Yurbban Hospitality Group
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Yurbban Hospitality Group firmographics
Firmographics- Name
- Yurbban Hospitality Group
- Legal name
- YURBBAN WORLDWIDE S.L.
- Website
- https://yurbban.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Yurbban Hospitality Group industry classification
Industry- Product category
- Hospitality Management
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Boutique & Lifestyle Resorts (THAGACAO)
- akta.pro secondary industries
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Eco-Resorts (THAGACAK)
Keywords
Where Yurbban Hospitality Group is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Yurbban Hospitality Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Accommodation Revenue (Own Brands): Yurbban generates primary revenue from operating its own accommodation portfolio (Yurbban Hotels, Uma House, Uma Suites, Colectia, Cando) across premium, up/midscale, and luxury segments. Revenue is derived from room/apartment nightly rates, extended stays, and ancillary services including dining, parking, and concierge services.
- Third-Party Brand Management Fees: Yurbban manages third-party properties under franchise arrangements with brands including Casa, Aqua, Crest, and Lennox (Miami Beach). Revenue is earned through management fees charged to property owners, alongside performance-based incentives tied to revenue optimization.
- Property Management & Development Services: Yurbban offers conceptualization, market analysis, property development, and pre-opening services to property owners. These services support the creation of purpose-built accommodation assets, generating upfront project fees and establishing long-term management relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium hotels (Yurbban Hotels): High-end urban hotels with full service and design focus. |
| Subscription | Pay-as-you-go | Up & Midscale hotels and apartments (Uma House, Uma Suites, Colectia): Modern urban hotels and serviced apartments targeting diverse traveler profiles. |
| Subscription | Annual | B2B/Corporate and Agency Rates: Tailored pricing for corporate partners and travel agencies through Yurbban Society. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Yurbban Hospitality Group product offering
Product offeringCore offering
Yurbban Hospitality Group operates and manages a portfolio of lifestyle accommodation properties under multiple own brands (Yurbban Hotels, Uma House, Uma Suites, Colectia, Cando, Spotty Hotels) and third-party franchise brands (Casa, Aqua, Crest, Lennox) across 24 properties and 1,514 rooms in 7 destinations. The group provides the full accommodation lifecycle — conceptualization, market analysis, construction, pre-opening, and ongoing management — to property owners, and delivers design-forward hospitality experiences to travelers in the premium, up/midscale, midscale, and luxury senior coliving segments.
Product overview
Yurbban Hospitality Group operates a diversified portfolio of lifestyle accommodation brands spanning multiple market segments: premium (Yurbban Hotels), up & midscale (Uma House), midscale apartments (Uma Suites), boutique hotels & guesthouses (Colectia, Spotty Hotels), and luxury senior coliving (Cando). The group manages both own brands and third-party franchise properties under international names (Casa, Aqua, Crest, Lennox). Core services include property management, conceptualization & development, pre-opening coordination, and investment partnerships. The portfolio comprises 24 properties with 1,514 rooms across 7 destinations in Europe and the Americas, with 4 properties in pipeline.
Differentiator
Problem solved
Functional benefit
Brands
- Yurbban Hotels: Premium urban hotels capturing the changing energy of each city with services and experiences where travelers choose their stay mood
- Uma House
- Uma Suites
- Colectia
- Spotty Hotels
- Cando
- Casa
- Aqua
- Crest
- Lennox
Products and services
- Yurbban Hotels Premium urban hotels targeting design-conscious travelers, with a service system where guests choose their stay mood. Operates in central urban locations connected to local territory, culture, and community.
- Uma House by Yurbban
Companies that use Yurbban Hospitality Group
Customer profileSegments6 records
Ideal customer profiles5 records
Yurbban Hospitality Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Yurbban Hospitality Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EMEXSminorEMEXS (emexs.es) is credited as the digital agency responsible for Yurbban's web presence and digital marketing infrastructure. EMEXS designed and maintains the yurbban.com website and digital brand ecosystem.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Yurbban Hospitality Group competitors and assessment
Company assessmentBroad incumbents
- Marriott International: Global hospitality major with extensive multi-brand portfolio including lifestyle brands (Autograph, Tribute Portfolio, Edition) targeting similar design-conscious urban travelers. Competes with Yurbban in the lifestyle segment but operates at vastly greater scale.
- Hilton Worldwide: Global hospitality major with lifestyle and boutique sub-brands (Curio Collection, Canopy, Tapestry) competing in the same design-conscious urban traveler segment Yurbban targets, though at much larger scale and broader geographic reach.
- Accor: European-headquartered global hospitality major with extensive lifestyle and boutique brand portfolio (MGallery, 25hours, Mama Shelter). Directly comparable in European heritage, lifestyle brand positioning, and presence in Spain and Latin America.
Direct peers
- Meliá Hotels International: Spain-based, publicly listed multi-brand hotel operator with premium and lifestyle brands across Europe and Latin America. Directly comparable in geographic footprint (Spain, Latin America) and multi-brand strategy, though significantly larger in scale.
- Catalonia Hotels & Resorts: Spanish family-owned hotel group with strong Barcelona and Madrid presence operating a multi-brand portfolio from premium to midscale. Directly comparable in geographic base, multi-brand approach, and family-controlled private ownership.
- Room Mate Hotels: Spanish boutique hotel chain operating design-forward urban hotels in major cities including Barcelona and Madrid. Directly comparable in lifestyle/boutique positioning, urban focus, and design-led differentiation strategy.
- NH Hotel Group: Urban-focused hotel operator headquartered in Spain with strong presence in Barcelona, Madrid, and major European and Latin American cities. Overlaps directly with Yurbban's urban, design-conscious, business/leisure traveler focus and multi-brand model.
- Barceló Hotel Group: Spanish family-owned hospitality group operating a multi-brand portfolio across city hotels and resorts. Comparable in being Spanish-rooted, family-controlled, and operating premium-to-midscale brands across Europe and the Americas.
- Vincci Hoteles: Spanish hotel chain operating four- and five-star properties across Spain and select international cities. Comparable in Spanish heritage, premium positioning, urban focus, and multi-property operations in Barcelona and Madrid.
Emerging players
- Casa Bonay: Independent boutique hotel in Barcelona with a strong design and community positioning. Comparable as a Barcelona-based lifestyle/design-led accommodation with similar customer segments, though operating only a single property.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yurbban Hospitality Group social profiles
Digital presenceYurbban Hospitality Group compliance and trust
Trust signalCompliance9 records
Yurbban Hospitality Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yurbban Hospitality Group leadership team
Management profileNumber of profiles
Yurbban Hospitality Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Yurbban Hospitality Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yurbban Hospitality Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yurbban Hospitality Group
What does Yurbban Hospitality Group do?
Yurbban Hospitality Group operates and manages a portfolio of lifestyle accommodation properties under multiple own brands (Yurbban Hotels, Uma House, Uma Suites, Colectia, Cando, Spotty Hotels) and third-party franchise brands (Casa, Aqua, Crest, Lennox) across 24 properties and 1,514 rooms in 7 destinations. The group provides the full accommodation lifecycle — conceptualization, market analysis, construction, pre-opening, and ongoing management — to property owners, and delivers design-forward hospitality experiences to travelers in the premium, up/midscale, midscale, and luxury senior coliving segments.
Is Yurbban Hospitality Group a public or private company?
Yurbban Hospitality Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yurbban Hospitality Group founded?
Yurbban Hospitality Group was founded in 2012. It employs 101 to 250 people.
Where is Yurbban Hospitality Group based?
Yurbban Hospitality Group is headquartered in Barcelona, Spain, in the Europe region.
How does Yurbban Hospitality Group make money?
Three revenue lines are on record. Accommodation Revenue (Own Brands) is the primary driver. The others are third-Party Brand Management Fees and property Management & Development Services.
Who are Yurbban Hospitality Group's main competitors?
Broad incumbents on record are Marriott International, Hilton Worldwide and Accor. Direct peers are Meliá Hotels International, Catalonia Hotels & Resorts, Room Mate Hotels, NH Hotel Group, Barceló Hotel Group and Vincci Hoteles. Casa Bonay is listed as an emerging player.
Does Yurbban Hospitality Group have an API?
No public API is recorded for Yurbban Hospitality Group.
What industry is Yurbban Hospitality Group in?
Yurbban Hospitality Group's product category is Hospitality Management. Its primary akta.pro industry code is THAGACAO, Luxury Boutique & Lifestyle Resorts, with a secondary code of BPAJAIAE, Resort & Branded Residence Vacation Rental Management. Its NAICS code is 72111 and its SIC code is 7011.