Rheon Automatic Machinery

What Rheon Automatic Machinery does

Rheon Automatic Machinery (レオン自動機株式会社, ticker 6272) is a Japanese manufacturer of food processing machinery founded in 1963 and headquartered in Utsunomiya, Tochigi Prefecture. The company pioneered the world's first automated manju and croissant forming machines and is best known for its Kaseijin/Mars Person (火星人) series of encrusting machines, which range from compact tabletop units (Chibi Robo CN001) to high-capacity multi-lane systems such as the MX112 (up to 144,000 pieces/hour). The product portfolio also includes automatic encrusting machines (AN210), bread dough-specific encrusting machines (CN511), depositors (Dual Gâteau Dépo), vertical and tunnel steamers, Revent-branded rack ovens, washing systems, and Smart Solid Feeder options that handle particulate inclusions. End markets are confectionery, bakery, and savory/prepared food manufacturers producing items such as manju, daifuku, anpan, croissants, bread, dumplings, and xiaolongbao.

The business model is primarily direct hardware sales of capital equipment to food manufacturers, supported by wholly owned regional subsidiaries in the USA, Europe, and Asia, plus demonstration labs at headquarters and branch offices for pre-purchase product testing. Rheon supplements its direct sales force with industry trade show presence (FOOMA JAPAN, FABEX, FOODEX Japan, Deli KATESSEN), content marketing through its website and YouTube channel, and a consultation-led sales process. Customers range from family-run confectionery shops and small bakeries (Le Clair, Kashidokoro Takahashi, Irohado) to enterprise operators such as Diamond Corporation, with leasing options offered to lower adoption barriers. Machinery is exported to 127 countries and regions, and the company is currently expanding into India. Revenue is generated principally from equipment sales, with an installed base that creates a recurring aftermarket and service opportunity across its global footprint.

Name

Rheon Automatic Machinery

Legal name

RHEON Automatic Machinery Co., Ltd.

Website

https://rheon.com

Company type

Public

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rheon Automatic Machinery (TSE: 6272) is a Japanese manufacturer founded in 1963 that builds encrusting machines, bread-making equipment, depositors, steamers, and ovens for confectionery, bakery, and savory food producers across 127 countries.

Ownership category

akta.pro rank

Product category

Food Processing Machinery

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Food processing machinery
• Encrusting machines
• Bakery equipment
• Confectionery machinery
• Automated food production

Headquarters

HQ city

Utsunomiya-shi

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Processing Machinery Sales: Rheon generates revenue through the sale of food processing equipment including encrusting machines (火星人 series), bread-making machines, depositors, ovens, and peripheral equipment. The company sells directly to food manufacturers and offers various machine models ranging from compact units to high-capacity production lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rheon Automatic Machinery designs, manufactures, and sells food processing machinery specializing in encrusting machines for producing Japanese sweets, Western pastries, and savory foods. The company also produces bread-making equipment, depositors, ovens, steamers, and complementary peripheral devices, offering both standalone machines and turnkey production lines to food manufacturers worldwide.

Product overview

Rheon Automatic Machinery is a manufacturer of food processing equipment specializing in encrusting machines and production lines for confectionery, bakery, and savory foods. The core product portfolio centers on the火星人 (Mars person) series of encrusting machines—available in single-row (CN700, CN601, CN511, CN050), 2-row (WN155, WN156), and multi-row configurations (メガフォーマー for savory, マルチコンフェクショナー for confectionery)—complemented by automatic encrusting machines (AN210) and tabletop units (チビロボ). Supporting equipment includes depositors (デュアルガトーデポ), steamers (スチーマー), ovens (レ벤卜オーブン), cleaning systems (RN洗浄機), and various peripheral options for secondary forming, filling, and material handling. The company positions itself as offering both standalone machines and turnkey production lines integrating multiple pieces of equipment.

Differentiator

Problem solved

Functional benefit

Brands

• 火星人 (Kaseijin/Mars Person): Main product line of encrusting machines for Japanese and Western sweets

Products and services

• 火星人 CN700 (Kaseijin CN700) Encrusting Machine Versatile encrusting machine for producing a wide variety of Japanese sweets, Western pastries, and savory foods at up to 3,600 pieces/hour (5,100 with dual conveyor); product weight range 10-250g; for food manufacturers and confectionery producers.
• 火星人 CN601 (Kaseijin CN601) Encrusting Machine Encrusting machine optimized for elastic fermented doughs such as Chinese buns and xiaolongbao; high durability for stable long-term production at 3,600 pieces/hour; for savory and ethnic food manufacturers.
• 火星人 CN511 (Kaseijin CN511) Bread Dough Encrusting Machine Bread dough-specific encrusting machine with a dedicated feeding mechanism that protects dough quality; suitable for sweet buns, donuts, and other fermented dough products at up to 3,600 pieces/hour.
• 火星人 CN050 (Kaseijin CN050) Compact Encrusting Machine Compact, user-friendly encrusting machine for Japanese and Western confectionery; small footprint with easy operation and cleaning for small-scale production; for small bakeries and confectionery shops.
• 自動包あん機 AN210 Automatic Encrusting Machine Automatic encrusting machine using rotating dual disks (包着盤) for beautiful product shape and uniform skin wrapping; combines traditional forming with Rheon's advanced discharge mechanism.
• 2列火星人 WN155 Two-Row Encrusting Machine Two-row encrusting machine producing two products simultaneously at up to 12,000 pieces/hour; versatile for Japanese sweets, Western pastries, and savory foods.
• 2列火星人 WN156 Two-Row Bread Dough Encrusting Machine Two-row bread dough-specific encrusting machine with dual independent conveyors for high-speed stable production at up to 7,200 pieces/hour.
• メガフォーマー MN400 Mega Former Multi-Row Encrusting Machine Multi-row encrusting machine for high-volume production of prepared foods; available in 2-row (24,000 pcs/hr) and 4-row (48,000 pcs/hr) configurations for meat, seafood, and other savory products.
• マルチコンフェクショナー MX110/MX112 Multi-Row Confectionery Machine Multi-row confectionery-specific encrusting machine in 16-row (115,200 pcs/hr) and 20-row (144,000 pcs/hr) configurations; compact 2-meter body for high-volume candy and cookie production.
• チビロボ CN001 Tabletop Encrusting Machine Ultra-compact tabletop encrusting machine for low-volume, high-mix production; ideal for on-site fresh service with cassette-style hopper for easy product switching.
• デュアルガトーデポ (Dual Gâteau Depositor) Small depositor that automates hand-piping tasks for choux, eclairs, macarons, and dacquoise; maximum production 1,800 shots/hour with gear pump (multi-row) and piston (single-row) filling mechanisms.
• レベントオーブン (Revent Rack Oven) Revent rack ovens with proprietary baking technology for high-quality, efficient baking; available in rack oven and round shop rotary oven configurations, featuring HVS steam generator and TCC hot air circulation system.
• スチーマー (Steamer) Vertical (batch) and tunnel steamers for steaming applications; includes Mini Steamer for small-scale production and Auto Steamer capable of 14,000 pieces/hour at 60g.
• RN洗浄機 (RN Washing Machine) Specialized washing machine for encrusting machine parts, trays, and 60-count mixer bowls; features high-temperature water jets and rotating rack for thorough cleaning.
• スマートソリッドフィーダー (Smart Solid Feeder) Option device for 火星人 CN700 that automates feeding of particulate ingredients like nuts, chocolate chips, and small solid foods; maximum capacity 1,800 items/hour; can perform solid triple and double encrusting.
• VM300 ストレスフリーVMシステム (VM300 Stress-Free Bread Making System) Compact bread making line system for small-scale production; part of the Rheon bread making equipment lineup, demonstrated to reduce worker labor hours by over 30% in customer operations.

Quantifiable outcome

• Labor reduction of over 30% with VM300 bread-making machine
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Revent (レivent社)coreTechnology or IntegrationRevent is a partner company supplying rack ovens integrated with Rheon machinery. Rheon offers Revent rack ovens (レヴェントラックオーブン and レヴェントラウンドショップオーブン) as part of their product lineup, featuring proprietary steam generation and hot air circulation technology for high-quality baking.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kaak Group: Netherlands-based integrated bakery equipment manufacturer offering forming, proofing, baking, and cooling lines. Competes with Rheon on turnkey bakery and confectionery production systems.
• AMF Bakery Systems: US-based supplier of integrated bakery production lines including make-up equipment, proofing, and baking. Direct competitor in automated bakery lines serving large industrial customers.
• Rademaker: Dutch supplier of dough processing and bakery equipment, including encrusting, laminating, and forming lines. Closely comparable in product category and target bakery/confectionery customers.
• Fritsch Group: German manufacturer of dough and encrusting machinery for bakeries and confectionery. Direct competitor to Rheon in industrial-scale forming/encrusting equipment for bread, rolls, and pastry products.
• WP Riehle: German maker of dough dividing, rounding, and encrusting machines for artisan and industrial bakeries. Overlaps with Rheon's bread and confectionery forming equipment portfolio.
• Haas (Franz Haas): Austrian manufacturer of wafer, biscuit, and confectionery production systems. Comparable in multi-row, high-capacity industrial food forming equipment adjacent to Rheon's MX112 product line.

Broad incumbents

• Marel: Icelandic-listed global leader in food processing equipment for meat, fish, and dairy. Broad incumbent in industrial food forming/portioning overlapping with Rheon's savory prepared-food equipment.
• Bühler Group: Swiss global plant and process engineering company serving food and feed industries. Broad incumbent with portfolio overlap in industrial grain, snack, and confectionery processing equipment.
• JBT Corporation: US-listed provider of food processing and air transport equipment. Competes in industrial food processing machinery, particularly in prepared/preserved foods adjacent to Rheon's savory equipment.
• Middleby Corporation: US-listed conglomerate of commercial and industrial food equipment brands. Overlaps with Rheon in bakery and food processing machinery but at much broader scale and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR-DP_vdK6AFNLpT_NoqlUg
• Facebookfacebook.com/RheonJapan1
• LinkedInlinkedin.com/company/rheon-automatic-machinery-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheon Automatic Machinery