What FS Partners does

Central Ontario FS, the successor entity to FS Partners and UPI Energy FS, is a retail division of GROWMARK, Inc. serving agricultural producers, residential customers, and commercial businesses across Central and Southwestern Ontario. Formed on September 1, 2024 through the merger of two GROWMARK retail divisions, the company operates more than 20 service locations, the FAST STOP retail fuel network of over 100 sites, and roughly 70 unmanned IPN cardlock sites, with a head office in Guelph, Ontario and a grain elevator in Ayr. The company is a cooperative member of the GROWMARK System and has distributed $12.4 million in patronage to local farmer-owners since 2012.

The product portfolio spans three integrated lines. Agronomy includes seed (corn, soybeans, wheat from DEKALB, Maizex, NK Seeds, Pride Seeds, C&M Seeds, Silverline), crop protection products (herbicides, pesticides, insecticides from BASF, Bayer, Corteva, Syngenta, FMC, UPL, IPCO), and crop nutrients (N-P-K, micronutrients, and enhanced-efficiency products from AGRO-100, Koch, Mosaic, Nutrien, Alpine, NutriAg, AdvanSix, Yara), supported by a dedicated Precision Ag Manager and 4R Nutrient Stewardship certification at five branches. Energy covers refined and renewable fuels, lubricants, and propane delivered through direct farm and commercial channels, the FAST STOP retail network, IPN cardlock, and a residential propane delivery service. Grain marketing is delivered in partnership with Great Lakes Grain, coordinated through the Ayr Elevator and the newly acquired Haley's Elevator in Burford (purchase agreement dated July 24, 2026). The myFS Solution Centre and myFS Agronomy platforms unify account management, soil-test results by field, order history, and grain contract data across all three lines.

The business model is primarily product sales across agronomy and energy inputs, supplemented by grain merchandising through Great Lakes Grain and cooperative patronage distributions to farmer-members. Distribution is direct (FS Crop Specialists and FS Energy Specialists via farm visits and bulk delivery), retail (FAST STOP gas stations, IPN cardlock), and digital (myFS Solution Centre). Customers are segmented into three verticals: farmers and agricultural producers (primary), residential/homeowners, and commercial/business customers including truckers, construction, municipalities, and fleets. Revenue is not publicly disclosed; the only monetary datapoint in the source material is $12.4M in cumulative patronage distributed to local farmers since 2012, which is a cost outflow rather than a revenue figure.

Name

FS Partners

Legal name

GROWMARK, Inc.

Website

https://fspartners.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Central Ontario FS is a GROWMARK retail division, formed in 2024 from FS Partners and UPI Energy FS, providing agronomy inputs, energy products, and grain marketing to farmers, residential, and commercial customers across Central and Southwestern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Agronomy Products and Services: Sale of seed (corn, wheat, soybeans), crop protection products (herbicides, pesticides, insecticides), crop nutrients (macro and micronutrients, enhanced efficiency products), and related agronomic services including soil testing, scouting, and professional application. Revenue generated through product sales and service fees across more than 20 service locations in Central Ontario.
2. Energy Products: Sale of refined and renewable fuels, lubricants, and propane to agricultural, commercial, and residential customers. Delivered via bulk delivery, FAST STOP gas station network (over 100 self-serve and full-serve locations across Ontario), cardlock network (IPN — Independent Petroleum Network, ~70 sites), and residential propane tank fills.
3. Grain Marketing: Grain marketing services provided in partnership with Great Lakes Grain, a grain merchandising company. Grain contracting coordinated through the Ayr Elevator and newly acquired Haley's Elevator in Burford, Ontario, serving Brant, Norfolk, and Oxford Counties.
4. Patronage/Dividend Distribution: As a cooperative business, Central Ontario FS distributes patronage rewards to farmer members. $12.4 million in patronage has been distributed to local farmers since 2012.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

FS Partners is an Ontario-based agricultural retail cooperative that sells crop inputs—seed, crop protection products, and crop nutrients—alongside energy products including fuels, lubricants, and propane, and provides grain marketing services. It supplements these core offerings with the FAST STOP fuel and convenience retail network and the GreenYard turf products line. Customer access is supported through the myFS Solution Centre digital platform.

Product overview

FS Partners (Central Ontario FS) is a retail division of GROWMARK, Inc. offering a unified portfolio of agronomy, energy, and grain business solutions across Central Ontario. The product portfolio centers on crop inputs — seed (from brands including DEKALB, Maizex, NK Seeds, Pride Seeds, C&M Seeds, Silverline), crop protection (herbicides, pesticides, insecticides from BASF, Bayer, Corteva, Syngenta, FMC, UPL, IPCO), and crop nutrients (macronutrients, micronutrients, and enhanced-efficiency products from AGRO-100, Koch, Mosaic, Nutrien, Alpine, Nutriag, Advansix, Yara) — complemented by energy products including fuels, lubricants, and propane. The FAST STOP sub-brand provides a fuel card network at over 100 Ontario locations, and the GreenYard sub-brand serves residential turf needs. Customers access and manage accounts through the myFS Solution Centre online portal, which integrates with Heartland Payment Systems for payment processing.

Differentiator

Problem solved

Functional benefit

Brands

• GreenYard: Grass seed blends for use in home lawns
• FAST STOP

Products and services

• Crop Protection Products Herbicides, fungicides, insecticides, and related crop protection chemistry supplied to Ontario farmers through FS Partners' retail locations and agronomy staff.
• Crop Nutrients Fertilizers and crop nutrient products supplied to farm customers for soil and crop nutrition programs.
• Seed Products Crop seed varieties (corn, soybeans, cereals, forages) marketed to Ontario farmers along with agronomic recommendations.
• Fuels and Lubricants Diesel, gasoline, heating fuels, and lubricants supplied to farm, commercial, and rural customers, plus bulk delivery where applicable.
• Propane Supply Bulk and cylinder propane supplied for grain drying, heating, and rural residential/commercial use.
• Grain Marketing Services Marketing, contracting, and settlement services for Ontario farmers' grain, including commodity-priced purchase and forward contracting.
• FAST STOP Fuel and Convenience Retail Company-operated FAST STOP locations providing gasoline, convenience items, and quick-service retail to rural consumers.
• GreenYard Turf Products Branded turf seed, fertilizer, and lawn care products targeted at rural homeowners and small-scale turf customers.

Quantifiable outcome

• Reduced greenhouse gas emissions by up to 75 percent by combining urea-ammonium nitrate (UAN) with nitrification inhibitors at the eighth-leaf growing stage of corn.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Great Lakes GraincoreStrategic or Co-development PartnerGreat Lakes Grain is a grain merchandising company and strategic partner of Central Ontario FS. The partnership enables grain marketing services for producers in Central and Southwestern Ontario. Grain contracting for Haley's Elevator (Burford) is coordinated through the Ayr Elevator in partnership with Great Lakes Grain.
• GROWMARK, Inc.coreOthersGROWMARK, Inc. is the parent cooperative of Central Ontario FS. FS Member Companies are part of the GROWMARK System, serving customers in more than 40 states and Ontario, Canada. GROWMARK provides shared technology platforms (myFS), operational support, and access to the broader FS cooperative network. Central Ontario FS was formed in September 2024 from two GROWMARK retail divisions: FS PARTNERS and UPI Energy FS.
• Great Lakes GraincoreStrategic or Co-development PartnerGreat Lakes Grain is a grain merchandising company. Central Ontario FS continues to provide grain marketing through its partnership with Great Lakes Grain. AGRIS Co-operative is also a partner in Great Lakes Grain.
• CleanfarmsminorStrategic or Co-development PartnerCleanfarms is a not-for-profit industry stewardship organization committed to environmental responsibility through proper management of agricultural waste. Some Central Ontario FS branches host Cleanfarms collection events to help ag producers safely dispose of unused pesticides, animal medicines, empty containers, and agricultural plastic.
• Fertilizer Canada (4R Nutrient Stewardship)coreStrategic or Co-development PartnerFertilizer Canada established the 4R Nutrient Stewardship framework in cooperation with government, researchers, customers, farm organizations, conservation groups, and the public. The framework (Right Source, Right Rate, Right Time, Right Place) is implemented through the 4R Ontario Steering Committee and certification program in which Central Ontario FS has 5 certified locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cargill Ag Canada: Cargill's Canadian agricultural operations include grain marketing and crop input origination. Overlaps with Central Ontario FS in grain marketing and commodity-linked ag services across Canada.
• WinField United (Land O'Lakes): WinField United is a US agricultural inputs and agronomy retailer owned by the Land O'Lakes cooperative, providing crop protection, crop nutrients, and seed to farmers. Comparable in the cooperative-backed retail agronomy model, although US-focused.
• Nutrien Ag Solutions: Nutrien Ag Solutions is the world's largest agricultural retailer, offering crop inputs, services, and digital tools to growers globally. Directly comparable to Central Ontario FS in agronomy retail, seed, crop protection, and crop nutrient distribution, though at vastly larger scale.
• Viterra: Viterra is a global agri-business with grain handling, crop input retail, and marketing operations across Canada. Comparable in grain marketing and crop input distribution, though Viterra is much larger and more focused on grain handling.
• CHS Inc. CHS Inc. is a large US farmer-owned cooperative engaged in crop inputs, grain marketing, and energy. Comparable in the cooperative-aligned ag retail and energy distribution model serving farmer-members.

Direct peers

• AGRIS Co-operative: AGRIS Co-operative is a Southwestern Ontario farmer co-operative also operating under the GROWMARK system, serving 1,000+ farmer owners across 14 locations with agronomy, energy, and grain services. Direct peer sharing the same parent cooperative, system brand, and product offerings.
• Parrish & Heimbecker: P&H is a Canadian family-owned agribusiness with grain merchandising, crop input retail, and flour milling. Comparable to Central Ontario FS in grain marketing and crop input retail across Canadian geographies.
• Richardson Pioneer: Richardson Pioneer is a Canadian ag retail business that provides crop inputs, agronomic services, and grain marketing to Prairie farmers. Direct overlap with Central Ontario FS in agronomy products, services, and grain merchandising across Canada.

Emerging players

• UAP (UPL Corp): UPL is a global manufacturer and distributor of crop protection products with a growing Canadian retail/forage presence. Comparable as a crop input supplier channel partner and competitor in crop protection distribution.

Others

• Syngenta Canada: Syngenta Canada is a major crop protection and seed supplier with headquarters in Guelph, Ontario. Comparable as a key supplier/partner and as a direct competitor in crop input distribution to Ontario farmers, though Syngenta is primarily a manufacturer rather than a retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fs_partners
• Facebookfacebook.com/fspartners

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FS Partners