Color

What Color does

Bluprintx is a global professional services consultancy that helps enterprises unify fragmented marketing, commerce, sales, service, loyalty, and analytics operations through AI-powered solutions. The company serves large enterprises across financial services, retail and consumer goods, technology and software, creative/media/entertainment, manufacturing, and professional services, with named clients including Uber Eats, PwC, NEC, Xerox, Yamaha, See Tickets, AFL Players Association, Saks, Kohl's, AT&T, Apple, Marvel, Universal, BNY, and DoorDash. Its offering is structured into three BPX portfolios: Advisory (AI strategy, change management, business case modeling, vendor selection, operating model governance), Delivery Transformation (AI/cloud engineering, data orchestration, marketing automation, CRM, commerce, content operations), and Operate and Innovate (managed services, platform services, transformation management office, process optimization). The firm's proprietary technology is BPX AI OS, an AI-powered operating system designed to connect people, technology, and AI across the intelligent front office value chain. Business model is professional services consulting: project-based, quote-driven engagements delivered through a direct enterprise field sales motion, with no publicly disclosed pricing. Revenue mix is implicitly weighted toward implementation and managed services, with the Operate and Innovate portfolio providing ongoing post-implementation recurring revenue.

Name

Color

Legal name

Bluprintx

Website

https://colorconsultancy.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluprintx is a global consultancy that helps enterprises unify marketing, commerce, sales, service, loyalty, and analytics through AI-powered implementations, with deep specialization in Adobe and Salesforce ecosystems and 300+ active customers across 10+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Digital Transformation Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Marketing Automation & Campaign Management CRM (HDAEAFAB), Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Digital transformation consulting
• Enterprise AI consultancy
• Salesforce implementation services
• Adobe Experience Cloud partner
• Marketing automation services

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services: The company generates revenue through professional consulting engagements focused on digital transformation, AI strategy, technology implementation, and managed services across the intelligent front office value chain

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bluprintx is a global consultancy that delivers enterprise transformation programs for the intelligent front office across marketing, commerce, sales, service, loyalty, and analytics. The company provides strategy advisory, implementation, and managed services through three BPX portfolios, with deep specialization in Adobe Experience Cloud and Salesforce platforms and a proprietary BPX AI OS platform that connects people, technology, and AI to turn operational fragmentation into performance.

Product overview

Bluprintx is a global consultancy offering a unified portfolio of professional services under the BPX (Bluprintx) brand, structured across three interconnected practice areas: Advisory (strategy, AI, governance), Delivery Transformation (implementation across AI/cloud, data, CRM, commerce, content), and Operate and Innovate (ongoing managed services and optimization). The company specializes in Adobe and Salesforce ecosystems, offering deep expertise across Adobe Experience Cloud and the full Salesforce platform including Agentforce autonomous agents. Services span industry verticals including financial services, retail, technology, media, manufacturing, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• BPX (Bluprintx) Advisory Strategic consulting service guiding enterprise leaders from strategy to action, including AI strategy and activation, change management strategy, business case and financial modeling, vendor and technology selection, and operating model and governance.
• BPX Delivery Transformation Implementation services that connect systems, data, and teams into solutions that perform, covering AI/cloud engineering, data orchestration, marketing automation, sales and service (CRM), commerce, and content operations delivery.
• BPX Operate and Innovate Ongoing operational support including industry solutions, managed services, platform services, transformation management office (TMO), and process optimization and automation for enterprises running front-office operations.
• AI Strategy & Activation Advisory and implementation services for enterprise AI adoption, including AI strategy development and activation across the organization to drive measurable business outcomes.
• AI, Cloud & Engineering Technical delivery services for AI implementation, cloud infrastructure, and custom engineering solutions supporting enterprise digital transformation programs.
• Data Orchestration Data integration and analytics services connecting disparate data sources into unified, actionable intelligence across marketing, commerce, sales, and service operations.
• Salesforce Practice Salesforce implementation, integration, and optimization services across Sales, Service, Marketing, Commerce, Analytics, and MuleSoft, including 15+ global Agentforce autonomous agent deployments.
• Adobe Practice Adobe Experience Cloud implementation including GenStudio, Marketo Engage, content supply chain acceleration, and compliant content orchestration, with 450+ Adobe projects delivered worldwide.

Named customers22 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship, key and minor.

• AdobecoreTechnology or IntegrationFlagship Adobe partner with 450+ projects delivered worldwide. Deep expertise across Adobe Experience Cloud. Longest independent Adobe partner in EMEA. Specializes in content supply chain acceleration, compliant content orchestration with GenStudio for performance marketing.
• SalesforcecoreTechnology or IntegrationSalesforce Summit Partner with 15+ global Agentforce deployments. Salesforce practice focuses on execution, integration, and outcomes. 4.9/5 customer satisfaction rating on Salesforce projects. Three connected regions supporting North America, EMEA, and APAC.
• Anthropic (Claude)flagshipTechnology or IntegrationClaude partner, now part of Anthropic's partner ecosystem. Bluprintx is an Anthropic partner providing AI-powered consultancy services.
• OpenAIkeyTechnology or IntegrationStrategic technology partner for AI capabilities, integrated into Bluprintx's intelligent front office solutions.
• AWSkeyTechnology or IntegrationCloud infrastructure partner supporting enterprise implementations and cloud solutions delivery.
• DatabrickskeyTechnology or IntegrationData and analytics partner providing data orchestration and analytics platform integration capabilities.
• SnowflakekeyTechnology or IntegrationData cloud platform partner for data integration and analytics solutions.
• MicrosoftkeyTechnology or IntegrationTechnology partner providing cloud infrastructure and integration capabilities for enterprise solutions.
• GooglekeyTechnology or IntegrationTechnology partner for cloud and analytics capabilities supporting enterprise digital transformations.
• DXCminorImplementation/ SI/ Consulting PartnerTechnology services and consulting partner for enterprise delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• Slalom: US-based consultancy with strong Salesforce and Adobe practices, similar regional footprint and enterprise customer profile to Bluprintx.
• Publicis Sapient: Publicis-owned digital transformation consultancy focused on customer experience, marketing technology, and Salesforce/Adobe implementations. Closest mid-to-large peer in the MarTech services space.
• Globant: Latin American-rooted digital transformation firm with Adobe, Salesforce, and AI studios. Increasingly competes for the same global enterprise front-office programs.
• Thoughtworks: Global technology consultancy with strong digital and data engineering practices; overlaps on Adobe/Salesforce delivery and AI engineering services.
• Merkle: Dentsu-owned CRM and MarTech consultancy specializing in Adobe, Salesforce, and data-driven customer experience. Most directly comparable specialist competitor.

Broad incumbents

• IBM Consulting: IBM's global services arm with Salesforce and Adobe partnerships plus its own watsonx AI stack. Competes for large-scale enterprise data and CRM transformation deals.
• Accenture: Global professional services firm with a large MarTech, CRM, and Adobe/Salesforce practice. Direct competitor for enterprise intelligent front-office transformation programs.
• Deloitte Digital: Deloitte's digital transformation arm with deep Adobe and Salesforce delivery capability. Competes head-to-head for enterprise CRM and MarTech mandates.
• Capgemini Invent: Capgemini's digital innovation arm delivering MarTech, CRM, and AI-led transformation across global enterprises. Competes for the same large enterprise RFPs.
• WPP (VMLY&R / Wunderman Thompson): WPP's martech/CRM-focused agencies (VMLY&R, Wunderman Thompson) compete with Bluprintx for marketing, commerce, and customer experience transformation mandates.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/CloudSorcerers
• Facebookfacebook.com/colorconsultancy
• LinkedInlinkedin.com/company/color-consultancy-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color