New Day Family Practice

What New Day Family Practice does

New Day Family Practice is an independent, for-profit, single-location family medicine practice operating in Lancaster, South Carolina, serving adults and teens in Lancaster County and the Greater Charlotte Area including Ballantyne. The practice delivers a standard set of primary care services — new patient visits, follow-up visits, annual physicals, sick visits (with same/next-day availability), and telehealth for select appointments — alongside chronic disease management in high cholesterol, diabetes, heart disease, allergies and asthma, plus women's health services (including bioidentical hormone replacement and menopause management), youth and sports physicals, weight loss programs, and on-site laboratory testing. The clinical team consists of three providers: Dr. Kristin S. Black, MD as Medical Director (board-certified in Family Practice, trained at Cornell, Mount Sinai, and Harvard, with residency at Carolinas Medical Center), and two board-certified Family Nurse Practitioners, Ricardo Souza Leao, FNP-BC, and Alice M. Dalena, FNP.

The business model is a fee-for-service primary care practice with insurance-based billing as the primary revenue stream, accepting Blue Cross Blue Shield, Tricare, Cigna, Aetna, WellCare, and Medicaid, supplemented by affordable self-pay rates for uninsured patients. Patient acquisition runs direct-to-consumer through the practice website, phone scheduling, and a Facebook page, with email newsletter as a retention channel. The website is hosted on Wix and the practice operates standard business hours (Monday-Friday, 8:00am-5:00pm) out of a single office in the Woodland Business Park. No revenue, funding, M&A, or expansion data is disclosed, and the practice does not appear to have institutional or private equity ownership; ownership characteristics are consistent with a physician-led independent practice established circa 2019 (per website copyright).

Name

New Day Family Practice

Legal name

New Day Family Practice

Website

https://newdayfamily.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Day Family Practice is an independent, single-location family medicine clinic in Lancaster, SC, serving adults and teens across Lancaster County and the Greater Charlotte Area with primary care, chronic disease management, women's health, and on-site laboratory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery. Revenue generated through insurance billing (accepting major insurance plans including Blue Cross Blue Shield, Tricare, Cigna, Aetna, WellCare, and Medicaid) and self-pay rates for uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New Day Family Practice is a family-based primary medical care practice serving adults and teens in Lancaster, SC and the Greater Charlotte Area. It delivers integrated patient care across core visit types (new patient, follow-up, annual physical, sick visits) plus chronic disease management (high cholesterol, diabetes, heart disease, allergies and asthma), women's health, weight loss programs, youth and sports physicals, and on-site laboratory services. Revenue is generated via fee-for-service visits billed through major insurance plans and affordable self-pay rates for uninsured patients.

Product overview

New Day Family Practice offers a unified family-based primary medical care practice serving adults and teens. The practice provides core appointment services including New Patient Visit, Follow Up Visit, Annual Exam/Physical Visit, and Sick Visit, along with telehealth options. Medical specialty services encompass High Cholesterol, Diabetes, Heart Disease, Allergies and Asthma, Women's Health, and Weight Loss programs. The practice also offers on-site laboratory services. Patients can book appointments online or by phone, with same day and next day availability for sick visits.

Differentiator

Problem solved

Functional benefit

Products and services

• New Patient Visit An appointment for a first-time visit where patients become established as patients at the practice. Targeted at new adult and teen patients seeking family-based primary care.
• Follow Up Visit An appointment for following up on a recent office visit or assessing treatment effectiveness for a previous diagnosis or condition. For established patients.
• Annual Exam/Physical Visit A well-check visit performed on an annual basis with a standard panel of lab tests and diagnostic procedures. For adults and teens seeking preventive care.
• Sick Visit An appointment for treatment of symptoms and cause related to sickness currently being experienced by a patient, offering same or next day visits for existing patients.
• Telehealth Visits Virtual healthcare visits offered for certain appointments, allowing patients to consult with providers remotely.
• High Cholesterol Treatment Treatment and management services for patients with high cholesterol conditions.
• Diabetes Management Comprehensive diabetic management and treatment services.
• Heart Disease Treatment Treatment and management services for heart disease conditions.
• Allergies and Asthma Treatment Treatment services for allergies and asthma conditions.
• Women's Health Services Women's health services including Bioidentical Hormone Replacement and menopause management.
• Weight Loss Program Weight loss and nutritional modality programs to help patients achieve wellness goals.
• Youth and Sports Physicals Physical examinations for youth and sports participation requirements.
• On-Site Laboratory Services On-site laboratory testing for diagnostic purposes.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Blue Cross Blue ShieldcoreOthersAccepted insurance provider. Practice accepts Blue Cross Blue Shield insurance plans for patient billing.
• TricarecoreOthersAccepted insurance provider. Practice accepts Tricare insurance plans for patient billing.
• CignacoreOthersAccepted insurance provider. Practice accepts Cigna insurance plans for patient billing.
• AetnacoreOthersAccepted insurance provider. Practice accepts Aetna insurance plans for patient billing.
• WellCarecoreOthersAccepted insurance provider. Practice accepts WellCare insurance plans for patient billing.
• MedicaidcoreOthersAccepted insurance provider. Practice accepts Medicaid for eligible patients.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• One Medical (Amazon One Medical): Tech-enabled membership-based primary care practice delivering office visits, telehealth, and chronic disease management — the most direct analog to New Day's concierge-leaning service model, though at vastly larger scale.
• MDVIP: Network of independent primary care physicians operating membership-based practices focused on personalized, longer-visit care — directly comparable service model to New Day's partnership-driven, time-and-attention positioning.

Broad incumbents

• ChenMed: Value-based primary care group serving seniors through owned clinics with on-site labs and specialist access — comparable in on-site lab and chronic disease focus, but operates at national scale under capitation.
• VillageMD: Walgreens-backed value-based primary care platform aggregating independent practices; represents the same primary care category but at platform scale with risk-bearing contracts that New Day does not participate in.
• Oak Street Health (CVS Health): Value-based primary care provider focused on Medicare-eligible adults with on-site labs and integrated chronic disease management — adjacent primary care model operating at scale under capitation.

Regional players

• CareSouth Carolina: Community health center network across rural South Carolina including a Lancaster-area clinic — comparable in mission orientation toward underserved patients and in operating multiple chronic disease management programs.
• Atrium Health Primary Care: Primary care network operated by Atrium Health (Advocate Aurora) — the dominant regional health system serving the Lancaster/Charlotte market; competes directly for the same patient panel via employed physicians.
• CaroMont Health: Regional health system headquartered in Gastonia, NC, with primary care clinics across the Greater Charlotte area — direct competitor for patients in New Day's Lancaster/Charlotte draw area.
• Affinity Health Center: Federally Qualified Health Center serving Lancaster and Chester counties with primary care on a sliding-fee scale — regional competitor particularly for the uninsured/self-pay segment New Day explicitly targets.
• Novant Health Primary Care: Primary care arm of Novant Health with multiple clinics in the Charlotte metro — competing regional system offering the same adult-family medicine services with system-level payer and referral advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newdayfam1
• LinkedInlinkedin.com/company/new-day-family-practice-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Day Family Practice