Total Woman Empowerment Life Coaching

What Total Woman Empowerment Life Coaching does

Total Woman Empowerment, Inc. (dba Total Woman Empowerment / TWE / TWELC) is a California-based nonprofit operating in the San Francisco Bay Area that delivers trauma-informed empowerment programming for women affected by abuse, human trafficking, incarceration, addiction, codependency, and systemic oppression. Founded and led by Dana Cheatum, a survivor of human trafficking and drug addiction who served 25+ years before founding the organization, TWE couples lived-experience leadership with a small board of CXOs and program leaders. Its core service line is the Women's Empowerment Workshop, paired with an 8-week group coaching program and individual coaching, delivered primarily in person at River of Life Church in San Francisco's Visitacion Valley. The organization also runs Destined for Greatness, a five-module youth program for transitional-aged participants (16–24) that bundles tangible outcomes (a $1,200 stipend, laptop, resume, bank account, financial literacy, interview clothing) with experiential learning.

The program portfolio extends beyond trauma workshops into culturally specific offerings: the Queen's Weekend Retreat (co-developed with Stand In Peace International) and a Black Women in Leadership Retreat, the 'Healing Our Way Home' African-heritage event, an Image Make-over service, codependency support, and 'Trauma When Explained,' a weekly Facebook Live series followed by a private Zoom support group. Distribution is regional (Bay Area and California) through partner-venue workshops, weekend retreats, event registration via Eventbrite, and a community-led GTM anchored on church partnerships, an email newsletter, Facebook Live, and word of mouth. There is no proprietary technology platform; the website is a Squarespace site, and the operating model is service delivery with a small virtual overlay.

The business model is a mixed nonprofit revenue stack: charitable donations, event registration fees for retreats (covering lodging, meals, and materials), and individual/group coaching fees. Pricing is not publicly disclosed, and the organization explicitly states that no participant will be turned away for lack of funds, with sponsorship available upon request. No funding rounds, grants, or institutional investment are disclosed, and no aliased or contracted pricing tiers exist; the model is access-first rather than revenue-maximizing. As a result, the company is best understood as a mission-driven, donor- and event-supported community nonprofit with limited monetization leverage and a localized footprint.

Name

Total Woman Empowerment Life Coaching

Legal name

Total Woman Empowerment, Inc.

Website

https://twelc.org

Company type

Private

Operating status

Operating

Short description

Total Woman Empowerment is a Bay Area nonprofit that runs trauma-informed workshops, coaching, and retreats for women affected by abuse, trafficking, incarceration, and addiction, plus a youth program for transitional-aged participants. Services are delivered through partner churches, community events, and a weekly Facebook Live series.

Ownership category

akta.pro rank

Product category

Trauma-Informed Life Coaching Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Trauma recovery coaching
• Women empowerment workshops
• Life coaching services
• Community healing retreats
• Youth development programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization accepts charitable donations to support its mission of helping women affected by trauma. Donations help fund workshops and programs for those who cannot afford them.
2. Event Registration Fees: Registration fees for retreats (such as The Queen's Weekend Retreat) cover lodging, meals, and all program materials. Fees are set to make events accessible while covering operational costs.
3. Coaching Services: Individual and group coaching programs offered to workshop participants. Group coaching is an 8-week program for those who have attended the Empowerment Workshop. Individual coaching available for women who prefer one-on-one support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Total Woman Empowerment, Inc. delivers trauma-informed empowerment services for women and transitional-aged youth through interactive workshops, individual and group life coaching, and weekend retreats. Core offerings include the Women's Empowerment Workshop, an 8-week group coaching program, the Destined for Greatness youth program (ages 16-24), and the Queen's Weekend Retreat for Black women in leadership. Services are delivered primarily in-person in the San Francisco Bay Area with supplemental virtual programming via Facebook Live and Zoom.

Product overview

Total Woman Empowerment is a nonprofit organization providing a portfolio of trauma-informed empowerment services for women and youth. The core offerings include the Women's Empowerment Workshop (interactive sessions on trauma recognition and life reclamation), Empowerment Coaching Programs (group and individual coaching), and Image Make-over services. The organization runs specialized youth programming through Destined for Greatness and offers retreat experiences including the Queen's Weekend Retreat and Retreat for Black Women in Leadership. Additional services include Trauma When Explained (Facebook Live educational series), Healing Our Way Home (African cultural programming), and Codependency support groups. These services work together to serve women affected by trauma, youth in transition, and Black families through workshops, coaching, retreats, and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Empowerment Workshop An interactive workshop helping women recognize the effects of trauma, remove barriers, and reclaim their lives through structured activities and discussions. Held at partner venues including River of Life Church in San Francisco.
• Empowerment Coaching Programs Coaching services available in group (8-week program) and individual formats, helping women define steps, patterns, and habits for personal transformation following the Women's Empowerment Workshop.
• Destined for Greatness A youth program (ages 16-24) providing five modules of education, relationships, and resources to help break cycles of poverty, incarceration, and dropout through experiential learning. Participants receive a $1,200 stipend, laptop computer, resume, bank account, financial literacy, and interview clothing upon completion.
• Queen's Weekend Retreat A retreat designed for Black women in leadership to practice self-care, renew commitments (mentally, emotionally, spiritually, physically, socially), and engage in sisterhood. Registration fees cover lodging, meals, and program materials.
• Trauma When Explained (Facebook Live) Weekly Facebook Live series featuring conversations with women who have experienced and evolved from trauma and now empower others, followed by private support groups.
• Healing Our Way Home A culturally affirming event using African history, artifacts, garments, cultural arts, and storytelling to educate and elevate Black families, including an expose and African fashion show.
• Image Make-over Service focusing on aligning non-verbal appearance with personal message and identity.
• Codependency Support Educational sessions focused on understanding codependency, how it relates to trauma, and healing approaches.

Quantifiable outcome

• Participants in Destined for Greatness program receive $1,200 stipend, laptop computer, resume, bank account, financial literacy, and interview clothing upon completion

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Stand In Peace InternationalcoreStrategic or Co-development Partner · 8 September 2023TWE partnered with Stand In Peace International to create The Queen's Weekend Retreat - a space specifically designed for black women in leadership. The partnership combines TWE's empowerment expertise with Stand In Peace International's mission to create spaces for personal and professional development, sisterhood, and renewal.
• Long Live Love FoundationminorStrategic or Co-development Partner · 23 October 2021Collaborative partnership for community healing events. Together they hosted a Tree Planting Ceremony at the Long Live Love Foundation Healing Garden in Oakland to honor loved ones lost during COVID-19, community violence, and other tragedies. The partnership focuses on community healing and paying homage to legacies.
• DKIminorOthersDKI logo appears in the 'Our Partners' section of the website footer. The specific nature of the partnership is not clearly defined in the available source material.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Delancey Street Foundation: Long-established San Francisco-based self-help residential organization serving formerly incarcerated and trauma-impacted adults with vocational and life-skills training; broader in scope than TWE but a regional incumbent in the same survivor-led, reentry-adjacent space.
• Roca Inc. Massachusetts-based nonprofit providing trauma-informed, intensive behavioral intervention for young people and women impacted by incarceration and violence; comparable operating model with greater scale, geographic focus on the Northeast.
• Women's Foundation of California: Statewide foundation funding gender equity and women's empowerment initiatives across California; relevant as a potential funder and ecosystem peer to TWE given the overlapping focus on women and communities of color in California.

Direct peers

• BEAM (Black Emotional and Mental Health Collective): National organization advancing emotional and mental health healing for Black communities through training, advocacy, and resource hubs; overlaps with TWE's trauma-informed, peer-support, and community-empowerment model.
• The Firecracker Foundation: Holistic trauma-recovery and healing organization for young women and girls of color using body-based and community-based modalities; directly comparable to TWE in trauma-informed, culturally specific programming for impacted women and youth.
• A New Way of Life: Los Angeles-based nonprofit providing housing, reentry support, and trauma-informed services for women exiting incarceration; one of the closest mission analogs to TWE's survivor-led, trauma-focused model for formerly incarcerated and system-impacted women.
• Center for Trauma & Embodiment: Nonprofit offering training, somatic, and embodied practices for trauma recovery; comparable to TWE as a specialized trauma-focused organization serving survivors through workshops and educational programming.
• National Council for Incarcerated and Formerly Incarcerated Women and Girls: Advocacy and support organization for currently and formerly incarcerated women; mirrors TWE's positioning at the intersection of women's empowerment, trauma, and reentry, with leadership drawn from impacted populations.
• Black Women's Blueprint: National nonprofit centering Black women and girls through advocacy, healing, and community organizing; directly comparable to TWE's Black-women-led, culturally affirming empowerment programming and trauma-recovery orientation.

Regional players

• Anti-Recidivism Coalition: California-focused reentry and advocacy organization for formerly incarcerated people, with leadership and members drawn from impacted communities; adjacent to TWE's survivor-led reentry and empowerment mission, with a stronger policy/advocacy orientation.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Woman Empowerment Life Coaching