 station serving the Copenhagen region. Operates with the same public service mandate, content distribution to TV 2 Danmark, and digital-plus-broadcast hybrid model as TV MIDTVEST.

Broad incumbents

• DR (Danmarks Radio): Denmark's national public service broadcaster and the largest media company in Denmark. Comparable as a public service broadcaster funded by licensing fees with broad TV, radio, and digital offerings; competes with TV MIDTVEST for digital audience attention.
• TV 2 Danmark: Denmark's national commercial broadcaster and TV MIDTVEST's network partner. TV 2 provides national broadcast windows in which TV MIDTVEST's regional content airs and is the buyer of TV MIDTVEST's program output. Directly comparable as the parent network in Denmark's regional public service TV 2 system.

Regional players

• Nordjyske Medier: Regional media group in Northern Jutland producing newspapers and digital news. Comparable as a regional Danish media house competing for the same local-news audience and advertising spend as TV MIDTVEST, though print-led rather than broadcast.
• Jysk Fynske Medier: Large regional newspaper and digital media group covering Jutland and Funen, with overlapping geography to TV MIDTVEST. Comparable as a regional Danish news brand competing for local advertising and audience attention in Jutland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tvmidtvest
• YouTubeyoutube.com/user/tvmidtvestdk
• Facebookfacebook.com/tvmidtvest
• LinkedInlinkedin.com/company/tvmidtvest
• Instagraminstagram.com/tvmidtvest
• TikToktiktok.com/@tvmidtvest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV MIDWEST