Woof

What Woof does

woof株式会社 (woof Inc.) is a Tokyo-based Game × AI Creative Studio operating a dual consumer-and-enterprise model from Nakano, Tokyo. On the consumer side, the studio self-publishes a portfolio of freemium and premium indie games — including 百獣エスケープ (100 Animals Escape), コロコロハーリー, しんりゃく！スシキャット, ハト娘 キャンディトリップ, ハイタッチマニア, TENSEI (UI design work) and the upcoming MOTTAINAI GHOST — distributed across Steam, Nintendo Switch eShop, PlayStation Store, Xbox Store, Apple App Store and Google Play, with monetisation via in-app purchases and console/PC premium sales. Underlying technology combines standard indie-engine game development with an internal AI mascot tool ("Wafu-chan") deployed on company Slack and positioning around AI-assisted workflows; no proprietary AI models or patents are disclosed. The B2B side offers full-stack game development services (planning through QA and localisation) and AI integration services marketed as "Game × Enterprise AI" for corporate digital transformation, on a quote-based engagement model. The company was founded on 16 March 2020 by CEO ページ健 (Ken Page), reorganised from a 合同会社 to a 株式会社 on 1 December 2020, and is privately held with 1-10 employees, no institutional investors disclosed, and headquartered in Tokyo, Japan. Distribution relies entirely on third-party platform storefronts and the studio participates in events such as TGS, Tokyo Game Dungeon, CEDEC+KYUSHU, IVS, and B Dash Camp for marketing and visibility. Notable external partnerships include acceptance into Microsoft for Startups (2022) and an earlier web3 collaboration with VLINKS and Octas LLC on the VOXVOT NFT project (2022).

Name

Woof

Legal name

woof株式会社 (woof Inc.)

Website

https://woof.tokyo

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

woof is a Tokyo-based indie game studio that self-publishes casual and action titles across mobile and console platforms while offering enterprise game-development and AI integration services to corporate clients.

Ownership category

akta.pro rank

Product category

Indie Game Development

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYMPAFAAAB

Mobile & F2P Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAFAKAK

Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Operations & Services (QA, Localization, LiveOps, Customer Support)

Keywords

• Indie game development
• Mobile game publishing
• Console game publishing
• Game development services
• AI integration solutions

Headquarters

HQ city

Nakano

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Self-published game sales and in-app purchases: woof develops and self-publishes mobile and console games (百獣エスケープ, コロコロハーリィ, MOTTAINAI GHOST, etc.), generating revenue through direct sales and free-to-play monetization with in-app purchases.
2. Game development services for enterprise clients: Full-stack game development services from planning through QA and localization for external clients, including AI solution integration.
3. AI Solutions for Enterprise: AI integration services marketed as 'ゲーム × エンタープライズAI' targeting enterprise digital transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

woof is a Tokyo-based game studio that self-develops and self-publishes indie games across mobile (iOS/Android) and console/PC platforms (Steam, Nintendo Switch, PlayStation, Xbox), distributing titles such as Hyakuju Escap, MOTTAINAI GHOST, Korokoro Harry, and Candy Trip to consumer gamers. In parallel, woof sells full-cycle game development services (planning, development, QA, localization) and "Game × Enterprise AI" integration solutions to enterprise clients for digital transformation.

Product overview

woof株式会社 (woof Inc.) is a Game × AI Creative Studio that operates a multi-title game portfolio alongside enterprise-facing services. Its games include action-adventure titles (百獣エスケープ, MOTTAINAI GHOST), mobile casual games (しんりゃく！スシキャット, コロコロハーリィ, ハト娘 キャンディトリップ, ハイタッチマニ ア), and contracted development work (TENSEI UI design). The company also provides game development services (planning to QA/localization) and AI solutions for enterprise digital transformation. An internal AI tool called 'わふちゃん' operates on company Slack. All titles are published across Steam, Nintendo Switch, iOS, and Android platforms.

Differentiator

Problem solved

Functional benefit

Brands

• KARAVAN: A VTuber-related service mentioned in the context of project-based voice actor auditions.
• わふちゃん (Wafu-chan)
• エージェント桃太郎 (Agent Momotaro)

Products and services

• 百獣エスケープ (Hyakuju Escap / HundredAnimalsEscape) A cooperative action-adventure game where the player, a powerless girl, befriends and commands 100 animal companions to escape danger. Released on iOS, Android, Steam, and Nintendo Switch on December 26, 2022. Originally developed by individual developer Sewohayami and published/distributed by woof.
• MOTTAINAI GHOST A horror-themed exploration and food-eating adventure game developed by Sewohayami, scheduled for release on Steam and Nintendo Switch in July 2025. Players explore and consume food in a horror setting.
• コロコロハリィ (Korokoro Harry / Harley Swipe 'n' Tumble) A swipe-based action game featuring hedgehog character "Harry" who rolls and shoots spines. Originally released on iOS/Android in October 2021, with Nintendo Switch port released June 2023.
• しんりゃく！スシキャット (Shinnyaku Sushi Cat / Invasion of the Sushi Cat) A free-to-play mobile game where players feed a cute space cat named "Wasabi" to protect Japan's peace from alien invasion. Released August 1, 2021 on iOS and Android.
• ハト娘 キャンディトリップ (Candy Trip -Pigeon Girl-) A "bullet-hell shooting game without shooting" where a pigeon named "Hatoko" eats candy to reclaim sweets stolen by a fallen angel. Released December 4, 2021 on iOS/Android. Published internationally with Apple App Store and Google Play Store listings.
• ハイタッチマニア (HighTouchMania / High Five Mania) A social game recreating the joy of high-fiving, described as a brain-training experience. Developed by Sewohayami. Released January 2022 on iOS/Android.
• TENSEI An endless action game released on Steam on March 25, 2024. woof provided UI design services for this title.
• ゲーム開発サービス (Game Development Services) Full-cycle game development services from planning through QA and localization, covering concept to launch for external clients, including AI solution integration.
• AIソリューション (AI Solutions / Game × Enterprise AI) Enterprise AI integration services combining woof's game development expertise with AI technology to support client digital transformation (DX), marketed as "Game × Enterprise AI."
• エージェント桃太郎 (Agent Momotaro) A blockchain game development-focused job-matching service that connects developers with blockchain game projects. A web3 service facilitating project collaboration in the gaming sector.
• Chroma Beat

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• VLINKSminorGTM or Marketing Partner · 1 October 2022woof partnered with VLINKS (Tokyo-based, CEO Ryo Tomisaka) to jointly promote the web3 NFT project VOXVOT in Japan. woof participated in promoting the NFT launch alongside Octas LLC.
• Octas LLCminorGTM or Marketing Partner · 1 October 2022woof collaborated with Octas LLC on the Japanese market promotion of the VOXVOT NFT project, working together with VLINKS.
• Microsoft (Microsoft for Startups)coreStrategic or Co-development Partner · 20 September 2022woof was accepted into the Microsoft for Startups support program provided by Microsoft Corporation. This program supports startups with technology resources, cloud services, and business development opportunities.
• Agent Momotaro (エージェント桃太郎) platform userscoreOthers · 22 August 2022woof launched Agent Momotaro, a blockchain game development-focused job matching service that connects developers with blockchain game projects. The platform is an in-house service that forms a talent ecosystem for blockchain game development.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• AGM PLAYISM: Active Gaming Media's indie publishing arm in Japan, focused on bringing Japanese indie games to global Steam audiences. Closely comparable business model and scale.
• Playism: Tokyo-based indie game publisher that localizes, publishes, and distributes Japanese indie titles globally across Steam, Switch, and other platforms. Directly comparable as a small-team Japanese indie publisher with multi-platform distribution focus.
• Phoenixx: Japanese indie game label/publisher (e.g., Asobism, CRYSTALiA) that supports indie developers with publishing, marketing, and platform relationships. Directly comparable as a Japanese indie publisher that lifts small developers onto major storefronts.

Broad incumbents

• Team17: Long-established UK-based indie game publisher with hundreds of titles across consoles and PC. Comparable as a multi-platform indie publisher, though substantially larger and Western-based.
• Level-5: Established Japanese game studio/publisher known for Professor Layton, Inazuma Eleven, and Yokai Watch franchises. Comparable as a Japanese game company that develops and self-publishes across platforms, though much larger and more established.
• Annapurna Interactive: Major indie game publisher known for curating and releasing distinctive indie titles across consoles and PC. Comparable publishing model, though substantially larger and Western-focused.
• KEMCO: Japanese mobile/console RPG publisher that releases many small-to-mid budget titles globally across mobile and Switch. Comparable as a prolific Japanese multi-platform game publisher, particularly in the mobile F2P/paid space.
• Devolver Digital: Large, established indie game publisher with global reach and multi-platform distribution (Steam, Switch, PS, Xbox). Comparable as a multi-platform indie publisher, though much larger and international in scope.

Others

• Yostar: Japanese mobile game publisher/developer and global marketing company. Comparable as a Japanese game company with B2B services (publishing, localization, marketing) alongside game development, though far larger and global.

Emerging players

• Grounding Inc. Small Japanese game studio known for multi-platform indie releases (e.g., A Short Hike, UNSIGHTED). Comparable as a small Japanese indie developer/publisher with cross-platform capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wooftokyo
• YouTubeyoutube.com/@woof_studio
• Facebookfacebook.com/woof.game.studio
• LinkedInlinkedin.com/company/woof-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woof