Mosel.de

What Mosel.de does

Mosel.de (legal entity: mosel.de e.K. Touristische Informationssysteme) is a German sole proprietorship operated by Mario Zender, headquartered in Bruttig-Fankel in the heart of the Mosel wine region. The company runs a comprehensive web-based tourism information portal covering the Mosel, Saar, and Ruwer wine valleys, serving both leisure travelers and tourism businesses across the region. The portal provides editorial content on accommodations, dining, wineries, wine festivals, hiking and cycling routes, castles, museums, and cultural attractions, supplemented by an online accommodation booking mediation service (Online-Bettenbörse), a press photo database, downloadable brochures, and a real estate listing module.

The platform is built on the TYPO3 content management system, with no disclosed mobile application, public API, or SDK surface. Core functional features include keyword search, an event calendar, a newsletter subscription service, and a phone booking hotline staffed by dedicated personnel. The 'Der Beste Schoppen' wine quality certification is operated in partnership with Moselwein e.V. Distribution flows through direct website access, SEO/organic search, email newsletter, Twitter social media, and channel partnerships with 30+ regional tourist information offices including Cochem, Bernkastel-Kues, Traben-Trarbach, Zeller Land, Koblenz, and Trier, as well as the regional marketing organization Mosellandtouristik.

The business model is advertising- and listing-led with mediated booking. Tourism businesses (hotels, pensions, vacation rentals, wineries, restaurants, campgrounds, activity providers) pay monthly subscription fees for premium listings (EUR 7-24.50/month for text and photo entries) and banner advertising (EUR 8.50-380/month depending on placement and reach, with one-year minimum contracts for cross-site packages). Accommodation bookings are mediated rather than transacted — reservations are forwarded to providers and payment flows directly to them, implying limited or no transaction commission. The go-to-market is hybrid product-led (self-serve listings and direct website booking) plus channel sales via partner tourist offices, targeting SMBs and individual travelers in the German domestic and DACH tourism market.

Name

Mosel.de

Legal name

mosel.de e.K. Touristische Informationssysteme

Website

https://mosel.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mosel.de is a German sole proprietorship operating a TYPO3-based tourism information portal for the Mosel, Saar, and Ruwer wine regions, serving leisure travelers with editorial content and mediated accommodation bookings, and monetizing via SMB listing subscriptions and banner advertising across its network of regional tourist-office partners.

Ownership category

akta.pro rank

Product category

Regional Tourism Portal

NAICS

Tour Operators (561520), Tour Operators (56152), Traveler Accommodation (7211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF)

Keywords

• Regional tourism portal
• Wine tourism services
• Accommodation booking platform
• Regional travel guide
• Tourist information services

Headquarters

HQ city

Bruttig-fankel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Listing Services: Mosel.de generates revenue by selling advertising space and premium listings to tourism businesses (hotels, restaurants, wineries, activity providers) across various page sections. Pricing tiers range from simple text entries (EUR 7.00/month) to comprehensive page entries with photos and links (EUR 23-24.50/month). Banner advertising is also offered with varying placement options and rates.
2. Booking Commission (Mediated): The platform mediates accommodation bookings between guests and accommodation providers (hotels, pensions, vacation rentals). Reservations are forwarded to the respective provider, and mosel.de acts as an intermediary. Payment is made directly to the accommodation provider. A cancellation policy framework is in place with tiered penalties based on timing of cancellation.
3. Newsletter/Email Marketing: Newsletter subscription service for visitors seeking updates about the Mosel region, providing a marketing channel for the platform and potentially for advertised partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mosel.de is a comprehensive online tourism information portal for the Mosel wine region in Germany, providing visitors with information on accommodations, dining, wineries, wine tastings, hiking, cycling, river cruises, castles, museums, and cultural events. The platform operates an Online-Bettenbörse that mediates accommodation bookings between travelers and providers, alongside paid advertising and listing services for local tourism businesses.

Product overview

Mosel.de is a comprehensive tourism information portal for the Mosel wine region in Germany, operated as a content management system built on TYPO3. The platform functions as the primary digital hub for visitors to the region, combining a content-rich editorial portal with functional booking and service capabilities. The core offering consists of the main tourist information website covering accommodations, dining, wine experiences, hiking trails, cycling routes, and cultural attractions, complemented by an Online-Bettenbörse for accommodation bookings, a newsletter subscription service, downloadable brochures, a travel insurance referral service, and specialized wine-related programs like the 'Der Beste Schoppen' quality certification. The platform also provides a keyword search function and real estate listings for the Mosel region.

Differentiator

Problem solved

Functional benefit

Products and services

• Mosel.de Tourist Portal Comprehensive online tourism information portal for the Mosel region offering information about accommodations, dining, wine, hiking, cycling, and local attractions for travelers and tourists.
• Online-Bettenbörse (Online Bed Exchange) Free online accommodation booking service connecting travelers with hotels, pensions, holiday apartments, and wine estates registered with mosel.de for booking mediation.
• Unterkunftsbuchung (Accommodation Booking) Direct booking system for accommodations including hotels, guesthouses, holiday apartments, wine estates, campgrounds, and holiday parks across the Mosel region.
• Newsletter Service Email newsletter subscription service providing updates about the Mosel region, events, and travel offers to registered subscribers.
• Moselimmobilien (Real Estate) Real estate listing service for holiday homes and retirement properties in the Mosel region.
• Reiseversicherung (Travel Insurance) Travel insurance referral service linking users to partner providers for trip cancellation, health, and luggage coverage.
• Prospekt-Download (Brochure Download) Digital brochures and guides available for download including wine festival planner (Weinfestplaner), children's activities guide, castle guide, and real estate listings.
• Der Beste Schoppen (Best Glass of Wine) Wine quality competition and certification program recognizing restaurants and establishments that serve exceptional wines from Mosel, Saar, and Ruwer regions by the glass.
• Press Photo Database Downloadable press photos of the Mosel region for editorial and media use with copyright attribution.
• Ortsinfos anfordern (Local Information Request) Service allowing users to request printed informational materials about specific Mosel towns and regions.

Quantifiable outcome

• Over 500,000 page accesses per month
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MosellandtouristikcoreStrategic or Co-development PartnerRegional tourism marketing organization for the Mosel wine region. Mosellandtouristik coordinates tourism promotion across the entire Mosel, Saar, and Ruwer wine valleys. mosel.de operates as a key digital channel for Mosellandtouristik's member network.
• Tourist-Information Cochem (Ferienland Cochem)coreChannel Partner/ Reseller/ DistributorMain tourist office for the Cochem vacation region, located at Endertplatz 1, 56812 Cochem. Covers major destinations including Cochem, Beilstein, Ediger-Eller, and surrounding areas.
• Tourist-Information Bernkastel-Kues (Mosel-Gäste-Zentrum)coreChannel Partner/ Reseller/ DistributorMain tourist office for the Bernkastel-Kues vacation region at Gestade 6, 54470 Bernkastel-Kues. Covers Bernkastel-Kues, Brauneberg, Piesport, and other Middle Mosel destinations.
• Zeller Land Tourismus GmbHcoreChannel Partner/ Reseller/ DistributorRegional tourism organization for the Zeller Land area at Balduinstraße 44, 56856 Zell (Mosel). Covers Zell, Alf, Bullay, and surrounding Hunsrück communities.
• Tourist-Information Traben-TrarbachcoreChannel Partner/ Reseller/ DistributorTourist office for the Moselregion Traben-Trarbach Kröv at Bahnhstraße 22, 56841 Traben-Trarbach. Covers the jazz city and surrounding wine villages.
• Moselwein e.V.minorStrategic or Co-development PartnerWine marketing association for the Mosel wine region. Organizes the 'Der Beste Schoppen' (Best Wine by the Glass) competition for restaurants and gastronomy establishments. Supports wine tourism promotion across Mosel, Saar, and Ruwer.
• Tourist-Information KoblenzminorChannel Partner/ Reseller/ DistributorKoblenz tourist information at Forum Confluentes, Zentralplatz 1, 56068 Koblenz. Covers the northern gateway to the Mosel region.
• Tourist-Information TrierminorChannel Partner/ Reseller/ DistributorTrier tourism office at Porta Nigra, 54290 Trier. Covers the historic Roman city at the western entrance to the Mosel wine region.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mosellandtouristik GmbH: Regional destination marketing organization for the Mosel, Saar, and Ruwer valleys, operating its own digital channels. Directly comparable as the official DMO for the same region, with overlapping content, accommodation, and event coverage.
• Eifel Tourismus GmbH: Regional DMO and digital tourism portal for the Eifel region in Rhineland-Palatinate. Comparable as a neighboring German regional tourism portal with a similar content-plus-booking model and tourism-board backing.
• Ahrtal-Tourismus Bad Neuenahr-Ahrweiler: Tourism portal for the Ahr wine valley, also a Rhineland-Palatinate wine region. Closely comparable as a wine-region-focused destination portal covering accommodations, events, and gastronomy.
• Pfalz.Touristik: Official tourism marketing organization for the Palatinate (Pfalz) wine region, with a content and booking portal. Comparable in scope and target audience to mosel.de as another major German wine tourism destination site.
• Tourismusverband Franken e.V. Regional DMO and digital tourism portal for Franconia (Franken). Comparable as a multi-sub-region German tourism portal aggregating accommodations, events, and culinary content.

Broad incumbents

• HRS Group: Major European hotel booking platform with strong German market presence. Comparable as a competing channel for accommodation bookings in the Mosel region that hotels may use instead of mosel.de.
• Tourismus NRW: State-level tourism marketing organization for North Rhine-Westphalia with a comprehensive destination portal. Comparable as a public tourism portal aggregating accommodations and experiences, though at state rather than regional scale.
• Booking.com: Global OTA dominating accommodation booking demand. Comparable as the principal external channel competing with mosel.de's mediated booking and capturing the traveler intent that mosel.de generates through content.

Emerging players

• Outdooractive: Digital platform specializing in hiking, cycling, and outdoor tours with strong German/European coverage. Comparable in addressing the same Mosel-region outdoor use cases (Wandern, Radfahren) that mosel.de covers editorially.

Regional players

• Bodensee Tourismus: DMO and tourism portal for Lake Constance, a different German-speaking lake tourism destination. Comparable business model (regional portal with booking mediation and event content), but different geography and category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mosel
• Facebookfacebook.com/Moseltouristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosel.de