What CP Prima does

PT Central Proteina Prima Tbk (CP Prima) is Indonesia's largest integrated aquaculture company, publicly listed on the Indonesia Stock Exchange under ticker CPRO since November 28, 2006. The company operates across three vertically integrated segments: feed (shrimp feed, fish feed, pet food under CPPETINDO, and aquatic animal healthcare solutions), food (fresh and processed seafood for the domestic market under Fiesta Seafood, Shifudo, and Frosh brands; frozen shrimp exports under the Bird River brand to USA, Europe, and Japan), and hatchery (SPF shrimp fry from 11 hatcheries spanning Sumatra to Sulawesi, plus fish fry via partnership networks producing Black Prima tilapia, Red Prima red tilapia, and CP catfish seeds). Total feed production capacity stands at 850,000+ tons/year across five feed mills in Cikampek, Surabaya, Sidoarjo, Medan, and Lampung.

The technology backbone relies on SCADA and PLC automation across all feed manufacturing steps (raw material intake through extrusion, drying, cooling, oil coating, and packing), proprietary Mini Bin dosing systems at three mills for premix accuracy, and proprietary Vacuum Coating systems deployed across all fish feed mills. Shrimp hatcheries deploy multi-step filtration with ozonation and UV disinfection, supported by molecular diagnostic laboratories that participate in University of Arizona international PCR ring tests for SPF broodstock verification. CP Prima holds the highest level of Best Aquaculture Practice certification (4-star, first integrated chain in Indonesia) and was the first Indonesian aquaculture company to obtain ASC certification in January 2015, alongside BRC, GLOBAL G.A.P., Fair Trade, ISO 22000/9001/14001/45001, SMETA, SNI, Halal, GMP, and HACCP certifications.

Revenue mechanics combine direct sales to enterprise accounts (hotels, restaurants, cafes for domestic food; importers and retailers in USA, Europe, Japan for export), distributor and agent networks for feed across Indonesia, dedicated retail distribution via PT Sumber Hidup Satwa and PT Centralwindu Sejati for pet food, and six official e-commerce marketplace stores (Tokopedia, Shopee, Lazada, JD.ID, Blibli, Bukalapak) for direct-to-consumer pet food and seafood sales. The customer base spans Indonesian aquaculture farmers (feed, fry, probiotics, technical support), pet owners across four pet categories, domestic foodservice accounts, and long-term export partners maintained since the 1990s. Pricing is not publicly disclosed and operates on a quote-based, negotiated model. The company employs 2,000+ people including 410+ aquaculture experts, is controlled by the Jiaravanon Family, and is incorporated in Indonesia with headquarters at Treasury Tower, SCBD, South Jakarta.

Name

CP Prima

Legal name

PT Central Proteina Prima Tbk

Website

https://cpp.co.id

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Central Proteina Prima Tbk (CP Prima) is Indonesia's largest integrated aquaculture company, producing shrimp feed, fish feed, pet food, SPF shrimp fry, and frozen shrimp for domestic and export markets across 10+ countries with 850,000+ tons/year of feed capacity.

Ownership category

akta.pro rank

Product category

Aquaculture Feed & Seafood

NAICS

Aquaculture (1125), Seafood Product Preparation and Packaging (31171), Finfish Farming and Fish Hatcheries (112511)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Aquaculture & Fish Health Services (AFAEANAE)

akta.pro secondary industries

Fish & Aquatic Feed (ornamental) (CRADAFAL), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)

Keywords

• Aquaculture feed production
• Shrimp feed manufacturing
• Pet food products
• Seafood processing export
• Fish hatchery operations

Headquarters

HQ city

Setiabudi

HQ country

Indonesia

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Feed Sales (Shrimp, Fish, Pet Food): Production and sale of aquaculture feed (shrimp feed, fish feed) and pet food products through direct sales and distributor networks across Indonesia. Feed business is a core revenue driver, with CP Prima being the largest shrimp feed producer nationally.
2. Food Products (Domestic and Export): Production and sale of fresh and processed seafood products (shrimp, fish, squid) under brands Fiesta Seafood, Shifudo, Frosh for domestic market, and Bird River brand for export. Products include raw, cooked, and breaded/value-added formats.
3. Pet Food Products: Production and distribution of pet food including ornamental fish feed (TAKARI, HIRO, SANKOI, CP KOI), songbird feed (TORY, CLASSIC BIRD, CP SINGING BIRD), cat food (CLEO, BOLT, CATTIE CARE, CHESTER), and dog food (ROCCO, BOLT). Distributed through pet stores, poultry shops, modern retail, and online marketplaces.
4. Hatchery Products (Shrimp and Fish Fry): Production and sale of high-quality shrimp fry (Vannamei) and fish fry (Black Prima tilapia, Red Prima red tilapia, CP catfish) through eleven shrimp hatcheries and fish hatchery partnerships nationwide.
5. Aquatic Animal Healthcare Products: Sale of probiotics, feed additives, disinfectants and other aquaculture supporting products that are environmentally friendly and meet international food safety standards. Products are preventive rather than medicinal.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

CP Prima produces and sells aquaculture feed (shrimp feed, fish feed), pet food, processed seafood products, aquatic animal healthcare solutions, and operates hatcheries for shrimp and fish fry. The company is a vertically integrated aquaculture producer with end-to-end operations from feed manufacturing to food processing, distributing domestically through agents and stores, and exporting to USA, Europe, and Japan.

Product overview

CP Prima operates as an integrated aquaculture company with a vertically integrated portfolio spanning three main segments: Feed Business, Food Business, and Hatchery. The Feed Business includes Shrimp Feed and Fish Feed (produced at mills in Cikampek, Medan, Lampung, and Surabaya), Pet Food marketed under CPPETINDO (with sub-brands for ornamental fish, songbirds, cats, and dogs), and Aquatic Animal Healthcare Solutions (probiotics, feed additives, disinfectants). The Food Business serves domestic markets under Fiesta Seafood, Shifudo, and Frosh brands, and exports frozen shrimp products (raw, cooked, and breaded) under the Bird River brand to the USA, Europe, and Japan. The Hatchery segment operates 11 shrimp hatcheries and fish hatcheries producing SPF shrimp fry, tilapia, and catfish seeds. Technical support services including the PACT training program and technical partner network complement the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• CPPETINDO: Pet food business unit of PT Central Proteina Prima handling manufacturing and distribution of pet food products including fish food, bird food, cat food, and dog food.
• TAKARI
• HIRO
• SANKOI
• CP KOI
• SUPER SAVE
• BREEDER PRO
• TORY
• CLASSIC BIRD
• CP SINGING BIRD
• CLEO
• BOLT
• CATTIE CARE
• CHESTER
• ROCCO
• KITCHEN FLAVOR
• NATURE BRIDGE
• Bird River
• Fiesta Seafood
• Shifudo
• Frosh
• SAKURA KOI
• Black Prima (BP)
• Red Prima (RP)

Products and services

• Shrimp Feed High-quality shrimp feed products tailored to specific cultivation patterns, formulated with qualified raw materials through environmentally friendly production processes. CP Prima is the largest producer of shrimp feed nationally, with BAP-certified feed mill in Lampung (first in Indonesia).
• Fish Feed Fish feed products specifically formulated to fulfill required nutrients by each type of fish species in their growing stages, supporting sustainable aquaculture operations with highly nutritious feeds.
• Pet Food (CPPETINDO)
• Aquatic Animal Healthcare Solution Environmentally friendly aquaculture support products including probiotics, feed additives, disinfectants, and other shrimp and fish aquaculture products. Products are preventive rather than medicinal.
• Domestic Market Seafood Products
• Export Market Shrimp Products (Bird River) Frozen shrimp products exported to USA, Europe, and Japan, available as raw, cooked, and breaded/value-added products under the Bird River brand, with private label options for long-term business partners.
• Fish Hatchery
• Shrimp Hatchery

Quantifiable outcome

• Largest shrimp feed producer nationally with 850,000+ tons/year production capacity
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• University of ArizonaminorStrategic or Co-development PartnerCP Prima's molecular diagnostic laboratories routinely participate in international PCR ring tests conducted by University of Arizona to maintain and confirm the quality of shrimp fry health declarations and laboratory accuracy.
• International Certification Bodies (GAA/BAP, ASC, GLOBAL G.A.P., BRC, Sedex)coreOthersCP Prima maintains ongoing certification partnerships with multiple international bodies including Global Aquaculture Alliance (BAP), Aquaculture Stewardship Council (ASC), GLOBAL G.A.P., British Retail Consortium (BRC), and Sedex (SMETA). These certifications are primary requirements for export to USA, Europe, and Japan markets.
• Fish Hatchery Partners (Nationwide)coreChannel Partner/ Reseller/ DistributorCP Prima's fish hatchery operates through partnership patterns with farmers and entrepreneurs in people's hatcheries throughout Indonesia. Partnerships span Sumatra, Java, Kalimantan, Bali-Lombok, and Sulawesi for tilapia and catfish hatchery, producing Black Prima (BP) tilapia, Red Prima (RP) red tilapia, and CP catfish seeds. CP Prima provides technical assistance, trained technicians, and SOP monitoring.
• Pet Store and Retail Networks (Indonesia)coreChannel Partner/ Reseller/ DistributorCPPETINDO pet food products are distributed through nearly all pet stores, poultry shops, and modern markets across Indonesia. E-commerce partnerships with Tokopedia, Shopee, Lazada, JD.ID, Blibli, and Bukalapak provide online distribution.
• Healthcare Providers (Nationwide)minorOthersCP Prima partnered with professional healthcare providers across all operational regions for its annual Medical Check-Up (MCU) program conducted from May 4 to June 4, 2026, covering employees at corporate HQ, manufacturing plants, aquaculture farms, and branch offices.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Skretting (Nutreco): Global aquaculture feed leader owned by Nutreco, producing shrimp and salmon feed across major production regions. Comparable in aquaculture feed technology and serves overlapping shrimp export markets.
• BioMar: Global aquafeed producer with shrimp feed operations in Ecuador and Asia. Competes in premium certified shrimp feed formulations targeting similar export buyers as CP Prima.
• Thai Union Group: Global seafood processor and exporter (TU) producing frozen, canned, and value-added shrimp and tuna products for retail and foodservice. Comparable in export-focused frozen shrimp segment serving the same USA, European, and Japanese buyers CP Prima supplies.
• Cargill Aqua Nutrition: Global aquafeed division of Cargill producing shrimp and fish feed across Asia and Latin America. Large incumbent competitor in Indonesian aquaculture feed with global R&D resources.
• De Heus Animal Nutrition: Global animal nutrition company with significant aquaculture feed operations across Asia, including Indonesia. Competes directly in the Indonesian shrimp and fish feed market with established international formulations and technical service.
• C.P. Pokphand (Charoen Pokphand Foods): Thai parent of CP Group's animal protein operations, listed on SET as CPF. Operates global integrated aquaculture feed, hatchery, and seafood processing at much larger scale, serving as the regional benchmark for vertically integrated shrimp and feed producers.

Direct peers

• Japfa Comfeed Indonesia: Major Indonesian animal feed and poultry producer (JPFA) with growing aquaculture feed and shrimp operations. Direct competitor in Indonesian commercial feed market and comparable vertically integrated animal protein business model.
• Suri Tani Pemuka (STP Group): Indonesian aquaculture company producing shrimp and fish feed, fry, and value-added seafood products. Direct competitor in domestic Indonesian aquaculture value chain with similar integrated operations.
• Charoen Pokphand Indonesia: Indonesian affiliate of Charoen Pokphand Group producing animal feed (including aquaculture), day-old chicks, and processed poultry/seafood. Closest publicly listed peer operating in Indonesian aquaculture and feed with shared historical ownership ties to CP Prima's controlling family.

Regional players

• Avanti Feeds: India's largest shrimp feed producer with vertically integrated hatchery and processing operations. Direct competitor in Indian shrimp feed where CP Prima entered in 2014, and a comparable model for Asian aquaculture growth.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cpprima
• YouTubeyoutube.com/user/cpprima
• Facebookfacebook.com/cpprima
• Instagraminstagram.com/cp_prima

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CP Prima