What Pixo Creative does

Pixo Creative is a full-service creative digital agency headquartered in Heiloo, Netherlands, that designs, builds, and manages websites and web applications for Dutch SMBs, local associations, foundations, and select larger organizations. The firm is co-founded by Vincent Bakker and Eva van Tooren and has operated from the Willibrordus Business Centrum in Heiloo for over ten years, serving a primarily regional client base in the Heiloo and Alkmaar area of North Holland. Its service portfolio spans website design and development (including a one-day website product for €750 and custom websites from €2,750), Shopify e-commerce builds (€3,750), custom Ruby on Rails application development (MVPs from €5,000, extended applications €20,000-€50,000+), branding photography, SEO services, and Google Ads management under its 2025 Certified Google Ads Partner status.

Pixo Creative's core technology base combines mature open-source tooling (Ruby on Rails with 10+ years of in-house expertise, Tailwind CSS, Barba.js, GSAP) with three proprietary platforms: Pixo Online (a content management system used across multiple client properties), GetSmart (a business-website platform with built-in e-commerce functionality), and Smarttickets (a ticketing platform for small theaters that has processed more than 100,000 tickets). The firm integrates with Shopify, Mollie, Stripe, SmartTickets, and Google GeoCode/Maps APIs, and has deployed specialized widgets including a Naive Bayes spam classifier for form submissions and a domain-specific acupuncturist locator for the Nederlandse Vereniging voor Acupunctuur handling 100,000+ annual searches.

The agency's revenue model mixes one-time project fees (website builds, custom software, photography) with recurring contracts (SEO retainers €150-€2,000/month, marketing retainers from €350/month, annual content programs at €500, and ongoing maintenance at 15-20% of development cost per year). Go-to-market is sales-led and direct-to-consumer, centered on personal consultations, coffee meetings at the Heiloo office, and self-serve options such as the Website-in-a-Day program, supported by an active content marketing presence through the company's Journaal blog, social media on LinkedIn/Instagram/Facebook, and managed Google Ads campaigns.

Name

Pixo Creative

Legal name

Pixo Creative

Website

https://www.pixocreative.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Pixo Creative is a Dutch full-service digital agency in Heiloo that designs, builds, and manages websites and custom Ruby on Rails applications for regional SMBs, associations, and cultural organizations across North Holland.

Ownership category

akta.pro rank

Product category

Web Development and Digital Agency Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Web design services
• Ruby on Rails development
• CMS platforms
• Online marketing
• Branding photography

Headquarters

HQ city

Heiloo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: One-time website creation services including custom websites (€2,750), Shopify webshops (€3,750), and 'Website in a Day' programs (€750). Includes copywriting and photography.
2. Custom Software Development: Ruby on Rails development services. MVPs start at €5,000, extended applications €15,000-€50,000, complex platforms €50,000+. Hourly rate €100.
3. Software Maintenance & Support: Ongoing maintenance services at 15-20% of development costs per year for updates, bugfixes, and continued development.
4. SEO Services: One-time SEO scan at €395 or recurring monthly SEO services (€150-€750 for local SEO, €750-€2,000 for comprehensive SEO).
5. Marketing Services: Monthly marketing retainer starting at €350 for 5 hours of social media and Google Ads expert access, or annual content program at €500.
6. Photography Services: Branding photography services starting at €400 for a 2-hour shoot with edited images ready for use.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pixo Creative is a Dutch full-service digital agency that designs, builds, and manages websites and web applications for businesses and organizations. The agency develops and licenses proprietary platforms — Pixo Online (CMS), GetSmart, and Smarttickets — and provides supporting services in online marketing, SEO (including an SEO scan using a Naive Bayes classifier), branding photography, and content creation. Its offering combines custom web development (notably on Ruby on Rails) with productized platforms and in-house creative production.

Product overview

Pixo Creative is a full-service digital bureau offering a portfolio of proprietary platforms and services. Their core offerings include GetSmart (business website platform with e-commerce) and Pixo Online (CMS), complemented by Smarttickets (theater ticketing platform with over 100,000 tickets sold). Service offerings span custom Ruby on Rails web application development (MVPs from €5,000, custom platforms €20,000-€50,000+), website design (custom from €3,500, website-in-a-day at €750), online marketing (SEO, Google Ads, social media from €350/month), SEO consulting (one-time scan at €395), and branding photography (from €400). They operate primarily in the Dutch market serving local businesses, organizations, and e-commerce companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pixo Online CMS Proprietary content management system (CMS) developed and licensed by Pixo Creative, used to manage client website content and operations; available as a licensed/subscribed platform product.
• GetSmart Proprietary platform developed by Pixo Creative as one of its in-house productized technology offerings, distinct from its custom web-application work.
• Smarttickets Proprietary ticketing and events platform developed by Pixo Creative for selling and managing tickets for client events, particularly suited to associations, foundations, and event organizers.
• Website Design & Development End-to-end website design and development service for businesses and organizations, covering information architecture, visual design, build, and launch.
• Ruby on Rails Web Application Development Custom backend web application development on Ruby on Rails, used by clients needing bespoke platforms, integrations, or e-commerce functionality beyond a standard CMS.
• Online Marketing & SEO Online marketing and search engine optimization services for clients of the agency's websites, including an SEO scan tool powered by a proprietary Naive Bayes classifier. Available as one-off engagements and as recurring retainers.
• Website Management & Maintenance Ongoing management, hosting support, and maintenance of client websites delivered by Pixo Creative after launch, typically on a recurring subscription/retainer basis.
• Branding Photography & Content Production In-house branding photography and content production service offered to clients (such as local service businesses, clinics, and food/retail) to source imagery for websites and marketing.
• Website in a Day Productized, fixed-fee standardized website offering — a complete small-business website delivered in a single day for clients with lower-complexity needs.

Quantifiable outcome

• Smarttickets platform sold over 100,000 tickets for small theaters
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• GoogleflagshipGTM or Marketing Partner · 26 June 2025Certified Google Ads Partner status achieved in June 2025. Enables strategic campaign management for clients with Google Ads budgets.
• MolliecoreTechnology or IntegrationPayment processing integration for Rails applications. Used in platforms like Lunsje for handling parent payments for school lunches. Minimal transaction costs even for small payments.
• ShopifycoreTechnology or IntegrationE-commerce platform used for building professional webshops. De Browniehemel webshop built on Shopify with conversion-optimized design.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoppinger: Dutch full-service digital agency headquartered in Rotterdam, offering web design, custom development, and online marketing to mid-market and enterprise clients. Similar bundled service model targeting Dutch organizations.
• E-sites: Dutch digital agency in Breda focused on websites, webshops, and online marketing for SMBs and enterprises. Comparable service mix including design, development, SEO, and Google Ads.
• Liones: Dutch digital agency in Tilburg combining strategy, design, development, and marketing. Similar full-service boutique profile targeting Dutch organizations.
• Qlic: Amsterdam-based Dutch digital agency offering web design, development, and online marketing. Closely comparable in scale, service offering, and Dutch SMB/mid-market positioning.
• Fresh Online: Dutch digital marketing and web agency combining SEO, Google Ads, and web development for SMB clients. Comparable marketing-led service approach.
• OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, and content marketing with web development capabilities. Direct competitor in Dutch SMB digital marketing space.
• Netvlies: Dutch digital agency providing web design, development, and online marketing. Similar service portfolio and Dutch regional SMB client focus.
• Icelab: Dutch Ruby on Rails development agency offering custom web application development, similar to Pixo's core Rails expertise. Comparable technical specialization.
• Van Ons: Dutch digital agency focused on web development, design, and online marketing for organizations. Similar boutique full-service profile in the Dutch market.

Broad incumbents

• Dept: Large international digital agency with significant Dutch presence offering web, marketing, and creative services. Represents the scaled incumbent that boutique agencies like Pixo compete against for larger clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pixocreative
• LinkedInlinkedin.com/company/pixo-creative
• Instagraminstagram.com/pixocreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixo Creative