SIVA
SIVA Inc. is a Tokyo-based vertical SaaS holding company that acquires niche-leading Japanese software businesses across digital advertising, automotive aftermarket, hospitality, and retail, then modernizes them using a proprietary PMI methodology to drive SaaS subscription revenue and target a multi-hundred-billion-yen IPO.
- Company typePrivate
- Founded2024
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SIVA does
SIVA Inc. is a Tokyo-headquartered vertical SaaS holding company founded in August 2024 by Toshiyuki Sugiura in partnership with Japan Growth Investment Alliance (JGIA), a Japanese private equity fund. The company acquires niche-leading Japanese vertical SaaS businesses facing succession or digitalization challenges, then applies a proprietary post-merger integration (PMI) methodology to modernize their products with SaaS and AI, automate back-office operations, and share best practices across the group. SIVA raised approximately JPY 100 billion in equity and debt in its first year and completed four acquisitions across digital advertising, automotive aftermarket, hospitality/travel, and retail/grocery, serving a combined 2,000+ enterprise customers.
The portfolio comprises four wholly-owned operating companies, each anchored by a flagship vertical product: Squad (Squad beyond, an end-to-end digital advertising LP production, delivery, and analytics SaaS for ad agencies, handling JPY 900 billion in annual ad circulation and JPY 1.2 billion ARR after four years); VERTICE (extreme, a used-car dealer core management system with inspection and inventory sub-products, holding the #3 market share and serving 3,000+ dealers); Business Brain (FrontCreue hotel/ryokan PMS, BanquetCreue banquet and wedding system, and restaurant POS, built on a 1988-vintage installed base); and menu magazine (URIBACO supermarket e-commerce platform and menu maga digital flyer app). All products are subscription or seat-based vertical SaaS deployed through direct sales organizations in each subsidiary, with regional offices in Tokyo, Okayama, and Osaka covering Kanto, Kansai, Hokkaido, Tohoku, Chugoku, and Shikoku.
SIVA's business model combines recurring SaaS subscription revenue from individual subsidiaries with capital appreciation from successful PMI execution and eventual IPO or strategic exits. The GTM is sales-led and wholly indirect via each subsidiary's direct field-sales motion into their respective verticals. The company has publicly stated a goal of several-fold to several tens-of-fold growth over five years, targeting a multi-hundred-billion-yen IPO, and operates a shared internal infrastructure including the HR-portal employee-condition visualization tool that originated at Squad.
SIVA firmographics
Firmographics- Name
- SIVA
- Legal name
- 株式会社SIVA
- Website
- https://siva-s.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SIVA Inc. is a Tokyo-based vertical SaaS holding company that acquires niche-leading Japanese software businesses across digital advertising, automotive aftermarket, hospitality, and retail, then modernizes them using a proprietary PMI methodology to drive SaaS subscription revenue and target a multi-hundred-billion-yen IPO.
- Ownership category
- akta.pro rank
SIVA industry classification
Industry- Product category
- Vertical SaaS
- NAICS
- Software Publishers (513210), Management of Companies and Enterprises (551), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Systems Integration & Implementation Services (BPAEAAAB)
Keywords
Where SIVA is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
SIVA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Revenue: SIVA group companies provide subscription-based SaaS services to customers in their respective vertical markets. Revenue comes from recurring software subscriptions from the 2000+ customers across digital advertising, automotive, travel/hospitality, and retail segments.
- M&A Investment Returns: The holding company generates returns through successful PMI execution, improving profitability of acquired companies and ultimately pursuing IPO or strategic exits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SIVA product offering
Product offeringCore offering
SIVA is a vertical SaaS holding company that acquires, operates, and modernizes industry-specific software businesses serving digital advertising (Squad beyond LP production platform), automotive aftermarket (VERTICE extreme dealer management system), travel and hospitality (Business Brain FrontCreue hotel PMS), and retail (menu magazine URIBACO supermarket e-commerce platform). The group applies proprietary Post Merger Integration (PMI) methodology to transform acquired on-premise products into cloud SaaS, integrate AI capabilities, and achieve recurring subscription revenue from 2,000+ enterprise customers across Japan.
Product overview
SIVA is a vertical SaaS holding company (Professional SaaS Squad) operating four distinct portfolio companies across specific industry verticals: Squad (digital advertising - Squad beyond LP production/operations SaaS with 9,000 billion yen+ annual ad circulation), VERTICE (auto aftermarket - extreme dealer management system, holding #3 market share, plus inspectionPRO, inventoryPRO, Prime Rent a Car, Customer PRO), Business Brain (travel/hospitality - FrontCreue PMS, BanquetCreue banquet system, restaurant POS), and Menu Magazine (retail - URIBACO supermarket EC platform, menu maga shopping app). The company focuses on acquiring niche-top software businesses in specific industries, modernizing them with DX/SaaS/AI, and providing shared infrastructure, development resources, and operational expertise across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Squad beyond: Digital advertising LP production and analytics SaaS platform - the core product of subsidiary Squad
- extreme
- フロントクルー (FrontCreue)
- URIBACO
- menu maga
- HR-portal
- バンケットクルー (BanquetCreue)
Products and services
- Squad beyond Digital advertising LP creation and operations platform SaaS enabling end-to-end marketing workflow including planning, production, distribution, analysis, and improvement for digital advertising agencies; handles 900 billion yen+ annual advertising circulation.
- extreme Used car sales and maintenance shop management system providing integrated digitalization from procurement, inventory management, sales, customer management, to accounting and portal site connectivity; holds industry third-place market share.
- FrontCreue (フロントクルー) Hotel and ryokan management system (PMS) with flexible customization capabilities for field-specific workflows, supporting operations from guest reception to back-office management.
- BanquetCreue (バンケットクルー) Banquet and wedding management system for hotels and ryokans, integrated with FrontCreue for unified hospitality operations.
- URIBACO (ウリバコ) Supermarket EC super platform service enabling online supermarket setup and operations; includes product, inventory, member management, and promotional functions with POS and core system connectivity.
- menu maga (メニュマガ) Shopping assistance app delivering real-time bargain information to consumers, featuring digital flyer-based customer acquisition.
- Prime Rent a Car Used car rental service for used car retail stores, enabling dealers to offer rental options to customers.
- 車検PRO (Inspection PRO) Vehicle inspection (shaken) business support system for used car dealers, part of VERTICE's automotive aftermarket ecosystem.
- 棚卸PRO (Inventory PRO) Vehicle inventory management system supporting used car dealers with stocktaking operations.
Companies that use SIVA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
SIVA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SIVA partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights6 records
SIVA competitors and assessment
Company assessmentBroad incumbents
- Works Applications: Japanese large-enterprise SaaS/ERP vendor (HUE, CHRO) targeting Japanese corporate back-office modernization. Comparable as a domestic player applying SaaS to legacy Japanese enterprise workflows, though at larger-customer scale than SIVA's SMB verticals.
- Roper Technologies: US-listed diversified technology company built largely through serial acquisitions of vertical-market software and engineered products. Comparable operating philosophy of compounding niche software assets over decades.
Regional players
- ALink Internet: Japanese vertical software provider serving construction, real estate, and other SMB verticals in Japan. Comparable as another domestic player pursuing vertical-SMB SaaS through long-tail industry coverage.
Direct peers
- Constellation Software: Canadian-listed acquirer of vertical-market software companies with a perpetual M&A strategy and decentralized operating model. Most direct global analog to SIVA's vertical-SaaS roll-up thesis, applied to Japanese niche markets.
- Yayoi Holdings: Japanese vertical SaaS provider for SMB accounting/tax and ERP, including payroll and HR. Comparable as a Japanese SMB-focused software platform pursuing recurring revenue and modernization of legacy on-premise customers.
- OBC (Business Computer): Japanese SMB-focused cloud accounting/ERP SaaS provider. Comparable as a domestic vertical software company expanding through SaaS conversion and adjacent modules for the same SMB customer base.
- TKC Corporation: Japanese listed SaaS/accounting and tax filing platform targeting SMBs and professional accountants. Comparable as an established Japanese vertical software provider modernizing into cloud SaaS and data services.
Others
- Vista Equity Partners (portfolio): PE sponsor specializing in enterprise software buyouts and operational improvement. Comparable as the broader investor archetype enabling vertical SaaS roll-up strategies, including the financing template SIVA mirrors with JGIA.
Emerging players
- Money Forward, Inc. Japanese fintech/SaaS platform for SMB and personal finance, accounting, HR, and back-office. Comparable as a domestic SaaS platform serving Japanese SMB verticals with a mix of organic and acquisition-driven growth.
- freee K.K. Japanese cloud accounting/HR SaaS company for SMBs, with adjacent SaaS suites. Comparable as a Japanese SaaS platform pursuing modular expansion into adjacent vertical SMB workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SIVA social profiles
Digital presenceSIVA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIVA leadership team
Management profileNumber of profiles
Profiles6 records
SIVA subsidiaries and ownership
Company hierarchySubsidiaries4 records
SIVA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIVA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIVA
What does SIVA do?
SIVA is a vertical SaaS holding company that acquires, operates, and modernizes industry-specific software businesses serving digital advertising (Squad beyond LP production platform), automotive aftermarket (VERTICE extreme dealer management system), travel and hospitality (Business Brain FrontCreue hotel PMS), and retail (menu magazine URIBACO supermarket e-commerce platform). The group applies proprietary Post Merger Integration (PMI) methodology to transform acquired on-premise products into cloud SaaS, integrate AI capabilities, and achieve recurring subscription revenue from 2,000+ enterprise customers across Japan.
Is SIVA a public or private company?
SIVA is a private company. It is classified as private equity controlled and is currently operating.
When was SIVA founded?
SIVA was founded in 2024. It employs 11 to 50 people.
Where is SIVA based?
SIVA is headquartered in Tokyo, Japan, in the Asia region.
How does SIVA make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are M&A Investment Returns.
Who are SIVA's main competitors?
Broad incumbents on record are Works Applications and Roper Technologies. ALink Internet is listed as a regional player. Direct peers are Constellation Software, Yayoi Holdings, OBC (Business Computer) and TKC Corporation. Vista Equity Partners (portfolio) is listed as an others. Emerging players are Money Forward, Inc. and freee K.K..
Does SIVA have an API?
No public API is recorded for SIVA.
What industry is SIVA in?
SIVA's product category is Vertical SaaS. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAAAB, Systems Integration & Implementation Services. Its NAICS code is 513210 and its SIC code is 7370.