NoName
NoName Group commercializes a patented inert-gases water treatment system that dissolves limescale, removes biofilm, and prevents Legionella. Founded in 2014, it serves healthcare, hospitality, industrial, residential, agricultural, and naval customers across Southern and Eastern Europe via local partner companies.
- Company typePrivate
- Founded2014
- HeadquartersLombardi, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NoName does
NoName Group, operating through its UK parent NoName London Limited, is a privately held water treatment technology company founded in 2014 that commercializes the patented NoName® system — an inert gases blend technology that dissolves existing limestone deposits, prevents new scale formation, and removes biofilm to suppress Legionella and amoeba colonization in hydraulic and sanitary water systems. The technology is compliant with EU Directive 98/83/EC, preserves water's organoleptic properties, and was validated through six months of experimental testing conducted by the University of Catania's National Center for the Study of Legionnaire's Disease, an entity affiliated with the Italian Ministry of Health. Applications span healthcare facilities, hospitality and food service, industrial and commercial installations (including cooling towers and heat exchange systems), residential buildings, agricultural irrigation, and naval/marine vessels, with a dedicated sub-product (NoName Group Naval) serving maritime customers.
The company operates a hub-and-spoke distribution model in which NoName London Limited holds the worldwide patent and each country is served through a local group company, associate, or distributor. Confirmed operating geographies include the United Kingdom, Italy (via the Catania-based subsidiary ARCONHE SRL), Spain, Romania, and Greece. Revenue is generated primarily through one-time hardware sales of NoName® systems and ongoing sales of refill/recharge consumables, with pricing provided via custom B2B quotation rather than a published price list, typically structured as multi-year contracts. The only documented major customer reference is the City of Volos Water System in Greece, where the technology restored municipal well flow rate from 130 to 320 liters per second over a 20-day treatment without corrosive acids. The firm is bootstrapped with no external venture capital or private equity investment evidenced in the available sources.
NoName firmographics
Firmographics- Name
- NoName
- Legal name
- NoName London Limited
- Website
- https://noname-group.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NoName Group commercializes a patented inert-gases water treatment system that dissolves limescale, removes biofilm, and prevents Legionella. Founded in 2014, it serves healthcare, hospitality, industrial, residential, agricultural, and naval customers across Southern and Eastern Europe via local partner companies.
- Ownership category
- akta.pro rank
NoName industry classification
Industry- Product category
- Water Treatment Systems
- NAICS
- Chemical Manufacturing (325), Other Basic Inorganic Chemical Manufacturing (325180)
- SIC
- Miscellaneous Chemical Products (2890), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Closed-Loop Heating/Chilled Water Treatment (Corrosion/Scale/Biocide) (BPABAJAE)
- akta.pro secondary industries
- Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL), Industrial Wastewater Treatment Chemicals (IMAEAJAC), Cooling Water Treatment Chemicals (IMAEAJAE)
Keywords
Where NoName is headquartered
LocationHeadquarters
- HQ city
- Lombardi
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
NoName business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Water Treatment Systems Sales: Sale of NoName® water treatment devices and systems for residential, commercial, industrial, and naval applications. The company sells the patented technology solution directly to customers.
- Refill/Recharge Products: Ongoing sales of replacement/refill products for the water treatment systems. Technical documentation and calibration services also provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
NoName product offering
Product offeringCore offering
NoName® is a patented water treatment system based on an inert gases blend that dissolves limestone (calcium carbonate) and removes biofilm deposits in water systems, eliminating conditions that foster Legionella and amoeba colonization. The technology is compliant with EU Directive 98/83/EC, does not alter the organoleptic conditions of water, and is sold through a global partner network for residential, commercial, industrial, healthcare, hospitality, naval/marine, and agricultural applications.
Product overview
NoName Group is a water treatment technology company founded in 2014, headquartered as NoName London Limited (UK), which holds the global patent for the NoName® system. The company operates through partner organizations in Italy (ARCONHE SRL), Spain, Romania, and the United Kingdom. The core product is the NoName® patented water treatment solution, based on inert gases, which dissolves limescale, removes biofilm, and eliminates Legionella and amoeba from water systems. A specialized variant called NoName Group Naval addresses marine water system applications. The company claims energy savings of up to 30% on electricity and 20% on heating fuel, with no maintenance costs for filter replacement or salt. Applications span hotels, hospitals, industrial facilities, cooling towers, agricultural operations, and marine systems. Testing and validation have been conducted by the University of Catania's National Center for Legionnaires' Disease Study.
Differentiator
Problem solved
Functional benefit
Brands
- NoName Group Naval: Water treatment solutions specifically designed for naval and maritime industry applications
Products and services
- NoName® A patented water treatment system based on inert gases that dissolves limescale, removes biofilm, and eliminates Legionella and amoeba from water systems in residential, commercial, industrial, healthcare, hospitality, agricultural, and municipal applications. Compliant with EU Directive 98/83/CE and does not alter the organoleptic conditions of water.
- NoName® Group Naval A specialized variant of the NoName® water treatment system designed specifically for naval and maritime vessel water and hydraulic systems, addressing biofilm, scaling, and Legionella control in marine environments.
- NoName® Refill/Recharge Products and Technical Services Ongoing refill/recharge consumable products for installed NoName® water treatment systems, accompanied by technical documentation and calibration services for B2B customers.
Quantifiable outcome
- Electricity savings up to 30% through improved heat transfer efficiency
- +3 more outcomes
Companies that use NoName
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
NoName technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NoName partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- University of Catania - National Center for Legionellosis StudycoreAcademic partnership for testing and validation of NoName® technology. The National Center for the Study of Legionnaire's Disease of the Italian Ministry of Health at University of Catania conducted 6 months of experimental testing that demonstrated NoName® effectiveness in biofilm and calcareous scale removal. Tests confirmed that NoName® action combined with continuous sanitizer releases helps control Legionella colonization. Director: Prof. Maria Anna Coniglio.
- ARCONHE SRL (Italy)coreItalian subsidiary/partner for national commercialization of NoName® products. Located at CORSO ITALIA, 69 – 95129 CATANIA, ITALY. Handles administration, finance, commercial sales, and technical direction for the Italian market.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
NoName competitors and assessment
Company assessmentDirect peers
- Lenntech: European water treatment solutions provider offering filtration, softening, disinfection, and Legionella prevention systems for industrial and commercial customers — closely comparable segment and product focus.
- Vulcan (Christiani Wassertechnik): Manufacturer of physical/electronic water treatment devices marketed as chemical-free scale prevention and pipework protection — competes head-to-head with NoName's chemical-free, no-salt positioning in residential and commercial segments.
- BWT - Best Water Technology: European water treatment specialist offering point-of-entry and Legionella prevention systems for residential, commercial, healthcare, and hospitality customers — directly comparable to NoName's core target segments and technology positioning.
- Hydropath Technology: Provides chemical-free physical water treatment (hydroFLOW) for scale, biofilm, and Legionella control in HVAC, cooling, and process water — overlapping directly with NoName's inert-gases, chemical-free value proposition.
Broad incumbents
- Kurita Water Industries: Japanese-headquartered water treatment chemicals and equipment supplier with European operations, addressing cooling towers, boilers, and Legionella risk — a broad incumbent competing for the same industrial/commercial buyers.
- Pentair: Global water solutions provider with residential, commercial, and industrial filtration and treatment products including Legionella control — overlaps with NoName's broad segment strategy at much larger scale.
- Veolia Water Technologies: Large incumbent providing water and wastewater treatment solutions including Legionella control and cooling tower chemistry for industrial, healthcare, and municipal customers across Europe.
- Ecolab (Nalco Water): Global water treatment chemicals and services leader serving healthcare, hospitality, food service, and industrial cooling — competes with NoName on the same end-customers but with a vastly broader chemical and service portfolio.
- SUEZ Water Technologies & Solutions: Major water and process treatment vendor offering chemicals, equipment, and digital monitoring for industrial and commercial customers — overlapping with NoName's industrial and Legionella use cases.
Regional players
- CWT (Clearwater Technology): UK-based water treatment and hygiene services company focused on cooling towers, closed-loop systems, and Legionella control — direct overlap with NoName's closed-loop/cooling tower use cases in a similar European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NoName social profiles
Digital presenceNoName compliance and trust
Trust signalCompliance1 record
NoName financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoName leadership team
Management profileNumber of profiles
Profiles2 records
NoName subsidiaries and ownership
Company hierarchySubsidiaries1 record
NoName funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoName M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoName
What does NoName do?
NoName® is a patented water treatment system based on an inert gases blend that dissolves limestone (calcium carbonate) and removes biofilm deposits in water systems, eliminating conditions that foster Legionella and amoeba colonization. The technology is compliant with EU Directive 98/83/EC, does not alter the organoleptic conditions of water, and is sold through a global partner network for residential, commercial, industrial, healthcare, hospitality, naval/marine, and agricultural applications.
Is NoName a public or private company?
NoName is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NoName founded?
NoName was founded in 2014. It employs 11 to 50 people.
Where is NoName based?
NoName is headquartered in Lombardi, Italy, in the Europe region.
How does NoName make money?
Two revenue lines are on record. Water Treatment Systems Sales are the primary driver. The others are refill/Recharge Products.
Who are NoName's main competitors?
Direct peers on record are Lenntech, Vulcan (Christiani Wassertechnik), BWT - Best Water Technology and Hydropath Technology. Broad incumbents are Kurita Water Industries, Pentair, Veolia Water Technologies, Ecolab (Nalco Water) and SUEZ Water Technologies & Solutions. CWT (Clearwater Technology) is listed as a regional player.
Does NoName have an API?
No public API is recorded for NoName.
What industry is NoName in?
NoName's product category is Water Treatment Systems. Its primary akta.pro industry code is BPABAJAE, Closed-Loop Heating/Chilled Water Treatment (Corrosion/Scale/Biocide), with a secondary code of IMAEAJAL, Biocides & Disinfection Chemicals (Non-Agricultural). Its NAICS code is 325 and its SIC code is 2890.