O'Neill Public Schools

What O'Neill Public Schools does

O'Neill Public Schools is a public K-12 school district headquartered at 635 N 4th Street in O'Neill, Nebraska, serving students within Holt County under Nebraska Department of Education oversight. The district operates three campuses: an Elementary School (grades K-4) at 1700 N 4th Street under Principal Jim York, a Junior High School at 540 E Hynes Street under Principal Bryan Corkle, and a Senior High School sharing the Hynes Street building under Principal Will Wragge, with Superintendent Michael Rotherham overseeing district operations. Programmatic offerings include the Sixpence Early Childhood Program for children ages 12-48 months, Title I Schoolwide academic support, NSAA Class C athletics, band and choir programs that host the District III Music Contest, National Honor Society, FCCLA career-technical programming, and a Summer Nutrition Program.

The district's core technology stack is built on Apple devices (recognized as an Apple Distinguished School) integrated with PowerSchool for student information, Apptegy for the website and mobile apps, Thrillshare for parent communications and live feeds, TimeClock Plus for staff time tracking, My School Menus (Lunchtime Solutions) for meal information, Safe2Help for student safety reporting, and Eagle Eye Broadcasting (YouTube) for video content. There is no proprietary product development; the institution is an integrator and operator of third-party education platforms rather than a software vendor.

The district is funded through local property taxes, Nebraska state aid, and federal education grants, and provides free K-12 public education with limited fee-based ancillary programs (student accident insurance, athletic physicals, extracurricular fees). Revenue figures are not publicly disclosed. The district has no parent company, no subsidiaries, and no commercial ownership structure; governance rests with an elected School Board of Education.

Name

O'Neill Public Schools

Legal name

O'Neill Public Schools

Website

https://oneillpublicschools.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

O'Neill Public Schools is a public K-12 school district in O'Neill, Nebraska, serving Holt County residents through elementary, junior high, and senior high campuses, plus early childhood, Title I, athletics, and music programs, recognized as an Apple Distinguished School.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industry

Public School Districts (K–12) (EDADABAA)

Keywords

• Public K-12 education
• Primary education services
• Secondary education programs
• School athletics program
• Early childhood education

Headquarters

HQ city

Oneill

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

O'Neill Public Schools operates a K-12 public school district in O'Neill, Nebraska, delivering free academic instruction across elementary (K-4), junior high (5-8), and senior high (9-12) campuses. The district supplements classroom instruction with NSAA athletics, band and choir programs, the Sixpence early childhood program, Title I support services, the National School Lunch Program, summer nutrition, and student safety services through the Safe2Help reporting system.

Product overview

O'Neill Public Schools is a K-12 public school district offering comprehensive educational services through its elementary, junior high, and senior high schools. The district provides core academic programs alongside specialized offerings including Sixpence early childhood education, Title I support services, athletics (NSAA member), music education (band and choir), National Honor Society, and FCCLA. Additional services include school meal programs, summer nutrition, and student handbooks. The district utilizes third-party platforms including PowerSchool for student information, Apptegy for website management, Thrillshare for communications, and TimeClock Plus for staff operations.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Public Education Services Free, comprehensive K-12 academic instruction serving elementary (grades K-4), junior high (grades 5-8), and senior high (grades 9-12) students at three campus locations in O'Neill, Nebraska.
• Sixpence Early Childhood Program Early childhood development program providing care and education for children ages 12-30 months and 30-48 months as part of Nebraska's Sixpence Initiative.
• Title I Schoolwide Program Federal Title I program providing additional academic support and resources to improve teaching and learning for students at risk of falling behind.
• Athletics and Activities Program Comprehensive NSAA Class C athletic and activities program including football, volleyball, track and field, cross country, basketball, golf, softball, and speech/debate for O'Neill students.
• Music Education Program Band and choir programs including concert band, stage band, chorus, and vocal ensembles, hosting the NSAA District III Music Contest annually.
• National Honor Society Academic honor society for high school students requiring a minimum 3.5 GPA, emphasizing scholarship, leadership, character, and service.
• FCCLA (Family, Career and Community Leaders of America) Career and technical student organization focusing on family and consumer sciences, with national competitive events and leadership development opportunities.
• Summer Nutrition Program Summer food service program providing meals to children ages 1-18 during summer break, operating June through July.
• School Meal Services National School Lunch Program providing daily meals with free and reduced lunch applications available, with digital monthly menus provided through My School Menus by Lunchtime Solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, regional, local, operational and state.

• Apple Inc.coreTechnology or IntegrationApple Distinguished School designation indicates deep partnership with Apple for technology integration in education. The district utilizes Apple devices and platforms for student learning.
• PowerSchoolcoreTechnology or IntegrationPowerSchool provides the student information system used by the district for grades, attendance, and parent access.
• ApptegycoreTechnology or IntegrationApptegy powers the district's official website and mobile applications, providing the platform for communications and announcements.
• ThrillsharecoreTechnology or IntegrationThrillshare provides the district's live feed, news, and mass communication tools for parent and community engagement.
• Educational Service Unit #8 (ESU8)regionalStrategic or Co-development PartnerESU8 provides regional educational support services to school districts in northeast Nebraska, including resources and professional development.
• Nebraska School Activities Association (NSAA)coreStrategic or Co-development PartnerNSAA governs high school activities and athletics in Nebraska, including district and state competitions for music, speech, and athletic events.
• O'Neill Chamber of CommercelocalGTM or Marketing PartnerLocal business organization that supports school events and community engagement initiatives.
• Lunchtime SolutionsoperationalTechnology or IntegrationProvides digital monthly menus for the school's nutrition program through My School Menus platform.
• Holt County Economic DevelopmentregionalStrategic or Co-development PartnerLocal economic development organization supporting community growth and partnership with schools.
• Nebraska Department of EducationstateStrategic or Co-development PartnerState agency overseeing educational standards, funding, and compliance for Nebraska public schools.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Broken Bow Public Schools: Rural Nebraska public K-12 district in central Nebraska, similar Class C NSAA classification and rural demographic profile. Direct peer in scale, funding model, and athletic competition.
• Valentine Public Schools: Rural Nebraska public K-12 district serving a small rural community similar in scale to O'Neill. Comparable NSAA Class C participation, property-tax funding model, and rural demographic exposure.
• Ainsworth Community Schools: Small rural Nebraska public K-12 district with similar enrollment size and rural county footprint. Operates under the same Nebraska funding formula and NSAA governance as O'Neill.
• Holdrege Public Schools: Nebraska public K-12 district of similar mid-sized rural community profile, sharing Title I, NSAA athletics, and state-aid revenue mechanics. Comparable scale and operating model to O'Neill.
• Norfolk Public Schools: Another Nebraska public school district serving K-12 students in a northeastern Nebraska city. Comparable public K-12 operating model with NSAA athletics and similar state-aid revenue structure; larger enrollment but same regulatory and funding environment as O'Neill.
• Atkinson West Holt Public Schools: Neighboring rural Nebraska public K-12 district operating within the broader Holt County region. Comparable operating scale, rural demographic profile, and shared ESU8 regional support services.
• Creighton Public Schools: Small rural Nebraska public K-12 district located in northeast Nebraska in proximity to O'Neill. Comparable enrollment scale, NSAA Class C athletics, and rural Holt County / neighboring county demographic exposure.

Others

• Nebraska Department of Education: State regulatory and funding authority overseeing all Nebraska public K-12 districts including O'Neill. Not a competitor but the principal counterparty that sets funding formulas, academic standards, and compliance requirements.
• Educational Service Unit #8 (ESU8): Regional Nebraska educational service provider that delivers professional development, special education support, and shared services to member districts including O'Neill Public Schools. Functions as a partner/enabler rather than competitor.

Broad incumbents

• Hastings Public Schools: Larger Nebraska public K-12 district operating in a mid-sized city. Shares the same NSAA governance, Nebraska state-aid revenue model, and Apple/PowerSchool-class technology adoption patterns, but at significantly greater scale than O'Neill.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EagleEyeBroadcasting
• Xx.com/oneilleagles
• Facebookfacebook.com/oneillhighschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O'Neill Public Schools