TeNY

What TeNY does

TeNY (Television Niigata Network Co., Ltd., legal name: TELEVISION NIIGATA NETWORK CO., LTD.) is a privately held regional television broadcaster headquartered in Niigata City, Niigata Prefecture, Japan, established in 1981. Affiliated with Nippon Television (NTV) through the NNN (Nippon Television Network System), TeNY produces local news, entertainment, and documentary content distributed via over-the-air broadcast to Niigata Prefecture households, with supplementary coverage to the broader Niigata region through branch offices in Nagaoka, Joetsu, Tokyo, and Osaka. The station employs 51-100 staff.

Its core product portfolio centers on flagship evening news "Niigata Ichiban" (新潟一番), evening wide program "Yugata Wide Niigata Ichiban" (夕方ワイド新潟一番), and the regional feed ZIP! NIIGATA alongside the national ZIP! morning program. TeNY also operates the "025 ZeroNiigo" digital lifestyle media platform covering Niigata dining, events, and attractions, produces original documentaries such as "Yume wa Ushi no Oisha-san" (Dream to Become a Cow Doctor), and runs branded community campaigns including the annual "24時間テレビ49にいがた" charity telethon. Underlying technology is conventional broadcast infrastructure — studio production, news gathering, and over-the-air transmission systems — augmented by catch-up distribution on TVer, a YouTube news channel, and the corporate website.

TeNY generates revenue almost entirely through television advertising sales to local and national advertisers, including traditional CM airtime, program sponsorship, and event promotion partnerships; viewing is free-to-air with no subscriber fee. Go-to-market is sales-led, targeting local Niigata businesses, government entities, and event organizers. The company runs two wholly-owned operating subsidiaries — プロメディア新潟 (print media and promotions) and TeNYサービス (facility management and operations) — which produce intra-group services revenue. Representation is led by Representative Director and President 正力源一郎, appointed in June 2023, who previously served as an NTV network journalist and was dispatched to the NNN Washington bureau.

Name

TeNY

Legal name

TELEVISION NIIGATA NETWORK CO.,LTD.

Website

https://teny.co.jp

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

TeNY (Television Niigata Network) is a regional television broadcaster headquartered in Niigata Prefecture, Japan, affiliated with the NTV network. It produces local news, entertainment, and documentary programming distributed via over-the-air broadcast, TVer streaming, and its 025 ZeroNiigo digital platform.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Regional television broadcasting
• Local news production
• Documentary filmmaking
• Television advertising sales
• Lifestyle media publishing

Headquarters

HQ city

Niigata

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: TeNY generates primary revenue through television advertising (CM) sales to local and national advertisers. The station sells commercial airtime during news programs, variety shows, and special programming.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TeNY is a regional television broadcasting company that produces and airs local news, variety shows, documentaries, and entertainment programs for Niigata Prefecture. Its core offerings include the flagship evening news program 新潟一番, the lifestyle platform 025 ゼロニーゴ covering dining, events, and travel, and original documentary productions. Revenue is generated primarily by selling television advertising airtime to local and national advertisers and through government partnerships for emergency and public service broadcasting.

Product overview

TeNY (テレビ新潟) operates as a regional television broadcaster affiliated with Nippon Television (NTV), offering a portfolio of news programs, lifestyle media, and entertainment content. The core offering consists of broadcast television including flagship news program 新潟一番 and evening wide program 夕方ワイド新潟一番. TeNY extends its content reach through digital platforms including 025 ゼロニィゴ (a lifestyle media sub-brand covering dining, events, and local attractions), original programming like the documentary film 夢は牛のお医者さん, and seasonal content series such as the 新潟ひんやりスポット＆グルメ特集. The company also produces specialty programs including ZIP! NIIGATA and オモウマい店.

Differentiator

Problem solved

Functional benefit

Brands

• 025 ゼロニィゴ: 新潟お出かけメディア - Niigata outing/lifestyle media platform operated by TeNY featuring local events, gourmet food, and travel information
• 新潟一番
• 夕方ワイド新潟一番

Products and services

• Niigata Ichiban (新潟一番) TeNY's flagship evening news program delivering local Niigata news, events, sports, and regional stories to Niigata Prefecture viewers.
• Yugata Wide Niigata Ichiban (夕方ワイド新潟一番) Evening wide program broadcasting news, weather, sports, and lifestyle content for Niigata viewers, featuring in-studio performances and regional stories.
• 025 ZeroNiigo (025 ゼロニーゴ) TeNY's lifestyle media platform covering Niigata dining, events, travel, and local attractions, with articles, rankings, and area guides targeted at Niigata residents and visitors.
• Yume wa Ushi no Oishasan (夢は牛のお医者さん) Educational documentary film produced by TeNY about a girl who pursues her dream of becoming a veterinarian, later adapted into picture books and novels, recognized by Japan's Ministry of Education, Culture, Sports, Science and Technology in 2014.
• 24 Jikan Terebi 49 niigata (24時間テレビ49にいがた) Annual charity telethon produced by TeNY featuring fundraising events, volunteer recruitment, and inspirational community content for Niigata Prefecture audiences.
• ZIP! NIIGATA Morning news and lifestyle program featuring Niigata regional content alongside the national ZIP! program distributed on NTV network.
• Omoumai Mise (オモウマい店) Human documentary series showcasing unique and charming local restaurants and shops across Niigata Prefecture, highlighting distinctive small businesses.

Quantifiable outcome

• 24時間テレビ49にいがた charitable campaign engaging local community participation

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 日本テレビ放送網 (NTV/Nippon Television)coreStrategic or Co-development PartnerTeNY is an affiliated station of the NTV network, part of the NNN (Nippon Television Network System) that provides national news interconnection, programming sharing, and coordinated broadcasting services across Japan.
• プロメディア新潟minorOthersGroup company of TeNY handling print media and promotional services in Niigata.
• TeNYサービスminorOthersGroup company providing support services including facility management and operations.
• アドヴァンスminorGTM or Marketing PartnerSponsor for '家族を守る。にいがた防災キャンペーン' (Family Protection Niigata Disaster Prevention Campaign).
• 大和証券新潟支店minorGTM or Marketing PartnerSponsor for disaster prevention campaign.
• 東芝minorGTM or Marketing PartnerSponsor for disaster prevention campaign.
• 国土交通省北陸地方整備局minorGTM or Marketing PartnerGovernment sponsor for disaster prevention campaign.
• 大塚製薬coreStrategic or Co-development PartnerOrganizer of '而起症対策アンバサダー' (Heat Stroke Prevention Ambassador) program. TeNY announcer Matsumoto Ami serves as ambassador, with content produced for the 025 platform covering heat stroke prevention.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 日本テレビ放送網 (Nippon Television / NTV): NTV is the network parent/affiliation anchor for TeNY through the NNN system. While not a direct competitor (NTV is national), it is the most comparable business model for terrestrial broadcasting economics, programming pipeline, and ad sales dynamics in Japan.
• Sinclair Broadcast Group: Sinclair is one of the largest U.S. owners of regional TV stations, operating dozens of local broadcast affiliates. Comparable to TeNY in fundamental unit economics — ad-supported local news and programming distributed to a defined regional audience.
• NHK新潟放送局: NHK is the public broadcaster with a Niigata regional bureau and dominant local news reach. While funded differently (receipt fees vs. advertising), it competes for the same audience attention and emergency-information mandate in Niigata Prefecture.
• Gray Television: Gray Television is a major U.S. regional broadcast operator with a similar revenue model of advertising sales and network affiliation fees, providing a comparable financial template for a mid-sized regional TV broadcaster like TeNY.

Regional players

• テレビせとうち (TV Setouchi): TV Setouchi is a small regional terrestrial broadcaster serving the Okayama/Kagawa area under the FNN framework. Comparable to TeNY as a similarly sized regional TV station with the same ad-revenue model and local-news focus.
• サンテレビジョン (Sun Television): Sun TV is an independent regional terrestrial broadcaster serving Hyogo Prefecture. Comparable to TeNY as a regional, ad-supported Japanese terrestrial broadcaster without national-network ownership, illustrating the business model and structural challenges of independent regional TV.

Others

• TVer (TVer Inc.): TVer is the joint streaming platform created by Japan's major commercial broadcasters, including NTV. TeNY distributes catch-up content through TVer, making TVer a key channel partner and indirect measure of how regional content extends beyond terrestrial broadcast.

Direct peers

• UX新潟テレビ21 (TV Niigata Network 21): UX is a TVN (TV Asahi) affiliated terrestrial broadcaster in Niigata, directly competing with TeNY for primetime viewership and regional advertising revenue. Together, TeNY, BSN, NST, and UX form the four-station regional oligopoly in Niigata.
• BSN新潟放送 (Niigata Broadcasting System): BSN Niigata Broadcasting System is the oldest terrestrial TV and radio broadcaster in Niigata Prefecture, affiliated with the JNN (TBS) network. It is a direct competitor for local advertising dollars, audiences, and news-gathering resources in the same prefectural market.
• NST新潟総合テレビ (Niigata Sogo Television): NST is an FNN (Fuji TV) affiliated regional terrestrial broadcaster headquartered in Niigata. It competes directly with TeNY for local viewers, advertisers, and regional sports/event rights in the same Niigata market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/teny4ch
• YouTubeyoutube.com/@TeNY4ch
• Instagraminstagram.com/zeroniigo_teny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeNY