SIVA

What SIVA does

SIVA Inc. is a Tokyo-headquartered vertical SaaS holding company founded in August 2024 by Toshiyuki Sugiura in partnership with Japan Growth Investment Alliance (JGIA), a Japanese private equity fund. The company acquires niche-leading Japanese vertical SaaS businesses facing succession or digitalization challenges, then applies a proprietary post-merger integration (PMI) methodology to modernize their products with SaaS and AI, automate back-office operations, and share best practices across the group. SIVA raised approximately JPY 100 billion in equity and debt in its first year and completed four acquisitions across digital advertising, automotive aftermarket, hospitality/travel, and retail/grocery, serving a combined 2,000+ enterprise customers.

The portfolio comprises four wholly-owned operating companies, each anchored by a flagship vertical product: Squad (Squad beyond, an end-to-end digital advertising LP production, delivery, and analytics SaaS for ad agencies, handling JPY 900 billion in annual ad circulation and JPY 1.2 billion ARR after four years); VERTICE (extreme, a used-car dealer core management system with inspection and inventory sub-products, holding the #3 market share and serving 3,000+ dealers); Business Brain (FrontCreue hotel/ryokan PMS, BanquetCreue banquet and wedding system, and restaurant POS, built on a 1988-vintage installed base); and menu magazine (URIBACO supermarket e-commerce platform and menu maga digital flyer app). All products are subscription or seat-based vertical SaaS deployed through direct sales organizations in each subsidiary, with regional offices in Tokyo, Okayama, and Osaka covering Kanto, Kansai, Hokkaido, Tohoku, Chugoku, and Shikoku.

SIVA's business model combines recurring SaaS subscription revenue from individual subsidiaries with capital appreciation from successful PMI execution and eventual IPO or strategic exits. The GTM is sales-led and wholly indirect via each subsidiary's direct field-sales motion into their respective verticals. The company has publicly stated a goal of several-fold to several tens-of-fold growth over five years, targeting a multi-hundred-billion-yen IPO, and operates a shared internal infrastructure including the HR-portal employee-condition visualization tool that originated at Squad.

Name

SIVA

Legal name

株式会社SIVA

Website

https://siva-s.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

SIVA Inc. is a Tokyo-based vertical SaaS holding company that acquires niche-leading Japanese software businesses across digital advertising, automotive aftermarket, hospitality, and retail, then modernizes them using a proprietary PMI methodology to drive SaaS subscription revenue and target a multi-hundred-billion-yen IPO.

Ownership category

akta.pro rank

Product category

Vertical SaaS

NAICS

Software Publishers (513210), Management of Companies and Enterprises (551), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• Vertical saas platforms
• Digital advertising software
• Automotive dealer systems
• Hospitality property management
• Retail ecommerce software

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Revenue: SIVA group companies provide subscription-based SaaS services to customers in their respective vertical markets. Revenue comes from recurring software subscriptions from the 2000+ customers across digital advertising, automotive, travel/hospitality, and retail segments.
2. M&A Investment Returns: The holding company generates returns through successful PMI execution, improving profitability of acquired companies and ultimately pursuing IPO or strategic exits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SIVA is a vertical SaaS holding company that acquires, operates, and modernizes industry-specific software businesses serving digital advertising (Squad beyond LP production platform), automotive aftermarket (VERTICE extreme dealer management system), travel and hospitality (Business Brain FrontCreue hotel PMS), and retail (menu magazine URIBACO supermarket e-commerce platform). The group applies proprietary Post Merger Integration (PMI) methodology to transform acquired on-premise products into cloud SaaS, integrate AI capabilities, and achieve recurring subscription revenue from 2,000+ enterprise customers across Japan.

Product overview

SIVA is a vertical SaaS holding company (Professional SaaS Squad) operating four distinct portfolio companies across specific industry verticals: Squad (digital advertising - Squad beyond LP production/operations SaaS with 9,000 billion yen+ annual ad circulation), VERTICE (auto aftermarket - extreme dealer management system, holding #3 market share, plus inspectionPRO, inventoryPRO, Prime Rent a Car, Customer PRO), Business Brain (travel/hospitality - FrontCreue PMS, BanquetCreue banquet system, restaurant POS), and Menu Magazine (retail - URIBACO supermarket EC platform, menu maga shopping app). The company focuses on acquiring niche-top software businesses in specific industries, modernizing them with DX/SaaS/AI, and providing shared infrastructure, development resources, and operational expertise across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Squad beyond: Digital advertising LP production and analytics SaaS platform - the core product of subsidiary Squad
• extreme
• フロントクルー (FrontCreue)
• URIBACO
• menu maga
• HR-portal
• バンケットクルー (BanquetCreue)

Products and services

• Squad beyond Digital advertising LP creation and operations platform SaaS enabling end-to-end marketing workflow including planning, production, distribution, analysis, and improvement for digital advertising agencies; handles 900 billion yen+ annual advertising circulation.
• extreme Used car sales and maintenance shop management system providing integrated digitalization from procurement, inventory management, sales, customer management, to accounting and portal site connectivity; holds industry third-place market share.
• FrontCreue (フロントクルー) Hotel and ryokan management system (PMS) with flexible customization capabilities for field-specific workflows, supporting operations from guest reception to back-office management.
• BanquetCreue (バンケットクルー) Banquet and wedding management system for hotels and ryokans, integrated with FrontCreue for unified hospitality operations.
• URIBACO (ウリバコ) Supermarket EC super platform service enabling online supermarket setup and operations; includes product, inventory, member management, and promotional functions with POS and core system connectivity.
• menu maga (メニュマガ) Shopping assistance app delivering real-time bargain information to consumers, featuring digital flyer-based customer acquisition.
• Prime Rent a Car Used car rental service for used car retail stores, enabling dealers to offer rental options to customers.
• 車検PRO (Inspection PRO) Vehicle inspection (shaken) business support system for used car dealers, part of VERTICE's automotive aftermarket ecosystem.
• 棚卸PRO (Inventory PRO) Vehicle inventory management system supporting used car dealers with stocktaking operations.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Works Applications: Japanese large-enterprise SaaS/ERP vendor (HUE, CHRO) targeting Japanese corporate back-office modernization. Comparable as a domestic player applying SaaS to legacy Japanese enterprise workflows, though at larger-customer scale than SIVA's SMB verticals.
• Roper Technologies: US-listed diversified technology company built largely through serial acquisitions of vertical-market software and engineered products. Comparable operating philosophy of compounding niche software assets over decades.

Regional players

• ALink Internet: Japanese vertical software provider serving construction, real estate, and other SMB verticals in Japan. Comparable as another domestic player pursuing vertical-SMB SaaS through long-tail industry coverage.

Direct peers

• Constellation Software: Canadian-listed acquirer of vertical-market software companies with a perpetual M&A strategy and decentralized operating model. Most direct global analog to SIVA's vertical-SaaS roll-up thesis, applied to Japanese niche markets.
• Yayoi Holdings: Japanese vertical SaaS provider for SMB accounting/tax and ERP, including payroll and HR. Comparable as a Japanese SMB-focused software platform pursuing recurring revenue and modernization of legacy on-premise customers.
• OBC (Business Computer): Japanese SMB-focused cloud accounting/ERP SaaS provider. Comparable as a domestic vertical software company expanding through SaaS conversion and adjacent modules for the same SMB customer base.
• TKC Corporation: Japanese listed SaaS/accounting and tax filing platform targeting SMBs and professional accountants. Comparable as an established Japanese vertical software provider modernizing into cloud SaaS and data services.

Others

• Vista Equity Partners (portfolio): PE sponsor specializing in enterprise software buyouts and operational improvement. Comparable as the broader investor archetype enabling vertical SaaS roll-up strategies, including the financing template SIVA mirrors with JGIA.

Emerging players

• Money Forward, Inc. Japanese fintech/SaaS platform for SMB and personal finance, accounting, HR, and back-office. Comparable as a domestic SaaS platform serving Japanese SMB verticals with a mix of organic and acquisition-driven growth.
• freee K.K. Japanese cloud accounting/HR SaaS company for SMBs, with adjacent SaaS suites. Comparable as a Japanese SaaS platform pursuing modular expansion into adjacent vertical SMB workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siva-beyond

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIVA