Crocodile Trading
Crocodile Trading is a UK-based online specialist distributor selling heavy-duty marquees, commercial pop-up gazebos, poly-tunnels, and outdoor flooring direct-to-consumer via its Shopify storefront, serving a diverse mix of government, motorsport, hospitality, education, and domestic customers nationwide.
- Company typePrivate
- Founded-
- HeadquartersLeigh, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Crocodile Trading does
Crocodile Trading Ltd is a UK-based online specialist distributor of heavy-duty outdoor shelter structures, operating a direct-to-consumer e-commerce storefront (crocodiletrading.co.uk) built on Shopify. The company sells marquees, commercial pop-up gazebos, poly-tunnels, and outdoor flooring, shipping nationwide to UK mainland customers from stock. Its catalogue spans multiple tiers: entry-level PE-covered steel-frame marquees (Original Heavy Duty line), premium 650g PVC marquees rated to BS 7837 for fire retardancy (Extreme PVC line), and a tiered gazebo range from a 30mm steel "Trader-Max 30" through 40mm and 50mm hexagonal aluminium "Extreme 40" and "Extreme 50" lines with cast alloy jointing. Poly-tunnel offerings include Pro+ (25mm frame), Pro-Max (32mm frame, 3.5m extra-wide), and Extreme (clear 170g polythene) variants, complemented by standalone frames sold for custom covering projects.
The business model is purely transactional retail: one-time unit purchases of physical goods, with prices ranging from £199.99 for basic 3m x 2m marquees up to £1,715.99 for premium 6m x 12m Extreme PVC units and £1,199 for top-end Extreme 50 gazebos. Ancillary revenue is generated through accessories (weights, anchorage, flooring, gutter kits, branding/printing services, heating, lighting) and replacement spare parts (canopies, side panels, frame components) that lock customers into the proprietary product ecosystem. Free delivery is offered on UK mainland orders over £100, with phone-based sales support.
The customer base is unusually broad for a micro-cap e-commerce operator, spanning UK councils, emergency services, schools, airports, environment agencies, prison services, armed forces, hotels, pubs and clubs, market operators, exhibitors, motorsport organisations (F1 race teams, Brands Hatch, Silverstone, Donnington), football clubs, equestrian events, scout associations, car valeters, and individual domestic consumers. The company self-describes as "one of the UK's biggest and most respected" suppliers in this niche, though it does not disclose revenue, headcount, funding history, or ownership structure beyond operating as a private limited company registered in the UK.
Crocodile Trading firmographics
Firmographics- Name
- Crocodile Trading
- Legal name
- Crocodile Trading Ltd
- Website
- https://crocodiletrading.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crocodile Trading is a UK-based online specialist distributor selling heavy-duty marquees, commercial pop-up gazebos, poly-tunnels, and outdoor flooring direct-to-consumer via its Shopify storefront, serving a diverse mix of government, motorsport, hospitality, education, and domestic customers nationwide.
- Ownership category
- akta.pro rank
Crocodile Trading industry classification
Industry- Product category
- Outdoor Shelter Equipment Retail
- NAICS
- Other Miscellaneous Retailers (4599), General Merchandise Retailers (455)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)
Keywords
Where Crocodile Trading is headquartered
LocationHeadquarters
- HQ city
- Leigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Crocodile Trading business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time purchase revenue from selling heavy-duty marquees, gazebos, and poly-tunnels directly to consumers and businesses. Products range from entry-level marquees at £199.99 to premium extreme PVC marquees at £1,715.99+
- Accessories & Spare Parts: Replacement parts, accessories (weights, flooring, bungee cords, gutter kits), and repair supplies for existing products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Heavy Duty Marquees (PE) |
| Unit Pricing | Pay-as-you-go | Extreme PVC Marquees (650g) |
| Unit Pricing | Pay-as-you-go | Trader-Max 30 Gazebos (Steel) |
| Unit Pricing | Pay-as-you-go | Extreme 40 Gazebos (Aluminium) |
| Unit Pricing | Pay-as-you-go | Extreme 50 Gazebos (Premium Aluminium) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Crocodile Trading product offering
Product offeringCore offering
Crocodile Trading is a UK-based specialist distributor selling heavy-duty marquees, commercial pop-up gazebos (instant shelters), poly-tunnels, and outdoor flooring directly to consumers and businesses through its Shopify-powered e-commerce storefront. The range spans entry-level steel-frame models to premium aluminium commercial shelters with multi-span configurability, supported by accessories, weights, spare parts, and branding services.
Product overview
Crocodile Trading is a UK-based specialist distributor of heavy duty outdoor structures operating as an e-commerce platform. The product portfolio consists of four core product lines: (1) Heavy Duty Marquees comprising Original Heavy Duty Marquees with 240g PE covers and Extreme PVC Marquees with 650g PVC covers in spans from 3m to 6m; (2) Commercial Pop Up Gazebos including Trader-Max 30 (entry-level steel), Extreme 40 (mid-range aluminium), Extreme 50 (premium aluminium), and Compact 40 (portable) series; (3) Poly Tunnels in Pro+, Pro-Max, and Extreme variants for horticulture; and (4) Outdoor Flooring with Weave Tread matting. The portfolio is supported by comprehensive accessories including weights, anchorage, repair products, spare parts, and printing/branding services. Products are sold directly through the Shopify e-commerce platform with rapid nationwide delivery from stock.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Heavy Duty Marquees
Companies that use Crocodile Trading
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Crocodile Trading technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crocodile Trading partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Crocodile Trading competitors and assessment
Company assessmentDirect peers
- Gala Tent: UK-based direct-to-consumer retailer of commercial-grade marquees, gazebos, and pop-up shelters operating a similar Shopify/e-commerce model. Closely comparable in product mix, customer segments (events, hospitality, trade), and price points across heavy-duty shelter categories.
- First Tunnels: UK poly-tunnel and horticulture specialist selling directly to gardeners, growers, and commercial horticulture operations. Directly comparable to Crocodile Trading's Pro+, Pro-Max, and Extreme poly-tunnel lines in product category, customer base, and online direct-sales model.
- Instant Promotion: UK specialist in commercial pop-up gazebos, instant shelters, and event branding with a similar product range and customisation services. Comparable on core gazebo SKUs, B2B/exhibition customer base, and online direct-to-consumer distribution model.
Broad incumbents
- Losberger De Boer: Global temporary-structure manufacturer serving events, sports, and industrial markets with marquees, halls, and tent systems. Overlaps with Crocodile Trading's marquee/exhibition customer base but at much larger scale, including rental services and engineered structures.
- GO Outdoors: UK outdoor retail chain stocking camping gazebos, shelters, and event equipment alongside broader outdoor/hiking range. Adjacent competitor at the consumer tier with significantly larger footprint and brand awareness, but less specialised in heavy-duty commercial marquees.
- Decathlon UK: Mass-market sporting goods and outdoor retailer with an in-house gazebo/shelter range sold through physical stores and online. Competes on the entry-level consumer tier of Crocodile Trading's gazebo offering and has substantially greater scale, marketing budget, and omnichannel reach.
- HTS TENTIQ: Industrial-scale manufacturer of tents and temporary buildings for events, sport, and military/defence applications. Comparable on heavy-duty fabric structure technology and government/military customer segments, but at materially larger scale and with broader engineered-product range.
- Röder Group / Roder UK: One of Europe's largest manufacturers and hirers of temporary event structures and marquees with a UK presence. Comparable in commercial-grade marquee offering and large-event customer base, but operates at significantly larger scale and with broader product portfolio including halls and modular structures.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Crocodile Trading social profiles
Digital presenceCrocodile Trading compliance and trust
Trust signalCompliance1 record
Crocodile Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crocodile Trading leadership team
Management profileNumber of profiles
Crocodile Trading funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crocodile Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crocodile Trading
What does Crocodile Trading do?
Crocodile Trading is a UK-based specialist distributor selling heavy-duty marquees, commercial pop-up gazebos (instant shelters), poly-tunnels, and outdoor flooring directly to consumers and businesses through its Shopify-powered e-commerce storefront. The range spans entry-level steel-frame models to premium aluminium commercial shelters with multi-span configurability, supported by accessories, weights, spare parts, and branding services.
Is Crocodile Trading a public or private company?
Crocodile Trading is a private company. It is classified as unknown and is currently operating.
When was Crocodile Trading founded?
Crocodile Trading was founded in -1. It employs 1 to 10 people.
Where is Crocodile Trading based?
Crocodile Trading is headquartered in Leigh, United Kingdom, in the Europe region.
How does Crocodile Trading make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are accessories & Spare Parts.
Who are Crocodile Trading's main competitors?
Direct peers on record are Gala Tent, First Tunnels and Instant Promotion. Broad incumbents are Losberger De Boer, GO Outdoors, Decathlon UK, HTS TENTIQ and Röder Group / Roder UK.
Does Crocodile Trading have an API?
No public API is recorded for Crocodile Trading.
What industry is Crocodile Trading in?
Crocodile Trading's product category is Outdoor Shelter Equipment Retail. Its primary akta.pro industry code is CRAMAAAE, Outdoor Navigation, Safety & Survival Gear Retail. Its NAICS code is 4599 and its SIC code is 5960.