What Sempertex does

Sempertex De Colombia SAS is a Colombian party supplies manufacturer founded in 1938 and headquartered in Barranquilla, producing latex and foil balloons, disposable tableware, candles, and party accessories under the Sempertex brand. Its technology base centers on in-house latex and foil balloon manufacturing with proprietary textures and color formulations (Fashion, Metal, Neon, Pastel Dusk, Pastel Mate, Reflex, Satín, Silk) and a patented-style linking system, Link-O-Loon®, that connects balloons without tools. The company also offers custom-printed balloons, DIY kits, and an educational certification ecosystem (CIG, IBC, MBP) with a dedicated e-learning platform for professional balloon decorators.

Sempertex operates a hybrid go-to-market combining direct-to-consumer e-commerce (a Shopify storefront at shop.sempertex.com with free shipping in Colombia above a stated COP threshold) with a domestic Colombian distributor network and a global wholesale channel of authorized distributors. A bilingual marketing resources portal (web.sempertex.com) supplies distributors with color charts, imagery, and campaign assets, and related brand Betallic extends US-facing reach via a dedicated website. Revenue is generated primarily through one-time product sales across B2C, B2B wholesale, and custom/bulk orders, supplemented by recurring subscription-style revenue from the CIG/IBC/MBP professional education programs.

The company's customer base is split between individual consumers planning personal occasions (birthdays, weddings, baby showers, quinceañeras, graduations, gender reveals, religious celebrations) and distributor/wholesale buyers who resell to retail and event-decoration services. It has signaled ongoing commitment to sustainability through the Nature First program (launched 2021) and continues to refresh its assortment with seasonal color collections such as SILK (2025), Nude y Moca (2025), and a 2026 World Cup-themed global campaign.

Name

Sempertex

Legal name

Sempertex De Colombia SAS

Website

https://sempertex.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sempertex is a Colombian balloon and party supplies manufacturer founded in 1938, producing latex and foil balloons, disposable tableware, candles, and accessories for individual consumers, event decorators, and international distributors through DTC e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Party Supplies Manufacturing

NAICS

Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Balloon Decor & Installations (HSACAOAC)

akta.pro secondary industries

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD), Party & Entertaining Disposable Supplies (CRAJAGAL), Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Latex balloon manufacturing
• Party supplies wholesale
• Disposable tableware products
• Custom printed balloons
• Balloon decoration education

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Product Sales: Direct sales of balloons, party supplies, decorations, and gift packaging to individual consumers through e-commerce platform
2. B2B/Distributor Sales: Wholesale distribution of party products to authorized distributors in Colombia and internationally
3. Custom/Bulk Orders: Customized balloon orders for corporate events, advertising, and special occasions
4. Educational Programs (CIG/IBC/MBP): Balloon artistry education and certification programs for professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sempertex manufactures and distributes latex and foil balloons, disposable tableware (plates, cups, cutlery, napkins, trays), birthday candles, party decorations, gift packaging, and DIY decoration kits. The company sells through its own e-commerce storefront, a Colombia-based distributor network, and international distributors, and also offers balloon artistry certification programs (CIG, IBC, MBP) for professional decorators.

Differentiator

Problem solved

Functional benefit

Products and services

• Latex Balloons
• Foil/Metalized Balloons
• Link-O-Loon® Linking Balloons
• Disposable Tableware
• Birthday Candles
• Party Decorations
• Gift Packaging
• DIY Party Kits (DecorKits, Garlands, E-Decors, Semi-Arches)
• Custom Printed Balloons
• Balloon Artistry Education Programs (CIG, IBC, MBP)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Party City Holdco: Large specialty retailer of party supplies, balloons, costumes, and décor. Comparable as a downstream customer and category incumbent, even though it operates primarily in retail rather than balloon manufacturing.
• Amscan: Major manufacturer and distributor of party goods, tableware, and decorations serving global retail and wholesale. Comparable as a broad-line party-supply competitor with overlapping disposable dishware, decor, and packaging categories.

Direct peers

• Betallic: Foil balloon brand operating within the broader Sempertex ecosystem (as noted in the company's partnerships data). Closest peer given the explicit commercial relationship and overlapping product line.
• Qualatex (Pioneer Balloon Company): Leading North American balloon brand and manufacturer under Pioneer, known for latex and Microfoil® balloons. Direct competitor with comparable product breadth and a strong global distributor network.
• CTI Industries: Manufacturer and parent of Anagram, producing metalized and latex balloons for global party and retail channels. Closely comparable to Sempertex as a vertically integrated balloon manufacturer with international distribution.
• Anagram International: Major foil and latex balloon manufacturer serving retailers and distributors globally. Direct competitor to Sempertex in the branded balloon category, with overlapping product range and similar B2B/distributor go-to-market.

Emerging players

• Talking Tables: UK-focused partyware brand spanning tableware, decorations, and themed party kits. Comparable as a coordinated-design party-supply player that overlaps with Sempertex's disposable tableware and themed collections.
• Meri Meri: Design-led party and lifestyle brand producing paper goods, decorations, and disposable tableware. Comparable on coordinated, design-forward party collections that overlap with Sempertex's themed product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SempertexVideo
• Facebookfacebook.com/Sempertex
• Instagraminstagram.com/sempertex
• Pinterestco.pinterest.com/sempertex
• Xx.com/Sempertex
• LinkedInlinkedin.com/company/sempertex-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sempertex