Flat Shoals Foot & Ankle Center

What Flat Shoals Foot & Ankle Center does

Flat Shoals Foot & Ankle Center, operating under the trade identity "DrFoot," is a single-location podiatry practice headquartered at 2855 Candler Rd #10, Decatur, Georgia, serving the greater Atlanta metropolitan area. The practice is physician-owned and operated by Dr. Suzette Clements, DPM — a board-certified podiatrist with 20+ years of clinical experience, international speaking credentials in diabetic foot care and amputation prevention, and a prior nursing background that informs a "whole person" care philosophy spanning body, mind, and spirit.

The clinical offering centers on six core in-office treatment services: Class IV Nail Laser Therapy (FDA-approved, non-invasive treatment for toenail fungus typically requiring 1-3 sessions); Pain Laser Therapy (cold laser for nerve pain, plantar fasciitis, and post-surgical recovery); Acoustic Wave Therapy (sound-wave-based soft-tissue stimulation); MicroVas Therapy (electrical-wave circulation enhancement originally developed for Navy SEALs); Custom Orthotics (patient-molded shoe inserts); and comprehensive Diabetic Foot Examinations (sensation, blood flow, skin, structure, and reflex testing with risk scoring). A free online "Clear Nail Confidence Assessment" serves as a top-of-funnel lead capture tool.

The business model is direct-to-consumer professional services delivered on-site: patients book appointments via the PatientFusion self-serve platform or by phone, then receive in-person clinical care reimbursed primarily through insurance and Medicare, with select cash-pay modalities (laser therapy, custom orthotics) supplemented by FSA/HSA spend. Marketing is digital-first — TikTok (@drfoot7), Facebook, LinkedIn, a blog covering foot care and whole food plant-based nutrition, and a video library of Dr. Clements explaining common conditions — anchored by a 4.7-star Google rating across 159 patient reviews. The practice operates Monday-Friday 9:00 AM-5:00 PM with no weekend coverage and has not expanded to additional locations despite 20+ years of operation.

Name

Flat Shoals Foot & Ankle Center

Legal name

Flat Shoals Foot & Ankle Center

Website

https://drfoot.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flat Shoals Foot & Ankle Center is a single-location, physician-owned podiatry practice in Decatur, Georgia, led by Dr. Suzette Clements, DPM, offering non-invasive foot and ankle treatments — including nail laser therapy, custom orthotics, and diabetic foot exams — to individual patients in the greater Atlanta metro via insurance, Medicare, and self-pay.

Ownership category

akta.pro rank

Product category

Podiatric Healthcare Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

Keywords

• Podiatric medical services
• Foot and ankle care
• Diabetic foot exams
• Custom orthotics
• Laser nail therapy

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Office Visits & Clinical Procedures: Revenue generated from patient consultations, follow-up visits, and clinical procedures including diabetic foot exams, orthotic fittings, laser therapy sessions, and other in-office treatments. The practice accepts insurance and Medicare.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Flat Shoals Foot & Ankle Center is a physician-owned podiatry practice providing diagnostic, preventive, and advanced non-invasive treatment services for conditions of the foot and ankle. The core offering spans in-office clinical procedures — including Class IV laser nail therapy, cold laser pain therapy, acoustic wave therapy, MicroVas circulation therapy, custom-molded orthotics, and comprehensive diabetic foot examinations — delivered by a single board-certified podiatrist at a Decatur, Georgia clinic.

Product overview

Flat Shoals Foot & Ankle Center is a single-location podiatry practice offering advanced, non-invasive treatments for comprehensive foot and ankle care. The practice provides six primary treatment services: Acoustic Wave Therapy (5-minute sound wave treatment for nerve pain and healing), Nail Laser Therapy/Class IV Nail Laser Therapy (FDA-approved laser treatment for toenail fungus), Custom Orthotics (molded shoe inserts), Diabetic Foot Exams (comprehensive examinations for diabetic patients), MicroVas Therapy (circulation improvement treatment), and Pain Laser Therapy (cold laser for pain relief). Additional offerings include the Clear Nail Confidence Assessment (free online assessment tool) and a whole person care philosophy incorporating nutrition education. The practice is led by Dr. Suzette Clements, DPM, and operates from a single clinic in Decatur, Georgia.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Regular diabetic foot exams prevent 85% of amputations in diabetic patients
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Podimetrics: Technology company offering a smart insole mat for early detection of diabetic foot ulcers. Comparable because it serves the same diabetic foot care use case Flat Shoals targets, though via remote monitoring rather than in-person visits.
• Siren: Smart-textile company making socks with embedded temperature sensors to detect diabetic foot inflammation early. Comparable in addressing the diabetic foot complications niche through an innovative, non-clinical delivery model.

Direct peers

• Weil Foot & Ankle Institute: Multi-location podiatry group in the Chicago area offering advanced foot and ankle care, including custom orthotics, laser therapy, and surgery. Directly comparable in service mix, patient demographics, and physician-led delivery model.
• Foot & Ankle Specialists of the Mid-Atlantic (FASA): Network of podiatric practices across the Mid-Atlantic offering comprehensive foot and ankle care. Comparable as a direct competitor in the multi-site podiatry group category with overlapping treatment offerings.
• US Foot & Ankle Specialists: Largest podiatry-focused physician group in the U.S., operating a multi-site network of foot and ankle clinics. Most directly comparable to Flat Shoals because both are podiatry-first practices delivering the same core clinical services (orthotics, diabetic foot care, surgery, laser treatments), but at vastly different scale.

Others

• Aetrex: Footwear and orthotics brand combining comfort technology with custom insole scanning/fitting. Comparable as an adjacent retail and orthotics player competing for some of the same consumer foot-care spend Flat Shoals targets.
• Foot Levelers: Manufacturer and supplier of custom-made functional orthotics sold through a nationwide network of healthcare providers. Comparable as an enabling supplier that supports practices like Flat Shoals in delivering custom orthotics.

Broad incumbents

• Tenet Healthcare: Major U.S. health system with ambulatory care and specialty services including podiatry. Comparable as a large incumbent that absorbs podiatry demand into a broader hospital network.
• Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S., including post-surgical foot and ankle rehabilitation. Comparable because it serves overlapping post-acute and orthopedic recovery patient populations.
• HCA Healthcare: One of the largest U.S. hospital systems, employing podiatrists across its network. A broad incumbent offering foot and ankle care as part of a much larger healthcare portfolio, and a potential acquirer/competitor in the Atlanta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheOriginalDrFoot
• LinkedInlinkedin.com/company/flat-shoals-foot-ankle-center
• TikToktiktok.com/@drfoot7
• Xx.com/doctorfoot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flat Shoals Foot & Ankle Center