Runa Reisen

What Runa Reisen does

Runa Reisen GmbH is a privately held German tour operator founded in 2006 in Steinhagen, Germany, that specializes exclusively in barrier-free travel for wheelchair users and travelers with reduced mobility. The company packages flights, accessible hotel accommodations, wheelchair-suitable transfers, and rental mobility aids (care beds, shower chairs, pool lifts) into end-to-end travel products, with personally verified accessibility standards backed by written guarantees. It serves primarily individual and group travelers in Germany, Austria, and Switzerland, with destinations spanning Spain, Italy, Greece, the Netherlands, France, Turkey, and Egypt.

Its core product surface consists of a unified booking portal (runa-reisen.de) — relaunched in December 2024 as the "most advanced booking portal for travel with wheelchair" — supported by printed catalogs, phone-based personal sales, and inbound inquiry forms. Product lines include package holidays, accompanied group travels with premium assistance (RUNA Plus), therapy travels that integrate physiotherapy, and accessible cruises distributed via a partnership with AIDA Cruises. Technology emphasis is on accessibility-aware search filters, live pricing, real-time flight dynamics, and bookable destination mobility aids rather than AI capabilities.

Revenue is generated transactionally through package sales, individual custom bookings, group trip sales (range: €431–€2,399 per person), cruise bookings, and ancillary equipment rentals. The go-to-market is sales-led and consultative: customers are guided through the booking process via phone support (Mo–Do 9–17 Uhr, Fr 9–15 Uhr) and dedicated travel consultants, complemented by digital channels including SEO, newsletter, webinars, and printed catalogs. With a small specialized team and 25,000+ wheelchair travelers served to date, Runa Reisen positions itself as the German market leader in niche accessible tourism.

Name

Runa Reisen

Legal name

RUNA REISEN GmbH

Website

https://runa-reisen.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Runa Reisen GmbH is a German tour operator specializing in accessible travel packages for wheelchair users and people with reduced mobility, offering flights, verified-accessible hotels, mobility equipment, and care-assisted group trips in Europe since 2006.

Ownership category

akta.pro rank

Product category

Accessible Travel Services

NAICS

Tour Operators (561520), Services for the Elderly and Persons with Disabilities (624120), Travel Agencies (561510)

SIC

Services-Health Services (8000)

akta.pro primary industry

Rehabilitation & Recovery Travel Facilitators (THAKAIAL)

akta.pro secondary industries

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Travel Support & Pre-Trip/On-Trip Personal Assistance (HSACAIAK)

Keywords

• Accessible travel packages
• Wheelchair tourism services
• Barrier-free group tours
• Accessible cruise bookings
• Mobility equipment rental

Headquarters

HQ city

Steinhagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Holidays (Pauschalreisen): All-inclusive package tours for wheelchair users including flights, hotel, transfers, and mobility aids. Complete turnkey travel packages.
2. Individual Travel Arrangements: Customized individual travel bookings based on specific customer needs and requirements.
3. Group Travels (Gruppenreisen): Accompanied group travels with premium assistance and optional premium care services.
4. Therapy Travels (Therapiereisen): Specialized travel packages with physiotherapy services included.
5. Cruises (Kreuzfahrten): Accessible cruise bookings in partnership with AIDA and other cruise lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RUNA REISEN is a tour operator that sells complete accessible travel packages for wheelchair users and people with reduced mobility, bundling flights with wheelchair registration, accessible hotel accommodations, accessible transfers, rental mobility aids, and optional premium care services. Offerings span accompanied group tours (Gruppenreisen), therapy travel with physiotherapy, accessible cruises via AIDA, round trips, and individually customized travel itineraries served through a personal-consultation-driven sales model.

Product overview

RUNA REISEN operates a unified travel booking platform specializing in barrier-free travel for wheelchair users and people with reduced mobility. The core offering consists of an online booking portal (RUNA REISEN Reiseportal) complemented by printed travel catalogs, through which customers can book group travels with premium assistance (Gruppenreisen), therapy travel packages (Therapiereisen), cruises (Kreuzfahrten), and round trips (Rundreisen). The platform integrates additional services including rental accessibility equipment (Leih-Hilfsmittel), the premium RUNA Plus care package, and personalized travel consultation via individual inquiry forms. The company positions itself as a full-service tour operator handling everything from flight booking and wheelchair registration to accessible transfers and equipment provision.

Differentiator

Problem solved

Functional benefit

Products and services

• RUNA REISEN Reiseportal (Booking Portal) Comprehensive online booking platform for barrier-free travel enabling users to search and book accessible hotels, flights, cruises, and group travels, with live pricing, accessibility filters, and bookable rental mobility equipment.
• Gruppenreisen (Accompanied Group Travel) Organized accompanied group travel packages for wheelchair users with included premium assistance and optional premium care (RUNA Plus), covering European destinations with half-board and accessible accommodations.
• Therapiereisen (Therapy Travel) Accompanied vacation packages that include integrated physiotherapy services, combining rehabilitation with accessible travel at selected destinations.
• Kreuzfahrten (Accessible Cruises) Barrier-free cruise bookings offered in partnership with cruise lines including AIDA, featuring wheelchair-accessible cabins and on-board facilities for wheelchair users.
• Rundreisen (Accessible Round Trips) Accessible multi-destination round trip packages for wheelchair travelers, combining several destinations and barrier-free accommodations with accessible transportation.
• RUNA Plus (Premium Care Service) Premium service add-on offering enhanced personal assistance and optional premium nursing care during group travels for travelers with higher care needs.
• Leih-Hilfsmittel (Mobility Equipment Rental) Rental of accessibility equipment including wheelchairs, pool lifts, shower chairs, and care beds, bookable online and configurable alongside travel packages.
• Individuelle Reiseanfrage (Individual Travel Inquiry / Custom Travel) Personalized travel consultation in which the RUNA team researches and prepares custom accessible travel offers tailored to the customer's individual needs, preferences, and mobility requirements.
• Reisekatalog (Travel Catalog) Printed and digital catalogs (RUNA main catalog and Gruppenreisen catalog) presenting the company's full accessible travel portfolio, available for order online.

Quantifiable outcome

• 50,000+ satisfied customers served
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AIDA CruisescoreChannel Partner/ Reseller/ DistributorPartnership with AIDA cruise line for offering accessible ship travels. Runa Reisen sells AIDA cruises as part of their accessible travel offerings, providing wheelchair-accessible cabin options and cruise packages.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Global OTA with extensive accessibility filters and inventory across Runa's destinations; competes on breadth and price rather than curated accessibility verification.
• Schauinsland-Reisen: Established German tour operator offering a broad portfolio of package holidays, including some accessible options; competes for the same German leisure-travel customer wallet but does not specialize in wheelchair travel.
• TUI Deutschland: Germany's largest tour operator with extensive accessible-travel offerings and significantly greater marketing reach; competes for German accessible-travel demand through scale and supplier relationships rather than specialized curation.

Direct peers

• AIDA Cruises: Cruise line partner of Runa Reisen that operates accessible ships with wheelchair-friendly cabins; AIDA's own accessible cruise offering competes directly with Runa's Kreuzfahrten product in the German market.
• VDK Reisen: German accessible-travel specialist affiliated with the Sozialverband VdK, offering barrier-free group and individual trips within Germany and Europe, comparable to Runa's Gruppenreisen and individual travel offerings.
• Handicap Reisen: German tour operator specializing in accessible and barrier-free travel for people with disabilities and reduced mobility, directly competing with Runa Reisen in the same German-speaking market and product category.
• Barrierefreie Reisen (Müßig & Partner): Germany-based accessible travel agency focused on barrier-free holidays for wheelchair users, with similar curated inventory and consulting-led sales approach.

Regional players

• Sage Traveling: US-based accessible travel company that arranges wheelchair-friendly vacations primarily in Europe, including destinations Runa serves; comparable in specialization but focused on North American customers.
• Accessible Travel Netherlands (Onbeperkt op Reis): Dutch accessible-travel specialist offering wheelchair-friendly vacations across Europe, comparable to Runa Reisen in product focus but operating primarily in the Dutch market.
• Accessible Journeys: US accessible-travel tour operator offering guided group and individual vacations in Europe, overlapping with Runa's destination mix and serving a similar mobility-impaired segment from a different home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/runa-reisen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runa Reisen