VBS

What VBS does

VBS S.r.l. is an Italian B2B wholesale distributor of hardware, fasteners, tools, gardening equipment, and household goods, founded in 1971 in Pontecagnano (Salerno), Italy. The company originated as a specialist in screws and bolts (viteria e bulloneria) and, after joining the Ferritalia group, expanded its assortment to approximately 20,000 product references organized across nine categories: wire products and fasteners, fixture hardware, general hardware, hand tools, power tools, construction tools, agriculture and gardening, household goods, plus seasonal promotions under the 'Grandi Affari' program. The portfolio includes owned brands Maurer and Papillon, alongside distributed brands such as Yamato, AEG, Alpen, Loctite, and U-POWER.

VBS sells exclusively at wholesale to registered business customers (hardware retailers and building material stores) in Italy; consumer-facing website features such as product catalogs and a Matterport virtual tour of the warehouse serve as demand-generation for the retailer network rather than direct B2C sales. The proprietary B2B portal provides real-time inventory visibility updated every 20 minutes during business hours (7:00–21:00), along with downloadable catalogs and account-based ordering. Public pricing is not disclosed; customer registration and login are required to view prices and place orders. Marketing channels include a Maurer brand advertising spot on DAZN sporting events, social media presence on Facebook, Instagram, and LinkedIn, and recurring promotional campaigns. The company employs 11-50 people and is led by legal representative Marco Siniscalchi. No revenue, funding, or M&A history is publicly disclosed; VBS operates as a privately held subsidiary within the Ferritalia group structure.

Name

VBS

Legal name

VBS S.r.l.

Website

https://vbssrl.it

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

VBS S.r.l. is an Italian B2B wholesale distributor founded in 1971, part of the Ferritalia group, supplying hardware retailers with approximately 20,000 SKUs across fasteners, tools, construction equipment, gardening, and household goods via a registered online portal.

Ownership category

akta.pro rank

Product category

Hardware Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (42371), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Wholesale hardware distribution
• Fasteners and bolts
• Power tools wholesale
• Construction tools supply
• Garden equipment wholesale

Headquarters

HQ city

Pontecagnano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale distribution of hardware and tools: VBS operates as a wholesale distributor selling hardware, tools, gardening equipment, and household products to registered retailers. The company manages up to 20,000 product references across multiple categories including fasteners (viteria e bulloneria), hardware for windows, hand tools, power tools, building tools, gardening, and household items. The company sells exclusively at wholesale (B2B) through registered client accounts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

VBS distributes screws, bolts, hardware, construction tools, gardening equipment, and household goods at wholesale exclusively to registered business customers such as hardware retailers and building material stores. The company manages up to 20,000 product references across eight main product categories including fasteners, window/door hardware, general hardware, hand tools, power tools, construction tools, agriculture/gardening, and household goods. Products are sold under owned brands Maurer, Yamato, and Papillon, as well as sourced from AEG, Loctite, Alpen, and U-POWER, with ordering conducted through a B2B online portal accessible only to registered wholesale clients.

Product overview

VBS Srl is a B2B wholesale distributor specializing in hardware, fasteners, tools, and equipment, founded in 1971 and now part of the Ferritalia group. The company operates a comprehensive catalog of up to 20,000 product references organized across nine main categories: DERIVATI VERGELLA VITERIA (wire products and fasteners), FERRAMENTA PER INFISSI (fixture hardware), FERRAMENTA COMUNE (general hardware including adhesives like SUPER ATTAK), UTENSILI A MANO (hand tools), UTENSILI ELETTRICI (power tools from AEG and other brands featuring 18V lithium and brushless technology), UTENSILI PER L'EDILIZIA (construction tools), AGRICOLTURA GIARDINAGGIO (gardening equipment including brushcutter heads from Papillon), CASALINGHI (household goods including fans), and seasonal promotional offerings under the 'Grandi Affari' program. Products are distributed under owned brands Maurer and Papillon, as well as sourced from AEG, Yamato, Loctite, Alpen, and U-POWER. The company offers an e-commerce platform with customer account management, virtual tour of warehouse facilities, and downloadable product specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• DERIVATI VERGELLA VITERIA (Wire Products and Fasteners)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FerritaliacoreStrategic or Co-development PartnerVBS entered the Ferritalia group, which enabled the company to expand from its original focus on fasteners (viteria e bulloneria, established 1971) to a comprehensive hardware distributor managing 20,000+ product references. Ferritalia is the parent/group company providing strategic direction and brand portfolio (Maurer, Yamato, Papillon, Alpen, Ferritalia).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stanley Black & Decker Italia: Stanley Black & Decker is a global manufacturer and brand owner of hand tools, power tools, and fasteners (DeWalt, Stanley, Bostitch, Facom). Comparable because VBS distributes and resells competing/proprietary branded tools, and SB&D shapes the supplier landscape VBS operates within.
• Leroy Merlin Italia: Leroy Merlin is a large European home improvement and DIY big-box retailer operating in Italy. It is a downstream customer/competitor dynamic to VBS: sells overlapping hardware, tools, and garden products directly to end consumers, shaping the addressable market for VBS's retail customers.
• Brico io (Bricoman Italia): Brico io / Bricoman are Italian large-format DIY retailers carrying extensive hardware, tool, and construction supply assortments. They are a downstream competitor/channel influence for VBS's retailer customer base.
• Techtronic Industries (TTI) / Makita Italia: TTI / Makita are major global power tool brands with Italian distribution. Comparable as upstream brands VBS competes with in stocking and as peers in the Italian professional power-tool channel.

Direct peers

• Fervi Group: Fervi is an Italian distributor and producer of machine tools, workshop equipment, and hardware, selling primarily through a network of dealers and direct B2B channels. Comparable to VBS in serving Italian professional end-users via a multi-brand hardware/tool catalog.
• Berner Italia: Berner is a European B2B distributor of fasteners, hand tools, power tool accessories, and consumables for trades, automotive, and industry. Berner Italia is a direct competitor to VBS in the Italian B2B hardware/tool wholesale segment with a comparable multi-category catalog.
• Utensilerie Online / TÜV Italia tool wholesalers: Smaller Italian B2B tool and hardware wholesalers serving tradespeople with multi-brand catalogs (Makita, Bosch, Beta). Comparable to VBS's 'Utensili a Mano' and 'Utensili Elettrici' categories and overlapping target buyer (Italian professional trades).
• Rivit Srl: Rivit is an Italian specialist wholesaler of fastening and assembly solutions (rivets, screws, blind fasteners, tools). It is comparable to VBS at its origins as a fastener specialist, and overlaps with VBS's 'Derivati Vergella Viteria' category today.
• Würth Industry Italia: Würth Italia is the Italian arm of the Würth Group, a global B2B wholesaler of fasteners, tools, hardware, and consumables serving professional trades and industrial customers. Directly comparable to VBS in product mix (fasteners, hand tools, hardware) and exclusive B2B wholesale go-to-market model.

Regional players

• Bricofer / Bricoman Italy (Adeo Group): Bricofer is an Italian DIY and hardware retail chain with a comparable product mix to VBS's catalog (hardware, tools, gardening, household). Relevant as a downstream retailer that either sources from wholesalers like VBS or competes with VBS's existing retailer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vbssrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VBS