Xinhong Industrial Investment

What Xinhong Industrial Investment does

Xinhong Industrial Investment (listed in the data alongside the DBA "鹤山信息网"/Heshan Information Network) operates a localized classified information platform serving Heshan City in Guangdong Province, China. The platform connects individual residents and small local merchants across seven categories: job recruitment, job seeking, real estate sales and rentals, dating and marriage, second-hand sales, second-hand purchasing, and life services. The product is a web-based classifieds board with a mobile-responsive interface and WeChat customer-service / public-account integration. Users self-register and post listings for free but face restrictions on both posting volume and contact-information visibility; paid VIP membership (priced from 200 yuan/month to 1,000 yuan/year) unlocks unlimited posting and full contact visibility.

Name

Xinhong Industrial Investment

Website

https://bjxinhong.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Xinhong Industrial Investment operates the Heshan Information Network (鹤山信息网), a local classifieds web platform serving Heshan City, China, with categories including jobs, housing, second-hand goods, and life services for individual residents and small merchants.

Ownership category

akta.pro rank

Headquarters

HQ city

Puning

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. VIP Membership Subscription: Paid membership tiers providing unlimited posting and full contact visibility. Paid members can post information and view complete contact details of listings, while free members face restrictions on both posting and viewing.
2. Virtual Coin System: Virtual currency used to view contact information (80 coins per view), top listings, and featured placement. Coins earned through daily login (2 coins) or purchased via packages: 10 yuan for 100 coins, 20 yuan for 220 coins, 50 yuan for 550 coins.
3. Listing Fees: Information posting services. Free basic posting with restrictions; unlimited posting for VIP members. Premium features like listing promotion and top placement available through coin purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Xinhong Industrial Investment operates 鹤山信息网 (Heshan Information Network), a local community-led classified information platform serving Heshan city in Guangdong, China. The platform allows individual users and merchants to self-register and post free or paid listings across seven categories: job recruitment (招聘信息), job seeking (求职信息), real estate rental/sale (房产租售), dating/marriage (交友婚恋), second-hand sales (二手出售), second-hand purchasing (二手求购), and life services (生活服务). Revenue is generated through VIP membership subscriptions and a coin-based virtual currency system for viewing contact details and promoting listings.

Product overview

鹤山信息网 (Heshan Information Network) operates as a single unified classified information platform. The platform connects local community members through a classified ads marketplace featuring seven main categories: job recruitment (招聘信息), job seeking (求职信息), real estate sales and rentals (房产租售), dating and marriage (交友婚恋), second-hand sales (二手出售), second-hand purchasing (二手求购), and life services (生活服务). Users can register as personal or business accounts, publish listings, and access VIP membership services for enhanced visibility and features.

Differentiator

Problem solved

Functional benefit

Products and services

• 鹤山信息网 (Heshan Information Network)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• 宣化信息网minorOthersFriendly link exchange partnership with Xuanhua Information Network, a similar classified information website serving Xuanhua region
• 衡东分类信息网minorOthersFriendly link exchange partnership with Hengdong Classified Information Network
• 杜集便民网minorOthersFriendly link exchange partnership with Duji Convenience Service Network
• 蕉城信息网minorOthersFriendly link exchange partnership with Jiaocheng Information Network
• 绥化信息网minorOthersFriendly link exchange partnership with Suihua Information Network
• 马鞍山便民网minorOthersFriendly link exchange partnership with Ma'anshan Convenience Network
• 乾县信息网minorOthersFriendly link exchange partnership with Qianxian Information Network
• 儋州同城网minorOthersFriendly link exchange partnership with Danzhou Same City Network

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• 闲鱼 (Xianyu): Alibaba's second-hand goods marketplace, dominant in the second-hand category that Xinhong covers. Comparable as a C2C marketplace, but integrated with the Taobao/Alibaba ecosystem and mobile-first.
• 58同城 (58.com): China's largest general classifieds platform covering jobs, housing, second-hand goods, and local services nationwide. Comparable because it operates the same multi-category local classifieds model, but at vastly larger scale and across all of China.
• 安居客 (Anjuke): Leading Chinese real-estate listing platform covering housing rentals and sales. Comparable for the housing-rent/sell category that Xinhong serves, though at national scale.
• 赶集网 (Ganji): Established Chinese classifieds platform (jobs, housing, second-hand goods, services) that merged with 58.com. Comparable product surface and revenue model to Xinhong's platform, but serving a national audience.
• 口碑 (Koubei): Alibaba-affiliated local-merchant services and information platform. Comparable where it intersects with Xinhong's SMB customer segment for local advertising and customer acquisition.
• 大众点评 (Dianping): Meituan-owned local services and merchant-information platform. Comparable for the local-services and SMB-advertising overlap with Xinhong's life-services category.
• 百姓网 (Baixing): Long-tail Chinese classifieds platform with a similar multi-category format (jobs, housing, services, personals). Operates nationally but has historically positioned for tier-2/3 cities, making it more comparable to a regional player like Xinhong than to 58.com.

Direct peers

• Craigslist: The original hyper-local classifieds format with city-specific sites, free basic listings, and paid premium categories. Structural and business-model analog to Xinhong's platform, despite serving a different geography.

Emerging players

• 转转 (Zhuanzhuan): Vertically integrated second-hand goods platform with inspection and delivery services. Comparable for the second-hand buy/sell category that Xinhong covers, but operates nationally with quality-control features.

Regional players

• 豆瓣同城 (Douban Local): Douban's local-events and community bulletin feature, which partially overlaps with Xinhong's local info/community function. Comparable in local-community ethos, but Douban is a national brand with primarily tier-1 city participation.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xinhong Industrial Investment