Lubeck and Travemuende Marketing

What Lubeck and Travemuende Marketing does

Lübeck und Travemünde Marketing GmbH (LTM) is the official Destination Marketing Organization (DMO) for the Hanseatic City of Lübeck and the Baltic seaside resort of Travemünde, operating as a privately registered GmbH headquartered at Holstentorplatz 1, Lübeck. The company functions as the primary tourism booking intermediary and information hub for a UNESCO World Heritage destination (designated 1987), connecting leisure visitors, MICE clients, and organized groups with local accommodation providers, certified city guides, cultural attractions, and experience operators. Its product portfolio spans a full-featured digital storefront (luebeck-tourismus.de) with real-time booking for accommodation and experiences, a physical Tourist-Information office at the iconic Holstentor, the Schneckenhaus café, and — via partner institutions — guided tours, boat cruises, canoe/SUP rentals, and cultural attractions including the European Hansemuseum.

The underlying technology stack is a standard CMS-based tourism platform augmented with third-party services: Google Analytics, Matomo, reCAPTCHA, Google Maps, Meta Pixel, an AI-Concierge chatbot (Goodguys GmbH, GPT-3/ChatGPT 3.5 Turbo), and Feratel's AI image-description service. Revenue is generated through (1) commission-based booking intermediation for accommodations and experiences, (2) souvenir and brochure sales at the Tourist-Information office, and (3) F&B revenue from the Schneckenhaus café. Pricing is pay-as-you-go across all streams, with no subscription model. The company is governed as a municipal-backed GmbH with no external investors, no subsidiaries, and no history of M&A or funding rounds.

Name

Lubeck and Travemuende Marketing

Legal name

Lübeck und Travemünde Marketing GmbH

Website

https://luebeck-tourismus.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Lübeck und Travemünde Marketing GmbH is the official tourism marketing organization and booking intermediary for the UNESCO World Heritage city of Lübeck and the Baltic resort of Travemünde, serving leisure visitors, MICE clients, and organized groups through a digital platform, physical Tourist-Information office, and commissions on accommodation and experience bookings.

Ownership category

akta.pro rank

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Accommodation Booking Commission: The organization serves as an accommodation intermediary, brokering hotel and guesthouse bookings through its website and Tourist-Information office, earning commissions on completed reservations.
2. Experience and Tour Booking: Sells tickets and booking slots for curated experiences, guided city tours, themed tours (e.g., 'Butter bei di Fische' culinary tour), water activities (harbor cruises, canoe/SUP rentals), and event bookings, acting as a direct booking platform and intermediary.
3. Souvenir and Brochure Sales: Operates a souvenir shop at the Tourist-Information office selling Lübeck-themed merchandise and distributes printed travel literature. Additionally operates the Schneckenhaus café serving Fairtrade coffee and hand-made pastries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Lübeck and Travemünde Marketing GmbH is the official Destination Marketing Organization (DMO) for the Hanseatic city of Lübeck and the Baltic seaside resort of Travemünde. It operates the official tourism website (luebeck-tourismus.de) with booking for accommodations and experiences, runs the physical Tourist-Information office at the Holstentor landmark, organizes and intermediates guided city tours and themed experiences, and operates the Schneckenhaus café and souvenir shop. It also provides a dedicated Convention Bureau for MICE clients and a content platform (Lübeck ZWISCHENZEILEN blog and podcast).

Product overview

Lübeck and Travemünde Marketing GmbH operates the official tourism platform for the Hanseatic City of Lübeck, combining a digital web platform (luebeck-tourismus.de) with physical visitor services. The core offering centers on the tourism website providing booking capabilities for accommodations and experiences, supplemented by the Tourist Information Office at Holstentor. Visitor services include guided city tours (classic, themed, costume, and group tours in multiple languages), boat tours and canal cruises (harbor tours, Travemünde excursions, and Wakenitz river cruises), and water activity rentals (canoe, SUP, and e-boat). The portfolio encompasses cultural attractions including the UNESCO-listed alleys and courtyards, Schiffergesellschaft restaurant, European Hansemuseum, Holstentor exhibition, and Heiligen-Geist-Hospital. Supporting digital services include the Lübeck ZWISCHENZEILEN cultural blog and podcast, an AI-powered chat concierge, and accessible city walk guides. The company also operates the Schneckenhaus café within the Tourist Information office.

Differentiator

Problem solved

Functional benefit

Brands

• Lübeck ZWISCHENZEILEN: Culture magazine and podcast covering stories and history of Lübeck
• Schneckenhaus
• Schneckenhaus
• Tourist-Information am Holstentor
• Convention Bureau

Products and services

• Official Tourism Website and Booking Platform (luebeck-tourismus.de) Official tourism website of the Hanseatic City of Lübeck providing comprehensive visitor information, real-time booking of accommodations and experiences, event calendar, virtual tours, accessibility features (sign language, easy language) and destination content in German and English. Serves as the primary direct-to-consumer booking surface for the destination.
• Tourist-Information Office at Holstentor Physical tourist information office at Holstentorplatz 1, Lübeck offering in-person accommodation booking, event and theater/concert ticketing, souvenir shop, travel literature distribution, and multilingual expert local guidance. Located directly at the iconic Holstentor landmark, Lübeck's primary tourist arrival point.
• City Tours and Guided Tours Certified guide-led tours including classic city tours, themed tours, costume tours, night watchman tours, culinary tours and group tours in multiple languages. Provided in partnership with Lübecker Verkehrsverein e.V. and Lübecker Stadtführer e.V., with LTM as booking intermediary. Classic city tour priced at €14 per adult.
• Themed Tours Specialized tours covering topics such as alleys and courtyards (Gänge & Höfe), Hanseatic era history, Buddenbrooks trails, medieval women's roles, Jewish heritage, Lübeck Nobel laureates, True Crime, and film locations.
• Boat Tours and Canal Cruises Harbor and canal cruises around the UNESCO old-town island, including one-hour city cruises and longer 20 km trips to Travemünde, plus river cruises on the Trave and Wakenitz.
• Canoe, SUP and E-Boat Rentals Self-operated water activities including canoe, stand-up paddleboard (SUP) and electric boat rentals for independent exploration of the Trave river and waterways around the UNESCO old town.
• Schneckenhaus Café Café located within the Tourist Information at Holstentor serving homemade yeast pastries (Hefeschnecken — sweet and savory), Fairtrade coffee and organic lemonades, with terrace views of the Holstentor. Also offers a 'picnic for two' package with fresh-baked pastries and two drinks.
• Accommodation Booking Service Accommodation intermediation service brokering hotel and guesthouse reservations through the official website (luebeck-tourismus.de) and the Tourist-Information office, earning commissions on completed reservations. Individual pricing is set by the providers.
• Experience Booking Platform Online platform for booking tourist experiences including city tours, museum tickets, boat cruises, culinary tours (e.g., 'Butter bei di Fische'), water activities and themed guided experiences, acting as a direct booking platform and intermediary.
• Convention Bureau (MICE Services) Dedicated convention and conference support service for MICE clients (convention-luebeck.de), providing venue recommendations, contracted hotel room allocations for congresses, group accommodation booking and full MICE logistics support for corporate and institutional event organizers.
• Cycling Routes Service Curated cycling routes from Lübeck to surrounding areas including Travemünde and Ratzeburger See via the Wakenitz, with downloadable cycling map and bicycle rental/service information.
• Accessible City Walks Barrier-free city walking route designed for wheelchair accessibility, featuring ramp access, step-free entrances and elevator-equipped venues throughout the old town.
• Souvenir and Travel Literature Shop Souvenir shop at the Tourist-Information office selling Lübeck-themed merchandise and distributing printed travel literature (Prospekte) for visitors to take home or order online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ERGO ReiseversicherungminorOthersERGO is referenced as the provider of travel cancellation insurance (Reiserücktrittsversicherung) offered through the LTM booking platform. LTM provides a direct link to ERGO's cancellation portal for customers who purchased insurance through their booking.
• Historic Highlights of GermanycoreGTM or Marketing PartnerLübeck and Travemünde Marketing participates in the Historic Highlights of Germany consortium, a coordinated national tourism marketing brand bringing together Germany's most historically significant cities. Membership provides cross-promotional visibility in international tourism markets.
• Schleswig-Holstein TourismuscoreGTM or Marketing PartnerRegional tourism marketing partnership with the state tourism body for Schleswig-Holstein, promoting Lübeck as a flagship destination within the northern German coastal state.
• Welterbe DeutschlandcoreGTM or Marketing PartnerPartnership with the German UNESCO World Heritage Association (Welterbe Deutschland e.V.) supporting the promotion and protection of Lübeck's World Heritage status.
• Lübecker Verkehrsverein e.V. / Lübecker Stadtführer e.V.coreStrategic or Co-development PartnerTwo local guide associations that provide certified city guides for themed, classic, and costume tours. LTM acts as booking intermediary and Vermittler for these tours, which are sold through luebeck-tourismus.de.
• Europäisches Hansemuseum / Europäische Hansemuseum GmbHcoreStrategic or Co-development PartnerThe European Hanse Museum (EHM) is a central cultural institution of the Lübeck destination. LTM includes the museum in its curated experience listings, ticket booking integration, and joint content. The museum's architecture received DAM Preis 2017 and BDA Preis Schleswig-Holstein 2019.
• Fairtrade Stadt LübeckminorOthersLübeck holds Fairtrade City status (since 2011) and was awarded 'Hauptstadt des Fairen Handels' in 2025. The initiative promotes fair trade across cafés, restaurants, hotels, and retail. LTM promotes the Fairtrade city map and integrates fair trade (e.g., Fairtrade coffee in Schneckenhaus) into its own service offering.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• GetYourGuide: Global tours and activities platform. Comparable destination experience booking functionality, but at vastly larger scale and serving as both a competitor and potential channel for LTM-listed experiences.
• Schleswig-Holstein Tourismus: State-level DMO for Schleswig-Holstein. Less narrowly scoped and a partner of LTM, but operates the same tourism marketing, content, and promotion model at state level.

Direct peers

• visitBerlin: Berlin's official tourism marketing organization with a comparable business model - digital-first tourism platform, booking intermediation, convention bureau, and city-wide content marketing.
• Tourismus Bremen GmbH: DMO for Bremen, the third major Hanseatic city. Combines UNESCO heritage marketing with urban tourism services comparable to LTM's Hanseatic positioning.
• Stuttgart-Marketing GmbH: Official city marketing and tourism organization for Stuttgart. Comparable scale, German municipal DMO model with tourism platform, booking services, and convention bureau.
• Tourismus Nürnberg: Official DMO for Nuremberg, another German heritage city with comparable tourism marketing, tour offerings, and convention bureau services.
• Rostock Marketing & Tourismus GmbH: DMO for Rostock and Warnemünde. Closest peer in scope: combines a Hanseatic heritage city with a Baltic seaside resort, mirroring the Lübeck + Travemünde twin-city structure.
• Hamburg Tourismus GmbH: Official DMO for Hamburg, another Hanseatic city. Operates a similar tourism marketing, booking intermediation, and tourist information model across a larger urban destination.

Others

• Historic Highlights of Germany: Consortium of German heritage cities co-marketing internationally. LTM is a member; provides consortium-level benchmarks on tourism marketing performance.

Regional players

• Wismar Marketing und Tourismus: Tourism organization for Wismar, a Hanseatic UNESCO World Heritage city in Mecklenburg-Vorpommern. Comparable scope and heritage-led tourism model in a different regional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Luebeck.Travemuende
• Instagraminstagram.com/visitluebeck

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubeck and Travemuende Marketing