Way To Grow
Way To Grow is a Minneapolis-based nonprofit that delivers free, year-round home visiting education, health, and parenting support to Twin Cities families from pregnancy through third grade, provided in multiple languages by Family Educators.
- Company typePrivate
- Founded1990
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Way To Grow does
Way To Grow is a Minneapolis-based nonprofit organization that delivers free, year-round education, health, and parenting support to families with young children, from pregnancy through third grade, across the Twin Cities (Minneapolis-St. Paul) metropolitan area. Its service model centers on home visiting, conducted both in-person and virtually by Family Educators who build trusted, long-term relationships with parents and children and create customized learning plans delivered language-to-language across English, Spanish, Somali, Hmong, Amharic, Arabic, and Oromo. The organization operates as an affiliate of the national Parents as Teachers program, holds NAEYC affiliation, and is associated with the Minneapolis Council of Churches.
Way To Grow's core offerings are Home Visiting Services and Family Education Programs, both delivered free of charge to participating families and funded through donations and grants. Distribution is achieved through direct community engagement: Family Educators conduct home visits, the organization runs community events such as third grade graduations, family game nights, and Preschool Pals programs, and enrollment is driven through the website, blog content, and newsletters targeting Minnesota families. The organization holds Parent Aware Ratings accreditation, providing a quality signal within Minnesota's early-childhood system.
Way To Grow was founded in 1990 and has operated for over 35 years under a consistent mission of ensuring children are born healthy, stay healthy, and are prepared for school. The organization employs 11-50 staff at its 201 Irving Avenue North, Suite 100 headquarters in Minneapolis, and is led by CEO Coco Du. There is no parent company, no disclosed funding rounds, and no equity structure, consistent with its nonprofit status.
Way To Grow firmographics
Firmographics- Name
- Way To Grow
- Legal name
- Way to Grow
- Website
- https://mplswaytogrow.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Way To Grow is a Minneapolis-based nonprofit that delivers free, year-round home visiting education, health, and parenting support to Twin Cities families from pregnancy through third grade, provided in multiple languages by Family Educators.
- Ownership category
- akta.pro rank
Way To Grow industry classification
Industry- Product category
- Early Childhood Family Support Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Home Visiting & Parent Coaching Programs (EDACALAC)
- akta.pro secondary industries
- Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family Resource Centers & Wraparound Support Services (EDACALAH), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)
Keywords
Where Way To Grow is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Way To Grow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free family support services |
Distribution channels3 records
Marketing channels2 records
Way To Grow product offering
Product offeringCore offering
Way To Grow is a nonprofit organization that delivers free, year-round education, health, and parenting support to families with children from pregnancy through third grade. Services are delivered through virtual and in-person home visits by Family Educators who build long-term trusted relationships with parents and children, providing customized learning plans in families' preferred languages whenever possible.
Product overview
Way To Grow is a non-profit organization offering a unified service model centered on free, year-round home visiting programs. The organization delivers education, health, and parenting support from pregnancy through third grade via Family Educators who conduct both virtual and in-person home visits. Services are provided language-to-language whenever possible to create customized learning plans for families.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Visiting Services Virtual and in-person home visits delivered by Family Educators who build trusted relationships with parents and children, providing education, health, and parenting support from pregnancy through third grade. Available free of charge to families in the Twin Cities.
- Family Education Programs Free, year-round education, health, and parenting support services for families across the Twin Cities, including customized learning plans developed language-to-language whenever possible to celebrate the entire family.
Companies that use Way To Grow
Customer profileSegments1 record
Ideal customer profiles1 record
Way To Grow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Way To Grow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Parents as TeacherscoreWay to Grow operates as an affiliate of Parents as Teachers, a national organization providing evidence-based home visiting programs for families with young children. This affiliation provides the framework for Way to Grow's home visiting services.
- NAEYC (National Association for the Education of Young Children)minorNAEYC accreditation and affiliation supports Way to Grow's commitment to quality early childhood education standards.
- Minneapolis Council of ChurchesminorWay to Grow Center for Families is associated with Minneapolis Council of Churches, providing community-based support services.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Way To Grow competitors and assessment
Company assessmentDirect peers
- Children's Home Society of Minnesota: Minnesota nonprofit offering early childhood home visiting, family support, and adoption services across the Twin Cities. Comparable in target population (families with young children) and free, grant-supported service model.
- FamilyMeans: St. Paul-based nonprofit delivering family counseling, parent education, and early childhood support across the Twin Cities metro. Comparable in mission, regional footprint, and free service delivery to families.
- Family Partnership: Minneapolis-based nonprofit providing home visiting, early childhood, and family support services to Twin Cities families, including culturally specific programs. Closest direct geographic and service-line peer to Way to Grow.
Others
- ReadyNation: National business leader coalition advocating for early childhood investment. Adjacent peer that influences the same funding and policy environment in which home visiting nonprofits like Way to Grow operate.
- Think Small: Minnesota statewide nonprofit supporting early childhood education and Parent Aware-rated providers. Comparable ecosystem player that influences funding, training, and quality frameworks for early childhood programs including Way to Grow.
Regional players
- People's Center Health Services: Minneapolis-based community health and family services organization that includes early childhood and family support programming. Comparable in cultural responsiveness and Twin Cities service area, though it operates a broader health services portfolio.
- Avivo (formerly EMERGE): Minneapolis nonprofit providing family services, early childhood programming, and workforce development. Comparable in serving urban Twin Cities families with young children and in providing wraparound support.
Broad incumbents
- Healthy Families America: National home visiting program operated through Prevent Child Abuse America, serving at-risk families from pregnancy through early childhood. Peer in service model and outcome orientation, with a much broader national network of affiliates.
- Nurse-Family Partnership: National nonprofit operating nurse-led home visiting programs for low-income first-time mothers from pregnancy through early childhood. Comparable in evidence-based home visiting model and target population, though delivered by nurses rather than family educators.
- Parents as Teachers: National umbrella organization for the evidence-based home visiting model that Way to Grow is affiliated with. Direct upstream partner; both organizations deliver parent education and child development support from pregnancy through early childhood, making it the closest comparable in program design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Way To Grow social profiles
Digital presenceWay To Grow compliance and trust
Trust signalCompliance3 records
Way To Grow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way To Grow leadership team
Management profileNumber of profiles
Profiles1 record
Way To Grow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way To Grow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way To Grow
What does Way To Grow do?
Way To Grow is a nonprofit organization that delivers free, year-round education, health, and parenting support to families with children from pregnancy through third grade. Services are delivered through virtual and in-person home visits by Family Educators who build long-term trusted relationships with parents and children, providing customized learning plans in families' preferred languages whenever possible.
Is Way To Grow a public or private company?
Way To Grow is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Way To Grow founded?
Way To Grow was founded in 1990. It employs 11 to 50 people.
Where is Way To Grow based?
Way To Grow is headquartered in Minneapolis, United States, in the North America region.
Who are Way To Grow's main competitors?
Direct peers on record are Children's Home Society of Minnesota, FamilyMeans and Family Partnership. Others are ReadyNation and Think Small. Regional players are People's Center Health Services and Avivo (formerly EMERGE). Broad incumbents are Healthy Families America, Nurse-Family Partnership and Parents as Teachers.
Does Way To Grow have an API?
No public API is recorded for Way To Grow.
What industry is Way To Grow in?
Way To Grow's product category is Early Childhood Family Support Services. Its primary akta.pro industry code is EDACALAC, Home Visiting & Parent Coaching Programs, with a secondary code of EDACAFAJ, Family Coaching, Parent-Mediated & Home Visiting EI Services. Its NAICS code is 624190 and its SIC code is 8200.