FuelBox
- Company typePrivate
- Founded2015
- HeadquartersHarlow, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What FuelBox does
FuelBox, operated by New Era Fuels Ltd., is a UK-based private company headquartered in Harlow, Essex that sells pre-filled bag-in-box fuelling systems for DERV/White Diesel, HVO (Hydrotreated Vegetable Oil), GTL (Gas-to-Liquid), Kerosene, AdBlue and engine/hydraulic oils. Founded in 2015 and launched at the Executive Hire Show, the company has progressively broadened its SKU set, adding Kerosene and 10L AdBlue boxes in 2018, HVO in 2020, DERV in 2021 and an 18L AdBlue box in March 2023, while discontinuing its Red Diesel product in April 2022 following changes to UK entitlement rules. The format itself—UN-approved bag-in-box packaging with a glug-free flexi-pouring spout—reduces plastic consumption by up to 90% versus rigid 20-litre containers and landfill waste by 86% versus jerry cans, and the company registers proprietary additive formulations (10+ Diesel Additive, Exocet Fast Flame) as part of its product IP. AdBlue products are sourced from Yara to ISO 22241 standards.
The business model is fundamentally a physical-goods distribution play. FuelBox sells to a network of 100+ UK stockists—industrial suppliers, equipment hire companies, electrical distributors and building merchants—on a sale-and-return basis with full-pallet minimum orders of 48 boxes and a bundled marketing-pack programme (bund trays, dummy boxes, digital assets). A complementary direct-to-consumer e-commerce channel (newerabluebox.co.uk) handles retail BlueBox AdBlue sales with home delivery. Revenue streams are one-time product transactions rather than subscriptions; pricing is not publicly disclosed. End customers span commercial and industrial users, diesel vehicle and machinery operators, home-heating consumers and stockist partners themselves, all served from a single UK footprint with no disclosed international expansion, no external funding rounds and no institutional ownership.
FuelBox firmographics
Firmographics- Name
- FuelBox
- Legal name
- New Era Fuels Ltd.
- Website
- https://fuelbox.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FuelBox industry classification
Industry- Product category
- Bag-in-box fuel packaging and distribution
- NAICS
- Fuel Dealers (45721), Fuel Dealers (457210)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)
Keywords
Where FuelBox is headquartered
LocationHeadquarters
- HQ city
- Harlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FuelBox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- FuelBox product sales: Direct sales of pre-filled bag-in-box fuel products (DERV, HVO, GTL, Kerosene, AdBlue, oils) through stockist network and direct e-commerce. Products sold as one-time transactions with full pallet minimum orders (48 boxes) for stockists.
- BlueBox direct sales: Direct-to-consumer sales of BlueBox AdBlue products via newerabluebox.co.uk website with home delivery.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
FuelBox product offering
Product offeringCore offering
FuelBox sells pre-filled bag-in-box fuel products (DERV/White Diesel, HVO, GTL, Kerosene, AdBlue, and engine/hydraulic oils) directly to a UK stockist network and to consumers via e-commerce. The proprietary packaging features a glug-free pouring spout, UN-approved design, and recyclable cardboard outer that reduces plastic consumption by up to 90% versus rigid containers. Products are sold as one-time transactions with full pallet minimums for stockists.
Product overview
FuelBox is an innovative bag-in-box fuelling system offering a range of branded fuels, AdBlue, and oils packaged in a convenient pre-filled bag-in-a-box format. The product family includes GTL Off Road, HVO Off Road, DERV/White Diesel, Kerosene, and Engine & Hydraulic Oil (OilBox), all in 20L formats, alongside AdBlue BlueBox offerings in 10L and 18L sizes, a 500L BlueBox for bulk AdBlue, plus GTL Fuel and HVO variants. The system features an eco-friendly cardboard outer box with recycling benefits including 86% less landfill waste than traditional jerry cans and up to 90% less plastic consumption compared to rigid packaging. Products are distributed through 100+ stockist locations across the UK on a sale-and-return basis.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Reduces plastic consumption by up to 90% compared to other 20 litre rigid packaging
- +5 more outcomes
Companies that use FuelBox
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
FuelBox technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FuelBox partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YaraminorYara is mentioned as a supplier of AdBlue for the BlueBox products. Yara is a global leader in crop nutrition and environmental solutions, providing high-quality AdBlue that conforms to ISO 22241 standards.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
FuelBox competitors and assessment
Company assessmentDirect peers
- Watson Petroleum: Watson Petroleum is a UK fuel and oil distributor serving commercial, agricultural, and domestic customers with branded fuel products. It is directly comparable to FuelBox because both distribute packaged fuels (diesel, kerosene, gas oil) to UK commercial buyers through depot and delivery channels.
- Crown Oil: Crown Oil is a UK-based fuel, lubricant, and oil distributor supplying commercial and industrial customers via direct delivery and depot networks. It is directly comparable to FuelBox because both serve UK commercial fuel buyers with branded packaged fuel products distributed through B2B channels.
- Greenergy: Greenergy is one of the UK's largest suppliers of road fuels and a leading player in biofuels, including HVO. It is directly comparable to FuelBox because both supply renewable and conventional diesel fuels to UK commercial/industrial markets with an emphasis on lower-emission alternatives.
- Anglo American Oil Company: Anglo American Oil Company is a UK-based supplier of lubricants, fuels, and specialty oils to commercial and motorsport customers. It is directly comparable to FuelBox because both package and distribute fuel/lubricant products to UK commercial buyers with branded specialty offerings.
Regional players
- Oil4Wales: Oil4Wales is a regional UK fuel and oil distributor focused on Wales and the West Country, supplying commercial, agricultural, and domestic customers. It is comparable to FuelBox because both distribute packaged fuels to UK end users, though Oil4Wales is geographically concentrated in a different region.
Broad incumbents
- Certas Energy: Certas Energy is one of the UK's largest independent fuel distributors, operating bulk fuel supply, forecourts, and commercial cardlock networks. It is comparable to FuelBox because it serves overlapping commercial and industrial fuel customers in the UK, though at much larger scale and with broader product/format portfolio.
- Flogas Britain: Flogas Britain supplies LPG, heating oil, and commercial fuels to UK domestic and business customers via tank and bulk delivery. It is comparable to FuelBox because both supply heating fuels (kerosene) and on-site fuel solutions to UK commercial and domestic segments.
- Cemex AdBlue Solutions / Shell AdBlue: Shell markets AdBlue and fuels through its UK forecourt and commercial networks, directly competing with FuelBox's BlueBox line. It is comparable because it overlaps in the UK AdBlue/SCR consumables market that is FuelBox's most consumer-facing product.
- TotalEnergies UK: TotalEnergies UK is a major integrated energy company supplying fuels, lubricants, and AdBlue through branded forecourts and B2B channels across the UK. It is comparable to FuelBox because it sells overlapping fuel categories (diesel, HVO, AdBlue) to UK commercial customers, though as part of a much wider portfolio.
Others
- Yara International: Yara is a global supplier of AdBlue (urea solution) and is FuelBox's named AdBlue quality partner. It is adjacent/comparable because it sits upstream in FuelBox's AdBlue value chain and competes indirectly through its own Air1 AdBlue distribution network across Europe.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FuelBox social profiles
Digital presenceFuelBox compliance and trust
Trust signalCompliance2 records
FuelBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
FuelBox leadership team
Management profileNumber of profiles
Profiles1 record
FuelBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FuelBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FuelBox
What does FuelBox do?
FuelBox sells pre-filled bag-in-box fuel products (DERV/White Diesel, HVO, GTL, Kerosene, AdBlue, and engine/hydraulic oils) directly to a UK stockist network and to consumers via e-commerce. The proprietary packaging features a glug-free pouring spout, UN-approved design, and recyclable cardboard outer that reduces plastic consumption by up to 90% versus rigid containers. Products are sold as one-time transactions with full pallet minimums for stockists.
Is FuelBox a public or private company?
FuelBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FuelBox founded?
FuelBox was founded in 2015. It employs 51 to 100 people.
Where is FuelBox based?
FuelBox is headquartered in Harlow, United Kingdom, in the Europe region.
How does FuelBox make money?
Two revenue lines are on record. FuelBox product sales are the primary driver. The others are blueBox direct sales.
Who are FuelBox's main competitors?
Direct peers on record are Watson Petroleum, Crown Oil, Greenergy and Anglo American Oil Company. Oil4Wales is listed as a regional player. Broad incumbents are Certas Energy, Flogas Britain, Cemex AdBlue Solutions / Shell AdBlue and TotalEnergies UK. Yara International is listed as an others.
Does FuelBox have an API?
No public API is recorded for FuelBox.
What industry is FuelBox in?
FuelBox's product category is Bag-in-box fuel packaging and distribution. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 45721 and its SIC code is 3080.